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One Team, One Planet: Our Environmental CommitmentBridgestone Americas, Inc.

Copyright © 2013 Bridgestone Americas, Inc.

Bridgestone Americas’ commitment tohelping ensure a healthy environment for current

and future generations to enjoy


Bridgestone Corporation

• Founded in Japan in 1931, headquartered in Tokyo

• The world’s largest tire and rubber company

• Manufactures tires and a broad range of diversified products, which include industrial rubber, chemical products and sporting goods

• Products sold in more than 150 nations and territories around the world

Conveyer Belts

BicyclesHigh Performance film Seat pads for automobiles(Polyurethane foam)

Seismic Isolation Rubber Sporting Goods

84% of Sales


manufactured by Bridgestone

Group

1 in 6 tires madein the world is


Brief Background of Bridgestone Americas (BSAM)

• Nashville, Tenn.-based BSAM is the largest subsidiary of Bridgestone Corporation with 50,000 teammates in North and South America.

• BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries.

• The company is also engaged in retreading operations throughout the Western Hemisphere and produces air springs, roofing materials, and industrial fibers and textiles.

• BSAM also operates the world’s largest chain of automotive tire and service centers.


Being a good steward | We all have a role to play

It’s not just what we make that counts.It’s how we make it that matters.


We All Have A Role to Play – One Team, One Planet.

Shojiro IshibashiFounder of Bridgestone

Harvey FirestoneFounder of Firestone


Bridgestone Environmental Mission

To help ensure a healthy environment for current and future generations…


Bridgestone Environmental Mission

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Long-term Vision

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In harmony with nature

Value natural resources

Reduce CO2 emissions


Environmental Mission | In Harmony With Nature

Habitats• The company currently maintains nine programs certified by the Wildlife

Habitat Council

Bridgestone Environmental Education Classroom and Habitat (BEECH)• An indoor and outdoor learning classroom, providing a resource to area

schools • 2010 Corporate Habitat of the Year Award from the Wildlife Habitat

Council

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New Beginnings HabitatWoodlawn, Md.BEECH

Warren Co., Tenn.


Environmental Mission | Valuing Natural Resources

Reduce• Reducing the overall weight of our tires/resources needed

to produce them while maintaining performance.Retread• Less resources required to manufacture a new tireRecycle• All scrap materials from manufacturing and 98% of scrap

tires from the company’s retail group find valuable end useBiomimicry• Using nature’s lessons when developing product

technology

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Blizzak Wet Grip


Environmental Mission | Valuing Natural Resources

Researching new, renewable sources of natural rubber

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Current source Hevea brasiliensis

Guayule Research Russian Dandelion Research


Achievement of 100% sustainable materials

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Retread tire (Casing), etc.

Natural rubber, etc.

Synthetic rubber, carbon, etc.


Environmental Mission | Reducing C02 Emissions

Global goals to:

• Reduce CO2 from entire products lifecycle by 35% per sales

• Improve tire rolling efficiency by 25%, resulting in less fuel use and CO2 emissions while driving

(By the year 2020, based on a 2005 benchmark.)

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BSAM One Team, One Planet. Initiatives


Operations Products & Services

Community Activities

Operations


Operations | Embracing New Technologies

• Clean, efficient hydrogen fuel cells power material movers at our tire plants in Warren County, Tenn., and Aiken County, S.C.

• We reduce our energy consumption by using low energy lighting and high efficiency fans in our plants

• Through energy savings measures in our plants, the company saved $2.8 million in 2010 alone and continues to reduce greenhouse gasses on our way to achieving 25% reduction by 2020


Operations | Environmental Plant Performance

• Since 2011, our focus on decreased waste and increased recycling has resulted in savings and revenue of more than $500,000 each year

• No scrap tires from our manufacturing facilities go to the landfill – they all find another valuable end use

• Striving towards Zero Waste to Landfill in our manufacturing facilities• Aiken PSR plant achieved in

late 2012


Operations | Leadership in Energy and Environmental Design

• Two Bridgestone Americas tire plants, the new Americas Technical Center in Akron, Ohio and a retail store in Tennessee are all LEED certified

• New Aiken OTR manufacturing facility is also being built to LEED specifications• First tire plants in the world to earn certification• All Bridgestone Americas manufacturing facilities are ISO 14001 certified, even those

that are not required to be

Firestone Complete Auto CareSmyrna, Tenn.

