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Online Breakout #1: Your Relay Online-
The Experience
WELCOME
Please take a few minutes to write the top three things that
you want to take away from today’s online breakout
sessions on the index card provided. On the back, please write your name, email, and
event name.
Online Breakout #1: Your Relay Online-
The Experience
Facilitator: Insert Name and email
Objectives
• Role of Online Chair• 2013 Website Refresh• Updating Webpages• Getting to Know the Relay Dashboard
Role of Online Chair• Updating webpages• Providing first level customer
service to event’s participants• Pulling reports• Sending emails• Uploading donations• Entering donations• Managing social media pages• Promoting the website
2012 RFL Online Data
2012 RFL Online Dataas of 8/22/2012
Participants– FY11: 198,235– FY12: 197,517
Teams– FY11: 17,569– FY12: 17,296
2012 RFL Online Dataas of 8/22/2012
Online Registration– FY11: $536,835– FY12: $520,411
Online Income– FY11: $8,551,730– FY12: $8,573,123
Online Total– FY11: $9,088,566– FY12: $9,093,535
2012 RFL Online Dataas of 8/22/2012
RFL and Feeder Online Income– FY11: $9,138,700– FY12: $9,171,739
2012 RFL Online Dataas of 8/22/2012
Participant Emails– FY11: 627,809– FY12: 498,679
Coaching Emails– FY11: 9,105– FY12: 9,590
2013 Website Refresh
Customer Feedback
2013 Website Refresh
Customer’s Needs
2013 Website Refresh
Goal of 2013 Refresh
2013 Website Refresh
• Landing page refreshed to move site visitors to participants or donors
Inspiration:• Take cues from highly task-focused experiences,
like online banking• Give participants a “fundraising dashboard” to
make it as easy to raise money
2013 Greeting Page
2013 Greeting Page
2013 Event Details
2013 Event Details
2013 More Event Information
2013 My Dashboard
2013 My Dashboard
2013 My Team
2013 My Team
2013 My Event
2013 My Event
2013 Navigation“navigation is all over place”
“too much navigation”
2013 Website Refresh Resources
• 2013 Website Video—GWOnlineHelp.org• 2013 Online Guide• Great West Online Chair Network Group on
Facebook• Great West Online Task Force• GWOnlineHelp.org
Updating ContentThese main pages must be updated at the local level:– Event Details– Event Announcements– Upcoming Fundraisers– Sponsorship– Event Announcements in
the Relay Dashboard
2013 Updating Content Resources
• 2013 Online Guide• Great West Online Chair Network Group on
Facebook• Visit other Relay For Life pages• GWOnlineHelp.org• Drop Down in top of the EMC
Understanding the Participant Experience
Thank you!See you after lunch!
