Online Store Preconfiguration 4.6B SAPPHIRE Las Vegas · SAP Internet Sales CRM/BBP system Internet Sales Product Partner SD (Order) FI SD LES. SAPLabs 2000 Birgit Starmanns, Marie

� SAPLabs 2000 Birgit Starmanns, Marie Poujois / 1

Birgit StarmannsMarie-Laurence PoujoisSAP Labs, Palo Alto, CA

Online Store Preconfiguration 4.6B

SAPPHIRE Las Vegas


Topics

Objectives & Overview11

Positioning of Online Store vs. Internet Sales22

Logic of the Internet Application Components33

Package Content Details44

Online Store: The Customer Experience55

Additional Information66


Topics








� Accelerate market penetration of the SAP Online Store,especially in the small and medium business marketspace

� Provide a “go-live in 4-6 weeks” Online Store solution toenable SAP customers to sell on the web quickly andcost effectively

� Provide add-on functionality to the SAP Online Store tobetter meet market expectations

� Fight the market perception of costly, lengthy, andcomplicated e-commerce implementations

Accelerated Internet Selling - Objectives


Accelerated Internet Selling: Scope

� Guidebook (step-by-step instructions)

� Preconfiguration (R/3 and ITS templates)

� Add-on functionality

� Interfaces to 3rd parties (documentation)

� Technical infrastructure (landscape,performance, and security considerations)

� Implementation assistance (project andcost planning templates)

� Integration into mySAP.com


Accelerated Internet Selling: Releases

� Availability of AIS 4.6B� Beta in March, 2000

� FCS in June, 2000 (available now)

� GA planned for August, 2000

� Prior releases

� 4.5B available in GA November, 1999 (available now)

� Future releases will include:� 4.6C Online Store preconfiguration with the IPC

� Other mySAP.com components (CRM Internet Sales, …)

� Documentation and downloads available fromwww.saplabs.com/ecom


Accelerated Internet Selling: 4.6B Functionality

� Sell-Side Applicationsusing the Online Store

� Online Store

� Product catalog

� Sales order status

� Credit card processing

� Availability check

� Customer account information

� E-mail confirmations

� Reporting

� Add-Ons


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Positioning SAP Internet Sales & SAP Online Store

SAP Online Storeextend existing

business to the InternetB2C

B2B

B2R

100%Sales over the Internet

Focus on CRM processes

Inte

rnet

Sce

nario

s

SAP Internet Salesuse Internet as strategic

sales channel

Possible migration path if company´s strategy changes


SAP’s solution set for selling over the Internet

SAP Backoffice

SAP Online Store

Online Store

SAP Internet SalesCRM/BBP

system

Internet Sales

Product

Partner

SD (Order)

FISD

LES


Customer Scenario with Online Store

SAP Backoffice

SAP Online Store

OnlineStore

� Customer is already live with SAP

� Wants to extend existing business to the internet

� Interactive, multimedia online appearance needed

� Integration of other sales channels desirable,but not crucial

� Central point of data maintenance(customers, prices, logistical execution)

� No additional SW required

� Multi national / language / currency capabilities

ITS


Customer Scenario with Internet Sales

NonR/3 Systems

SAP Internet SalesCRM/BBP

system

Internet Sales

Product

Partner

SD (Order)

1 to nR/3 Backoffice

Systems

� The company wants to use different sales channels(Internet, Mobile, Tele) simultaneously

� Some products are sold through all channels (withmay be different parameters) - some through internet

� Data integration around customers, products etc. isabsolutely required (common business functionssupporting all channels)

� High requirements around the online appearance /interactivity / performance


Central point of data maintenance

In- and outbound Interface for product catalog

Proven concept with live customer sites

Easy implementation

Quick “Go - live” possible

Out of the box solution

SAP Online Store - Benefits


Live with SAP R/3 Sales & Distribution (SD) component

Establish additional sales channel

No need for comprehensive CRM processes

Existing SAP customers

SAP Online Store - Target Group

Migration path to SAP Internet Sales


SAP Online Store – Features Overview

� Highlighted special offers

� Changes directly inshopping basket

� Detailed price information(taxes, transportationcosts, ...)

� Password protected loginor new customerregistration

� Self service for addressmanagement

� Choose shipping addressfrom earlier sessions

� Encrypted transmissionof private data

� Hyper link to order trackingof transportation carrier

� Multi currency/language

Price

CheckingOrder Status

Personalized ProductOffering

Secure PaymentTransactions

Shopping BasketManagement

New CustomerRegistration

Product CatalogProduct Catalog


Additional Features with SAP Internet Sales

Price

CheckingOrder Status

Personalized ProductOffering

Secure PaymentTransactions

Shopping BasketManagement

New CustomerRegistration

Product CatalogProduct Catalog

� Highlighted special offers

� Changes directly in...