Gold LEED Certified Commercial Tire Manufacturing FacilityWarren County, Tenn.Silver LEED Certified

Americas Technical CenterAkron, Ohio

Silver LEED Certified

Products and Services


Products and Services | Passenger Tire

• Passenger tire available from 15 to 18 inch• Low rolling resistance without sacrificing wet performance and wear• Post-consumer recycled materials• Non-aromatic oil reduces the carbon footprint• NanoPro-Tech technology

• SUV, CUV and LT tire available from 16 to 20 inch• Low rolling resistance without sacrificing wet performance and wear• Fuel-saving tread and sidewall compounds• Non-aromatic oil reduces the carbon footprint

Ecopia products now available in more than 50 sizes, fitting vehicles from hybrids to large SUVs


Products and Services | Ecopia Fuel Economy Benefits

Polymer

Rolling Efficiency Improvement

Fuel Economy Improvement

36% 4%

42% 4%

$3.55/gallon x 15 gallon tank x 52 x 0.04 = $110.76/year in savings

4 years = $443.04 savings


Products and Services | Passenger Tire

Eco-Products are Bridgestone and Firestone brand tires designed for improved environmental performance. The Eco-Product designation shows that the tires have one or more of the following characteristics:

1. Improved rolling resistance which helps increase fuel efficiency and reduce vehicles’ emissions

2. Reduced tire weight which conserves resources

3. Longer lasting tread, which increases tire life and conserves resources

4. Lower-noise technology

5. Environmentally advanced materials, such as low-aromatic oil, silica technology and recycled materials

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Ecopia and Bandag FuelTech Retreads• A total, more fuel-efficient tire solution for

commercial truck drivers• Savings up to 5 percent in fuel costs,

when compared to leading competitors, and up to 29 percent in total tire wear cost, when retreading an Ecopia casing with Bandag FuelTech

Greatec Super Single • Lighter, more fuel efficient tire for trucks

and trailers• Increases load capacity• Eliminates need for dual tires in drive and

trailer positions

Products and Services | Commercial Tire


• Retreading is Recycling

• Bandag retread requires 7 gallons of oil vs. 22 gallons of oil to manufacture a new truck tire

• In 50 years of operation, the Bandag retreading process has saved 4 billion gallons of oil

Products and Services | Commercial Tire


• All of BSRO’s 2,200 automotive service store locations have switched from lead to steel wheel weights since the program began in 2007.

• Firestone Racing made the switch to non-lead wheel weights for both the IndyCar and Firestone Indy Lights series in 2008, followed by Bridgestone F1 racing.

• Non-lead wheel weights now an industry standard

Products and Services | Non-lead Wheel Weights


Products and Services | Bridgestone Retail Operations

• Helping Consumers Drive Greener and Cleaner:• Vehicle maintenance and repair reduces carbon footprint• Tire maintenance and repair reduces energy use

• Recycling• 100%of the scrap tires from our stores go to another valuable use,

surpassing the national average of around 80%• BSRO also recycles :

• Going beyond what is required• BSRO accepts do-it-yourself used oil and automotive batteries for recycling at

every store at no cost to consumers

Scrap tires Spent antifreeze Cloth wipes Mixed paper

Used oil Used HCFC-134a Fluorescent bulbs Beverage bottles and cans

Used oil Filters Water based cleaning solutions

E-waste Other household batteries

Used automotive batteries Wheel weights Scrap metal


Products and Services | Firestone Building Products | Roofing

• To date, Firestone is the only single-ply manufacturer that does not sell PVC roofing membranes

