SEO WEB ANALYST INTERNET MARKETING

All-IN-ONE

Web Marketing

Automation Tool

BY

SEO WEB ANALYST

OLATUNJI.ADETUNJI

www.seowebanalyst.com

ABOUT SEO Web Analyst

SEO Web Analyst #1 Internet Marketing Tool for Online Marketers.

Since 2007, SEO WEB ANALYST has been making online researches of methods to leverage on online marketing for businesses, products, services and branding, we practice semantic synergy internet marketing system in SEO, SMO, SMM, SEM, and consultancy.

We provide and offer services/products to both clients and customers that are interested in getting their online business a boost, we provide most of the online resources needed to propel their Internet Marketing business, which helps them to build targeted Prospects and leads for their businesses, products, services and brands.

SWAoffers web-marketing services platform built for ROI and sales.

SEOWebAnalyst WEB MARKETING

Proposal Document

Proposal Release Author: Olatunji.Adetunji

Document No: 20150223

Date of Issue: 23 FEBRUARY 2015

SEOWebAnalyst is a Tekk-Bastion Services LLC Brand Name.

Copyright 2015 by SEOWEBAnalyst

All rights reserved. No part of this document may be reproduced or

Transmitted in any form or by any means, electronic, or mechanical, including

Photocopying, recording, or by any information storage and retrieval system.

Published by:

OLATUNJI.ADETUNJI

Website: Visit us on the web at https://www.seowebanalyst.com

E-Mail: You can reach us via contact@seowebanalyst.com

The Project Description

The project is broken-down into phases; these phases will help in understanding the quality web marketing and branding approach of SEO Web Analyst for ACCESS BANK PLC.

1.) Increase Online Visibility

2.) Increase Targeted Traffic

3.) Increase Social engagement

4.) Increase Viral Branding

We will be focusing on this phases as our goals for this entire project and will utilizing the following

SEARCH ENGINE OPTIMIZATION

SOCIAL MEDIA MARKETING

VIDEO MARKETING

PPC MARKETING

BLOG MARKETING

EMAIL MARKETING *NOTE- (USED FOR RETARGETING or Upload pre-existing Emails )

SMS MARKETING *NOTE- (USED FOR RETARGETING or Upload pre-existing SMS )

Objectives:-

Viral marketing and Data mining (prospecting for leads)

Increase Social Buzz and Engagement

Increase Online Awareness and Reach

SEO Web AnalystWe are glad to help you.

SEO Web Analyst SERVICES

OUR SERVICES PERTINENT TO THE PROPOSAL AIM is to improve ACCESS BANK PLC online reputation and make it a branded name in the banking industry.

The benefit of using our online marketing platform is to help ACCESS BANK PLC leverage the use of the internet to increase visibility and generating/sustaining leads by reaching more targeted audience without increasing their web marketing cost.

We provide the following proposed mediums of digital marketing on our platform;

1.) Search Engine Optimization (SEO) Marketing.

2.) Social Media Marketing

3.) Email Marketing

4.) SMS Marketing

5.) Pay-Per-Click Management

6.) Blog Marketing

7.) Lead Management (combination of social crm and collaboration tools)

Our platform is highly equipped and robust to handle all this major channels of online marketing to form a sound inbound marketing technique that will meet ACCESS BANKS online needs.

HOW DOES SEOWebAnalyst DO THIS?

SIMPLE! We already house most of the vastly needed technologies to help our users get more visibility online.

Hence, reducing the overhead cost on soliciting for different platforms to deliver same functions, all at a higher end expense to you.

We are made in Africa, proudly Nigeria and ultimately more suitable as a cost effective alternative all in one marketing automation tool.

Our user interface and navigation system are built on simplicity and zero complex usage, with a quick support to provide solutions and answer to queries.

SEO Web Analyst SERVICES

OUR SERVICES PERTINENT TO THE PROPOSAL AIMs

Search Engine Optimization (SEO)

1. SITE AUDIT Tools

Keyword Research

Internal Links Optimization

Technical Audit

SEO Analysis

Sitemap Generation

2. Link Building Tools

Backlink Quality Check

Competitor Backlink Spy

Chosen Links Watch

Content Submission

3. Social Metrics Tools

Web buzz (monitor online mentions of your brand name or links)

Social Engagement (monitor social sites you are found on, analyze and rank your performance)

4. Marketing Analytics Tools

Rank Tracking (Track your keywords on Google, Bing and Yahoo)

Web Analytics (Break down data driven by your Google Analytic to a much more easy to read data)

Google Web Search Queries (Pick up keywords you are ranking on Google and other search related data)

Competitor Metrics (analyze your competitors performance and link building schemes)

5. Pay per click Management (ONGOING DEVELOPMENT)

Compare PPC sources

Interpreter PPC terminologies

Forecast PPC returns

6. Website analyzer (ongoing development) eg woorank.com (good sample of website analyzer)

Checks and analyze onpage optimization rules (provides recommendations)

Webpage speed optimization score (provides recommendations)

Social Media Optimization Score (provides recommendations)

Social Media Marketing (SMM)

1. Track Mentions

Easily set up keywords to track and reply or add as influencers, eg you can track keywords related to your products so as to quickly get social users using this phrases and reply, add them as influencers etc.

