Only - Doing Business with LCBOdoingbusinesswithlcbo.com/.../P10_Guide_2017_TRADE.pdf · P10 ONE DAY SPECIAL BONUS AIR MILES ... (MTC), EA 3, EA 7, EA 15, EA 20. The remainder of

PT10: Novem

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Period 10 Starts November 26Marketing & Product GuideNovember 26, 2017- December 31, 2017

Thank you for your continual support throughout the year. We look forward to working with you to make this our best and most

successful Holiday promotion ever.

Thank you for all your effort and Happy Holidays from the Communications Team.

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Period 10 Features Questions?HelloLCBO Contact Centre: 1-877-522-6411 (or dial #5226 on cell phones) or [email protected]

ACSSS Store Support: 416-864-6787 or email [email protected]

This guide is printed on 100% recycled paper by the LCBO’s Print Digital Copy Centre

Produced by Marketing Communications team. If you have any feedback or idea about this guide, please email us at [email protected]

Often, during our regular visits, we can’t help but to notice how great many stores look. So, in recognition of your effort and dedication, a store will be featured in these pages every period.

-The Marketing Communications Team

Kudos to everyone at Store #265 for creating engaging and inviting shopping experiences!

LCBO FLYER WEEK 1, 2, 3 & 4 49As we enter a more competitive landscape, the flyer is intended to specifically drive product revenue and be a top-of-mind vehicle for our customers. There will be four flyers in PT10.

P10 ONE DAY SPECIAL BONUS AIR MILES® EVENT

LCBO Flyer Week 1 LCBO Flyer Week 2

LCBO Flyer Week 3

One Day Special Bonus Air Miles® EventSaturday, December 16, 2017 Stay tuned for more details.

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French Languages Service Act (FLSA) 2

Signage Gallery 3

Holiday Food & Drink End Aisle Wraps 11

On Shelf 13

Gift Bags & Boxes 17

Food & Drink Holiday Necktags 33

Food & Drink Holiday 37Out of Stock Box Signs

Food & Drink Holiday Hot Buttons 39

Food & Drink 41

Food & Drink Table 45

Sparkling Wines 47

Advertising & Online Exclusive Offers 49

Deal of the Week 63

The Cold Room Spirits Display 69

Holiday Block Piles 71

Special Promotions Fixture 77

Mini Thematic 81

Front End Merchandiser 85

Spirited Pick 91

Holiday Gifts Fixture 93

Social Responsibility 95

Bonus AIR MILES® reward miles 105

Wine Fridge 107

Whisky Shop 109

Ontario Wine Programs 111

Beer Programs 123

Vintages 133

Enhanced Trade Tastings Program 137

Participating Stores 139

Sold Space Program 147

Period 10 Marketing & Product Guide

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Give | Share | Enjoy

2 | Period 10

French Languages Services Act (FLSA)

OverviewThe French Language Services Act (FLSA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 26 designated areas.

Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in, or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business.

To further this commitment, participating stores are to receive a French version of Exterior Banners, and bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, Food & Drink Table, Window Show Cards & Deal of the Week.

Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional Period.

Participating Stores1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 23, 24, 26, 27, 32, 34, 36, 38, 40, 41, 49, 50, 52, 54, 55, 58, 63, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 92, 98, 99, 103, 104, 108, 112, 117, 118, 121, 122, 123, 125, 126, 127, 128, 129, 134, 140, 143, 149, 151, 154, 162, 163, 164, 165, 167, 171, 173, 180, 182, 183, 184, 186, 189, 190, 192, 193, 195, 198, 200, 204, 207, 212, 214, 217, 218, 220, 225, 228, 233, 234, 236, 241, 242, 243, 245, 249, 253, 255, 256, 262, 269, 272, 278, 279, 280, 287, 291, 295, 303, 308, 309, 310, 312, 320, 321, 322, 324, 327, 329, 332, 333, 334, 338, 341, 349, 355, 359, 360, 362, 363, 366, 367, 368, 370, 371, 375, 384, 385, 387, 388, 389, 393, 394, 395, 398, 400, 405, 406, 407, 408, 411, 412, 415, 416, 420, 421, 422, 424, 425, 426, 428, 431, 435, 436, 438, 441, 443, 444, 452, 457, 458, 463, 466, 470, 483, 484, 485, 487, 488, 490, 492, 494, 499, 500, 505, 506, 507, 511, 512, 515, 518, 519, 521, 524, 526, 528, 531, 532, 533, 534, 538, 539, 540, 542, 546, 547, 552, 553, 555, 556, 564, 565, 568, 569, 571, 572, 574, 575, 576, 577, 578, 584, 588, 589, 593, 597, 598, 601, 604, 614, 618, 619, 624, 626, 627, 631, 633, 636, 637, 638, 639, 640, 642, 643, 645, 646, 649, 650, 651, 652, 654, 655, 656, 657, 661, 665, 667, 669, 673, 677, 694, 697, 698, 699, 700, 703, 741

Merchandising InstructionsPlease alternate between English, IMAGE, and French versions of the Signage.

Window Show Card English Version

Backer Card – Bilingual VersionWindow Show Card French Version

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Marketing & Product Guide | 3

We would like to hear your comments about this Period’s music. Please provide your feedback to helloLCBO.

Music CD Re-order# DMS-MusicCD

Seasonal Signage Gallery

Seasonal Signage will remain the same for Periods 9–10Take Down: December 31, 2017

IMPORTANT: The PT9 Brand Domination will run from Monday, November 5 to Saturday, December 2, 2017. Stores participating in Brand Domination must display Brand Domination signage until December 3 and replace them with PT9 Seasonal Holiday POP components on that day. The signage will be shipped to stores the last week of November.

All Seasonal Signage components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, please call helloLCBO @ 416-365-5932 or toll free @ 1-877-522-6411 and quote the re-order number provided in this guide.

Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

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4 | Period 10


Re-order# 18H9-EB1

Re-order# 18H9-EB2

Re-order# 18H9-EB3

Re-order# 18H9-EB4

Power Aisle Banners

Re-order# 18H9-PA1 Re-order# 18H9-PA2 Re-order# 18H9-PA3

Exterior Transparency

English Image Image

Signage Gallery

Exterior Banners

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Give | Share | Enjoy Signage Gallery

Perimeter Banner

Re-order# 18H9-PM1FrontRe-order# 18H9-PM2

BackRe-order# 18H9-PM3

Perimeter Transparency – Square

Re-order# 18H9-TS1 Re-order# 18H9-TS2 Re-order# 18H9-TS2

Perimeter Transparency – Horizontal

Re-order# 18H9-TH4 Re-order# 18H9-TH5 Re-order# 18H9-TH6

Perimeter Transparency – Vertical

Re-order# 18H9-TV10 Re-order# 18H9-TV11 Re-order# 18H9-TV12

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SEAS

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6 | Period 10

Give | Share | EnjoySignage Gallery

Back Lit Tasting Bar SignDimensions: 21 15/16”w x 32 9/16”hInstall: In the frame on the portable Tasting Bar. Some

stores were supplied a backlit sign holder.

Re-order# 18H9-TB1

Seasonal Banner InsertDimensions: 20”w x 70”hInstall: In the Thematic Banner Stand (store entrance).

Re-order# 18H9-SB1

Beer Fridge PosterDimensions: 22 ¾”w x 53 ¾”hNOTE: This sign is for Store 486 Beer Fridge ONLY.

Re-order# DMS-18H9-BF1

Window Show Cards

FrontRe-order# 18H9-WS1

Back Re-order# 18H9-WS2

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Promotional Signage Gallery

1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 38, 40, 41, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102, 106, 109, 110, 115, 125, 130, 132, 136, 140, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183,186, 187, 188, 190, 191, 192, 195, 196, 197, 198, 199, 200, 201, 202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 222, 223, 226, 227, 228, 229, 232, 233, 234, 236, 237, 242, 243, 244, 246, 247, 248, 249, 250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 270, 276, 278, 279, 286, 287, 288, 295, 298, 300, 302, 304, 310, 311, 312, 321, 324, 325, 326, 327, 329, 334, 340, 341, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 363, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408, 411, 412, 415, 416, 417, 420, 425, 426, 427, 428, 431, 432, 434, 436, 437, 438, 443, 444, 445, 452, 453, 454, 455, 456, 457, 458, 459, 465, 467, 469, 470, 477, 481, 484, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 507, 509, 511, 517, 518, 521, 522, 523, 526, 528, 529, 532, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 551, 552, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 658, 670, 671, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776

Participating Stores

Key DatesInstall: November 5, 2017Take Down: December 31, 2017

NEW!In an effort to make execution easier during the busiest time of theyear, the only end aisles that will change are EA 1 (MTC), EA 3, EA 7, EA 15, EA 20. The remainder of the end Aisles will be the same for both Period 9 & 10.

All End Aisle Backer Cards are to be displayed for the entire season(Period 9 – Period 10). FLS designated stores are required to display the bilingual side of the signage.

NO CHANGES FROM LAST PERIOD

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8 | Period 10

Give | Share | EnjoyPromotional Signage – End Aisle #1EN

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End Aisle #1 – Beer To drive Beer and cider sales, End Aisle #1 is now dedicated to promote Beer and cider products. Stores are required to merchandise all participating products.

Participating ProductsLCBO# Description Format

218966 The Creemore Collection - Winter 6 x 473 mL

296244 Guinness Draught 4 x 440 mL

488163 Great Lakes Brewery Winter Ale 650 mL

542001 Goose Island winter Mixer 6 x 473 mL

516773 Muskoka Winter Pack 2017 6 x 473 mL

519322 I&G Frank & Sense 500 mL

545962 Mill Street Winter Sampler 2017 2074 mL

548305 Nickel Brook Mystery Pack 4 x 473 mL

End Aisle 1 Backer CardRe-order# 18P9-BC1

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Give | Share | EnjoyPromotional Signage –End Aisle Backer Cards

End Aisles: 2 to 10

END

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End Aisle 2-10 ProductsEnd Aisle Product

2 Smirnoff Vodka 750 mL / 1140 mL / 1750 mL

3Jacob’s Creek Shiraz/Cabernet 750 mL / Jackson-Triggs Cabernet Sauvignon Bag In Box 4000 mL / Ruffino Lumina Pinot Grigio Igt 750 mL

4 Crown Royal 750 mL / 1140 mL / 1750 mL

5 Baileys Irish Cream 750 mL / 1140 mL / 1750 mL

6 J.P. Wiser’s Deluxe 750 mL / 1140 mL / 1750 mL

7 Ruffino Chianti 750 mL / Wolf Blass Yellow Label Cabernet Sauvignon 750 mL / Jackson-Triggs Merlot 1500 mL

8 Bacardi Superior 750 mL / 1140 mL / 1750 mL

9 Absolut Vodka 750 mL / 1140 mL / 1750 mL

10 Forty Creek Barrel Select 750 mL / 1140 mL / 1750 mL

End Aisle 2-10 Backer Cards

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18P9-BC1 18P9-BC2 18P9-BC3 18P9-BC4

18P9-BC5

Please rotate between “Give, Share, Enjoy, Gather and Entertain” images

This year the holiday backer cards for PT9 & PT10 are generic. Please alternate backer cards when creating end aisle displays to avoid repetition.

Please note that backer cards do not need to be changed for PT10.

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10 | Period 10

Give | Share | EnjoyEN

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End Aisle 11-20 Products End Aisle Product

11 Captain Morgan Spiced Rum 750 mL / 1140 mL / 1750 mL

12 Canadian Club Premium 750 mL / 1750 mL / Canadian Club 100% Rye 1140 mL

13 Grey Goose Vodka 750 mL / Grey Goose VX 750 mL / Grey Goose Vodka 1140 mL / Grey Goose Vodka 1750 mL

14 Johnnie Walker Black 12 YR 750 mL / Johnnie Walker Black Label 1140 mL / Cardhu Single Malt Scotch 750 mL

15Stoneleigh Marlborough Sauvignon Blanc 750 mL / Mezzacorona Pinot Grigio Trentino 750 mL / French Cross Pinot Grigio Bag In Box 400 mL

16 Jameson Irish Whiskey 750 mL / 1140 mL / Jameson Caskmates Irish Whiskey 750 mL

17 Appleton Estate V/X Signature Blend 750 mL / 1140 mL / 1750 mL

18 Jack Daniel’s Tennessee Whiskey 750 mL / 1140 mL / Jack Daniel’s Honey 750 mL

19 The Glenlivet Founder’s Reserve Scotch Whisky 750 mL / 1140 mL / The Glenlivet French Oak Reserve 15 Year Old 750 mL

20 Menage A Trois Red 750 mL / Strewn Two Vines Riesling Gewurztraminer VQA 750 mL / Ruffino Prosecco 750 mL

End Aisle Backer Cards (End Aisles 11-20)

Promotional Signage –End Aisle Backer CardsEnd Aisles: 11 to 20

LTO & BAM StickersIn the unlikely event that an LTO or BAM offer changes after the backer cards have printed, stores will be required to make the appropriate updates. Place the sticker over the SAVE/BAM image that is printed on the backer card.

Re-order CodesEnglish: DMS-ENGSTICKERBilingual: DMS-BILSTICKER

Please rotate between “Give, Share, Enjoy, Gather and Entertain” images

This year the holiday backer cards for PT9 & PT10 are generic. Please alternate backer cards when creating end aisle displays to avoid repetition.

Please note that backer cards do not need to be changed for PT10.

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Holiday Food & Drink End Aisle Wraps

1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 38, 40, 41, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102, 106, 109, 110, 115, 125, 130, 132, 136, 140, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183,186, 187, 188, 190, 191, 192, 195, 196, 197, 198, 199, 200, 201, 202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 222, 223, 226, 227, 228, 229, 232, 233, 234, 236, 237, 242, 243, 244, 246, 247, 248, 249, 250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 270, 276, 278, 279, 286, 287, 288, 295, 298, 300, 302, 304, 310, 311, 312, 321, 324, 325, 326, 327, 329, 334, 340, 341, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 363, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408, 411, 412, 415, 416, 417, 420, 425, 426, 427, 428, 431, 432, 434, 436, 437, 438, 443, 444, 445, 452, 453, 454, 455, 456, 457, 458, 459, 465, 467, 469, 470, 477, 481, 484, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 507, 509, 511, 517, 518, 521, 522, 523, 526, 528, 529, 532, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 551, 552, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 658, 670, 671, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776

NO CHANGES FROM LAST PERIOD

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12 | Period 10

Give | Share | EnjoyEnd Aisle WrapsNO CHANGES FROM LAST PERIOD

End Aisle WrapsStores must assemble the Food & Drink end aisle wraps before building the display on the end aisle.

The wraps are to remain in place for the duration of both PT9 & PT10.

Merchandising InstructionsDO NOT start building the product display before proceeding with the following steps:

1. Assemble the flat packed End Aisle Wraps. Assembly is the same process as building a 3-sided box (please peel the double sided tape to ensure the folds stay attached on the inside panels).

2. Proceed with building the product display on the end.

Destination Wrap Destination End Aisle Wrap LARGE

Destination End Aisle Wrap Small (Stores 25, 84, 217, 402, 411, 580, 585, 660, 665 ONLY)

English Re-order# Re-order#

Seasonal Classics from Food & Drink 18P9-EW1 18P9-EW3

Bilingual Re-order# Re-order#

Seasonal Classics from Food & Drink 18P9-EW2 18P9-EW4

Overview This holiday, End Aisles 2 to 10 will feature products that were referenced in previous issues of Food & Drink. Customers will find holiday inspirations from the selected products.

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HOLIDAY 2017

V.1 OUTSIDE – Back & Sides

27461 P9 End Aisle Wraps_Small.indd 1 2017-09-20 4:24 PM

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On Shelf

Key Dates LTOInstall: November 27, 2017Take Down: December 31, 2017

Key Dates BAMInstall: November 27, 2017Take Down: December 30, 2017

Key Dates No OfferInstall: November 25, 2017Take Down: December 31, 2017

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14 | Period 10

On Shelf

All stores now receive pre-printed on-shelf signage that are specific to the products each store carries. Replacement signage are also store-specific.

Re-order #• BNS bundle: DMS-P10-BNS• LTO Bundle : DMS-P10-LTO• Stores are to order either the BNS or LTO bundle through HelloLCBO, and will receive a complete bundle in either English or Bilingual depending on store’s designation.

Blank Shelf Talkers in the Bundles• Due to the printing process, a majority of the bundles sent out to stores will have some blank pre-cut shelf talkers. These blank shelf talkers are NOT unprinted shelf talkers.• Please recycle the blank shelf talkers.

Shelf Talker Duplicate Prints• Each bundle only supplies one shelf talker to be installed in front of the primary location. • If a SKU has multiple facings and duplicate signs are needed, please print using Web d Sign Shop.

If you have any questions, please contact helloLCBO

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Give | Share | Enjoy On Shelf

Location MessageComponent Specifications Re-Order# Images

On Shelf More Miles! Shelf Talkers Pre-Printed (BBAM Program)(4 versions)

6½” w x 1¾” h English/No Price

DMS-18P10-ST8

On Shelf “Our Expert Picks and Cocktail of the Month” Shelf Talkers Pre-Printed (IMAGE Program)(13 versions)

6½” w x 1¾” h Price/No Price

DMS-18P10-ST9

On Shelf “Deal of the Week” Shelf Talkers Pre-Printed (IMAGE Program)(4 versions)

6½” w x 1¾” h Bilingual/No Price

DMS-18P10-ST10

On Shelf “SAVE” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6½” w x 1¾” h English/PriceEnglish/No Price

LTO Bundle DMS-P10-LTOOn Shelf “SAVE/ ÉPARGNEZ”

Shelf Talkers Pre-Printed (Limited Time Offer Program)

6½” w x 1¾” h Bilingual/PriceBilingual/No Price

On Shelf Bonus AIR MILES® Shelf Talker Pre-Printed (Bonus AIR MILES Program)


BNS Bundle DMS-P10-BNS

On Shelf BONUS AIR MILES® reward miles de récompense AIR MILES® in prime Shelf Talkers Pre-Printed (Bonus AIR MILES Program)


On Shelf “NEW ” Shelf Talkers Pre-Printed (New Product Program)


On Shelf “NEW/NOUVEAU” Shelf Talkers Pre-Printed (New Product Program)


On Shelf “In The Spotlight” Shelf Talkers Pre-Printed (IMAGE Program)


On Shelf “In The Spotlight/EN VEDETTE” Shelf Talkers Pre-Printed (IMAGE Program)


On Shelf Go Green ExtenderPre-printed Extender Strips 1 version

Extender Strips 12” w x 2½” hPrice/No Price

DMS-TBD

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16 | Period 10

Give | Share | EnjoyOn Shelf

Location MessageComponent Specifications Re-order# Images

On Shelf Branded Pre-printed Shelf Talkers EA 1-20 (Set of 71)

Shelf Talkers6½” w x 1¾” h

DMS-18P10-ST1

On Shelf Regular ProgramPre-printed Extender Strips60 versions

Extender Strips 12” w x 2½” h

DMS-18P10-ST2

On Shelf Community ProgramPre-printed Extender Strips10 versions

Extender Strips 12” w x 2½”h

DMS-18P10-ST3

On Shelf Discovery Program Pre-printed Extender Strips 9 versions

Extender Strips 12” w x 2½”h

DMS-18P10-ST4

Cut Cases

Generic Blank Pricer Cards (50 per bundle)

Pricer Cards 8” w x 7” h

DMS-18P10-ST5

On Shelf Generic Blank Extender Strips (15 per bundle)

Extender Strips 12” w x 2½” h

DMS-18P10-ST6

On Shelf Blank Bin Tags for General Use (25 per bundle)

Bin Tags 6” w x 1¾” h

helloLCBO Cart# 749358

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Gift Bags & BoxesHOLIDAYPlease refer to the Seasonal Inventory Site for distribution details on the amount of boxes and fabric bags your store will receive.

All inventory has been allocated to stores, no additional inventory will be available to order.