• Vegetative roof systems: energy efficient green space –transforms carbon dioxide into oxygen• New Americas Technical Center

in Akron includes a garden roof

• SunWave Daylighting Systems provide more natural lighting, reduce energy consumption

• From “Roots to Rooftops”

Before daylighting system

With daylighting system

Community Activities


Community Activities | Bridgestone Firestone Centennial Wilderness

• 10,000 acres donated to Tennessee Wildlife Resources Agency to celebrate Firestone’s Centennial (2000)

• Land managed for wildlife habitat plus public access for hiking,camping, fishing and controlled hunting


• Bridgestone Americas has dedicated an additional 2,000 acres across the U.S. for wildlife habitats and environmental education.

• The company maintains nine certified wildlife areas — six at our manufacturing facilities.

• Since 2008, more than 8,500 children have visited the Warren County BEECH program for outdoor and environmental education programming.

Warren Co., Tenn.Bridgestone Environmental Education

Habitat and Classroom (BEECH)

Wilson Co., N.C.Freedom Wildlife Habitat

Cecil Co., Md.Woodlawn Landfill Site

Community Activities | Wildlife Habitat Areas


• Promoting the development of sustainable mobility solutions and environmental education through targeted community projects

• Continued support of MINDDRIVE (MINDDRIVE.org) and their project cars, including product supply, mentorship, testing support (Texas Proving Grounds) and store support during recent Coast-to-Coast trip.

Community Activities | MINDDRIVE Electric Car Project


Scrap Tires: Our Industry’s Most Visible Environmental Issue

Perception: Tires are the “poster child of trash”Reality: About 80% of tires are recycled/reused

(2nd only to car batteries!)


Community Activities| The Continuum Project

On Earth Day, 2012, Bridgestone Americas announced a one-for-one spent tire program that sets a waste-free vision for the future of

the tire industry.

Building upon the 100% valuable use rate already achieved by our 2,200 Bridgestone Retail Operations stores nationwide, we launched

The Continuum Project, which is designed to eventually assure that for every new tire the company sells in the United States, one spent tire – a tire

that has been removed from use –is sent to another valuable purpose.


Vision

• Our long-term vision is for all tires to serve beneficial uses after they are taken off vehicles - no tires go to waste

• Bridgestone will lead the way through initiatives that work with NGO partners and other industry and university experts, engaging together to help find a beneficial purpose for all tires after their initial use.



A three-part program• Bridgestone Company-Owned Stores (2,220 nationwide)• Affiliated Retailer Network (launching 2013)• Community Clean-up Support

• Request form at OneTeamOnePlanet.com



Aiming to achieve one-for-one goal in every segment, i.e., passenger, commercial and even the more challenging agricultural

and giant off-the-road tires.


Timeline

•Innovation summit meetings to help find better outcomes for all tires after their useful life•Finding new business models to address scrap tires•Continuous evaluation of program for new opportunities


Valuable Uses for Spent Tires

* Reduce Original Impact

* Retread* Recycle back into new tires * Recycle into rubberized asphalt* Recycle into other products such as mulch and athletic fields, molded products* Use as civil engineering materials* Reclaim fuel value

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The Future of One Team, One Planet.

There is always more that can be done.

• Working towards achieving Bridgestone Corporate Environmental Goals • 25% improvement in rolling efficiency• 35% reduction in CO2 from total operations by 2020

• Roll-out of The Continuum Project• Aim for 100% voluntary participation from affiliated retailers• Innovation Forum to find better solutions for tires at end of useful life

• Additional Certified Wildlife Habitats in Griffin, Ga., Oxford, N.C. (Bandag Retread Manufacturing facility) and Kings Mountain, N.C. (Firestone Building Products facility).


The Future of One Team, One Planet.


One Team, One Planet: Our Environmental CommitmentBridgestone Americas, Inc.

Documents

One Team, One Planet: Our Environmental Commitment · Bandag FuelTech Greatec Super Single ... Used automotive batteries Wheel weights Scrap metal. ... One Team, One Planet: Our Environmental