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A talk from Poq Studio to London College of Fashion students, all about how new online technologies and fashion are interacting.
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Michael Langguth
MOBILE APPS + WEBSITES
Fashion online is huge
9% of clothing is sold online £31bn yearly UK has the highest rate of online shoppers in the world
Fashion & technology
Fashion & Tech is the ho>est area for startups in 2013 Pinterest fastest growing website
1. Getting inspired
Crowd-sourced inspiration
Digital moodboards
h>p://danielmoses.blogspot.co.uk/2012/02/creaHng-‐mood-‐boards-‐on-‐pinterest.html
Design apps
Sketchbook Pro
!!
The Pantone app
The Design Library app
!
Trend forecasting
!
!
2. ConnecHng and building a community
Blogging
Some more tools
At least a little bit…
3. Making money
Affiliate marketing
Affiliate marketing
Affiliate marketing
Selling your products
4. Making more money
Marketplaces
Your own website
Your own shopping app
Useful websites
http://fashion-incubator.com/
http://www.thedesigntrust.co.uk/ http://nesta.org.uk
Events to go to:
1. Editions 2. Seedhack: fashion & tech 3. Decoded Fashion
Fashion is online
1. Getting inspired
2. Building a community
3. Making money