Online Survey Questionnaire

7/30/2019 Online Survey Questionnaire

1/5

An online survey on Impact Evaluation of Social Media Advertising

I (S. Raghuram) pursuing my research (PhD) on the topic Impact Evaluation of Social

Media Advertising and hence am interested in doing a survey to find out the impact of social

media advertising. This research evaluates the impact of Social Media Advertising on different

segments of markets (collection of customers and prospects) and highlights the ways in which

marketers could get productive models for utilization of social media for advertising and

marketing activities. Kindly share your valuable opinions through this survey and help me in

bringing out a valuable result.

Part-1: Demographics

1. Name: V.Shivaji

2. Age: 32

3. Gender: Male

4. Educational Qualification: B.Com

5. Profession/ Occupation: Jr.Assistant

6. Location: Hyderabad

7. E-mail ID: [email protected]

Part- II8. Do you have account in any of the following social media network?

(Yes/ No) _Yes_____________

9. How long have you been a member of any social media network

a. Above 5 Years b. 3-5 Years

c. 3 Years d. 1-3 Years

e. < 1 Year < 1 year

10. Tick the social media network in which you have account

a. Facebook

b. Twitter


2/5

c. Orkut

d. Linkedin

e. Hi5

f. Ning

g. Others please specify _________________

11. Do you have more than one social media account ( Yes/No) __YES_____ if so how

many__

12. Among the following for which purpose do you mostly use social media?

a. Increasing network

b. Sharing Ideas

c. Improving knowledge

d. Entertainment

e. Communication

f. Mass mingling (community/groups)

g. Other please specify _______________

13. How much time do you spend on your social media network in a day?

a. 1 hour and above

b. 30 mins 1 Hour

c. 0-30 mins

14. Explain proportionate time spend by you on the following activities in your social media

networks

Write 3 for Extensive time


3/5

Write 2 for Considerable amount of time

Write 1 for Very less time

a. Commenting on Photographs ____________________

b. Commenting on Others Status ____________________

c. Chatting ____________________

d. Uploading Photographs ____________________

e. Playing games ____________________

f. Watching Videos ____________________

g. Making Friends ____________________

h. Sending invitations ____________________

i. Organizing events ____________________

j. Using Various applications/tools ____________________

k. Creating groups ____________________

l. Uploading Videos ____________________

m. Writing messages ____________________

n. Reading Notes ____________________

o. Commenting and Maintaining on blogs ____________________

p. Bidding & Gambling ____________________

15. Do you think Advertisements in the social media networks are really helpful to the Social

network members (Yes/No) ________

16. Suggest three priorities of yours towards the domain of ads you prefer on socialnetworks. (Crash discounts, Best price sales, New arrivals, Automobile ads, Education

oriented courses, Garments ads, Cosmetics ads, Boolean and share prices related news,

etc.)

1.___________________________________

2.___________________________________


4/5

3.___________________________________

17. Explain Your level of Satisfaction on the below mentioned attributes related to

advertising through Social media

Write 5 if you are Highly Satisfied

Write 4 If you are Satisfied

Write 3 if you are Neutral (Neither satisfied nor dissatisfied)

Write 2 if you are Dissatisfied

Write 1 if you are Highly Dissatisfied

18. What is your frequency of purchase of Goods/ Services advertised in social media

networks?

a. Whenever there is satisfactory offer (more than 5 times)

b. Whenever it is essential to buy (3-5 times probably)

c. When it is unavoidable (1-3 times)

d. Only once as a trail (1 time)

Attributes Level of satisfaction

Informativeness of Advertisement

Relevance of Ad

Accessibility of Ad

Credibility of Ad

Sharing mechanisms through Ad

Tools and applications availability

Payment mode for Ad

Viewership limitsAttractiveness of AD

Ad Guide Utility

Data Security

Flexibility in Creating Ad

Technical issues(Browsers, Active

X controls etc.,)

Overall satisfaction


5/5

e. Never through social media ads

Suggestions Requested ____________________________________________________

_______________________________________________________________________

*************Thank you very much for sharing your valuable opinion***********

Documents

Online Survey Questionnaire