For up-to-date Quantity & Delivery Schedules, please visit.http://home.lcbo.com/SAM/Merchandising/HolidayGiftingProgram/Pages/Quantity-and-Delivery-Schedules.aspx

VINTAGESThis year Vintages Gift Bags and Boxes will NOT be included in the Holiday Allocation sent to stores.

Stores are now required to order all Vintages Gift Bags and Boxes for the Holiday season.

Give Share Enjoy Staff GuideWatch for the 2017 Holiday Staff Guide in your mailbag. The guide includes information on all the holiday gift products and packaging.

You can also view all the gifting details on the LCBO portal : http://home.lcbo.com/SAM/Merchandising/HolidayGiftingProgram

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18 | Period 10

Give | Share | EnjoyLC

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LCBO Holiday Gift Bags & Boxes

Holiday 95¢ Bag(Case packed 100/50 per design) LCBO# 525832 • $0.95

LCBO Holiday Single Bottle Gift BoxCase packed 24 (12 green/12 red)LCBO#472225 • $2.50

Holiday Felt Bottle Gift Bag Case packed 12LCBO#434803 • $5.95

Felt Double Bottle BagCase packed 12LCBO#434795 • $6.95

Holiday Knit Bottle Gift BagCase packed 12LCBO#525881 • $5.95

Holiday VesselCase packed 6LCBO#435081 • $7.95

LCBO Holiday Single Bottle Gift BoxCase packed 24 (8 green/8 red/8 white)LCBO#530360 • $2.50

LCBO Holiday Double Bottle Gift BoxCase packed 24 (12 green/12 red)LCBO#472233 • $3.50

LCBO Holiday Double Bottle Gift BoxCase packed 24 (8 green/8 red/8 white)LCBO#530378 • $3.50

HOLIDAYPlease refer to the Seasonal Inventory Site for distribution details on the amount of boxes and fabric bags your store will receive. All Inventory has been allocated to stores, no additional inventory will be available to order.http://home.lcbo.com/SAM/Merchandising/HolidayGiftingProgram/Pages/Quantity-and-Delivery-Schedules.aspx

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Vintages Holiday Gift Bags & Boxes

Vintages Single Bottle Gift BoxCase Packed 24LCBO#477299 • $2.50

Vintages Double Bottle Gift BoxCase Packed 12LCBO#477307 • $3.50

Vintages 95¢ BagCase packed 100 (30 White/70 Purple)LCBO# 438366 • $0.95

Vintages Year-Round Wooden Box (1 Bottle) Case Packed 12 LCBO# 435230 • $6.95

Vintages Year-Round Wooden Box (2 Bottles)Case Packed 6LCBO# 435248 • $10.95



VINTAGESThis year Vintages Gift Bags and Boxes will NOT be included in the Holiday Allocation sent to stores. Stores are now required to order all Vintages Gift Bags and Boxes for the Holiday season.

Vintages Gift Bags & Boxes available to order from supplying warehouses:Vintages 95c Bag | LCBO # 438366 | Case Pk: 100Vintages Single Bottle Gift Box | LCBO # 477299 | Case Pk: 24Vintages Double Bottle Gift Box | LCBO # 477307 | Case Pk: 12

Vintages Gift Packaging Items available to order:Vintages Wooden Box - 1 Bottle | LCBO # 435230 | Case Pk: 12Vintages Wooden Box - 2 Bottle | LCBO # 435248 | Case Pk: 6Vintages Wooden Box - 3 Bottle | LCBO # 435255 | Case Pk: 4 Vintages Wooden Box - 6 Bottle | LCBO # 435305 | Case Pk: 2

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20 | Period 10

Holiday Gift Bags & Boxes – Merchandising Instructions

LCBO 95¢ Gift Bags and Hot Buttons

• Install the Holiday 95c Bag Hot Button at each Holiday 95c Bag merchandising location in the store. Locations include Cash Ends, End Aisles, Wood Gift Packaging Merchandiser.

Replacement signs and clips can be ordered from helloLCBO 416-365-5932.

Description Reorder #

95¢ Bag Hot Button Signs DMS-18P9-GFT25

95¢ Bag Hot Button Sign Clip NIHK102

Metal 95¢ Bag End Aisle Holder 749390

Stores in FLS designated areas MUST display the bilingual side of the sign.

Merchandising OptionsCash Ends: All stores

• Install 2 metal bag holders on each cash end.

• Rotate seasonal and year round bags at alternating cash ends.

• Install (1) 95¢ hot button sign at each cash end with clip.

• FLS designated stores are required to display the bilingual side of the signage.

End Aisle: Select stores• Install metal bag holders on End Aisles.

When seasonal 95¢ bag sells through replace with 95¢ year round bag.

• Install (1) 95¢ hot button sign at each cash end with clip (NIHK102).


Wooden Gift Packaging Fixture: Select stores• Install Metal Bag holders on slat wall.


Sign (English Over Bilingual)DMS-18P9-GFT25

Holiday 95¢ BagCase packed 100 (50 per design)LCBO# 525832 • $0.95

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Give | Share | Enjoy Holiday Gift Bags & Boxes – Merchandising Instructions

Vintages 95¢ Gift Bags and Hot Buttons

• Install the Vintages 95c Bag Hot Button at each Vintages 95c Bag merchandising location in the store. Locations include Cash Ends, End Aisles, Wood Gift Packaging Merchandiser.

Replacement signs and clips can be ordered from helloLCBO 416-365-5932

Description Reorder #

95¢ Bag Hot Button Signs DMS-18P9-GFT25V

95¢ Bag Hot Button Sign Clip NIHK102

Stores in FLS designated areas MUST display the bilingual side of the sign.

Sign (English Over Bilingual)DMS-18P9-GFT25V

Vintages 95¢ BagCase packed 100 (30 White/70 Purple)LCBO# 438366 • $0.95

Vintages 95¢ Bag on End Aisle

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22 | Period 10

Holiday Gift Packaging Floor Merchandiser (Metal)

Gift Packaging Floor Merchandiser (Metal)Stores will receive Holiday sign inserts for the Metal Gift Packaging Merchandiser. Replace year-round inserts with Holiday.

• There are two versions - LCBO & Vintages.

• Place the merchandiser in a prominent, high-traffic location near the front of the store. Please replenish throughout Period 9 and Period10.

Metal Gift Packaging Merchandiser Re-order CodesLCBO Sign: 18P9-GFT23Vintages Sign: 18P9-GFT24

Stores may continue to merchandise residual Holiday packaging from previous years on this fixture.

Metal Gift Packaging Merchandiser (LCBO)

Metal Gift Packaging Merchandiser (Vintages)

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Give | Share | Enjoy Holiday Gift Packaging Floor Merchandiser (Wood)

Gift Packaging Floor Merchandiser (Wood)Remove the year-round sign and packaging currently merchandised on the fixture and replace with Holiday packaging and the “Wrap It Up” sign insert.

Stores may continue to merchandise residual Holiday packaging from previous years on this fixture.

Signage Re-orderingAdditional signs may be ordered through helloLCBO Wrap It Up Insert Sign Re-order# DMS-18P9-GFT22

Vintages Wooden Boxes

Holiday Gift Cards & Presenters

Holiday 95¢ bags

Insert Sign

Single & Double Bottle Gift Boxes

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24 | Period 10

Fabric Gift Bags

Fabric Gift Bags• Stores receiving Fabric Bags will receive a cardboard merchandiser.

• Assemble the cardboard merchandiser using the instructions provided.

• Place on the top shelf of End Aisles.

• Stores may also merchandise on Nesting Tables and Promo Tables.

Additional cardboard merchandisers can be ordered from helloLCBO. Re-order# 18P9-GFT26

Fabric Gift Bag MerchandiserFabric Gift Bags on End Aisles

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Give | Share | Enjoy Pre-Wrap Gift Solutions

PRE-WRAP GIFT SOLUTIONS

Featured Gift Program Participating StoresPlease refer to the seasonal inventory site for distribution details on the amount of boxes and fabric bags your store will receive.

http://home.lcbo.com/SAM/Merchandising/HolidayGiftingProgram/

Nesting Table and Promo Table SignDMS-18P9-NT1

Holiday Gift TagDMS-18P9-GFT28

Holiday VesselLCBO# 435081 • $7.95

Holiday Wrap KitLCBO# 441808 • $3.50

Vintages Year-Round Wooden Box (1 Bottle) LCBO# 435230 • $6.95

Vintages Year-Round Wooden Box (2 Bottle) LCBO# 435248 • $10.95

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26 | Period 10

Holiday Vessel

Featured Gift Preparation GuidelinesVessels are to be filled with product, wrapped and merchandised on the Nesting Tables, Promo Tables and End Aisles.

Do not sell the vessels without products. If the holiday vessels sell through, prepare pre-wrapped gifts using the year-round galvanized pail or any residual inventory of previous holiday gift vessels.

Components• LCBO#435081 Holiday Vessel $7.95

• LCBO#441808 Wrap Kits $3.50 (Case Packed 6)

Merchandising InstructionsUse the Holiday wrap kit (cello bag, red fill, red ribbon). We recommend making 6 gifts at a time as there is enough to fill in each wrap kit to prepare 6 vessels. Include the following on the label by using KWIK Price:

• Product Name(s)

• Product LCBO #(s)

• Product Price(s)

• Pail LCBO # 435081

• Wrap Kit # 441808

• Wrap Kits Charge $3.50

• TOTAL PRICE

Affix the tag to the gift with the ribbon. Tie the ribbon with a simple bow.

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Give | Share | Enjoy Cello Wrap for Vintages Wooden Boxes

Cello Wrap for Vintages Wooden BoxesStore staff shared with the Gifting team that our Vintages customers love to shop pre-wrapped gift boxes for special occasions. To support this feedback we are providing select stores with a cello wrap kit to wrap the Single or Double Wood Boxes. The components are arriving into stores in time for the Holiday season, and this wrap option is available at no charge to our customers.

Participating Stores28, 31, 38, 51, 93, 115, 149, 164, 171, 198, 217, 227, 252, 279, 287, 298, 310, 326, 329, 334, 340, 355, 361, 367, 371, 381, 411, 416, 420, 425, 432, 434, 438, 445, 452, 470, 485, 490, 495, 516, 523, 532, 539, 554, 579, 601, 605, 630, 632, 643, 653, 655, 670, 703, 706, 771

Components• 100 Cello Bags

• 100 Vintages Gift Tags

• 100 Pre-Cut Ribbon Pieces

Merchandising Instructions• Select product(s) to place inside either the single or double Vintages wooden gift boxes

• Place front panel behind the box to show product

• Place single/double wooden gift box inside cello wrap bag (product to be facing front of bag)

• Complete a Generic Gift Tag (Central Supply #691311) using KWIK PRICE

• Thread Vintages Gift Tag and Generic Price Tag through ribbon piece provided. Tie a bow around the top of the cello boxed product.

• To neatly finish gift wrap presentation, ensure excess cello is taped to the back of the box

• Pre-wrapped single & double Vintages wooden boxes are to be merchandised on the following fixtures: 1. Vintages Nesting Table

2. Vintages End Aisles

3. Vintages In-Section

Vintages Year-Round Wooden Box (1 Bottle) LCBO# 435230

Vintages Year-Round Wooden Box (2 Bottle) LCBO# 435248

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28 | Period 10

Gifting - Nesting Table#1

Merchandising Option A – Nesting Table #1Nesting Table #1 is the primary location for gifting items. The selected products to be merchandised on Nesting Table #1 are the20 participating products on the following page. When the Holiday items are sold through, replenish with residual Seasonal or Year Round gift packaging items.

Participating Stores 1, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 198, 211, 212, 217, 226, 227, 248, 249, 250, 253, 263, 279, 310, 329, 334, 346, 351, 355, 359, 371, 378, 390, 391, 393, 394, 401, 404, 411, 412, 417, 438, 445, 453, 459, 485, 486, 490, 495, 497, 500, 542, 545, 554, 556, 568, 575, 579, 580, 585, 587, 590, 599, 601, 602, 617, 618, 619, 623, 624, 627, 632, 633, 640, 643, 649, 652, 653, 655, 658, 661, 670, 699, 703, 741, 771

ComponentsParticipating stores received the following signage components in PT9:

• Nesting Table Enhanced Sign

• Cello wrap kits

Merchandising Overview• Products to be merchandised according to placement map.

• All Nesting Tables must have a basket on each corner.

• Store manager may modify product selection based on customer buying patterns and demographics; however alternate products must support the theme.

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Give | Share | Enjoy Gifting - Nesting Table #1

Participating Products – Nesting Table #1Please order two or three cases of each of the 20 products. LCBO # Product Description SizeA 513465 Santero Moscato Spumante 750 mLB 384651 Martini Prosecco Sparkling Gift Box 750 mLC 291203 Moët & Chandon Imperial Brut Golden Sleeved 1500 mLD 384669 Martini Rosé Sparkling Gift Box 750 mLE 518407 Blue Nun Sparkling 24K Gold Edition 750 mLF 429969 Villa Maria Lightly Sparkling Sauvignon Blanc 750 mLG 215814 Codorniu Brut Clasico Sparkling 750 mLH 214981 Cremant De Bourgogne Reserve Paul Delane 750 mLI 464164 Domaine Chandon Brut Holiday Limited Edition 750 mLJ 517003 JP Chenet Pink Ice Mousseux Gift Pack 750 mLK 463349 Henkell Blanc de Blancs Sparkling 750 mLL 187914 Bottega Rosé Gold Brut Sparkling 750 mLM 348318 Bottega White Gold Brut Sparkling 750 mLN 37069 Veuve Clicquot Brut Ice Jacket 750 mLO 513432 Veuve Clicquot Journey Travel Trunk 750 mLP 513473 Veuve Clicquot Arrow Magnet 750 mLQ 217273 Mumm Cuvee Napa Brut Prestige Sparkling 750 mLR 217679 Jackson-Triggs Methode Cuve Close Sparklg VQA 750 mLS 210633 Jacob's Creek Chardonnay Pinot Noir Sparkling 750 mLT 224766 Chateau Des Charmes Brut Methode Traditionelle VQA 750 mL

Nesting Table & VM Decor

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IK 3 Facings J3 Facings L3 Facings M 3 Facings

IK3 Facings 3 Facings J3 Facings L3 Facings M 3 Facings

3 Facings

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30 | Period 10

Gifting – Promo Table

Participating Stores4, 5, 15, 17, 19, 34, 36, 58, 64, 83, 97, 102, 106, 148, 154, 168, 191, 207, 209, 228, 233, 243, 252, 265, 287, 288, 298, 326, 344, 360, 361, 367, 373, 385, 386, 387, 407, 408, 425, 431, 437, 443, 491, 499, 501, 505, 511, 523, 532, 536, 540, 544, 549, 551, 555, 569, 573, 609, 616, 626, 629, 631, 634, 635, 636, 638, 641, 642, 654, 677, 694, 702

Participating Products – Promo TableParticipating Products will be featured in the Period 10 LCBO Flyer.

LCBO# Product Description Size

A 513465 Santero Moscato Spumante 750 mL

B Pre-wrapped Pail

C 384651 Martini Prosecco Sparkling Gift Box 750 mL

D Gift Fabric Bags

E 291203 Moët & Chandon Imperial Brut Golden Sleeved 1500 mL

F Pre-wrapped Pail

G 384669 Martini Rosé Sparkling Gift Box 750 mL

H Gift Fabric Bags

Merchandising Overview• Store manager may modify product selection based on customer

buying patterns and demographics; however alternate products must match the theme.

• Please order 1-2 cases of each of the 4 products.

• Skull Jiggers/Stoppers to be merchandised on table. Please refer to the Promo Table Product Placement Map.

6 Facings

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Pail

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Fabric Bags

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SIGNAGESOFT DRESSING

Participating stores received:• Nesting Table #1 Sign

• Cello Wrap

Promo TableThe Promo Table is the primary location to merchandise the seasonal gifting for stores without Nesting Tables. The selectedproducts to be merchandised on the Promo Table are the 4 participating products below. When seasonal gift packaging items are sold through replenish with year round gift packaging items.

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Give | Share | Enjoy Gifting - Cello Wrap Kit

Holiday Cello Wrap KitWrap kits are provided to stores at no charge. There is no gift wrap charge to the customers that purchase pre-wrapped bottles.

ComponentsEach Holiday Cello Wrap Kit will contain the Following:

• Cello Bottle Bags

• Pre-cut red ribbon pieces

• Gift tags

Participating StoresOption A - Nesting Table#1 (2 kits)1, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 198, 211, 212, 217, 226, 227, 248, 249, 250, 253,263, 279, 310, 329, 334, 346, 351, 355, 359, 371, 378, 390, 391, 393, 394, 401, 404, 411, 412, 417, 438, 445, 453,459, 486, 490, 495, 497, 500, 542, 545, 554, 556, 568, 575, 579, 580, 587, 590, 599, 601, 602, 617, 618, 619, 623,624, 627, 632, 633, 640, 643, 649, 652, 653, 655, 658, 661, 699, 703, 741, 771

Option B - Promo Table (1 kit)4, 5, 10, 15, 17, 19, 34, 36, 41, 57, 58, 64, 83, 97, 102, 106, 148, 154, 168, 191, 207, 209, 211, 212, 226, 228, 233, 243,249, 250, 252, 265, 269, 279, 287, 288, 298, 326, 329, 334, 343, 344, 355, 359, 360, 361, 367, 371, 373, 378, 385,386, 387, 391, 393, 394, 404, 407, 408, 412, 425, 431, 437, 443, 445, 457, 459, 486, 491, 495, 497, 499, 501, 505,511, 522, 523, 532, 536, 540, 542, 544, 545, 549, 551, 554, 555, 568, 569, 573, 575, 580, 587, 590, 601, 609, 616,617, 619, 623, 626, 627, 629, 631, 632, 633, 634, 635, 636, 638, 641, 642, 643, 651, 652, 653, 654, 658, 661, 677,694, 699, 702, 703

Option C - End Aisles (1 kit)18, 25, 27, 33, 40, 50, 60, 61, 62, 63, 68, 72, 79, 80, 90, 93, 95, 122, 125, 132, 140, 145, 150, 153, 155, 165, 166, 177,179, 182, 192, 196, 200, 201, 210, 214, 237, 242, 244, 255, 278, 311, 324, 325, 333, 340, 341, 362, 382, 388, 389,398, 402, 426, 432, 434, 444, 452, 456, 465, 485, 494, 518, 521, 534, 546, 553, 559, 572, 586, 592, 598, 644, 645,651, 657, 665, 697

Merchandising Instructions• Please alternate with 2-3 facing wrapped and 2-3 facing unwrapped bottles.

• Please wrap bottles on top and bottom shelves of tables.

• Stores merchandise 20 brands on Nesting Table #1

• Stores merchandise 4 brands on Promo Tables.

Holiday Cello Wrapped Bottle

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32 | Period 10

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Participating Stores - All Stores

This is a sold program. Participation is mandatory.


Food & Drink Holiday Necktags

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34 | Period 10

Give | Share | EnjoyFood & Drink Holiday Necktags

OverviewWhen customers are looking for products to match to a specific need or occasion, you may direct them to products featuring these neck tags. The neck tags match great Food & Drink recipes with great LCBO products, making holiday entertaining inspiring yet easy for our customers. Each neck tag has a corresponding product(s) that it should be applied on. Please apply neck tags to matching products wherever the products are displayed in your store (End Aisle, In-Section, etc.)

Signage• 18P9-FD24 – English Bundle of 12• 18P9-FD25 – French Bundle of 12

Merchandising Instructions• Please apply neck tags to matching products wherever the products are displayed in your store (End Aisle, In-Section, etc.).• NOTE: The Beer and Wine Neck tags have changed for Period 10. The Cocktail Neck tags have NOT changed from Period 9.

Food & Drink Recipe Necktags Example(Christmas Pudding Punch In-section)

Food & Drink Recipe Necktags Example(Honey Sparkler End Aisle #2)

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Give | Share | Enjoy Food & Drink Holiday Necktags

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36 | Period 10

Give | Share | EnjoyFood & Drink Holiday Necktags

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Food & Drink Holiday Out of Stock Box Signs

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38 | Period 10

Give | Share | EnjoyFood & Drink Holiday Out of Stock Box Signs

OverviewWhen products are flying off of the shelves, fill in the spaces with these box signs. Each box sign suggests a holiday occasion solution and directs customers to lcbo.com for drink and recipe details.