� Personal product offerings

� Intelligent ProductConfiguration (IPC)

� Online Availability Check

� Sales & Marketing Analyses

� 1-2-1 Marketing processes

� Self service for addressmanagement

� Hyper link to order tracking oftransportation carrier

� ...

� Quick order entry forB2B/B2R

� Drop Shipment & Sell In

� Price Protection for B2BPartner

� Total flexibility in design &interaction

� Complete new architecture

� Designed for high volumetransactions


Migration Online Store --> Internet Sales

Online Store --> Internet Sales

� Material Master Yes

� Business Partner Yes

� Product Catalog No (for the current release)

� HTML Templates No (due to technology change)

Migration


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Internet Application Component Transactions

� Based on the R/3 transaction programming model

� A Web Transaction consists of these parts:

� Inside R/3:

� R/3 transaction that has been developed explicitly for the web

� Functional configuration primarily in SD for the Online Store

� Outside R/3:

� Service file

� HTML template files

� Language resource files

� MIME files


Mapping R/3 Screens to Web Templates

Screen 4230Screen 8120

HTML Template 8120

HTML Template 4230

Web page 8120

Web page 4230


Application:•ABAP•Dynpro screens•Customization

Logic of IACs

Web Server

MIME Files:•images•videos•sounds•etc.

Service Files:•service definitions•HTML templates•language resources

Outside R/3:HTML Visualization

Inside R/3:Business Logic


Topics








Accelerated Internet Selling: Guidebook

� Step-by-step “cookbook” for implementation of Sell-SideApplications

� Downloadable PDF format

� Printed book available in the future

� Organizes and consolidates all topics within


Accelerated Internet Selling: Preconfiguration

� ITS Templates

� Updated graphical design

� Logic changes to support R/3 configuration

� Instructions on how to personalize the look and feel

� R/3 Configuration

� R/3 configuration to support functional scope

� Documentation of manual steps to link the Accelerated InternetSelling solution into existing SD configuration

� Prerequisite is one of the following:

� Installation of PCC

� Working SD/MM/FI configuration


Accelerated Internet Selling: Add-Ons

� Delivery of add-ons� Transports of function modules containing add-ons

� Descriptions on how to incorporate these function modules intothe standard programs

� Add-ons in the 4.6B release� Inventory availability indicator while browsing the catalog (FCS)

� Saving the shopping cart for future logons (FCS)

� Offering different shipping methods (FCS)

� Single sign-on (FCS)

� Entry of purchase order number and date (FCS)

� “My Account” service (GA)

� Optional storage of credit card for a customer (GA)

� Shopping basket displayed while shopping (GA)

� Web statistics support (GA)


Accelerated Internet Selling: Interfaces

� Credit Card Interface

� Business process documentation (FCS)

� Configuration to integrate with a certified solution (GA)

� Documented integration with other systems

� E-mail

� Freight Carriers (pending certified interfaces)

� Business connector (XML)

� Data Load

� Data load programs for Product Catalog and Internet Users

� Integration into the Data Transfer Workbench


Accelerated Internet Selling: Technical Infrastructure

� Security

� Placement of firewalls

� Security parameters on the SAP side

� Encryption for credit card processing

� Other Hardware

� E-mail for order confirmation

� Credit card authorization

� External tax calculation

� Technical Infrastructure

� Infrastructure recommendations

� Sizing considerations, such as transaction loads


Accelerated Internet Selling: Implementation Tools

� List of Online Service System notes

� Notes required to support the preconfigured functionality

� Cost Tracking Templates

� Actual costs, by ASAP phase/functional component

� Budgeted costs

� Value-Add Analysis

� Hard and soft measurements to consider

� Sample Project Plans

� As an add-on to an existing live system

� In conjunction with a new R/3 implementation (based on ASAP)


Accelerated Internet Selling and mySAP.com

� Marketplace

� Integrating the Online Store into the Marketplace

� Application Hosting

� Outsourcing options for technical infrastructure


Topics








Online Store using Accelerated Internet Selling (1)












Topics








http://www.saplabs.com/ecom

Documents

Online Store Preconfiguration 4.6B SAPPHIRE Las Vegas · SAP Internet Sales CRM/BBP system Internet Sales Product Partner SD (Order) FI SD LES. SAPLabs 2000 Birgit Starmanns, Marie