2. Web Reviews

This will help you to get reviews from review sites or directories, eg Google Place, Foursquare (adding Facebook Page), so you can get a sentiment score and have records of reviews made.

3. Social management

Social Manager is a more comprehensive tool that enables you to merge several social sites and accounts unlike the Social Media (only 1 account on Facebook, Linkedin, Twitter, Google Plus; all with limited functionalities)

4. Social search/sentiments (ongoing development)

The social search sentiment tool is to help users perform search that shows data on peoples thoughts and views on keyword topics, it picks up the sentiment scores, highlight how positive, negative or strong it is. You can track these keywords and the social users easily and add them as influencers, reply etc.

5. Social Trend (ongoing development)

The social Trend is a social tool that pickup what your social network are talking about, topics, comments, phrases that her getting viral in your network. It has functions to display user datas, like demo graph, status, age, preferences, etc so that you can easily target such audience.

6. Social Analytics (ongoing development)

This is a tool that is basically for data mining, it collects all the social network user information for better profiling, eg when you make a post go viral, the tool will capture and analyze the user data of your post reach (especially when doing post ads).

It can be use to get information containing Audience, Geo, Reach, Interest, Technology. And download data corresponding to your campaign (product) profiles (emails and sms, which can be used for retargeting)

7. Lead Manager (Social CRM and Collaboration)

Lead Manager is a social customer relation management tool that helps you to direct the social user to the right set up support, this user profile are saved and can easily be reached on to individually. It has the support, technical and sales section. This helps in segmenting the social users to each category that suites their request and can also manage top social sites under one ie your clients can reach you via any of the top four social sites and it will be centralize (marking where the client reach came from). While for sales, you can create groups and add each social user (not restricted to which social sites they are from) and place them under nurturing till they yield to customers, easily engage with them, and provide documents straight. Unlike other crm that integrate emails, we already have provided quick social messaging that allows you to leave offline messages to your users. (Guaranteeing a quick response than email)

8. Group messaging (ongoing development)

This tool will allow you to auto post to tons of groups you are a member of, and help you to search for groups you can add, you can also schedule post and RSS as well. Helps you to post when your post will get more engagement and reach.

9. Bulk Social account Posting/scheduling (ongoing development)

This feature helps you to post to multiple platforms and multiple accounts, all easily scheduled, and enables you to spin contents by adding similar phrase words to help reduce spamming.

CONCLUSION

In conclusion, we can confidently state that SEOWEBANALYST is well equipped to handle/manage ACCESS BANK PLC online visibility and reach to its online target audience. Our 7 years research only points out that we can provide the simplest solution to all clients.

On behalf of the SEOWEBANALYST Team, I will be looking forward to a positive review and feedback from ACCESS BANK PLC.

JOB DESCRIPTIONS

SEOWEBANALYST will be handling the Search Engine Optimization visibility and branding of Access Bank PLC on search engines.

SEOWEBANALYST will research on keywords that are pertinent to Access Bank PLC products and services and help target such consumer keywords on search engines. We will require some edit on web pages or redesign (via webmaster) and a search engine pay per click advert dedicated for some of this high valuable keywords.

SEOWEBANALYST will assist Access Bank PLC social accounts on Facebook, Twitter, Google+ and Youtube in monitoring, tracking reviews, related consumer keyword phrases, and sentiments with user profile grouping to target right contents. Dedicated Access Bank personnel will handle the response and feed backs. We will provide up to 9-premium user access to the SEOWEBANALYST dashboard and each assigned to monitor different segments of the platform, e.g. SEO, SOCIAL, LEAD MANAGER, EMAIL, and SMS.

TERMS AND CONDITIONS

The following are terms and conditions for the propose contract:

1.) The contract duration is for 6 months.

2.) The payment of contract will be the sum of 750,000 Naira per month.

3.) The funds will be use to perform the job descriptions stated below and procure other web marketing resources.

4.) This will be monitored on SEO manager dashboard, which will be assigned to Access Bank personnel in charge to track results in real time.

5.) The dashboard will also be use to manage Access Banks Social Impact and monitor mentions across their social accounts in real time.

6.) The aim of the contract is to get the site ranking for top ten targeted consumer keywords that are relevant to Access Bank products/services and to help track, engage, analyze Access Bank Social Impact. All aimed at increasing online awareness and Branding.

7.) After 6 Months of job delivery, the client may continue the process of maintenance, which is optional.

8.) The maintenance fee (50% of initial cost) is to keep maintaining the position listings of the site on the top ten pages, helping to maintain, and improve the web site rankings on Google.com.ng with consistent traffic. Social reach with prospects and maintain existing ones.