SignageEnglish In-Section boxes: 18P9-FD22 (kits of 12 Versions)

Bilingual In-Section boxes: 18P9-FD23 (kits of 12 Versions)

Food In Section Box

Drink In Section Box

Food & Drink Holiday Out-of-Stock Boxes Example

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Food & DrinkHoliday Hot Buttons

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40 | Period 10

Give | Share | EnjoyHoliday Food & Drink Hot Buttons

Overview You can bet that customers will be asking you about matching products with the delectable dishes they find in the current Holiday issue of More Food & Drink. To save both you and your customers time, install this hot button wherever the following products are displayed in your store.

Products featured in the Holiday issue of More Food & Drink:

LCBO # Product Name Size

385476 St. Bernardus Selection 6 x 330 mL

516963 Maynards Port Wine Encyclopedia Volume III 6 x 60 mL

428474 Glenmorangie The Pionnering Collection 4 x 100 mL

288696 Gouden Carolus Cuvée Van De Keizer Blau 750 mL

464149 Robert Mondavi Private Selection Bourbon Barrels Cabernet Sauvignon 750 mL

516930 Codorníu Anna Blanc De Blancs Reserva 200 mL

291203 Moët & Chandon Brut 1500 mL

661116 Leonardo Chianti 5000 mL

389304 The Kraken Black Spiced Rum Mini 50 mL

519702 Chambord Black Raspberry Liqueur Mini 50 mL

519587 Greene King Festive Pudding Ale 500 mL

185884 Evan Williams Original Southern Egg Nog 750 mL

353359 Jack Daniel's Winter Jack 750 mLPlease apply the More Food & Drink hot button on the participating products in-section.

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What’s Inside:The holidays bring all sorts of treats (both big and small) you won’t find at other times of the year. Check out the variety featured on these pages on offer at the LCBO: sampler packs, exceptional treats for the self-indulgent and a trio of seasonal specialties. Meanwhile, we’ve put together a great potluck menu that’s perfect for the season. Happy holidays!

For the list of featured products please see the Food & Drink Table section of this guide.

SHIPMENTS• All stores will receive an allocation of More Food & Drink publications.

• Distribution is limited and stores will receive fewer copies than Food & Drink.

• There are no additional copies available to re-order.

ONLINE CONTENT If your store runs out of copies you can direct customers to visit www.lcbo.com/foodanddrink where a selection of content from More Food & Drink is available.

The Holiday issue of More Food & Drink will be distributed the week of November 27, 2017. More Food & Drink can be merchandised as soon as you receive your shipment.

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42 | Period 10

Give | Share | EnjoyFood & Drink

Merchandising Instructions• If your store has the Food & Drink Table fixture, please only merchandise copies of More Food & Drink on the table using the provided Self Merchandisers – see the Food & Drink Table section in this guide for details.

• For stores without the Food & Drink Table fixture, More Food & Drink should be merchandised prominently in your Food & Drink magazine fixture using the same signage as P9 (see below).

• The fixture should be positioned in the selling area of the store.

• If your store does not have a stand, please display More Food & Drink at all checkouts, customer service and the Information centre.

• If you have any Food & Drink Holiday issues remaining, display both publications in the fixture.

• Once your supply has been depleted, please store the fixture until the next issue arrives. Do not use the stand to display other materials.

Coming SoonThe Winter 2018 issue of Food & Drink will be available in stores January 10, 2018.The next issue of More Food & Drink will be available the week of January 29, 2017.

SignagePlease use same signage provided for Period 9.

Component Where to install sign Re-order Code Images P9 & P10 FOOD & DRINK Header Card English/Bilingual

FOOD & DRINK Metal Fixture

18H9-FD16

P9 & P10 FOOD & DRINK “A” Frame Sign

FOOD & DRINK "A" Frame Fixture

English/English: 18H9-FD17

English/French: 18H9-FD18Trad

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Give | Share | Enjoy Food & Drink

Participating ProductsLCBO # STORY/PRODUCT FORMAT

385476 St. Bernardus Selection 6 x 330 mL

516963 Maynards Port Wine Encyclopedia Volume III 6 x 60 mL

428474 Glenmorangie The Pionnering Collection 4 x 100 mL

288696 Gouden Carolus Cuvée Van De Keizer Blau 750 mL

464149 Robert Mondavi Private Selection Bourbon Barrels Cabernet Sauvignon 750 mL

516930 Codorníu Anna Blanc De Blancs Reserva 200 mL

291203 Moët & Chandon Brut 1500 mL

661116 Leonardo Chianti 5000 mL



519587 Greene King Festive Pudding Ale 500 mL


353359 Jack Daniel's Winter Jack 750 mL

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44 | Period 10


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1, 10, 15, 17, 21, 22, 23, 31, 38, 41, 44, 51, 55, 57, 65, 74, 82, 115, 130, 148, 149, 156, 164, 171, 187, 191, 195, 198, 211, 217, 221, 226, 227, 228, 233, 250, 252, 253, 263, 265, 269, 279, 288, 298, 300, 310, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 394, 397, 401, 404, 407, 411, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 485, 490, 491, 497, 500, 522, 523, 528, 536, 542, 545, 551, 554, 569, 573, 575, 579, 580, 584, 587, 602, 605, 609, 618, 619, 623, 624, 627, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 703, 706, 741, 776

Food & Drink Table


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46 | Period 10

Food & Drink Table

Merchandising Instructions• Merchandise a selection of products from Sparking Wines or any residual gift inventory (Store Manager’s discretion).

IMPORTANT Please store all hardware (i.e. Metal Mini Pole) in a safe place for reuse in Period 11.

Signage ComponentsThe following signage will be sent to participating stores by the start of Period 10 .

Enhanced Sign

Large Table Small TableEnglish: 18P10-FD1Bilingual: 18P10-FD2

English: 18P10-FD3Bilingual: 18P10-FD4

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Sparkling Wines

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48 | Period 10

Sparkling Wine

OverviewChampagne and Sparkling Wine products are our customers’ first choice for ushering in the New Year. Your Holiday Sparkling Wine Promotion display will become a focal point as customers shop for their favourite bubbly.

Participating ProductsChampagne and Sparkling Wine products for the display are to be selected at the Store Manager’s discretion.Your display should include large volume sellers, plus domestic and imported products at various price ranges and sugar codes.

Merchandising Instructions• Stores should build the display in a high-traffic area.

• Group the sparkling wine by style, within price groupings. (i.e. French Champagne together)

• Place the most expensive sparkling group together at the start of the traffic flow. Arrange so they decrease in price as you build toward the end of the traffic flow.

Components• Cut-case Backer Card

• Sparkling Wines Blank Pricer Card

• Re-Order# DMS-18P10-DP1

Cut-case Backer Card

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Advertising & Online Exclusive Offers

PT10 LCBO Flyer Week for 1, 2, 3 & 4

Radio

Digital Ads

Online Exclusives

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50 | Period 10

Give | Share | EnjoyLCBO Flyer

Period 10 LCBO Flyer for Week 1, 2, 3 & 4As we enter a more competitive landscape, the flyer is intended to specifically drive product revenue and be a top-of-mind vehicle for our customers.

The focus of the flyer is on sales, promotions and value. Brief product information will also be included to engage customers. The flyer will feature:• Long Weekend Super Sales (when applicable)• Deal of the Week• Gifting/Hosting• Cocktail of the Month• 10 wines under $10.95• Great Deals (BAM/LTO’s)• E-com Exclusives/Offers

The flyer will be distributed in all LCBO stores, community papers across the province and in the Flipp app.

Merchandising Instructions• All LCBO stores will receive copies of the flyer and are required to

merchandise using the new self-merchandiser during therelease week, or until inventory is depleted.The self-merchandiser should be located at the front of the storewhere space permits, either in the vestibule, close to the Deal ofthe Week display or close to shopping carts.

• Stores will receive between quantities depending on theirsize and traffic. If needed, please contact HelloLCBO to adjust shipment quantity. FLS designated stores will also receive a French version of the flyer.

LCBO Flyer Self-Merchandiser Insert English Re-order#DMS-18P9-DP3 Bilingual Re-order#DMS-18P9-DP4

Week 1 (image subject to change)



Week 4

image unavailable

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Give | Share | Enjoy LCBO Flyer Week for 1, 2, 3 & 4 Publications

Publications & Insertion Dates for Week 1, 2, 3 & 4Publication Insertion Date

Thunder Bay Chronicle-Journal Orillia Today

December 7, 2017 (Week 1)

December 14, 2017

(Week 2)



Thunder Bay Chronicle-Journal - EMC Oshawa/ Whitby This Week

Sudbury Northern Life Ottawa Regional Market Metroland Inserts

Ajax/Pickering News Advertiser Peterborough This Week

Alliston Herald Port Perry Star

Barrie Advance Richmond Hill/ Thornhill Liberal

Belleville Metroland Inserts Scarborough Mirror

Brampton Guardian St. Thomas/Elgin Weekly News

Brant News Toronto North York Mirror

Burlington Post Uxbridge Times-Journal

Caledon Enterprise Vaughan Citizen

Cambridge Times Wasaga Sun-Stayner Sun

City Centre Mirror Waterloo Region TMC

Cobourg Northumberland News Dryden Media Distributors

Collingwood Connection Windsor Star

East York TOR Metroland Inserts Windsor Star - EMC

Etobicoke Guardian Chatham This Week (ON)

Etobicoke TOE Metroland Inserts Cornwall Standard Freeholder

Flamborough Review Cornwall Standard Freeholder - EMC

Georgetown/ Acton - Independent & Free Press Grey Bruce This Week

Guelph Tribune Kenora Lake of the Woods Enterprise

Hamilton Metroland Inserts North Bay Nugget Community Voices

Innisfil Journal Pembroke/Petawawa News

Kawartha Lakes This Week Sarnia Observer

Kingston Metroland Inserts Sarnia This Week

Lower Ottawa Valley Metroland Inserts Timmins Times

Markham Economist & Sun Woodstock Oxford Review

Midland Penetanguishene Mirror

Milton Canadian Champion

Mississauga News

Muskoka Region

Newmarket Era/ Aurora Banner - Thu

Niagara This Week

Norfolk News (ON)

Oakville Beaver

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52 | Period 10

LCBO Flyer Week 1 Participating Products

Period 10 LCBO Flyer – Week 1 Participating Products LCBO # Description Format

380865 Rumchata 750 mL

EXPERT PICKS

631226 McGuinness Creme De Cacao White 750 mL

633677 McGuinness Crème de Menthe 750 mL

GIFTING/HOSTING

295386 Mrs Beachley's Mulled Wine 750 ml

447730 Old Tom's Egg Nog 750 mL

465278 Smirnoff Peppermint Twist 750 mL

534594 Chocolate Manifesto Beer 473 mL

908459 Yvon Mau Bordeaux Discovery Chest 2016 6 x 750 mL

GREAT WINE GIFTS UNDER $20

523167 Blue Dog Wine 750 mL

518407 Blue Nun Sparkling 24K Gold Edition 750 mL

516310 Casillero Del Diablo Hertiage Release Gran Vino 750 mL

84186 Moselland Vanguard Pinot Grigio Blue Bottle 750 mL

516997 Piccini Chianti Orange Fiasco Bottle 750 mL

515916 Voga Sparkling Pinot Grigio Rosé Gift Box 2 x 187 mL

TBC Freixenet Prosecco DOC 750 mL

589929 Moselland Ars Vitis Riesling Hockey Scene 750 mL

384651 Martini Prosecco Sparkling Gift Box 750mL

NEW & NOW TOP 10 PRODUCTS

43554 Zenato Ripassa Valpolicella Superiore 2013 3000 mL

423673 Bottega Gold Prosecco 1500 mL

345504 Czechvar Mini Keg 5000 mL

292417 Grolsch 1500 mL

465336 Woodford Reserve 1750 mL

519736 Dillon's Small Batch Limoncello 50 mL

519397 Bombay Sapphire Mini 200 mL

516930 Anna Blanc de Blancs Reserva 200 mL

534313 Crown Royal Northern Harvest Rye 50 mL

463281 Sogrape Mateus Rosé Mini 250 mL

MAIN FEATURE

67 Smirnoff 750 mL

1487 Crown Royal Whisky 750 mL

893 J.P. Wiser's Deluxe 750 mL

209221 Absolut Vodka 1140 mL

550715 Forty Creek Barrel Whisky 750 mLTrade C

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Give | Share | Enjoy LCBO Flyer Week 1 Participating Products

LCBO # Description Format

GREAT DEALS

981381 Glenfiddich Gran Reserva 21-Year-Old Single Malt 750 mL

530352 Glenfiddich Single Malt 18 Year Old Scotch Whisky 750 mL

221200 The Balvenie Caribbean Cask 14YO Scotch Whisky 750 mL

248997 Laphroaig 10 Year Old Islay Single Malt 750 mL

32656 Marques De Riscal Rioja Reserva 750 mL

284026 Joseph Drouhin Chablis Drouhin-Vaudon 750 mL

459974 JCB Les Ursulines Bourgogne Chardonnay Aoc 750 mL

621227 Straccali Chianti DOCG 750 ML

64295 Cono Sur Bicicleta Shiraz 750 ML

480616 Jack Daniel's Single Barrel Whiskey 750 mL

158014 Flor De Cana Centenario 12 Rum 750 mL

417295 Cîroc Original Unflavoured 750 mL

500512 Captain Morgan Spiced Rum 750 mL

597559 Tito's Handmade Vodka 750 mL

219808 Gabbiano Chianti Classico DOCG 750 mL

506519 Cesari Mara Valpolicella Ripasso Superiore Doc 750 mL

36483 Torres Gran Coronas Reserva Cabernet Sauvignon 750 mL

954834 Rodney Strong Estate Russian River Valley Pinot Noir 750 mL

251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 mL

18 Heineken 6 x 330 mL

186510 Corona Extra 6 x 330 mL

300699 Molson Canadian 6 x 473 mL

496976 Goose Island Variety Pack 6 x 473 mL

516773 Muskoka Winter Pack 6 x 473 mL

E-COMMERCE EXCLUSIVES

House Wine Case Savings SKU RED

House Wine Case Savings SKU WHITE

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54 | Period 10

Give | Share | EnjoyLCBO Flyer Week 2 Participating Products


55517 Smoking Loon Cabernet Sauvignon 750 mL

EXPERT PICKS

476937 Belhaven Brewery Merry Craftmas 6 X 330 mL

3822 Bah Humbug Christmas Cheer Ale 500 mL

385476 St. Bernardus Selection 6 X 330 mL

GIFTING/HOSTING

593533 Jazz Vodka 750 mL

561662 Moselland Riesling Cat Bottle - Purple 500 mL

426791 Molson Canadian Skate Boot Gift Pack 4 x 355 mL

518894 Steam Whistle Lunch Box 6 x 473 mL

GREAT BEER & SPIRITS GIFTS UNDER $20

49304 Canadian Club Classic Small Batch Gift Tin 375 mL

461962 Crown Royal Deluxe Gift Pack 375 mL


519223 Chimay Gift Pack 3 x 330 mL

519751 Erdinger Variety Pack 5 x 500mL

254136 6 Exclusive Belgian Ales 6 x 330 mL

521286 Innis & Gunn Holiday Gift Pack 2017 1320 mL

NEW & NOW

392662 Chocolate Shop Chocolate Red Wine 750 mL

341644 Mozart Chocolate Cream 500 mL

643619 Baileys Irish Cream Gift Pack 750 mL

286930 Kahlúa White Russian Gift Pack 750 mL

427203 RumChata Gift Pack 750 mL

898882 Kittling Ridge Icewine & Brandy Gift Set 375 mL

356618 Lakeview Cellars VQA Vidal Icewine Gift Pack 200 mL

3236 Tequila Rose Gift Pack 750 mL

425157 Girls' Night Out Chocolate Raspberry Truffle 750 mL

426288 Disaronno Limited Edition Designer Gift Pack - Missoni 750 mL

342022 Tipples Brandy & Amaretto Creamers 10 x 50 mL

MAIN FEATURE

604868 Grey Goose Vodka 1750 mL

217687 Canadian Club Premium 1140 mL

494047 Broker's Premium London Dry Gin 1140 mL

605956 Baileys Original Irish Cream 1140 mL

474528 The Glenlivet Founder's Reserve Scotch Whisky 1140 mL

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GREAT DEALS

254631 Stolichnaya Elit Vodka 750 mL

446526 Star of Bombay 750 mL

366633 Ron Diplomatico Reserva Exclusiva Rum 750 mL

600163 Tanqueray No. Ten Gin 750 mL

375568 Deanston Virgin Oak 750 mL

7880 Johnnie Walker Black 12 Yr 750 mL

434100 Macallan Rare Cask 750 mL

313288 St. Remy Reserve Privee 750 mL

113241 Cazadores Anejo Tequila 750 mL

47316 Los Arango Reposado Tequila 750 mL

105742 Appleton Estate Extra 12 Year Old Rum 750 mL

517987 Ezra Brooks Black Label Bourbon Whiskey 750 mL

217786 Jim Beam White Label Bourbon 1140 mL

131870 Bushmills Malt 10 Year Old 750 mL

499616 Thorn-Clarke Barossa Grenache Shiraz 750 mL

665471 Jacob's Creek Reserve Shiraz 750 mL

284026 Joseph Drouhin Chablis Drouhin-Vaudon 750 mL

269753 Raymond Family Classic Chardonnay 750 mL

378091 Villa Annaberta Valpolicella Ripasso Superiore 750 mL

465377 Waterloo Grapefruit Radler 6 x 473 mL

218966 The Creemore Collection - Winter 6 x 473 mL

71126 Heineken Lager 6 x 330 mL

422550 Coors Banquet 6 x 355 mL

637744 Creemore Springs Premium Lager 6 x 341 mL


513440 Veuve Clicquot CP Clique Call 750 mL

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468116 Johnnie Walker Green Label 750 mL

