ONLINE MARKETING PLAN

Prepared By: Christine Hernandez

© 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_072310

90% of consumers use the internet to search for their home

Reach the widest audience of potential buyers.

More buyers = better chance of finding one willing to meet your terms, price and desired closing date.

ONLINE MARKETING PLAN OBJECTIVES

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

94.3% of recent movers said the internet was becoming more important than print.

NEW MOVER SURVEY

Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

YES – 94.3%

NO – 4.7%

36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

2001 2003 2004 2005 2006 2007 2008 2009

Signs 12%

Print ads 2%

Internet 36%

5

2002: Internetsurpassed print ads

2004: More buyers found their home on internet than from signs

NAR 2009 PROFILE OF HOME BUYERS & SELLERS

HOW BUYERS FOUND THEIR HOME

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

2009: The internet is THREE TIMES as powerful as signs

For illustrative purposes. Varies by broker and region.

BEST OF ALL WORLDS

BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND

REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITE

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions)

Source: comScore Media Metrix, June 2010

I focus on REALTOR.com®

- where more consumers spend the

most time

The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my network apprised of your listing

SOCIAL NETWORKING

Because REALTOR.com® has millions of listings…

I will make yours stand out

MOBILE BUYER MARKETING PLAN

Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

Buyers who already want this location find me through REALTOR.com® iPhone marketing.

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• Enable your home to rise to the top of the search above all other homes by adding more photos

• I Place my cell phone on multiple points to increase buyer calls for your property

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• I will make your home stand out with a video or virtual tour

Over 173 million Americans watch

videos on the internet every month

Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed.

• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month

BUYER ASSIST BY REALTOR.COM®

• I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home.

BUYER ASSIST BY REALTOR.COM®

• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search

BUYER ASSIST BY REALTOR.COM®

• I can make your home the first one buyers see

FEATURED HOMES™ MARKETING SYSTEMSM

FEATURED HOMES™ MARKETING SYSTEMSM

• Triple the number of buyers who see your home

FEATURED HOMES™ MARKETING SYSTEMSM

• Exclusive position gets your home seen before all others

ONLINE LISTING PERFORMANCE REPORT

• Weekly tracking report shows how many buyers are looking at your home