Embed Size (px)
Citation preview
Online interviewing technology decisions
Balancing performance, utility and cost
Tim Macer, meaning limited
Presented to AURA, London, 14 September 2005
© meaning ltd, 2005. All rights reserved. Reproduction prohibited.
2
Who? Agency or DIY
Where? Your own network/web server or ‘hosted’
What? Simple or sophisticated
How much? Fixed cost or per complete
3 Snap: survey builder
4 Snap: survey builder
5
6 Zoomerang: simple online survey tool
7 Zoomerang: survey overview
8 Zoomerang: survey builder
9 FIRM: Confirmit “Professional survey builder”
10 FIRM: Confirmit Project log — audit trail of actions and changes
11 FIRM: Reportal Portal building tool (Confirmit data only)
12 Globalpark: OPST survey builder
13 Globalpark: Field report — response
14 Globalpark: Field report — response
15 SPSS: Dimensions InterviewBuilder (mr Interview)
16 SPSS: Dimensions InterviewBuilder (mr Interview)
1. Functionality v cost
Dear Aura member
Due to the sensitivity of this data, please send an email to me at [email protected] to request a complete version including this slide and confirm that you will not copy or redistribute it.
Tim Macer
All materials are Copyright © meaning ltd, 2005
18
High Cost
High Ease of use
Low Cost
Low Ease of use
2. Usability v. Cost
Dear Aura member
Due to the sensitivity of this data, please send an email to me at [email protected] to request a complete version including this slide and confirm that you will not copy or redistribute it.
Tim Macer
All materials are Copyright © meaning ltd, 2005
19
Basic functionality checklist
Questions and grids
Design style templates
Simple skip logic
Personalised invitations
Reminders to non-completes
Authentication by ID or password
Segregate complete and incompletes
Realtime response reporting
Topline reports
Export data to SPSS
Export data to triple-s
Data protection - hosted within EU
20
Advanced functionality checklist
Multiple languages
UNICODE support for non-roman Alphabets
Complex skip logic
Text piping
Randomized/rotated questions, answers
Populate survey with pre-defined data
Respondent can break off and resume
Database lookups
Multimedia support
Java & Flash plug-ins
Results publishing and portal building
…
21
Panel functionality checklist
Panel members’ portal
Content management tools
Panelist profile self-administration
Staged admission
Search tools
Bulk upload
Variable rewards
Incentive drawdown and fulfilment reports
Panel condition reports based on participation
Complex sample selection and exclusion
Resting rules
Back-feed data from surveys
0870 286 1600
www.meaning.uk.com
