Online Basics - A Guideline With 10 Important Things for the road

8/2/2019 Online Basics - A Guideline With 10 Important Things for the road

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Online Basicsa guideline with

10 important thingsfor the road ...


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Firsta few facts and

figures ...

(C)2012 DENIS DOELAND/DDMCA| ALL RIGHTS RESERVED | CONTACT: [email protected]
mailto:[email protected]:[email protected]


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2.3 bilion people use the Internet

Acces with: 92.5% Desktop, 7.2% Mobile

Desktop OS: 92.5% Windows, 6.5% Mac

Mobile OS: 57% iOS, 18% Android, 2%Black

1.2 bilion people use Social Networks

7 bilion visits on Facebook, 182 milion on Twitt104 milion on Pinterest, 86 milion on LinkedIn,

milion on Google+

INTERNET2012TILL TODAY...STATISTICS USERS,NETWORKS,OS,DEVICES,...(SOURCE:MARKETSHARE)



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600 million people use social networks daily 347 million or 73% of European Internet users us

social networks

Western Europe lags behind North, Eastern and

Southern Europe in social network penetration

Emerging markets India and Brazil show highestawareness and penetration of social networks

SOCIALENETWORKSSTATISTICS (SOURCE: INSITE)



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50% of social network users are connected to brands

58% of users of social networks have never had the op

to connect with a brand but would like to People become a fan on Facebook because they actua

product, not because of advertising

Getting information about products and brands is drivin

membership of social networks

People want more say in Brand product development

60% of Brand employees would like to get help from th

employer to share relevant content but dont get it

Only 13% of employee receive any social media trainin


SOCIALENETWORKSSTATISTICS (SOURCE: INSITE)


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A goodInternet Strategy

is basedon 3 pilars ...


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INTERNET STRATEGY3PILARS

Playing fieldFindability

Value


8/42(C)2012 DENIS DOELAND/DDMCA| ALL RIGHTS RESERVED | CONTACT: [email protected]

PLAYINGFIELD

THE PLAYING FIELD IS INTERNET

WBY


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Learn to think

Cross platform ...


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The existence of

7 categories ...


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CROSS PLATFORM STRATEGY7CATEGORIES

Publish

Share Discuss Commerce

Location Network Games


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CROSS PLATFORM STRATEGY7CATEGORIES


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Cross platformexistence meansbetterpostions in

search engineresults ...

F


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FINDABILITYDETERMINES YOUR POSITION VIA SEARCH ENGINES ...

SOCIAL MEDIA

OWNDOMAIN

THIRD PARTY

THIRD PARTY

SOCIAL MEDIA


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Cross platformthinking means

push andpullof content ...

PUSH&PULL


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PUSH&PULLSHARE AND GET CONTENT ...

Own Domain (Site/Blog)

Social Network Social Foto

Social Video Social AudioThe internet

WBY


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Theres a trick

that works ...

RCDPRINCIPAL


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RCDPRINCIPALRELEASE STRATEGY OVER A PERIOD OF 1YEAR ...

Relevance Consistency Discipline

News

Photos Downloads Podcasts Vodcasts Streaming

News (weekly)

Photos (monthly) Downloads (monthly) Podcasts (2x per month) Vodcasts (2x per month) Streaming (weekly)

News (52x)

Photos (12x) Downloads (52x) Podcasts (26x) Vodcasts (26x) Streaming (52x)

1 year


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The effectof the

trick...

ORGANICGROWTH=AWARENESS


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(C)2012 DENIS DOELAND/DDMCA| ALLRIGHTS RESERVED |CONTACT: [email protected]

ORGANIC GROWTH AWARENESSACTIVATION=ACCELERATION

1 year

0

25

50

75

100

Activation

Activation

Effect = Aware

Organic growt


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Another importantthing ...

The Conversationtriangle ...

CONVERSATION


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TALKING -LISTENING-ANALYZING

publishing /

talking

following /

listening

analyzing /

informing

Conversation


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Nobody gets friendsby doing nothing ...Make friends to get

friends ...

NETWORK...MAKE FRIENDSTOGETFRIENDS


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MAKE FRIENDS TO GET FRIENDS...


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Business Intelligencis the holy grale ...

ANALYTICSCONVERSATION-INFLUENCERS


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CONVERSATION INFLUENCERS


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Get to know your fan .Who hasinfluence ...

INFLUENCERCONVERSATION-INFLUENCERS


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= influencer

less

less

less

lessmost

most

INFLUENCERDETERMINES THE ONLINE REPUTATION OF A PERSON OR BRAND


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most

most


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Datais the

newgold...

BRANDMONITORING&OPTIMIZATION


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(C)2012 DENIS DOELAND/DDMCA| ALLRIGHTS RESERVED |CONTACT: [email protected]

TOPLEVEL MONITORING

CONNECTIONS ACTIVITY DIALOGUE CONSUMPTION REVENUE VALUE

CONTROLLED &TARGETED OPTIMIZATION

PROMOTION CUSTOMERINSIGHTS COMMUNITYINSIGHTS MONETIZATION

IMPACT KEY TOPICS (BUZZ),

RELATED THIRDPARTIES,

COMPETITOR(S),

EVENT(S),INDUSTRIES,

WORLD RELATED TOPICSACTIVITY PER NETWORK

ETC ...

FOLLOWER(S), ACTIVE

FAN(S),CONSUMER(S),

CUSTOMER(S) (KEY)INFLUENCER(S) BUSINESSVALUE SEGMENTATION FOR

TARGETED PROMOTION

OVERLAP OFFANS OF

RELATED THIRD PARTYPORTFOLIO

ENHANCEDSEGMENTATION

CROSS COMMUNITYMARKETING

NETWORK VALUE CUSTOMER VALUE COMMUNITY VALUE UPSELL/CROSS-SELL NEW BUSINESS MODELS


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Content=

King

=Data ...

GETCONNECTEDLIKES ARE WORTHLESS WITHOUT CONSUMER DATA...


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9.3 Mio fansno data

ANALYTICSCONVERSATION-INFLUENCERS


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Everything=

Real Time ...

REAL TIMENO TIME TO TIME TO WASTE ...


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What goes incomes out ...

WHAT IS HAPPENING?


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INPUT

PRODUCT

OFFER

INFORMATION

SALESACTIVITY REACHSENTIMENT

CONVERSATION

D

IND

WEB SOCIAL

RELATION LOCATION

FAN/CONSUMER/VISITOR ..


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Summary ...

INTERNET STRATEGY3PILARS


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Playing fieldFindability

Value

ONLINEREPUTATION5KEY THINGS...


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Website Search Engines Blogs / Fora

Social Media Content

INTERNETSTRATEGY10IMPORTANT THINGS FOR THE ROAD ...


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Internet strategy is the whole playing field

Device and platform independency

Content = King = Data principal Push & Pull (technologically & content wise)

Relevance = Consistency = Discipline principal

Conversation triangle

Make friends to get friends

Business Intelligence is the holy grale, connected is ke W-G-I-C-O principal

Real Time - 24/7/365

QUESTIONS, REMARKS OR CONTACT ...


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Denis DoelandManagement, Consultancy & Advice

P: +31 20 4272880M: +31 6 13520250

E: [email protected]: linkedin.com/in/denisdoeland

T: @denisdoelandW: denisdoeland.com

W: ddmca.com
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

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Online Basics - A Guideline With 10 Important Things for the road