EXPERT PICKS

341602 Cono Sur Bicicleta Pinot Noir 750 mL

669226 Voga Pinot Grigio 750 mL

234369 Apothic Red 750 mL

GIFTING/HOSTING

513465 Santero Moscato Spumante 750

231203 Moet & Chandon Imperial Brut Golden Sleeved 1500 mL

463349 Henkell Blanc de Blancs Sparkling 750 mL

348318 Bottega White Gold Brut Sparkling 750 ml

210633 Jacob's Creek Chardonnay Pinot Noir Sparkling 750 mL

WINES 10 UNDER $10.95

74096 Cavallina Nero D'Avola Shz Terre Sicilane IGT 750 mL

380972 Luccarelli Negroamaro Puglia IGT 750 mL

14977 Sogrape Grao Vasco Dao 750 mL

329243 Spumante Bambino Peach 750 mL

214072 L'Epayrie Blanc 1000 mL

135475 Fuzion Alta Reserve Malbec 750 mL

591693 Argento Malbec 750 mL

420463 Two Oceans Moscato 750 mL

453332 Unreserved Smooth Red 750 mL

453340 Unreserved Smooth White 750 mL

NEW & NOW

296244 Guinness Draught 1760 mL

542001 Goose Island Mixer Pack 2838 mL

516773 Muskoka Winter 2017 6 x 473 mL

218966 The Creemore Collection - Winter. 2838 mL

488163 Great Lakes Brewery Winter Ale 650 mL

519322 I&G Frank & Sense 500 mL

4002604 Mill Street Winter Sampler 2017 6-pack

TBD Best of Beau's Winter Mixed Pack 4 x 600 mL

TBD Nickel Brook Mixed Pack 4 x 473 mL

MAIN FEATURE

577957 Kahlua Coffee Liqueur 750 mL

456350 Fireball Cinnamon Whisky 1750 mL

1784 Grand Marnier 750 mL

462424 Cabot Trail Maple Cream 750 mL

623678 Carolans Irish Cream 1140 mL

157917 Domaine De Canton Ginger Liqueur 750 mL

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GREAT DEALS

446534 Caorunn Small Batch Scottish Gin 700 mL

122499 Beefeater 24 - London Dry Gin 750 mL

544155 Iceberg Vodka 1750 mL

190363 Prince Igor Vodka 1750 mL

53140 Havana Club Dry 7 Years Old Rum 750 mL


446526 Star Of Bombay 750 mL

1925 Courvoisier VS Cognac 750 mL

7617 Chivas Regal 12 Year Old Scotch Whisky 750 mL

38901 The Dalmore 12 Year Old Highland Single Malt 750 mL

107359 Auchentoshan 12 Year Old Single Malt Scotch Whisky 750 mL

330803 Bowmore 12 Year Old Islay Single Malt 750 mL

57091 Glenrothes Select Reserve Single Malt Scotch Whisky 750 mL

603050 The Glenlivet French Oak Reserve 15 Year Old Scotch Whisky 750 mL

492223 Pelee Island Rouge Bag in Box 3000 mL

492363 Bota Box Cabernet Sauvignon Bag in Box 3000 mL

510883 Cupcake Red Velvet Bag in Box 3000 mL

270884 Jackson-Triggs Cabernet Sauvignon Bag in Box 4000 mL

305144 Jackson-Triggs Chardonnay Bag in Box 4000 mL

215947 Southern Comfort 1140 mL

217133 Sauza Gold Tequila 1140 mL

217950 Crown Royal 1140 mL


8805 Forty Creek Barrel Select Whisky 1750 mL


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334110 Ciroc Peach 750 mL

EXPERT PICKS

240135 Lamb's Navy Rum 1140 mL

60608 El Dorado 12 Years Old Rum 750 mL

318683 The Kraken Black Spiced Rum 1140 mL

GIFTING/HOSTING

513424 Taittinger Nocturne City Lights Gift Box 750 mL

898478 Freixenet Cordon Negro Cava Gift Pack 750 mL

463364 Bottega Mini Sparkling Ice Bag 4 x 200 mL

234161 Jackson-Triggs Entourage Grand Reserve Brut 2014 750 mL

WINES 10 UNDER $10.95

387183 Spumante Bambino Mixed Berry 750 mL

361790 Martini & Rossi Asti 200 mL

480756 Citra Sangiovese Terre di Chieti IGP 750 mL

116426 Concha Y Toro Frontera Cabernet Sauvignon 750 mL

1826 Spumante Bambino White 750 mL

308643 Sogrape Mateus Signature Douro Red 750 mL

589523 Argento Cabernet Sauvignon 750 mL

447052 Tarquino Sauvignon Blanc 750 mL


217315 Brights President Dry Sparkling 750 mL

NEW & NOW TOP 10 PRODUCTS

464214 Anciano 7 Year Gran Reserva Tempranillo Valdepenas 750 mL

467811 Ruffino Prosecco 750 mL

338855 Bodacious Smooth Red 750 mL

481614 Ciroc Apple 750 mL

8284 Hennessy VS Cognac 750 mL

1487 Crown Royal. 750 mL

493965 Molson Canadian Stubby 6 x 355 mL

517797 Beau's Lug Tread Can 4 x 355 mL

106450 Santa Margherita Pinot Grigio 750 mL

678698 Gnarly Head Old Vine Zinfandel 750 mL

MAIN FEATURE

268771 Louis Roederer Brut Premier Champagne 750 mL

155341 Perrier-Jouët Grand Brut Champagne 750 mL

85316 Blu Giovello Prosecco 750 mL

310334 Featherstone Joy Premium Cuvée Sparkling 750 mL

428086 Grande Cuvee 1531 De Aimery, Cremant De Limoux 750 mL

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GREAT DEALS

308056 Mumm Cordon Rouge Brut Champagne 750 mL

537605 Nicolas Feuillatte Brut Champagne 750 mL

365312 Taittinger Brut Réserve Champagne 750 mL

254912 Codorniu Brut Clasico Sparkling 3 x 200 mL

106377 Jacob's Creek Shiraz Cabernet Sauvignon 750 mL

1743 Ruffino Chianti 750 mL

377820 Jackson-Triggs Merlot 1500 mL

285585 Masi Bonacosta Valpolicella Classico DOC 750 mL

189415 Wyndham Estate Bin 555 Shiraz 750 mL

65623 Martell Medallion VSOP Cognac 750 mL

108100 Martell VS Fine Cognac 750 mL

398479 1800 Reposado 750 mL

992 Royal Reserve Whisky 1140 mL

217786 Jim Beam White Label Bourbon 1140 mL

996405 Stags' Leap Winery Cabernet Sauvignon 750 mL

563247 Kittling Ridge Vidal Icewine 375 mL

255513 Robert Mondavi Napa Valley Cabernet Sauvignon 750 mL

217273 Mumm Cuvee Napa Brut Prestige 750 mL

433417 Tedeschi Amarone della Valpolicella 750 mL

117 Bacardi Superior Rum 750 mL

41384 Jack Daniel's Tennessee Whiskey 750 mL

177808 Appleton Estate V/X Signature Blend 750 mL

479931 Stalk & Barrel Red Blend 750 mL

602920 Flor de Cana Clasico 5 Rum 750 mL


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60 | Period 10

Top Pick under $10.95 Perpendicular Shelf Talkers

OverviewALL Stores will receive a bundle of 30 Perpendicular Shelf Talkers each period to support the Top Pick under $10.95 wines story in the LCBO Flyer. These shelf talkers should be merchandised in front of participating products.

• Re-order# English: 18P10-BWF3 Bilingual: 18P10-BWF4

Participating ProductsLCBO # Description Format (mL)74096 Cavallina Nero D'Avola Shz Terre Sicilane IGT 750 mL

380972 Luccarelli Negroamaro Puglia IGT 750 mL

14977 Sogrape Grao Vasco Dao 750 mL

329243 Spumante Bambino Peach 750 mL

214072 L'Epayrie Blanc 1000 mL

135475 Fuzion Alta Reserve Malbec 750 mL

591693 Argento Malbec 750 mL


453332 Unreserved Smooth Red 750 mL

453340 Unreserved Smooth White 750 mL

387183 Spumante Bambino Mixed Berry 750 mL

361790 Martini & Rossi Asti 200 mL

480756 Citra Sangiovese Terre di Chieti IGP 750 mL

116426 Concha Y Toro Frontera Cabernet Sauvignon 750 mL

1826 Spumante Bambino White 750 mL

308643 Sogrape Mateus Signature Douro Red 750 mL

589523 Argento Cabernet Sauvignon 750 mL

447052 Tarquino Sauvignon Blanc 750 mL


217315 Brights President Dry Sparkling 750 mL

Merchandising Instructions• The Top Pick under $10.95 Perpendicular Shelf Talker will

be 3” x 3”. Stores will be sent a bundle of 30 each period to display in front of the corresponding products in that period’s flyers.

• Please install the perpendicular shelf talker in front of the corresponding wine products using the perpendicular shelf talker clip (PSTC201404).

Participating Stores ALL STORES

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Give | Share | Enjoy Advertising

Radio:LCBO# Description Format LTO Duration

485417 Menage A Trois Gold Chardonnay 750 mL $4.00 Thursday November 30 - Wednesday December 6, 2017

187914 Bottega Rosé Gold Brut Sparkling 750 mL

465278 Smirnoff Peppermint Twist 750 mL

3822 Bah Humbug Christmas Cheer Ale 500 mL

Digital Ads: The following products will be promoted in digital ads and social media.

LCBO# Description Format

67 Smirnoff (with Honey Sparkler cocktail) 750 mL

1487 Crown Royal Whisky (Smoked Maple Manhattan cocktail) 750 mL

5959 Baileys Original Irish Cream (Haute Chocolate cocktail) 750 mL

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62 | Period 10

Online Exclusive Offers

Online Exclusive Offers:

Wine Wednesday The LCBO offers customers an exclusive online offer on Wednesday of each week. On this day only, online customers will be able to participate in the offer. Quantities are limited. Note that advertising will be pushed out to customers using a combination of LCBO social media channels (Facebook and Twitter), LCBO.com and/or myLCBO e-mails. ProductDate LCBO# Description Format Value Add

November 29, 2017 392225 Robert Mondavi Private Selection Cabernet Sauvignon

750 mL Winter Toques - Mondavi Branded (Red)

December 6, 2017 326256 Wayne Gretzky Pinot Grigio VQA 750 mL Hockey Pants Wine Bag

December 13, 2017 370080 Codorniu Seleccion Raventos Rose 750 mL Buy one bottle of Codorniu Seleccion Rose and receive 1 bottle of #254912 Codorniu Brut Clasico 200 mL

December 20, 2017 217505

217521

Henry of Pelham Cuvée Catharine Rosé Brut VQAHenry of Pelham Cuvée Catharine Brut VQA

750 mL Henry of Pelham Sparkling Stopper

December 27, 2017 606696 XOXO Sparkling 750 mL Writing Journal

House Wines Program House wines is an online exclusive program that provides an opportunity for customers to purchase buyer endorsed wines by the case at a reasonable price. In addition the customer is able to take advantage of home delivery. These wines are of quality and offer great value priced at $99 per case. House wines will be featured on LCBO.com Home page carousel, and on the wines page. Here we will offer the customer more information about these wines. We will also provide insight on ‘what is house wine’.

Note that communication will be pushed out to customers using LCBO social media channels (Facebook and Twitter), LCBO.com and our LCBO mobile app.

Products

LCBO# Description Format Wine Style

495507 Robertson Winery Chenin Blanc 750 mL Aromatic & Flavourful

489690 Tocado Grenache 750 mL Medium-bodied & Fruity

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1, 5, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 43, 44, 50, 51, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 84, 85, 86, 90, 95, 101, 102, 106, 115, 125, 130, 132, 139, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 227, 228, 233, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 411, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 656, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776


Key DatesPlease set up display following the schedule below:

Week 1November 30 - December 6: 485417 Menage A Trois Gold Chardonnay 750 mL

Week 2December 7 - December 13: 380865 Rumchata 750 mL

Week 3December 14 - December 20: 55517 Smoking Loon Cabernet Sauvignon 750 mL

Week 4December 21 - December 27: 383224 Johnnie Walker Gold Label Reserve Bullion Bottle 750 mL

Week 5December 28 - January 3: 334110 Ciroc Peach 750 mL

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Week 1: November 30, 2017 - December 6, 2017

LCBO# Description Size LTOCase Savings

485417 Menage A Trois Gold Chardonnay 750 mL $4.00 $48.00

Merchandising Instructions• Merchandise the “Menage A Trois Gold Chardonnay” sign into the

Metal Stand.

• Merchandise corresponding Pricer Card in front of product.

• The display should be merchandised to promote the case savings.

Banner Insert Re-order Codes:English: 18P10-DW1Bilingual: 18P10-DW7

OverviewThe Deal of the Week display changes four times throughout the promotion. The sales will be used to drive traffic in-store through compelling offers on popular wines and spirits. Please note that the recommended in-store displays reflect this strategy. The sales always begin on a Thursday and last until end of day the following Wednesday. When the featured product is a wine, we will be communicating the Case Savings deal.

Key DatesWeek Install Take Down (End of Day)

1 November 30 December 6

2 December 7 December 13



5 December 28 January 3

Signage Components & Re-orderingStores will be provided with a signage kit. Signage will be available for re-order.

• Pricer Cards (English) (5 Versions) Re-order# DMS-18P10-ST11• Shelf Talkers (5 versions) Re-order# DMS-18P10-ST10• Poster Inserts (English & Bilingual) (5 versions) Please see Merchandising Instructions for re-order codes.

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Week 2: December 7, 2017 - December 13, 2017LCBO# Description Size LTO380865 Rumchata 750 mL $4.00

Merchandising Instructions• Remove the “Menage A Trois Gold Chardonnay” sign and

merchandise the “Rumchata” sign into the Metal Stand.


Banner Insert Re-order Codes:English:18P10-DW2 Bilingual: 18P10-DW8

Week 3: December 14, 2017 - December 20, 2017

LCBO# Description Size LTOCase Savings

55517 Smoking Loon Cabernet Sauvignon

750 mL $4.00 $48.00

Merchandising Instructions• Remove the “Rumchata” sign and merchandise the “Smoking

Loon Cabernet Sauvignon” sign into the Metal Stand.


Banner Insert Re-order Codes:English: 18P10-DW3 Bilingual: 18P10-DW9

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Deal of the Week

Week 4: December 21, 2017 - December 27, 2017LCBO# Description Size LTO383224 Johnnie Walker Gold Label

Reserve Bullion Bottle750 mL $8.00

Merchandising Instructions• Remove the “Smoking Loon Cabernet Sauvignon” sign and

merchandise the “Johnnie Walker Gold Label Reserve Bullion Bottle” sign into the Metal Stand.



Week 5: December 28, 2017 - January 3, 2018LCBO# Description Size LTO334110 Ciroc Peach 750 mL $5.00

Merchandising Instructions• Remove the “Johnnie Walker Gold Label Reserve Bullion Bottle”

sign and merchandise the “Ciroc Peach” sign into the Metal Stand.


Value Add Banner Insert Re-order Codes:English: 18P10-DW6 Bilingual: 18P10-DW12


Value Add Participating stores will be provided with a Ciroc Flute Glass that is free with purchase of +334110 Ciroc Peach 750 mL. Stores are to merchandise the value add beside the product so it is easily seen by customers. If your store runs out of the Ciroc Flute Glass, please change to the nonvalue add version of the Deal of the Week Display.

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Save Big This Week – Cut Case DisplayThe following stores are encouraged to build Cut-case displays to promote the weekly deals (Manager’s discretion). These stores will not be forced allocated inventory. Please ensure sufficient stock is ordered.

Participating Stores2, 3, 4, 6, 7, 8, 9, 12, 13, 14, 16, 24, 25, 28, 29, 30, 32, 39, 42, 45, 46, 47, 48, 49, 52, 53, 54, 56, 58, 59, 60, 61, 66, 67, 69, 70, 71, 72, 75, 76, 77, 78, 81, 83, 84, 87, 88, 89, 91, 92, 93, 94, 96, 97, 98, 99, 103, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 131, 133, 134, 135, 136, 137, 138, 139, 141, 142, 143, 144, 145, 146, 147, 151, 153, 155, 157, 158, 159, 160, 161, 162, 166, 169, 170, 172, 173, 174, 175, 176, 178, 180, 181, 183, 184, 186, 189, 192, 193, 194, 196, 197, 199, 202, 203, 204, 205, 208, 210, 213, 214, 219, 220, 222, 223, 224, 225, 229, 230, 231, 232, 234, 235, 236, 237, 238, 239, 240, 241, 245, 246, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 268, 270, 271, 272, 273, 274, 275, 276, 277, 280, 281, 282, 283, 284, 285, 286, 289, 290, 291, 292, 293, 294, 295, 296, 297, 299, 301, 302, 303, 304, 305, 306, 307, 308, 309, 312, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 327, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 341, 343, 345, 347, 348, 349, 350, 352, 354, 358, 363, 364, 365, 368, 369, 370, 372, 374, 375, 376, 377, 379, 380, 384, 395, 399, 400, 403, 405, 406, 409, 410, 413, 414, 418, 419, 420, 421, 422, 423, 424, 429, 430, 433, 435, 436, 439, 440, 441, 442, 444, 446, 447, 448, 449, 450, 451, 453, 454, 455, 456, 460, 461, 462, 463, 464, 466, 468, 469, 471, 472, 473, 474, 475, 476, 477, 478, 479, 480, 482, 483, 484, 485, 486, 487, 488, 489, 492, 493, 496, 498, 502, 503, 504, 506, 507, 509, 510, 512, 513, 514, 515, 516, 517, 519, 520, 522, 524, 526, 527, 529, 530, 531, 532, 533, 535, 537, 538, 539, 541, 543, 547, 548, 550, 552, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 583, 586, 588, 589, 591, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 621, 622, 626, 635, 636, 637, 638, 639, 642, 644, 645, 646, 650, 651, 654, 656, 657, 677, 695, 697

Key Dates & Participating ProductsPlease note that the sales always begin on a Thursday and last until end of day the following Wednesday. When the featured product is a wine, we will be communicating the Case Savings deal and recommend that in-store displays reflect this strategy.

LCBO# Product Size LTO Case Saving

WEEK 1: NOVEMBER 30, 2017 - DECEMBER 6, 2017485417 Menage A Trois Gold Chardonnay 750 mL $4.00 $48.00

WEEK 2: DECEMBER 7, 2017 - DECEMBER 13, 2017380865 Rumchata 750 mL $4.00

WEEK 3: DECEMBER 14, 2017 - DECEMBER 20, 201755517 Smoking Loon Cabernet Sauvignon 750 mL $4.00 $48.00

WEEK 4: DECEMBER 21, 2017 - DECEMBER 27, 2017383224 Johnnie Walker Gold Label Reserve Bullion Bottle 750 mL $8.00

WEEK 5: DECEMBER 28, 2017 - JANUARY 3, 2018334110 Ciroc Peach 750 mL $5.00

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Signage Components & Re-order Codes

Deal of the Week Generic Cut-Case Backer Card Deal of the Week Generic Riser WrapEnglish: DMS-18H9-SDW1 Bilingual: DMS-18H9-SDW3

English: DMS-18H9-SDW2Bilingual: DMS-18H9-SDW4

Deal of the Week Pricer Cards Re-order# DMS-18P9-DW13

Merchandising Instructions Cut Case Display(For stores that have available floor space)

• Please set up a Cut-case display using the provided generic signage.

• Merchandise Pricer Cards in front of products.

Cut-case display Cut-case display (Case Savings)

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4, 6, 23, 33, 41, 49, 51, 55, 58, 65, 74, 82, 84, 93, 102, 107, 119, 124, 130, 155, 156, 160, 164, 195, 196, 198, 211, 227, 228, 229, 230, 232, 233, 234, 237, 244, 250, 254, 263, 270, 276, 278, 279, 281, 288, 296, 298, 299, 300, 310, 316, 318, 323, 329, 335, 351, 359, 364, 368, 369, 374, 380, 384, 387, 391, 394, 399, 401, 404, 414, 423, 425, 427, 440, 443, 448, 449, 454, 459, 469, 470, 474, 477, 481, 482, 491, 492, 495, 496, 497, 500, 501, 504, 509, 510, 516, 530, 536, 537, 550, 551, 552, 554, 556, 560, 561, 564, 580, 587, 594, 602, 605, 609, 618, 626, 627, 633, 640, 641, 644, 649, 654, 655, 658, 694, 695, 699, 706, 741, 771

The Cold Room Spirits Display


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70 | Period 10

Give | Share | EnjoyThe Cold Room Spirits Display

OverviewThe Cold Room Spirits Display program will provide Spirits display space in high-traffic areas near the beer cold room. The program is aimed at encouraging customers to view Spirits as an appropriate and relevant beverage alcohol choice for a variety of occasions throughout the seasons. This sold program display will encourage cross-category shopping.

Participating ProductLCBO# Description Format5959 Baileys Irish Cream 750 mL

SignageSignage kit reorder# DMS-18P10-SD1 (English) DMS-18P10-SD2 (Bilingual)

• Mini Backer Card

• Pricer Card

• Riser Wrap

Merchandising Instructions:• Please order the required product, as it will not be force shipped

(3 cases minimum).

• Use the mini backer card sign and riser wrap to build a cut case display (near beer cold room or beer section of the store) with the one (1) participating product.

• Merchandise the pricer cards in front of the corresponding product.

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Prices subject to change on November 27, 2017. Please check for updates.

All distribution lists for the Holiday gift packaging, Bag & Boxes and Spirit Pre-Wrap are posted on the LCBO Portal. You can view gift photos and pricing information on the Holiday Gifting Program website:

http://home.lcbo.com/SAM/Merchandising/HolidayGiftingProgram

These Gifts will be allocated to your store. The Holiday Gifting Team calculates the appropriate quantity and each District Manager reviews the total allocation to ensure the overall quantity suitable for your store. These items cannot be re-ordered from the warehouses.


Holiday Block Piles

Give Share Enjoy Staff GuideThis guide provides you with this year’s line up of gift products and gift packaging. Watch for it in your mailbag.

