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8/8/2019 Online Product Store
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Research Group:
Talha Khan
Khurram Hussain
Muhammad Azeem Ur Rehman
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Introduction
Ucom Technologies is a reseller of
network products like, router and
switches,wireless bridges and satellite
equipment.
They want to dig out the opportunity of
Online IT products similar to the stores
working in USA and Dubai.
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Problem Identification
IS THE ONLINE PRODUCT STORE OFWIRELESS AND NETWORKINGPRODUCTS ACCEPTABLE FOR
BUSINESS BUYERSIN PAKISTAN? To take the decision of building an online
store or not
Which type of products mix required
Payment Procedure
Delivery Mechanism
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RESEARCH TYPE:
Research Problem required Exploratoryand Descriptive.
Evaluating the Online Business Buying
Acceptance.
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TARGET AUDIENCE:
IT Managers/IT Heads.
LAN and WAN Based Infrastructure Organization andService Provider.
SAMPLING TYPE:
Convenience Sampling
The sampling technique that we have used in this
research report is non-probability Convenience Samplingto reach the Target Audience and Sample Frame Ucomhas provided us a contact directory of BusinessCustomers.
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Survey Method
To collect the response from business
customers we sent them an email and
attached the questionnaire with sample
questionnaire to help them how to fill the
questionnaire.
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Analyzing the Responses
Q1: Do online store for
networking products
provide you more
convenience in your buying
experience?
Yes
May be
No
YES63%
May Be18%
NO19%
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Q2 : What are themajor barriers inonline product storefor business buyers in
Pakistan? ( Rank 1--4,1 is highest and 4 islowest )
a) Reliability
b) Limited product options.c) Product Quality
d) Poor Services
0
20
40
60
80
100120
140
160
180
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Q3: On what parametersyou will take thedecision to buy productonline
(Rank 1---5,5 is highest
and 1 is lowest)
a) Product availability
b) Product Price ..
c) Secure Transaction.
d) Delivery Time
e) Transaction Volume 6678
47
156
205
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Q4: Do you order
products through
online store which
are not on shelf inon line store?
a. Yes..
b. Maybe
c. No
YES
28%
May Be40%
No32%
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Q5: Which type ofproducts you want topurchase online (Rank 1-5,1 is highest 5 islowest)
a. Router and Switches
b. Wireless Bridges
c. VSAT and DVB.
d. Antennas & Cables(Cat 5,Gelcoated,RF
Cables)e. Other
105
155
128
78
15
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Q7: Which PaymentMethod you prefermost (Rank 1-4,1 ishighest and 4 islowest)
a. Online BankingTransaction UnionBank, SCB, MCB, UBLetc
b. Credit CardVISA, Master Card
c. PayPal
d. Other0
20
40
60
80
100
120
140
160
180
200
Online CreditCard
Paypal Other
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Q8: What volume of
transactions do you
think is most
reasonable for
online buying?
a. Under 100,000 ..
b. 100,000- 200,000
c. 200,000- 400,000
d. >400,000
41%
28%
30%
1%
Under100,000100,000-200,000
200000-300000
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Q9: How secure you
feel online
transaction is (Tick
only one)
a. Secure.
b. Less Secure
c. Do not Know.d. Little Insecure
e. Insecure.
25%
25%11%
38%
1%
Secure
Less Secure
Do not know
Little InsecureInsecure
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Highlights
Convenience in
Online Buying
Transactional
Volume & Delivery
Secure Transaction Type of
Products
Bridges Satellite
63% 37% & 28% 50% 32% 23%
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CONCLUSION:
After analyzing the answers of all thequestions we are able to conclude that theonline buying would provide moreconvenience to the business buyers than
secure transaction, where delivery time isone of the most important criteria also. Asfar the products selection, they have putmore weightage to the wireless bridgesand satellite equipment than router and
switches . Online banking is considered number one
for this type of transactions.
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