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CREATED BY – NAINA KAUL. SHILPA LATHKAR. NILIMA KAVITKE.
NIKHIL POTE.
GUIDED BY – ABHAY ADAPANAWAR. RAHUL JAGTAP.
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC
DISPLAYS
05/02/2023Online Digital Advertisement for public Display
OverviewAbstractIntroductionNeed of the systemIssues with old display systemArchitecture Advantages & FeaturesFuture ScopeConclusionReferences
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05/02/2023Online Digital Advertisement for public Display
Introduction Digital advertisements form a major part of Digital
Advertisement component of any company.Such ads typically contains graphics i.e. audio &
video elements , apart from text , logos or any other static/animated pictures.
Digital ad grabs qualified visitors attention through effective embedding of display formats richer versions , coupled with superior technology.
All this ensures that online visitors procure a unique yet comfortable experience while touching base with your brand.
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05/02/2023Online Digital Advertisement for public Display
Need of systemIn present scenario the ‘right’ Online marketing mix is pertinent for company’s overall advertisement strategy.Digital ads make there presence felt more
effectively to the right audience.That turns into leads & generate business
more quickly.Digital ads translate into highest decibel
visibility online.Engage the visual and/or audible senses of
prospects.4
05/02/2023Online Digital Advertisement for public Display
In short , digital ads creates such an impression about company that it’s impossible for any company owner to not get impressed by it.
Mobile advertisements gets carried away.Super Search
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05/02/2023Online Digital Advertisement for public Display
Straight North Online Ads SpecialtiesBanner adsDisplay adsEmail adsFlash adsMobile adsPop – up adsProduct feeds Remarketing adsText adsVideo ads
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05/02/2023Online Digital Advertisement for public Display
Issues with Old Display SystemIt require more time , money and place.More manual work is needed. Indeed Wastage of flex.Improper management of duration and
place.Single advertisement is hold for more time.
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05/02/2023Online Digital Advertisement for public Display
Online digital system Architecture
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05/02/2023Online Digital Advertisement for public Display
Online digital system componentsSystem consist mainly three parts
1.User/Customer2.Administrator3.Kiosk
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05/02/2023Online Digital Advertisement for public Display
Use case:
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05/02/2023Online Digital Advertisement for public Display
AdvantagesImmediate publishing of information and
content i.e. not limited by geography or time.Eliminates the current complicated and time
consuming process of hoarding advertisement.Save time, money and space.Peoples are getting all type of ads at the same
location, within a period of time .This type of advertising system gives your ads
more wider coverage. It provides “Transparency” in the system.
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05/02/2023Online Digital Advertisement for public Display
Displaying message should be scheduled well in time.
There is less manual work.At the free time i.e. when there is no booking for
ads at that interval, it will show ads about public awareness.
You can display advertisement in repetitive mode. It requires Low Effort. It provides Flexibility. You have full control on the campaigns you run
on your site.
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05/02/2023Online Digital Advertisement for public Display
SpecificationsOnline ads drive action.Reaching the right audience.Brand safety and Real – time bidding(RTB)Revenue Models - a range ad sizes and
performance, display and high yield lead generation advertising can be placed on your site. .
Transparent - you will have full access to your unique partner area ,where you can monitor previous, current and future campaign activity - as well as all revenue paid & owed.
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05/02/2023Online Digital Advertisement for public Display
Personal Contact - you have personal and direct contact with Media Scope's founder who will be responsive and communicative in all matters regarding advertising appearing on your site.
Exclusive Offers - partner sites will have access to Media Scope’s range of opportunities, information, resources & services to help build your media.
Earn Straight Away - as soon as you become a Media Scope partner site and the ad serving code is applied correctly to your site - you should start earning incremental revenue.
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05/02/2023Online Digital Advertisement for public Display
FeaturesWide coverageTargeted AudiencesAffordable.Easy to Track and Measure ConversionSpeedInformativeFlexible PaymentEasy Audience Engagement Better Branding
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05/02/2023Online Digital Advertisement for public Display
Future Scope“Online digital advertisement bounces back”.Double digit growth for digital ads as display drives
European growth rate to 15.3% year on year.The digital space is changing marketing with more
of that sort of non advertising-based magnetic content. As the world has gotten more digital, all parts of media have gotten more digital, and clients have gotten a lot more familiar with it.
At the same time, traditional agencies are beefing up their digital capabilities to capture more of the fast-growing online advertising business.
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05/02/2023Online Digital Advertisement for public Display
The Internet has become as important as television to advertisers. This is where people spend a large share of their time.
With smart phones , iPads and high-speed Internet connections opening up content possibilities, more advertisers are exploring ways.
Some traditional modes of advertisements are also getting an update in the digital age. For example, television is about to get a whole lot more personal.
Google TV
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05/02/2023Online Digital Advertisement for public Display
ConclusionOnline Display can be a phenomenal
vehicle for brand advertising , allowing companies to reach the right people and stay in front of them.
Modern way of promoting brands
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05/02/2023Online Digital Advertisement for public Display
References
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Websites visited :www.google.comwww.digitalmarketing.comIEEE papers referred:- Healthcare Kiosk Next Generation Accessible Healthcare
solution. Mobile Advertising in Capacitated Wireless Networks
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