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72 | Period 10

Holiday Block Pile

Supplier Gift Packs and Holiday Block PilesCareful planning and merchandising of Holiday Block Piles is crucial to increase sales. Holiday Block Piles will be organized by themes to provide customers with easy solutions for gift-giving.

Pole Toppers• Festive Spirits

• For Beer Lovers

• Under $20

• For Wine Lovers

• Worth the Splurge

• Staff Picks

Block Pile Signage ComponentsEnglish Kit Re-oder# P0917-HBP-236 French Kit Re-order# P0917-HBP-237

• Pole Toppers (6 versions)

• Pricer Cards (175 versions)

• Shelf Talkers (175 versions)

Building Block PilesBuild Block Piles by theme. The themes provide customer solutions.

Theme Where to BuildFestive Spirits In Available Space

For Beer Lovers In Available Space

Under $20 In Available Space

For Wine Lovers In Available Space

Worth the Splurge In Available Space

Staff Picks In Available Space

• Build Block Piles around empty Pole Topper Holder, and insert Pole Topper signs on November 12th.

• “Stadium Cut” as many cases as possible to maximize product facings.

• Place the tallest stack of cases in the middle of the Block Pile.

• Height: Minimum – 3 cases (use dummy cases if necessary) Maximum – 4 cases.

• Building Block Piles with four to ten SKUs is ideal. Too many SKUs on a Block Pile can be overwhelming for the customer.

• Place the signs amongst the cases to visually break up large Block Piles. Try to avoid long “walls of product”.

• Include Vintages gift packs on the Block Piles.

English Pole Toppers

Bilingual Pole Topper

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Give | Share | Enjoy Holiday Block Pile

Block Pile Configuration• Do not cover the sign’s message with product.

• Build out and cascade product if you need to maximize the amount of product on the floor.

Entrance

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74 | Period 10

Holiday Block Pile

Festive SpiritsLCBO# Product Name

519421 Absolut Holiday Limited Edition Bottle

519652 Appleton Estate Signature with Mug and Ginger

465310 Bacardi Superior Blue Jays - Red

465302 Bacardi Superior with Jigger & Squeezer

524256 Belvedere Ice Duo

519462 Crystal Head Vodka Gift Pack

287102 El Dorado 12-Year Old Gift Pack

519389 Gibson's Finest Bold 8-Year Old Gift Set

427039 Grey Goose Vodka Mini Flavour 4-Pack

386565 Grey Goose Vodka Martini Gift Pack

386490 Hennessy VS Cognac Gift Pack

396044 Hennessy V.S.O.P. Privilège Carnovsky Gift Pack

343012 Jägermeister Gift Pack

131565 Pravda Vodka Gift Pack

519595 Twisted Shotz Winter Party Pack

515825 Marzadro Giare Legno Amarone Grappa

384826 Mazzetti Grappa Chardonnay in Amerigo Vespucci

For Beer LoversLCBO# Product Name

254136 6 Exclusive Belgian Ales

288696 Cuvee Van De Keizer Blauw 750

519751 Erdinger Variety Pack

676213 Fuller's 2017 Vintage Ale

519587 Greene King Festive Pudding Ale

426353 Leffe Royale 750

518845 Mill St Pale Ale Gift Pack

472670 Sapporo Holiday 3-Pack

521328 Schneider Bavarian Wheat Beer Gift Box

272179 Stella Artois 750

385542 Wychwood Brewery Beers of Character 4-Pack

9999902 Mill St 100th Meridian Amber Lager

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Under $20LCBO# Product Name

523167 Blue Dog Wine

518407 Blue Nun Sparkling 24K Gold Edition

516310 Casillero Del Diablo Hertiage Release Gran Vino

84186 Moselland Vanguard Pinot Grigio Blue Bottle

516997 Piccini Chianti Orange Fiasco Bottle

515916 Voga Sparkling Pinot Grigio Rosé Gift Box

49304 Canadian Club Classic Small Batch Gift Tin

461962 Crown Royal Deluxe Gift Pack

185884 Evan Williams Original Southern Egg Nog

519223 Chimay Gift Pack

517672 Freixenet Prosecco DOC

For Wine LoversLCBO# Product Name

516468 Apothic Red Duo Gift Pack

515908 Fonseca Minis Collection Gift Pack

190066 Fuzion Alta Duo Gift Pack

348326 Inniskillin VQA Holiday Gift Pack

348334 Jackson-Triggs Holiday Gift Pack

466383 McMichael Collection VQA Gift Pack

516948 Porta 6 VR, Lisboa Magnum

464149 Robert Mondavi Private Selection Bourbon Barrels Cabernet Sauvignon

516401 Santa Carolina Reserva Duo Gift Pack

516443 Trapiche Pure Duo Gift Pack

291252 Two Oceans Duo Gift Pack

516435 Villa Maria Private Bin Duo Gift Pack

516419 Wolf Blass Yellow Label Duo

465757 Marques Casa Concha Cab Carm Gift Pack w Aerator

464545 Trivento Golden Reserve Gift Pack

Holiday Block Pile

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76 | Period 10

Holiday Block Pile

Worth the SplurgeLCBO# Product Name

513473 Veuve Clicquot Arrow Magnet

513432 Veuve Clicquot Journey Travel Trunk

465708 Bruichladdich Wee Laddie Whisky Gift Pack

519660 Casamigos Tequila Reposado Gift Pack

519371 Diplomatico Reserva Exclusiva Gift Set

519637 Hennessy X.O. and Ice Discovery EOY

519447 Hennessy X.O. Mark Newson

964254 Armagnac De Montal Vintage 1998 In Red Box

384693 Armand de Brignac Trilogie Gift Set

423657 Confezione Decanter Collection Gift (Santa Sofia)

517441 La Chapelle De La Mission Haut Brion & Box

517714 Laurent-Perrier Grand Siecle Gft Pk with 2 Glasses

423640 Lheraud Cognac Extra

465518 Mazzetti 12 YO Brandy in Crystal Decanter Wood Box

348011 Mazzetti Grappa di Nebbiolo da Barolo In Decanter

430736 Nonino 8 Year Riserva Grappa in Black Lacquer Box

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10, 15, 17, 21, 22, 23, 31, 34, 38, 41, 44, 51, 55, 65, 74, 82, 102, 106, 115, 130, 132, 145, 148, 149, 156, 164, 168, 171, 187, 191, 195, 198, 211, 212, 221, 226, 227, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 310, 325, 326, 329, 334, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 411, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 485, 490, 491, 497, 499, 500, 522, 523, 528, 536, 542, 544, 545, 546, 551, 554, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 602, 605, 609, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741

Special Promotions Fixture


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78 | Period 10

Expert’s Pick

This month we are featuring a selection of outstanding wines. Stores are to select 4-6 products from the list to merchandise on the fixture.

Expert’s Pick – Suggested Products (Choose 4-6)

LCBO# Description Size

18564 Private Reserve Icewine Ontario 200 mL

227009 Angels Gate Archangel Chardonnay Brut VQA 750 mL

544791 Reif Vidal Icewine 200 mL

217273 Mumm Cuvee Napa Brut Prestige 750 mL

308288 Whitehaven Sauvignon Blanc 750 mL

302604 Jacob's Creek Chardonnay 375 mL

219808 Gabbiano Chianti Classico Docg 750 mL

467811 Ruffino Prosecco 750 mL

20214 Fontanafredda Barolo Docg 750 mL

Merchandising InstructionsEach period, a list of wines that support a relevant theme will be recom-mended in the Marketing & Product Guide.• Product consultants or other designated staff may choose 4-6 products

from this list to merchandise on the fixture. (Please note that stores are not required to list product(s) that they do not already carry to sup-port this program. Please select wines from the list provided that are already listed in your store. )

• Please continue to display Our Expert Pick poster from Period 9.

• Please replace Period 9 product with P10 participating products.

• The drum sign will remain the same as Period 9.

• During the promotion period, if your store sells through a participating product(s), we recommend that you select an alternate product from the list to replace on the fixture for the duration of the period.

• Use the blank shelf talkers provided to personally endorse products that you have selected, enjoy and feel confident in endorsing.

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Give | Share | Enjoy Cocktail of the Month

Cocktail of the Month - Sidecar Stores are to merchandise the fixture with the four products below. If you do not carry one of these please use another close substitute.

Participating ProductsLCBO# Description Size631226 Mcguinness Creme De Cacao White 750 mL

633677 Mcguinness Creme De Menthe Green 750 mL

Merchandising Instructions• At the start of the Period 10 promotion, replace the Period

9 poster with the Period 10 “Cocktails” poster.

• The drum sign will remain the same as Period 9.

• Ensure sufficient stock is ordered to maintain this program for the duration of the period (end of Period 10).

• Merchandise the Recipe Card and Recipe Card Backer Card in the Adjustable Wire Brochure Holder (helloLCBO# 749515), Please use half of the recipe cards for each side of the display.

• If you have room please merchandise LCBO#152728 Cocktail Shaker Stainless Steel on the display.

Adjustable Brochure HolderhelloLCBO Re-order# 749515(Insert and secure holder’s adjustable clip into the top railing of fixture.)Trad

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80 | Period 10

Special Promotions Fixture – Signage

ComponentsEXPERT’S PICK POSTERS

Expert Picks (English/Bilingual) Re order #: 18P9-SP1

Cocktail of the Month (English/Bilingual) Re order #: 18P10-SP1

EXPERT’S PICK DRUM SIGNS

Expert’s Pick: English/Bilingual 18H9-SP3 Cocktail: English/Bilingual 18H9-SP4

Expert’s Pick Shelf TalkersCocktail of the Month Shelf TalkersReorder: DMS-18P10-ST9

RECIPE CARD TAKE-AWAY

English DMS-18P10-SP5 Bilingual DMS-18P10-SP6

RECIPE CARD BACKER

English DMS-18P9-SP7

OUR EXPERT PICKS

LIGHT & CRISP

$2.00 $13.95 $11.95 NOW SAVEREG

2746

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66266 (D – 7 g/L) 750 mL Valid until November 26, 2017. Price subject to change without notice. While supplies last.

INNISKILLIN UNOAKED CHARDONNAY VQA 6

27461 P9 Special Promotion ST LTO.indd 1 2017-09-11 8:53 AMTrade C

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Mini ThematicThis is a sold program. Participation is mandatory.


1, 4, 5, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 60, 62, 63, 64, 65, 68, 72, 74, 79, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 139, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 179, 182, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 411, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 509, 511, 518, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 643, 644, 649, 652, 653, 654, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

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82 | Period 10

MIN

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ICMini Thematicparticipation is mandatory

EXAMPLE FLOOR PLAN – Please refer to your store’s floor planSpirits Mini Thematic "A" – formerly Mini Thematic A

Mini Thematic "B" – formerly Gifting Promo End

This is a supplier paid program and stores must merchandise all nine (9) SKU's on the Mini Thematic Promotional Fixture Ends.

• The 1–in/1–out rule does not apply on the Mini Thematic Promotional Fixtures.

• The Period 10 Spirits Mini Thematic “A” (formerly Mini Thematic) will feature Fine Spirits.• The Period 10 Mini Thematic "B" (formerly Gifting Promotional Fixture End) will feature Holiday Gifting.

• To support the sales and marketing strategy, it is mandatory to feature all SKUs participating in the programs.

• The Promotional Fixtures must be fully merchandised at all times.

• All brands must be featured to ensure a healthy looking display that is ready-for business.

• If a store is bringing in additional inventory to support the Mini Thematic Promotional Fixture Program, the 1–in/1–out rule does not apply during the promotional Periods.

• If a store decides to list a featured product AFTER the promotional Period has concluded, the 1–in/1–out rule does apply.

Mini Thematic Program EnhancementsIn order to better serve our customers and continue to drive sales, we have enhanced the Mini Thematic Program.

SPIRITS Mini Thematic "A" (formerly Mini Thematic Promo End Aisle)

This Promo End Aisle will always feature Spirits, as well as RTD products. This is the existing program with displays on the Mini Thematic "A" End Aisle (formerly Mini Thematic End Aisle) in the front of stores (please refer to your stores floor plan). Stores will be provided Category Signs, Shelf Talkers and when applicable, Cocktail Box Signs to help promote the program. The following enhancements have been made to the program:

• The number of participating products has been standardized to nine (9).

• Participating stores are required to list all nine products for the duration of the period and one (1) case of each product will be forced out.

Mini Thematic "B" (formerly Gifting Promo End Aisle)

This new program will have displays on the Mini Thematic "B" End Aisle (formerly Gifting Promo End Aisle) in the front of your stores (please refer to your store floor plans). The program will include the following specifics:

• The number of participating products for this program is nine (9).

• Signage will consist of Category Sign and Shelf Talkers only.

• Participating stores are required to list all nine (9) products for the duration of the period and one (1) case of each product will be forced out.

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Give | Share | EnjoyMini Thematic ‘A’ – Fine Spirits

participation is mandatory

MIN

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OverviewThis fixture is now the Mini Thematic A end, which is a destination for Spirit and RTD products.

Participating Products

LCBO# Product Description Size CategoryShelf Position

602920 Flor De Caña 5 Rum 750 mLBox Sign #1: Gifts to Give

207126 Lagavulin 16 Year Old Malt Scotch Whisky 750 mL Top

60608 El Dorado 12 Years Old Rum 750 mL

238097 Dalwhinnie 15 Year Old Scotch Whisky 750 mLBox Sign #2:

Gifts to SipMiddle249680 Talisker 10 Years Old Single Malt Scotch Whisky 750 mL

243824 Oban 14 Year Old Single Malt Scotch Whisky 750 mL

330803 Bowmore 12 Year Old Islay Single Malt 750 mLBox Sign #3:

Gifts to SavourBottom387316 The Balvenie 12 Years Old Doublewood Scotch Whisky 750 mL

107359 Auchentoshan 12 Year Old Single Malt Scotch Whisky 750 mL

Signage and Key Dates• Promo Fixture Category signs: Install on November 26, 2017.• Shelf talkers: Install the shelf talkers on November 26, 2017. Install one set on the promo fixture and the other in-section.• Box Signs: There will be box signs that should be alternated on each shelf to be aligned right on the top shelf, aligned left for the

second shelf and then aligned right for the third shelf. Please refer to the illustration below.

Shelf TalkersRe-order# DMS-18P10-MT6

Box SignsRe-order# DMS-18P10-MT13

Nesting Table Sign (Store 10 only)Re-order# DMS-18P10-MT4

Promo Fixture Sign (Long)Re-order# 18P10-MT2

Promo Fixture Sign (Short)Re-order# 18P10-MT1

NecktagsEnglish/ Bilingual Re-order# DMS-18P10-MT11

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84 | Period 10


Mini Thematic ‘B’ – Holiday Gifting participation is mandatory

MIN

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Promo Fixture Sign – Short (English/Bilingual) Re-order# 18P10-MT3

Nesting Table Sign STORE 10 ONLY (Bilingual) Re-order# DMS-18P10-MT4

Promo Fixture Shelf Talker (English/Bilingual) Re-order# DMS- 18P10-MT8

OverviewThis period, we will be highlighting wines that are great value and good to have on hand for Holiday Gift Giving. There is a wide array of products—from premium wines for someone special to wines that are ideal for sharing.

Participating ProductsLCBO# Product Description Size

99218 Cavit Collection Pinot Grigio Delle Venez IGT 750 mL

492215 Monarch Vidal VQA Bag in Box 3000 mL

61663 Casillero Del Diablo Rsv Cab/Sav 1500 mL

441527 Mallee Rock Pinot Grigio 750 mL

943 Mouton Cadet Bordeaux Red Aoc 750 mL

277657 Aquinas Pinot Noir 750 mL

426718 Cesari Amarone Classico Doc 750 mL

217505 Henry Of Pelham Cuvee Catharine Brut Rose VQA 750 mL

523688 Bodacious Smooth White Bag in Box 4000 mL

Merchandising Instructions• Insert the provided category sign into the sign band on the Mini Thematic “B” Fixture.

• Merchandise the pre-printed Shelf Talkers in front of the participating products on the Mini Thematic “B” Fixture and in-section.

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1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 51, 55, 58, 59, 63, 64, 65, 68, 70, 74, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 227, 228, 233, 243, 248, 249, 250, 252, 253, 263, 270, 278, 279, 288, 295, 298, 300, 310, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 391, 392, 397, 400, 401, 404, 411, 415, 420, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 500, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 554, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 602, 605, 609, 617, 618, 624, 627, 629, 630, 631, 633, 632, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 670, 694, 699, 741

Front End MerchandiserThis is a sold program. Participation is mandatory.


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86 | Period 10

Front End Merchandiser (FEM)participation is mandatory

FEM Sold Space Program - Stocking StuffersThe Front End Merchandiser program (FEM) has proven to generate incremental sales, create consistency across the stores, and encourage customers to discover new products.

This is a sold program and participation is mandatory. Signage will be shipped to participating stores each Period.

Merchandising Instructions• For Period 10, the Sold Space Program will feature a selection of “Stocking Stuffers”. It is imperative that stores reconfigure

the shelves on the sold space display in order to feature these products effectively.

• Merchandise the box sign “Stocking Stuffers” on the top shelf.

• Merchandise the Featured Products (Group A participating products) on the centre 3 shelves plus the plinth/base.

• Merchandise the Holiday Stocking Stuffers (Group B participating products) on the first three shelves on either side of the display. (Store Manager’s discretion). These products DO NOT replace Front End Merchandiser (FEM) or CORE PPG products.

• If space is available, merchandise the Holiday Stocking Stuffers (group B Participating Products) in the baskets on either side of the fixture. Sign the baskets with a Staff Picks Basket Signs, make sure to clearly write the product NAME, SIZE and PRICE in white marker.

Signage ComponentsRe-Order# DMS-18P10-FM1

Perfect Stocking Stuffers Box Sign

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Give | Share | EnjoyFront End Merchandiser (FEM)

participation is mandatory

Participating ProductsManager’s discretion for merchandising from the following products.

Group A - Featured ProductsLCBO# Description Size


74393 Baileys Original Irish Cream 375 mL

437475 Ciroc 375 mL

9522 J.P. Wiser's Deluxe Whisky 375 mL265199 Absolut Vodka 375 mL500504 Captain Morgan Spiced Rum 375 mL240 Smirnoff Vodka 375 mL463 Canadian Club Whisky 375 mL

110221 St Remy Brandy 375 mL

Group B - Holiday Stocking StuffersLCBO# Description Size519397 Bombay Sapphire Mini 50 mL

519728 Disaronno Mini 50 mL

534313 Crown Royal Northen Harvest Rye 50 mL



389296 Grey Goose Vodka Mini 50 mL

524538 Maker’s Mark Kentucky Bourbon Mini 50 mL

286971 Vodka Mudshake Chocolate Candy Cane 4 x 270 mL

187666 Vodka Mudshake Spiced Egg Nog 4 x 270 mL

465088 Vodka Mudshake Toasted Gingerbread 4 x 270 mL

519561 Bottega I Love Italy Grappa 200 mL

49627 Tequila Rose Sampler 6 x 50 mL

Group AFeatured Products

Group BStocking Stuffers




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88 | Period 10


Stores participating in the Front End Merchandiser Program must also set up the core 200 mL Spirits Program.

Core 200 mL Spirits PPG ProgramThe top 10 selling 200 mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide for the location of the display. The display does not change from Period to Period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200 mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

For the Core 200 mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two (2) products per shelf, total five shelves are required).

PPG(See facing page)










Above example is based on Type 3.

200 mL & 375 mL discretionary displays

Staff Picks Basket

Think Shrink 750 mL MerchandiserThe current direction for merchandising varies by region so stores are to contact their District Managers for direction in each district. Participating stores should have received fixtures for the Think Shrink 750 mL Merchandiser.

