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“Only CBS” Kennedy Center Honors Hub integrationJump Into Ireland Contest Hub creation & management
Jump Into Ireland Social Media engagement
CBS brought Tourism Ireland to the forefront for travel enthusiasts seeking a new and exciting destination for 2015. Tourism Ireland engaged high quality audiences during the
holidays with targeted TV, Digital & Social messaging encouraging travel to Ireland and promoting our contest.
Jump Into Ireland contest promos on CBS TV stations
1
3
New York
Chicago
Boston
San Francisco
Washington D.C.
19.4
23.1
35.9
16.8
13.5
20.2
22.4
32.9
25.4
16.1
104.1%
97.0%
91.6%
151.2%
119.3%
CBS Local Market Estimated Ratings Actual Ratings % Delivery
CBS targeted the most qualified potential Ireland travelers with a with a content hub ownership surrounding the Kennedy Center Honors TV special
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5
6
7
8
9
10
New York
Los Angeles
Chicago
Boston
San Francisco
Washington D.C.
416,483
220,540
87,016
143,775
110,846
8,239
75,188
73,381
69,396
87,560
31,815
756
1,357
1,188
996
2,927
698
496
CBS Local Market Facebook Fans Twitter Followers Total Clicks
Total Impressions from Facebook & Twitter: 932,777
ead
Prospective travelers were sent to a custom branded contest hub for the chance to win a grand prize trip to Ireland
11
DIGITAL IMPRESSIONS
SOCIAL IMPRESSIONS
OPT-INS
5,251,715
932,777
2,749
12
CONTEST ENTRIES8,353