Participating Stores4, 6, 10, 13, 17, 22, 23, 41, 55, 63, 65, 74, 82, 95, 97, 102, 125, 132, 139, 144, 145, 153, 156, 168, 191, 196, 198, 201, 210, 211, 227, 229, 233, 237, 244, 250, 252, 253, 260, 270, 276, 276, 279, 286, 288, 298, 300, 325, 326, 344, 359, 367, 371, 381, 383, 386, 390, 392, 394, 397, 398, 401, 404, 411, 417, 420, 427, 437, 443, 452, 453, 459, 469, 470, 474, 474, 477, 486, 490, 491, 495, 497, 500, 511, 523, 536, 538, 544, 546, 549, 550, 551, 554, 555, 564, 569, 571, 573, 579, 580, 587, 601, 605, 617, 619, 627, 632, 633, 634, 635, 638, 640, 641, 643, 644, 645, 646, 651, 652, 653, 655, 656, 657, 658, 694, 697, 698, 699, 703, 706, 741, 776Trad

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Front End Merchandiser Core List – 2016/17

LCBO# Description SizeBEER AND CHASERS

271965 Smirnoff Vodka (P.E.T.) 200 mL

447961 Fireball Whisky Shooter 200 mL

393678 Baileys Irish Cream 200 mL


413716 Wiser’s Deluxe 200 mL

271338 Bacardi Superior 200 mL

245944 Alberta Premium 200 mL

587816 Forty Creek Barrel Select 200 mL

228031 Grand Marnier 200 mL

215624 Jack Daniel’s Tennessee Whiskey 200 mL

COOL CONVENIENCE271965 Smirnoff Vodka (P.E.T.) 200 mL




413716 Wiser's Deluxe 200 mL

602128 Polar Ice Vodka 200 mL




273318 Jägermeister 200 mL

PREMIUM DESTINATION271965 Smirnoff Vodka (P.E.T.) 200 mL






320804 Jameson Irish Whiskey 200 mL


272708 Grey Goose Vodka 200 mL


MAINSTREAM SPIRITS271965 Smirnoff Vodka (P.E.T.) 200 mL










LCBO# Description SizeBIG BRANDS

271965 Smirnoff Vodka (P.E.T.) 200 mL








251397 Walker's Special Old 200 mL


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476382 Grant's Family Reserve 200 mL




619775 Appleton Estate V/X Rum Signature Blend 200 mL

UP-SPEND MAINSTREAM271965 Smirnoff Vodka (P.E.T.) 200 mL











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90 | Period 10

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Spirited Pick

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92 | Period 10

Spirited Pick

Spirited Pick Basket FixtureIt’s been proven over and over again that Basket Fixtures are an extremely effective way of increasing sales of any product.

Participating Products LCBO# DESCRIPTION OFFER SIZE MIX WITH

265199 Absolut VodkaValue Add:

Absolut Lime 50 mL375 mL Winter Cranberry Splash

15537 Woodford Reserve Distiller’s Select Bourbon $2.00 LTO 375 mL Manhattan

Merchandising Instructions• Merchandise the participating products in the basket.

Stores participating in the Front End Merchandiser (FEM) program• For a list of participating stores, please refer to the Front End Merchandiser

section of this guide.

• Please use a White Marker (reorder from Staples, Item# JIFEK400WT) to fill in product information on signs.

• Please be sure to include on the sign the “Mix With” information which your customers will surely find helpful.

• Signs are printed double-sided to provide stores with the option of choosing one or two products at any one time – simply flip it over.

• Affix neck tags to corresponding products.

This is an ongoing initiative.

Non-FEM stores • Stores are encouraged to merchandise these great offers if baskets and space

are available. Please try to re-purpose existing baskets. Additional baskets are NOT available for ordering at this time.

• Please follow all Health and Safety regulations.

Re-order Code Basket Signs: DMS-FEM Black Signs DMS-18P10-GFT27

Holiday Bottle Neck Tags

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Holiday Gifts Fixture (New and Seasonal Product Fixture)


OverviewDuring Period 9 and Period 10 the New and Seasonal Product Fixture will transition intothe Holiday Gifts fixture. The fixture will transition back to New and Seasonal Products inPeriod 11.

Key DatesInstall: November 5. 2017Take Down: December 31, 2017

4, 5, 6, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 35, 36, 38, 40, 41, 44, 49, 50, 51, 55, 57, 62, 63, 64, 65, 70, 74, 82, 83, 84, 93, 95, 97, 102, 106, 115, 125, 130, 132, 139, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 187, 191, 195, 196, 198, 200, 207, 209, 211, 212, 217, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 269, 270, 276, 278, 279, 286, 288, 295, 298, 300, 310, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 411, 412, 416, 417, 420, 425, 427, 428, 431, 432, 437, 438, 443, 444, 445, 449, 452, 453, 456, 457, 459, 465, 469, 470, 474, 477, 481, 483, 490, 491, 494, 495, 497, 499, 500, 505, 509, 511, 516, 522, 523, 526, 528, 532, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 549, 550, 551, 553, 554, 555, 556, 559, 564, 566, 568, 569, 571, 573, 575, 579, 580, 584, 587, 590, 593, 599, 601, 602, 605, 609, 614, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 651, 652, 653, 654, 655, 657, 658, 665, 671, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776Trade C

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94 | Period 10

Seasonal & New Product Fixture

Components• One (1) “Holiday Gifts” Category Sign (English/Bilingual)

• Two blank all red Category Signs

• Six (3)On Shelf Box Sign “Holiday Gifts”

Re-order CodesAdditional signage kits are available for re-order. Please re-order each item separately:

• Holiday Gifts Category Sign: 18H9-SF1• Blank Category Sign: 18H9-SF2• Holiday Gifts Box Signs: 18H9-SF3

Merchandising Instructions• Remove the Category Sign inserts and On Shelf Box Signs from Period 8, and replace with the Period 9 “Holiday Gifts”

Category Sign inserts.

• Please remove all newly released products and place in appropriate locations within your store. Use the fixtre to merchandise supplier gift packs from the Spirits, Wines and Beer holiday gift program.

• Please display the holiday gifts by product category for easy customer shopping. The fixture will transition back to New and Seasonal Products in Period 11.

• Use the On Shelf Box Signs to create a visual break on shelf between product categories.

• Each kit contains three Category signs, two blank red and one “Holiday Gifts”. Place the two blank colour inserts into the sign slot and center the Holiday Gifts sign over the top of the blank inserts.

• Stores may use the Shelf Talkers provided for the Block Pile program to sign appropriate products merchandised on the fixture.

“Holiday Gifts” Category Sign

Blank Category Sign “Holiday Gifts” Box Sign

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Check 25 (25 or Younger) Program• Window Showcard

• Metal Floor Stand Sign

• Tent Card

• Perpendicular Shelf Talker (3” x 3”)

Second-Party Purchase Program• Perpendicular Shelf Talker (3” x 6”)

Both Programs• Front End Merchandiser Sign

• Poster

• POS Screen

• PA Announcement

2017 Provincial Donation Box ProgramThrough our provincial Donation Box Program, the LCBO is helping to improve the lives of countless Ontarians in the communities where we work and live.

Period 10(December 1, 2017 – December 30, 2017)Our featured charities on the Donation Box program this promotional period are: MADD (Centre for Addiction & Mental Health Foundation) – POS/Coin box Children’s Hospitals– POS/Coin box

(December 1, 2017 – December 24, 2017)Salvation Army Kettle Drive – Tag

Participating Stores – All Stores

Social Responsibility In-store Signage

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NOTE: All items were re-printed in P9 and shipped to all stores

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96 | Period 10


CHECK 25 (25 or YOUNGER?) PROGRAMThe Check 25 (25 or Younger?) Program requests that customers who are 25 or younger, or appear to be, to have their valid i.d. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive by having their i.d.’s ready if they are 25 or younger, and to help LCBO staff ensure that alcohol is not sold to minors.

Please remove/recycle previous versions of the Check 25 signs.

SECOND-PARTY PURCHASE Preventing sales to minors and those who are intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The “Did you know … 19+” in-store signage program informs customers about this policy and reinforces our commitment to responsible service.

Please remove/recycle these signs Please remove/recycle previous versions of the Check 25 signs.

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Give | Share | Enjoy Social Responsibility In-store Signage

Participating StoresAll Stores

Signage Components and Merchandising InstructionsPlease ensure that all signage components are replaced when they start peeling, begin to faded or look worn out.

Check 25 (25 or Younger?) Program

1. Window Show Card (Bilingual)This sign was shipped to stores with three or more Window Show Card fixtures.

• Install the sign on every third show card as part of the rotation with the current promotion turn’s show cards.

Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice.Re-order# DMS-SRP-402

2. Metal Floor Stand Sign (English/French)• Place metal stand with the 25 or Younger? sign in a prominent location near the

entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the Deal of the Week display.

• The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.

Re-order# DMS-SRP-403

3. Tent Card (Bilingual)• Display the Tent Card on the Tasting Bar and/or in the special events kitchen for all

in-store tastings and events.


NOTE: All items were re-printed in P9 and shipped to all stores

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At the LCBO, we never guess your age.

So, if you’re 25 or younger, have your ID ready.

Do I look 25 to you?

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À la LCBO, nous ne tentons jamais de deviner votre âge.

Si vous avez 25 ans ou moins, ayez une pièce d’identité en main.

Ai-je l’air d’avoir 25 ans selon vous?

27754 P9 CSR Check25 Card or Not Window Showcard 28x45_BL.indd 1 2017-10-24 9:39 AM

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98 | Period 10


Check 25 (25 or Younger?) Program

4. Perpendicular Shelf Talker 3" x 3" (English/French)• At Store Manager’s discretion, display the Perpendicular Shelf Talker in sections where

customers 25 years of age and younger most frequently shop.

• Each kit contains 20 pieces.

• Clips can be ordered through Central Supply (#691451)


Second-Party Purchase Program

1. Perpendicular Shelf Talker 3" x 6" (English/French) • Store Manager’s discretion, display the Perpendicular Shelf Talker in-section.

• Each kit contains 10 pieces.

• Clips can be ordered through Central Supply (#691451)


Signs for both programs1. Front End Merchandiser Sign (Bilingual)

• This sign is to be alternated between both the 25 or Younger? and Second-Party Purchase program on all Front-End Merchandisers.

• Affix the Velcro dots on the sign, on the bottom corners, and on the wall of the Front-End Merchandiser Fixture.

2. Poster (English/French) • At Store Manager’s discretion, display both 25 or Younger?

and Second-Party Purchase posters on the Community Board or within the customers’ line of vision as they approach the cash counter.

Re-order CodesCheck 25 (25 or Younger?): Re-order# DMS-SRP-408Second-Party Purchase: Re-order# DMS-SRP-409

4. PA Announcements (Bilingual) • The in-store music includes Check 25 and Second-Party Purchase program announcements.

• The announcements rotate every 15 minutes, in English and French, between music.

Check 25 Program Second-Party Purchase

Check 25 Program Re-order# DMS-SRP-407

Second-party Purchase Program Re-order# DMS-SRP-413

Do I look 25 to you? At the LCBO, we never guess your age.


Ai-je l’air d’avoir 25 ans selon vous? À la LCBO, nous ne tentons jamais de deviner votre âge. Si vous avez 25 ans ou moins, ayez une pièce d’identité en main.

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7PLACE DOUBLE SIDED TAPE HERE

27754 P9 CSR Check25 Card or Not FEM Sign_BL 13x10.indd 1 2017-10-24 11:25 AM

The LCBO never guesses. See if you can. lcbo.com/cardornot

Even a good guess is no guarantee. At the LCBO, we never guess. That’s why we asked to see over 14.4 million IDs last year.


Do I look 25 to you?

27754 P9 CSR Check25 Card or Not Poster 11x17_EF.indd 1 2017-10-24 9:33 AM

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27754 P9 CSR 2nd Party Purchase Poster_EF 11x17.indd 1 2017-10-24 10:33 AM

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PLACE DOUBLE SIDED TAPE HERE

27754 CSR 2nd Party Purchase FEM Sign_BL 13x10.indd 1 2017-10-24 11:26 AM

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Key DatesInstall: December 1, 2017Take Down: December 31, 2017


Giving Back In Our Community

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100 | Period 10


OverviewWe have the opportunity to be leaders with our customers, our coworkers and in our communities. This period’s GIVING BACK campaign supports MADD Canada and the Ontario regional children’s hospitals.

Retail employees will again be encouraged to invite customers to add a donation of $2, $5 or $10 to their purchase from December 1 - December 31 2017.

Signage Components & Merchandising Instructions

1. Perpendicular Shelf Talker – English over French • Install the Perpendicular Shelf Talker throughout the store. Stores that have been designated as

bilingual can alternate between the French and English versions of the Shelf Talker. Re-order# P1017-UWP-169

2. Cash Register Wobbler - English over French (1 per cash register)• Install the cash register wobbler so that it extends out from the side of the cash register. Stores that

have been designated as bilingual can alternate between the French and English version. Re-order # P1017-UWP-170

3. CSPC Barcode card – BilingualKeep one Barcode card at each cash register. Donations can be accepted with any method of payment and be processed by scanning the supplied Barcode card or by manually entering the following LCBO#:LCBO #159038 for $2.00 donationLCBO #265330 for $5.00 donation LCBO #265355 for $10.00 donation Re-order# P1017-UWP-171

4. Giving Back POS Screens• POS screens displaying the Check 25 Program, as well as the Second-party

Purchase Program message, are included as part of the existing rotation.• The Giving Back in Our Community POS Screen will stay up until Period 10 ends.

Giving Back In Our Community

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Exterior Springer Sign

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Key Dates Giving BackInstall: December 1, 2017Take Down: December 31, 2017

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102 | Period 10

Exterior Springer Sign

Components & Re-ordering

Giving Back United WayExterior Springer Sign (English/French)Re-order# 18P10-SS1

Take Down: December 31, 2017

Bonus AIR MILES®Exterior Springer Sign (English/Bilingual)

This is permanent signage. Please keep installed until further notice.

Merchandising Instructions• Replace the “Check 25” Exterior Springer sign with the “Giving Back” Exterior Springer sign at the start of the

United Way campaign.• If you have more than one Exterior Springer Sign fixture, please display the “Air Miles” sign.

• Ensure that the sign placement does not pose a potential health and safety risk.

• Do not display the signs outside when there are strong winds, the display may tip over and cause injury.

image subject to change

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Shopping Cart Sign

Participation is mandatory for the following designated stores1, 4, 5, 6, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 51, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 139, 140, 144, 145, 148, 149, 154, 156, 163, 164, 166, 167, 168, 171, 179, 187, 190, 191, 195, 196, 198, 200, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 267, 270, 276, 279, 286, 287, 288, 300, 310, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 404, 407, 408, 411, 412, 416, 417, 420, 428, 432, 437, 438, 440, 443, 444, 445, 446, 449, 453, 454, 456, 457, 459, 465, 467, 474, 477, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 502, 505, 507, 509, 511, 518, 521, 522, 523, 528, 534, 536, 537, 539, 540, 542, 544, 546, 549, 550, 551, 554, 555, 556, 559, 564, 566, 569, 571, 572, 573, 575, 579, 580, 585, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 643, 644, 645, 651, 652, 653, 654, 655, 657, 658, 660, 661, 665, 667, 670, 671, 694, 695, 698, 699, 702, 703, 706, 741, 771, 776


The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier signs are English and Bilingual depending on your store. Signs are to be installed by the start of the promotion.


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104 | Period 10

Shopping Cart Signparticipation is mandatory

Thematic Sign (Sold to the Trade)

Re-order# DMS-18P10-SC1

Participating ProductsLCBO# Description Size Offer

193490 Baileys Original Irish Cream 1750 mL $3.00 LTO

Social Responsibility Sign

Key Dates Do not remove until further notice.

Giving Back In Our Community Shopping Cart Sign Re-order# P1017-UWP-172

Merchandising Instructions• Replace the “Check 25 and Second Party Purchase” shopping cart signs from the outside of the shopping carts and replace with the “Giving Back United Way” shopping cart signs, alternating between the two pieces.Trad

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2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 94, 95, 96, 97, 98, 99, 101, 102, 103, 104, 105, 106, 107, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 122, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133, 135, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 151, 152, 153, 154, 155, 156, 157, 158, 159, 160, 161, 163, 164, 165, 166, 167, 168, 169, 170, 171, 172, 173, 175, 178, 179, 180, 181, 182, 183, 184,186, 187, 188, 189, 190, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 203, 204, 205, 207, 208, 209, 210, 212, 213, 214, 216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 235, 236, 237, 238, 239, 240, 241, 242, 243, 244, 245, 247, 248, 249, 250, 251, 252, 253, 254, 256, 257, 258, 259, 260, 261, 262, 263, 264, 265, 267, 268, 269, 270, 271, 272, 273, 274, 275, 276, 277, 278, 279, 281, 282, 283, 284, 285, 286, 287, 288, 289, 290, 291, 292, 293, 294, 295, 296, 297, 298, 300, 301, 302, 303, 304, 305, 306, 307, 308, 309, 310, 311, 312, 313, 314, 315, 317, 318, 319, 320, 321, 322, 323, 324, 326, 327, 328, 329, 330, 331, 332, 333, 334, 335, 336, 337, 338, 339, 340, 341, 343, 344, 345, 346, 347, 348, 349, 350, 351, 352, 353, 354, 355, 358, 359, 360, 361, 362, 363, 364, 365, 366, 367, 368, 369, 370, 371, 372, 373, 374, 375, 376, 377, 378, 379, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 395, 397, 398, 399, 400, 401, 402, 403, 404, 405, 406, 408, 409, 410, 411, 412, 413, 414, 415, 416, 417, 418, 419, 420, 423, 424, 425, 426, 427, 428, 429, 430, 431, 432, 433, 434, 435, 436, 437, 438, 439, 440, 441, 442, 443, 444, 446, 447, 448, 449, 450, 451, 452, 453, 454, 455, 456, 457, 458, 459, 460, 461, 462, 463, 464, 466, 467, 469, 470, 471, 472, 473, 475, 477, 478, 479, 480, 481, 482, 483, 484, 485, 486, 487, 488, 489, 490, 491, 492, 493, 494, 495, 496, 497, 498, 499, 500, 501, 503, 504, 505, 506, 507, 509, 510, 512, 513, 514, 515, 516, 517, 518, 519, 520, 521, 522, 523, 524, 526, 527, 528, 529, 530, 531, 532, 533, 534, 535, 537, 538, 539, 540, 541, 543, 544, 545, 546, 548, 549, 550, 552, 553, 554, 555, 556, 557, 558, 559, 560, 561, 562, 563, 564, 565, 566, 567, 568, 569, 570, 571, 572, 573, 574, 575, 576, 577, 578, 579, 580, 581, 582, 583, 584, 586, 587, 588, 589, 590, 591, 593, 594, 595, 596, 597, 598, 599, 602, 603, 604, 605, 606, 607, 608, 609, 610, 611, 612, 613, 614, 615, 616, 617, 618, 619, 621, 622, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 641, 642, 643, 644, 645, 646, 649, 650, 651, 652, 653, 655, 657, 658, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771



Bonus AIR MILES® reward miles

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106 | Period 10

Give | Share | EnjoyBonus AIR MILES® reward milesthis is permanent signage

OverviewAll stores received the following signage components to increase the awareness of the Bonus AIR MILES® reward miles program.

Components & Re-order#’sComponent Image

Parking Lot SignRe-order# BAM-PLS-180

1 Version • English/Bilingual

Window DecalEnglish Re-order# DMS-BAM-WD-177 Bilingual Re-order# DMS-BAM-WD-178


Generic Backer CardRe-order# BAM-BC-179


Perpendicular Shelf TalkerRe-order# DMS-BAM-ONS-176

1 Version • English/Bilingual20/per bundle

At Store Managers discretion, merchandise the AIR MILES® Perpendicular Shelf Talkers throughout the store using Perpendicular Shelf Talker Clips (PSTC201404).Trad

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Wine FridgeThis is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

For product and Planoguide questions please call:

Bobby PanchuProduct ManagerEuropean Wines416-864-6801

Laura RuffoloActing, Product ManagerOntario Wines416-864-6358Trad

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108 | Period 10

Wine Fridge Turn 2 (PT7 –PT11)

Re-ordering Hot ButtonsFor additional signage, please call helloLCBO @ 416-365-5932 to place an order.

“Available Chilled” Re-order# DMS-OP16-HBW-350 (for General List products) Re-order# DMS-OP16-HBW-351 (for Vintages products)

"Available Chilled" Hot Buttons (Vintages Products)Re-order# DMS-OP16-HBW-351

"Available Chilled" Hot Button(General List Products)Re-order# DMS-OP16-HBW-350

Participating StoresGroup A Stores1, 5, 10, 15, 18, 19, 21, 25, 31, 36, 38, 40, 41, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 195, 198, 207, 212, 214, 217, 226, 228, 234, 242, 243, 269, 279, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 386, 388, 390, 391, 393, 394, 398, 412, 428, 431, 432, 434, 437, 438, 444, 445, 452, 453, 457, 470, 486, 494, 497, 499, 505, 511, 528, 534, 536, 542, 545, 555, 556, 566, 568, 569, 572, 573, 590, 619, 623, 624, 627, 630, 631, 632, 641, 698, 702, 741, 771, 776

Group B Stores22, 23, 24, 26, 27, 33, 34, 35, 43, 44, 45, 50, 51, 52, 55, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 74, 77, 80, 81, 82, 86, 87, 95, 97, 101, 102, 106, 110, 115, 124, 125, 130, 132, 139, 144, 145, 152, 154, 155, 168, 179, 183, 187, 188, 190, 191, 192, 194, 196, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 236, 244, 248, 249, 252, 255, 263, 266, 268, 270, 278, 287, 297, 300, 302, 310, 312, 313, 321, 325, 340, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 387, 392, 395, 397, 399, 400, 401, 406, 407, 415, 416, 417, 427, 436, 454, 456, 458, 459, 465, 490, 491, 495, 501, 502, 518, 521, 526, 532, 533, 537, 539, 540, 544, 546, 549, 550, 553, 554, 559, 564, 575, 579, 580, 582, 584, 586, 593, 601, 602, 605, 614, 617, 618, 626, 629, 633, 634, 635, 637, 638, 642, 643, 644, 649, 653, 658, 660, 667, 670, 694, 695, 697, 699, 700

Group C Stores3, 4, 7, 9, 11, 12, 13, 16, 17, 32, 39, 49, 57, 73, 84, 85, 94, 96, 99, 103, 105, 109, 112, 119, 122, 137, 153, 157, 160, 161, 167, 175, 181,186, 193, 199, 223, 224, 227, 230, 231, 233, 238, 239, 251, 253, 254, 259, 261, 264, 273, 275, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 402, 403, 404, 408, 418, 419, 423, 430, 435, 441, 443, 461, 473, 481, 485, 496, 504, 509, 517, 552, 562, 578, 581, 596, 598, 609, 640, 645, 651, 661, 671, 677, 703, 706

Group D Stores6, 14, 20, 28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 65, 69, 71, 78, 79, 88, 90, 91, 93, 98, 107, 113, 116, 123, 128, 136, 158, 165, 166, 169, 174, 178, 208, 220, 232, 237, 246, 247, 250, 258, 260, 265, 276, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 411, 414, 420, 425, 426, 429, 446, 449, 450, 462, 467, 468, 469, 471, 477, 482, 483, 484, 492, 500, 510, 516, 519, 522, 523, 527, 529, 530, 538, 547, 551, 561, 571, 585, 587, 589, 594, 612, 616, 639, 646, 650, 652, 654, 655, 657, 665

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Whisky Shop

1, 3, 4, 5, 10, 15, 17, 19, 21, 31, 34, 35, 36, 38, 40, 41, 60, 106, 115, 130, 148, 149, 154, 164, 171, 187, 198, 212, 217, 226, 233, 243, 250, 253, 263, 279, 288, 298, 300, 310, 325, 329, 334, 341, 346, 351, 355, 359, 360, 361, 367, 371, 373, 378, 385, 386, 388, 390, 391, 393, 394, 397, 398, 404, 407, 412, 416, 428, 431, 432, 437, 438, 443, 445, 452, 457, 459, 465, 481, 483, 486, 490, 491, 494, 495, 499, 500, 505, 511, 523, 528, 532, 542, 546, 549, 551, 554, 555, 556, 569, 573, 575, 580, 590, 602, 609, 616, 617, 619, 623, 624



Key DatesStart Date: October 8, 2017Take Down: December 30, 2017

For product and Planoguide questions please call:

Peter CloutierActing Category Manager, Brown Spirits 416-365-5864

Mike HodgsonActing Product Manager, Brown Spirits 416-365-5941

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110 | Period 10

Whisky Shop Autumn (PT8 – PT10)

OverviewThe Whisky Shop Spring Turn runs from October 8, 2017 to December 30, 2017 (Period 8 – Period10). For signage questions and general comments, please contact helloLCBO. For product and Planoguide questions please call:

Peter Cloutier Acting Category Manager, Brown Spirits 416-365-5864

Mike Hodgson Acting Product Manager, Brown Spirits 416-365-5941

Signage & Re-orderingRe-Order# Description Language Pack Size Re-Order From

WS001 Whisky Shop Pin-On Letter English 1 Please email [email protected] for re-order informationWS002 Whisky Shop/Rayon Whisky Pin-On Letters Bilingual 1

WS003 Whisky Shop Vinyl Letters English 1

Please Contact helloLCBO

WS004 Whisky Shop/Rayon Whisky Vinyl Bilingual 1

WS005 Whisky Shop Category Large SignsEnglish/Bilingual

1

WS006 Whisky Shop Category Small Signs English/French 1

WS007Whisky Shop Category Sign Colour Fill (for English stores with larger than 4’ fixtures only)

1

DMS-WS008Whisky Shop Distillery Feature Shelf Talkers (3 versions)

English/French

DMS-WS009 Whisky Shop Generic Shelf Talker English/French



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Ontario Wine Programs

Our Wine Country Ontario Superstars

Popular Pick

Our Wine Country FSI

VQA Staff Tasting Program

VQA Staff Picks Backer Card

Ontario Customer Favourite Shelf Talker

2017 Ontario Wine Awards

2016 National Wine Awards

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112 | Period 10

Our Wine Country Ontario Superstars

Ontario Wines SuperstarsThis program typically places a spotlight on one (1) red and one (1) white Ontario VQA wine every period. These products are expertly paired with a delicious food recipe to inspire customers to support local. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional Period. Stores must order products required (minimum of three (3) cases per SKU).

Key DatesInstall: November 26, 2017 Take Down: December 31, 2017

Participating ProductsLCBO# Product Size Offer

284539 Trius Brut VQA 750 mL $3.00 LTO

361881 Sandbanks French Kiss VQA 750 mL

GROUP 1: Cut Case DisplaysParticipating Stores1, 3, 5, 6, 8, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 059, 60, 61, 62, 63, 64, 72, 73, 77, 79, 80, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 124, 125, 132, 140, 143, 145, 148, 153, 154, 155, 156, 160, 163, 165, 167, 168, 171, 179, 182, 183, 186, 188, 190, 191, 195, 198, 199, 200, 201, 202, 203, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 255, 265, 268, 269, 270, 278, 287, 288, 289, 295, 298, 306, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 406, 408, 415, 416, 419, 426, 427, 428, 429, 431, 432, 434, 438, 446, 450, 452, 456, 458, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 566, 568, 569, 572, 573, 575, 579, 584, 586, 589, 590, 601, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 642, 643, 698, 700, 702, 703, 771, 776

Merchandising Instructions• Use selected product to build a Cut Case display next to the VQA Cube Fixture.

• Install the pre-printed Cut Case Backer Card onto the Cut Case display.

• Install the pre-printed Pricer Card into the front of the Cut Case display.

• Install the pre-printed Shelf Talkers in-section in front of the participating products.

Signage and Re-orderingOntario Wines Superstars Cut Case Display Kit:

• Cut Case Backer Cards x 2

• Pricer Cards x 2

• Shelf Talkers x 2

Re-order# 18P10-OW1

Cut Case Display (Example only)

Cut Case Backer #1 Cut Case Backer #2Pricer CardsShelf Talker

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Give | Share | Enjoy Our Wine Country Ontario Superstars

GROUP 2: Shelf Talkers Only Participating Stores7, 9, 32, 48, 49, 51, 53, 71, 139, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 420, 436, 512, 515, 526, 535, 538, 583, 598, 636, 639, 697

Merchandising Instructions• Install pre-printed Shelf Talkers in-section in front of the

participating products.

Re-ordering• Ontario Superstars Pre-printed Shelf Talkers

Re-order# 18P10-OW3

Shelf Talkers (Example only)

GROUP 3: VQA Gondola FixtureParticipating Stores4, 10, 17, 33, 40, 41, 49, 55, 65, 74, 82, 84, 84, 93, 115, 130, 144, 149, 156, 164, 187, 196, 207, 211, 221, 227, 228, 229, 233, 234, 250, 252, 253, 263, 276, 279, 286, 300, 310, 351, 391, 392, 401, 404, 407, 411, 412, 417, 437, 443, 444, 445, 449, 453, 474, 481, 483, 485, 486, 490, 497, 509, 516, 522, 523, 526, 532, 532, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 624, 627, 633, 640, 641, 644, 649, 651, 652, 653, 655, 658, 661, 677, 694, 695, 699, 706, 741

Merchandising Instructions• Stores that have ONE (1) VQA Gondola Fixture are to install the double bottle Backer Card

on a single End Aisle display.

• Stores that have TWO (2) VQA Gondola Fixtures are to install each wine Backer Cards on two (2) separate End Aisle displays.

• Merchandise each participating product on the top shelf of the VQA gondola fixture along with the corresponding pre-printed Shelf Talkers provided.

Signage Components and Re-orderingOntario Superstars (x2):

• Our Wine Country Ontario Superstars Single/Double Bottle Backer Card (double-sided)

• Pre-printed Shelf Talkers

Re-order# 18P10-OW4

VQA Gondola Fixture (Example only)

Double Bottle Backer CardSingle Bottle Backer CardSingle Bottle Backer Card

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114 | Period 10

Popular Pickthis is a sold program. participation is mandatory

OverviewThis is a sold space program and participation is mandatory. Each turn, one International Canadian Blend product is featured, supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).


Participating ProductsLCBO# Product Size Offer338855 Bodacious Smooth Red 750 mL $2.00 LTO Participating Stores16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 484, 487, 488, 489, 492, 493, 496, 504, 506, 507, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700

Merchandising Instructions• Build a Cut Case display using the Popular Pick Backer Card next to VQA Cube Fixture, near the front of your store.

Signage and Re-ordering• Popular Pick: Cut Case Backer Card

Re-order# 18P10-OW2

NOTE: Participating stores will also receive two (2) Ontario Superstar Shelf Talkers to be merchandised in-section, in front of corresponding products. Please refer to the Our Wine Country Ontario Superstar section for key dates and participating products.Trad

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Give | Share | EnjoyVQA Staff Pick Backer Card

this is permanent signage

Permanent Signage

Key DatesInstall Date: Upon ReceiptTake Down Date: Until further notice

Merchandising Instructions:• Please replace the old “VQA STAFF PICKS” Backer Card

with the new “Our Wine Country STAFF PICKS” Backer Card immediately.

• Bilingual designated stores must display the bilingual side of the sign facing customer.

• Be sure to let us know if your store requires an English or Bilingual version.

Participating Stores7, 33, 41, 49, 51, 55, 65, 68, 82, 130, 144, 177, 207, 211, 221, 227, 229, 233, 234, 250, 263, 276, 278, 341, 351, 364, 384, 391, 404, 420, 425, 437, 443, 453, 457, 477, 485, 500, 509, 526, 537, 550, 551, 554, 556, 571, 580, 587, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 657, 661, 667, 694, 695, 699, 706, 741

Components• VQA Staff Picks Backer Card

Re-order# English: DMS-STBK001 Bilingual: DMS-STBK002

Staff Picks Backer Card English

Staff Picks Backer Card BilingualTrade C

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116 | Period 10

Our Wine Country – Group 1: VQA Cube Fixturethis is a sold program. participation is mandatory

Our Wine Country VQA Cube Fixture• Features four Ontario VQA products.

• Stores must order the products required (minimum of one case per SKU)

Participating Stores1, 2, 3, 5, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 70, 72, 73, 77, 83, 86, 90, 95, 97, 99, 102, 106, 110, 125, 132, 140, 141, 143, 145, 148, 149, 153, 154, 155, 163, 167, 168, 171, 179, 182, 183, 185, 188, 191, 194, 195, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 255, 260, 265, 266, 268, 269, 270, 287, 288, 295, 297, 298, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 372, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 406, 416, 427, 428, 431, 432, 434, 438, 452, 454, 456, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 511, 518, 521, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 605, 614, 616, 617, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 642, 643, 650, 698, 700, 702, 703, 771, 776

Cube Fixture


Participating ProductsLCBO# Product Size75689 Wayne Gretzky Cabernet Merlot VQA 750 mL

217505 Henry of Pelham Cuvée Catharine Rosé Brut VQA 750 mL

331215 Angels Gate Pinot Gris VQA 750 mL

421420 Fielding Fireside Red VQA 750 mL

Merchandising Instructions• Continue to merchandise the four participating products and

pre-printed Shelf Talkers on the top shelf of the VQA Cube Fixture.

• Keep the Our Wine Country Cube Sign installed until further notice.

• Ensure the new VQA 100% Ontario Side Signs (which were provided in Period 7) have been replaced.

• Keep the VQA 100% Ontario Category Signs installed on either side of the Cube Sign until further notice.

Signage Components• Our Wine Country Cube Sign (Permanent Signage)• VQA 100% Ontario Cube Side Sign x 2 (Permanent Signage)

Re-order# NIVQA067• Our Wine Country pre-printed Shelf Talkers x 4

Re-order# DMS-18P5-OW5Only stores belonging to this group can order these signs.

VQA 100% Ontario Cube Side Sign (NIVQA060)

Our Wine Country Cube Sign

Permanent SignageOnly stores listed as participants in the Our Wine Country Cube Fixture will be able to order these signs. They are to be merchandised with the four (4) featured VQA Our Wine Country products.

Shelf Talkers (Example only)

LIGHT & CRISP

Price subject to change without notice. While supplies last. 221804 (XD – 4 g/L) 750 mL

TRIUS SAUVIGNON BLANC VQATrius Winery makes fresh and crisp Sauvignon Blanc, with lemon, grapefruit and gooseberry flavours. Enjoy this beauty with grilled shrimp and summer salads.

2689

0 Ta

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own:

Sep

tem

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0, 2

017

$15.00

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Give | Share | EnjoyOur Wine Country – Group 2: VQA Gondola Fixture

this is a sold program. participation is mandatory

VQA Gondola Fixture

Participating Stores4, 6, 17, 33, 41, 49, 55, 65, 68, 74, 82, 93, 130, 139, 144, 156, 164, 175, 177, 192, 196, 207, 211, 221, 227, 228, 229, 233, 234, 250, 263, 276, 278, 279, 286, 310, 351, 373, 391, 404, 411, 420, 425, 437, 443, 444, 449, 453, 457, 474, 477, 481, 483, 485, 486, 500, 509, 516, 526, 537, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 618, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 661, 665, 667, 677, 694, 695, 699, 706, 741

Participating ProductsLCBO# Product Size75689 Wayne Gretzky Cabernet Merlot VQA 750 mL

217505 Henry of Pelham Cuvée Catharine Rosé Brut VQA 750 mL

331215 Angels Gate Pinot Gris VQA 750 mL

421420 Fielding Fireside Red VQA 750 mL

Merchandising Instructions• Keep the Our Wine Country Backer Card installed on the Free

Standing Insert Gondola Fixture.

• Merchandise the four (4) participating products on the top shelf of the VQA Gondola along with the pre-printed Shelf Talkers.

Signage Components• Our Wine Country pre-printed Shelf Talkers x 4

Re-order# DMS-18P5-OW5• Our Wine Country Backer Card (Permanent Signage) Re-order# NIVQA066

Only stores belonging to this group can order these signs.

Our Wine Country FSI VQA Gondola Fixture

Our Wine Country FSI Backer Card

Permanent Signage

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118 | Period 10

VQA Staff Tasting Program

OverviewThis initiative provides all store staff the opportunity to taste and endorse Ontario wines, helping us in our commitment to promoting the Ontario Wine Industry. For specific VQA TASTING SETUP instructions please see the following page.

Participating StoresAll Stores

Key DatesInstall Date: Upon tasting selections madeTake Down Date: December 31, 2017

Participating ProductsTheme/Varietal: Celebration

LCBO# Product Format (mL)

215632 Girls’ Night Out Sparkling VQA 750

217505 Henry Of Pelham Cuvee Catharine Brut Rose VQA 750

217521 Henry Of Pelham Cuv. Catharine Brut VQA 750

217679 Jackson-Triggs Méthode Cuve Close Sparkling VQA 750

224766 Château des Charmes Brut Méthode Traditionelle VQA 750

225946 Pelee Island Secco VQA 750

227009 Angels Gate Archangel Sparkling Chardonnay VQA 750

284539 Trius Brut VQA 750

418657 Lily Sparkling Wine VQA 750

147504 13th Street Cuvée Brut Rosé 750

NOTE: Select only two (2) products from the list for tasting

Merchandising Instructions:• Install your TWO (2) handwritten, My Ontario Pick Shelf Talkers in front of the endorsed product,

on shelf the current promotional period only.

• This is a monthly program, Shelf Talkers must be taken down and replaced each Period.

Components• My Ontario Pick Shelf Talkers

(English & French) English Version Re-order# DMS-MYPICK-01 French Version Re-order# DMS-MYPICK-011

• Perpendicular Shelf Talker Clip Re-order# PSTC201404(10 clips/pkg)Trad

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Give | Share | Enjoy VQA Staff Tasting Program

OverviewEvery month, in conjunction with the Wine Council of Ontario, store staff are now going to have more opportunity to taste great VQA wines to share with. This enhances the program to give staff the confidence to endorse our great Ontario Wines.

How it Works1. At the beginning of the Promo Period a list of products will be loaded into the stores Location Map under a new ‘Node’ VT

(VQA Tasting). Note: The minimum for all SKU’s is initially set at 0 units for the promotion.

2. The WOW Leader, Product Consultant or designated staff member will select up to two of the suggested wines downloaded to the VQA Tasting node and arrange for a staff tasting.

3. Once the two selections have been made for endorsement staff are required to follow two steps. I. Delete all SKU’s not being used for the promotion from the Location Map. II. IST the product at POS on the cash register .

4. To Delete the remaining SKU’s from the node, open the VT level name on the Location Map, highlight the SKU and click <DELETE>. Select <Yes> when the confirmation pop-up appears. Repeat this step for all SKU’s not being promoted for the Period. Note: This is an important step to follow for tracking any uplift in sales that may occur for the selected SKU’s as result of the promotion.

5. To reconcile the product being used for the VQA Tasting, create an IST using the <Tasting Update> key on the register (new Option #7).

6. The Cash Register steps are documented in POS-0101-07. Note: Because the default Location Min. is applied as 0 units, be sure to monitor your selected promotional SKU’s for any uplift in sales that may occur.

In order to provide consistency in the data submitted we require that all stores use the same “T” number, 000001 when processing VQA tastings. If you have any questions please contact POS Services and Support.

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120 | Period 10

Ontario Customer Favourite Shelf Talkerthis is permanent signage

OverviewResearch has identified that customers are influenced by recommendations, specifically from others who drink wine. The “Ontario Customer Favourite” Shelf Talker has been introduced to help them make a confident purchase in VQA Ontario wines. Based sales data from last fiscal, the following products have been identified as the 2016 Ontario VQA Customer Favourites.

These are NEW PERMANENT in-store Shelf Talkers. These were shipped out during Period 3 to all stores, to be merchandised until further notice. Please recycle any previous versions before merchandising the new shelf talkers.


LCBO# Product Size75689 Wayne Gretzky Cabernet Merlot VQA 750 mL

110049 Sandbanks Estate Baco Noir VQA 750 mL

134965 Open Riesling-Gewürztraminer VQA 750 mL

145417 Pelee Island Lighthouse Riesling VQA 750 mL

183061 Megalomaniac Homegrown Riesling VQA 750 mL

219543 Inniskillin Late Autumn Riesling VQA 750 mL

234583 Cave Spring Riesling VQA 750 mL

270926 Henry of Pelham Baco Noir VQA 750 mL

357145 Open Smooth Red VQA 750 mL

485128 Pelee Island Baco Noir VQA 750 mL

582825 Peller Estates Family Series Chardonnay VQA 750 mL

Merchandising InstructionsPlease install the perpendicular Ontario Customer Favourite Shelf Talker in front of the featured products using the appropriate plastic clip.

Component• 3” x 3” Perpendicular Shelf Talker (English or Bilingual based on store)

English Re-order# DMS-18OP-OCF1 Bilingual Re-order# DMS-18OP-OCF2

• Perpendicular Shelf Clips (PSTC201404) (10 clips/pkg)

2684

0

FAVORIGRAND

FAVOURITECUSTOMER

Wayne Gretzky Cabernet Merlot VQACabernet/Merlot VQA

Wayne Gretzky75689 750 mL

26840 P3 Ontario Customer Favourites_BIL.indd 1 2017-05-01 4:05 PM

FAVOURITECUSTOMER

2684

0

Wayne Gretzky Cabernet Merlot VQA

75689 750 mL

26840 P3 Ontario Customer Favourites_EN.indd 1 2017-05-01 4:05 PM

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Give | Share | Enjoy2017 Ontario Wine Awards

no changes from last period

2017 Ontario Wine AwardsThe following Ontario wines have recently been recognized by the 2017 Ontario Wine Awards. The Shelf Talkers are to support the 2017 Ontario Wine Award winners for both LCBO and Vintages products. Please highlight these wines in stores with shelf talkers.


LCBO# Product Size341693 Rockway 9 White Spritz VQA 750 mL

372219 Sandbanks Pinot Grigio VQA 750 mL

101469 Kacaba Vineyards Unoaked Chardonnay VQA 750 mL

Vintages Products198853 Tawse Quarry Road Riesling 750 mL

559088 Malivoire Ladybug Rosé 750 mL

Merchandising InstructionsPlease install the 2017 Ontario Wine Awards Shelf Talkers in front of corresponding products using the appropriate plastic clip.

Components• 3” x 3” Perpendicular LCBO Product Shelf Talkers

(English or Bilingual based on store) (set of 9)

• 3” x 3” Perpendicular Vintages Products Shelf Talkers (English or Bilingual based on store) (2 versions)

• Perpendicular Shelf Talker Clips Re-order# PSTC201404 (10 clips/pkg)

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122 | Period 10

National Wine Awards 2016

OverviewThe following Ontario wines have recently been recognized by the 2016 National Wine Awards. The Shelf Talkers are to support the 2016 National Wine Award winners for both LCBO and Vintages products. Please highlight these wines in stores with the provided perpendicular shelf talkers.


LCBO# Product SizeLCBO Wines

57349 Château des Charmes Gamay Noir 2014 VQA 750 mL

391300 Château des Charmes 2015 Sauvignon Blanc VQA 750 mL

326975 Kacaba Unoaked Chardonnay 2015 VQA 750 mL

Vintages Essentials

430561 Henry of Pelham Riesling Icewine 2014 VQA 375 mL

Merchandising InstructionsPlease install the 2016 National Wine Awards Shelf Talkers in front of corresponding products using the appropriate plastic clip.

Components• 3” x 3” Perpendicular LCBO Product Shelf Talkers

(English or Bilingual based on store) (set of 9)

• 3” x 3” Perpendicular Vintages Products Shelf Talkers (English or Bilingual based on store) (2 versions)

• Perpendicular Shelf Talker Clips Re-order# PSTC201404 (10 clips/pkg)

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Ontario Craft Beer End Aisle

Craft Beer Program

Beer Programs

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124 | Period 10

Ontario Craft Beer End Aisle

Key DatesInstall: November 26, 2017Take Down: January 1, 2018

Participating Stores1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

Participating ProductsLCBO# Description Format (mL)437228 Side Launch Dark Lager 473

440925 Kingpost ESB 473

404368 Detour 473

NOTE: FLS designated stores must display Bilingual version of the product Shelf Talkers.

Components• Pre-Printed Shelf Talkers (English & Bilingual) Re-order# DMS-P618-OCB1• End Aisle Backer Card Re-order# OCBEA01

OCB End Aisle Backer CardRe-order# OCBEA01

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Give | Share | Enjoy Craft Beer Program

Key DatesInstall: November 26, 2017Take Down: January 1, 2018

Participating Stores1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 41, 57, 60, 95, 101, 102, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 233, 243, 252, 253, 255, 288, 295, 298, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 401, 404, 407, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 459, 481, 483, 486, 491, 494, 495, 499, 500, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

Components• Pre-Printed Shelf Talkers (English & Bilingual) Re-order# DMS-P1317-OCB-098

Participating ProductsItem# Product Name Format (mL)

287490 Triple Karmeliet Strong Belgian Ale 330

536417 La Mackroken Scotch Honey Ale 500

536425 St Feuillien Cuvee de Noel Xtra Strong Belgia 330

97469 Samichlaus 330

538397 Komes Baltic Porter 500

536458 Abbaye Des Rocs 750

538405 Yeti Imperial Stout 650

536466 Straffe Hendrik Quadruple 750

536474 Val-Dieu Grand Cru 750

536482 Driftwood Brewery Blackstone Porter 650

402578 Rodenbach Vintage 750

542795 Deus Brut des Flanders 750

333898 Samuel Smiths Organic Chocolate Stout 550

542803 2016 Bourbon Barrel Quad 750

481564 Oskar Blues 10 Fidy 355

536490 St. Ambroise Russian Imperial Stout 341

538215 Cuvee du Chateau 330

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.

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126 | Period 10

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Participating Stores - All Stores are welcome to participate

Craft Beer Mystery Bag

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128 | Period 10

Give | Share | EnjoySection Subhead

OverviewSelect LCBO stores have initiated a Craft Beer “ Mystery Bag” program – i.e., pre-assembled LCBO bags that include 4 craft beers. Customers don’t know what beers they’re getting until they get home. This initiative has been met with soaring sales and positive attention on social media, (and media too!).

New signage will be sent to stores to help support this popular initiative through the holiday season. Stores will recieve 1 category sign and 200 stickers.

Components

“Grab A Mystery Bag!” Category Sign Re-order# DMS-18P10-MB1

Stickers Re-order# DMS-18P10-MB2

Merchandising InstructionsStore staff should handwrite this information in the designated fields before applying the sticker to each individual bag.

Note that the following information is required of each product in order to meet labeling requirements:

• Sku #

• Common name (e.g. Beer/Biére)

• Volume (e.g. 473mL)

• Alcohol content (e.g. 5% alc./vol.)

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This is permanent signage. Please keep installed until further notice.

4, 5, 6, 7, 14, 17, 18, 19, 20, 23, 31, 35, 41, 44, 45, 46, 51, 59, 60, 62, 68, 71, 83, 84, 93, 95, 97, 101, 102, 124, 130, 148, 159, 163, 164, 178, 182, 200, 212, 214, 233, 244, 252, 260, 265, 267, 298, 300, 324, 325, 329, 331, 340, 346, 378, 388, 407, 412, 417, 418, 426, 441, 442, 445, 449, 457, 467, 477, 490, 495, 516, 532, 534, 537, 544, 556, 571, 602, 621, 631, 633, 645, 677, 697, 702, 776

Local Fridge Program

OverviewStores participating in the Local Fridge program received generic signage to draw attention to each stores’ neighbourhood brewery/cidery. Participating stores have been selected based on close proximity to Ontario Craft Brewery or Cidery. Stores are asked to continue highlighting the featured SKUs using a new “Brewed In The Neighbourhood” perpendicular shelf talker.

Components• 3 x 3’ Perpendicular Shelf Talker (Participating stores received a bundle of three in Period 2)

Merchandising Instructions:• Ensure all featured products for your store’s local brewery/cidery are merchandised in the fridge. If there are multiple participating skus, they must merchandised together as a brand family.

• Merchandise up to three (3) handwritten, Brewed In The Neighbourhood Shelf Talkers in front of the endorsed product in-section. Using a black marker fill in the product name, brewery/cidery, and distance from the store.

• Note that stores who support contract breweries though this program will not receive signage, but should continue to merchandise the featured products in the beer fridge.

Re-Order Codes:• Brewed In The Neighbourhood (BEER)

Re-order# DMS-P0217-LFP-137• Crafted In The Neighbourhood (CIDER)

Re-order# DMS-P0217-LFP-138

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130 | Period 10

Local Fridge Programthis is permanent signage

Store Brewery Distance CSPC Core Skus

4 Brickworks Ciderhouse Contact Brewery 394015 Brickworks Batch:1904 Cider413807 Queen Street 501

5 Left Field Brewery 1.5 km 416818 Eephus Oatmeal Stout

6 Duggan's Brewing 100 m 242164 Duggan's #5 Sorachi Lager 6 Pk-B 399113 Duggan's #9 IPA

7 Old Tomorrow Contact Brewery 400853 Old Tomorrow Canadian Pale Ale464255 Old Tomorrow Track 85 Lagered Ale

14 Kensington Brewing Company Contact Brewery 286633 Augusta Ale336990 Fisheye Pale Ale

17 Mill Street Brewery 500 m

413765 Mill St 100th Meridian Single Can+399162 Tankhouse Ale383786 Mill Street 100th Meridian Organic312850 Mill Street Cobblestone Stout247627 Mill Street Original Organic Lager84210 Mill Street Original Organic Lager 6 Pk-B31104 Mill Street Tankhouse Ale 6 Pk-B27623 Mill Street Stock Ale 6 Pk-B461483 Mill Street West Coast Style IPA

18 Liberty Village Brewing Company Contact Brewery 425959 504 Pale Ale

19 Junction Craft Brewing 1 km 389098 Brakeman Session Ale345280 Conductor's Craft Ale

20 Sweetgrass Brewing Company Contact Brewery 420356 Sweetgrass Golden Ale

23 Nickel Brook Beers 4 km

415042 Cause & Effect398693 Naughty Neighbour American Pale Ale275172 Nickel Brook Headstock IPA191288 Nickel Brook Gluten Free

31 Side Launch Brewing Company 2.5 km437228 Side Launch Dark Lager399063 Side Launch Pale Ale385674 Side Launch Wheat Beer

35 Smithhavens 1 km 415364 Smithavens Kellerbier41 Bicycle Craft Brewery 1 km 441139 Velocipede

44 Bell City Brewing 5 km 437236 Lenoir Belgian Ale387795 Bell City Eureka Cream Ale

45 The Publican House 5 km 376293 Square Nail Pale Ale437152 Pub House Ale

46 Refined Fool Brewing Company 500 m 460584 Pouch Envy Australian Pale Ale51 Royal City Brewing Company 2 km 424119 Royal City Brewing Smoked Honey Ale

59 Flying Monkeys Craft Brewery 500 m

415075 Genius Of Suburbia368589 The Chocolate Manifesto355396 Antigravity Light Lager (W)256172 Smashbomb Atomic IPA132670 Flying Monkeys Hoptical Illusion (W)

60 Stratford Brewing Company 200 m 614164 Stratford Pilsner 6 Pk-B

62 Railway City Brewing Co. 1 km413781 Railway City - Black Coal Stout272104 Dead Elephant Ale271858 Iron Spike Blonde Ale

68 Lake of the Woods Brewery 500 m 429712 Sultana Gold Ale71 Gananoque Brewing Company LTD 500 m 434399 Naughty Otter Lager

83 Beau's All Natural Brewing Co. 12 km365627 Beau's The Tom Green Beer365593 B-Side Kissmeyer Nordic Pale Ale169334 Lugtread Lagered Ale 4 Pk-B

84 County Cider Company 15 km612804 Waupoos Premium Cider 4 Pk-B (W)459370 County Cider (P.E.T) (W)424093 County Pear Cider

93 Brimstone Brewing Company 10 km 425710 Enlightenment Blonde Ale

95 Grand River Brewing 2 km 452565 Tailgate261271 Pugnacious Pale Ale

97 Mackinnon Brewing CO 15 km 414870 Crosscut Canadian Ale453449 8 Man English Pale Ale

101 Puddicombe Cider Company 6 km 312843 Sir Isaac's Premium Pear Cider

102 Sawdust City Brewing Company 2 km 436980 Sawdust City Golden Beach Pale Ale398263 Sawdust City Lone Pine IPA

124 Sunnybrook Farm Winery 4 km 405241 Ironwood Hard Cider

130 Muskoka Brewery 5 km

404368 Muskoka Detour404335 Muskoka Detour404327 Muskoka Cream Ale404319 Twice As Mad Tom404301 Mad Tom IPA288837 Muskoka Mad Tom IPA175810 Muskoka Craft Lager131490 Muskoka Cream Ale

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Give | Share | EnjoyLocal Fridge Programthis is permanent signage

Store Brewery Distance CSPC Core Skus

148 Trafalgar Brewing Company 2 km

401661 Trafalgar Ginger Mead401653 Trafalgar Mead Braggot243436 Trafalgar Irish Ale243428 Trafalgar Esb

159 Highlander Brew Co. 1.5 km397471 Highlander Brew Lion Grass362772 Highlander Blacksmith Smoked Porter334375 Highlander Scottish Ale

163 Double Trouble Brewing Contact Brewery362855 Fire In The Rye337006 Prison Break Pilsner285270 Double Trouble - Hops & Robbers IPA

164 Amsterdam Brewing Company 500 m

415174 Big Wheel Deluxe Amber413427 Cruiser All Day Pale Ale351429 Amsterdam Boneshaker349423 (416) Local Lager288506 Amsterdam Boneshaker Ipa 6 Pk-B166215 Amsterdam Natural Blonde 6 Pk-B142356 Amsterdam Natural Blonde142349 Klb Raspberry Wheat Ale142331 Amsterdam Downtown Brown Ale460899 Cruiser All Day Pale Ale

178 Church Key Brewing Company 8 km315655 Church Key Holy Smoke Scotch Ale257865 Church-Key West Coast Pale Ale 6 Pk-B94367 Northumberland Ale 6 Pk-B

182 Old Credit Brewing Co. 1.5 km928051 Old Credit Amber Ale901835 Old Credit Pale Pilsner205385 Old Credit Holiday Honey

200 Forked River Brewing 1 km 453365 Forked River Capital Blonde Ale387761 Forked River Riptide Pale Ale+

212 Big Rig Brewery 6 km 415323 Big Rig Black IPA398255 Big Rig Gold

214 Great Lakes Brewery 2 km 408054 Great Lakes Pompous Ass242545 Great Lakes Canuck Pale Ale

233 The Hamilton Brewery Contact Brewery 440354 Blue Collar Pale Ale

244 The Collingwood Brewery 9 km 440941 Downhill Pale Ale440925 The Collingwood Brewery Fireside Esb

260 MacLean's Ales 1 km 228726 Maclean's Pale Ale

265 King Brewery/Barn Door 7km 423137 Thornbury Pickup Truck Pilsner418848 Thornbury Jubilee Amber Lager

267 Creemore Springs Brewery Limited 200 m

637744 Creemore Springs Premium Lager 6 Pk-B416248 Creemore Springs Lot 9 Pilsner346254 Mad & Noisy, Hops & Bolts India Pale Lager320325 Granville Island English Bay Pale Ale6445 Creemore Springs Premium Lager

298 Hockley Valley Brewing Company 2 km

395335 Legends Of The Bay355065 Hockley Amber353672 Hockley Classic88724 Georgian Bay Dipper34660 Hockley Dark

300 Kilannan Brewing Co. 300 m 415083 Kilannan Kolsch370296 Kilannan Alt

324 Kichesippi Beer Company, Inc. 1.5 km

414441 Kichesippi Heller Highwater374157 Kichesippi 1855 6 Pk-B456087 Kichesippi 1855247189 Kichesippi Natural Blonde 6 Pk-B

325 StoneHammer 6 km437301 Stonehammer Light-Can437293 Stonehammer Pilsner-Can437285 Stonehammer Dark Ale Can

329 Hop City Brewing 1 km383240 Hop City Hopbot IPA267773 Hop City Barking Squirrel Lager464750 Hop City Pilsner

331 Coffin Ridge Boutique Winery 15 m 374496 Forbidden Artisanal Cider340 Arch Contact Brewery 369330 Dinner Jacket O'Red IPA

346 Black Creek Historic Brewery 3.2 km 294272 Rifleman's Ration238766 Black Creek Pale Ale

378 All or Nothing Brewhouse 2.5 km 417543 All or Nothing Hopfenweisse388 Whiprsnapr Brewing Co. 200 m 442640 Root of Evil

407 Stack Brewing Company 3.5 km437186 Impact Altbier453456 La Cloche Belgian Blonde401125 Saturday Night

412 Broadhead Brewery Company 1.5 km 437244 Broadhead Dark Horse Stout409268 Broadhead Grindstone Amber Ale

417 Block Three Brewing Company Ltd. 5 km 416958 King Street Saison

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132 | Period 10

Local Fridge Programthis is permanent signage

Store Brewery Distance CSPC Core Skus418 Spirit Tree Cidery 10 km 413153 Spirit Tree Draught Cider

426 Black Oak Brewing Co. 1.5 km422121 Black Oak Nut Brown Ale422113 Black Oak Pale Ale337014 Black Oak 10 Bitter Years

441 Cassel Brewing Company 1 km 384727 Golden Rail Honey Brown Ale442 Whitewater Brewing Company 15 km 441717 Class V IPA

445 Cameron's Brewing 4 km

445064 Cameron's Cream Ale445072 Cameron's Auburn Ale371211 Cameron's Rye Pale Ale 6-B337337 Cameron's Rye Pale Ale (RPA)243741 Cameron's Lager

449 Barley Days Brewery 4 km286526 Loyalist Lager53025 Wind & Sail Dark Ale32516 Harvest Gold Pale Ale 6 Pk- B

457 Granite Brewery 1 km 686980 Peculiar Strong Ale467 Stonechurch Vineyard And Winery 6 km 407668 Shiny Apple Cider

477 Southern Cliff Brands/Pommies Cider 7 km 418582 Pommies Farmhouse Cider244897 Pommies Dry Cider 4 Pk-B

490 Walkerville Brewery 6 km 407650 Honest Lager453985 Walkerville Brewery Easy Stout

495 Wellington Brewery 7 km

296269 Wellington Imperial Russian Stout +257345 Arkell Best Bitter190439 Wellington Special Pale Ale+462739 Kickin' Back Dry-Hopped Session Ale65011 Wellington County Dark

516 Lake of Bays Brewing Company 500 m

413005 Lake Of Bays 10 Point IPA380329 Lake Of Bays Spark House365767 Lake Of Bays & Nhl Alumni Top Shelf Classic Lager338400 Lake Of Bays Crosswind Pale Ale338392 Lake Of Bays Rock Cut Lager

532 Hogtown Brewers Contact Brewery 415117 Hogsback Ontario Pale Ale289793 Hogsback Vintage Lager

534 Longslice Brewery Inc. Contact Brewery 438457 Hopsta La Vista

537 Thornbury Cidery 1 km 333583 Thornbury Premium Apple Cider293183 Thornbury Apple Cider 6 Pk-B

544 Brick Brewing/Waterloo 2.5 km

86439 Waterloo Dark 380311 Waterloo Grapefruit Radler339895 Waterloo IPA414953 Waterloo Pilsner

556 Hogsback Brewing Company Contact Brewery 289793 Hogsback Vintage Lager353888 Hogtown Ale

571 Collective Arts Brewing 2 km450312 Collective Arts Ransack The Universe IPA420034 Collective Arts State Of Mind Session IPA 6Pk-Btl363465 Collective Arts Rhyme & Reason Pale Ale 6 Pk-Btl

602 Sleeping Giant Brewing Company 5 km 420414 Sleeping Giant 360 Ale445734 Northern Logger

621 Neustadt Springs Brewery 10 km415059 Neustadt 456 Marzen Lager64642 Neustadt 10w30 Brown Ale64634 Neustadt Scottish Pale Ale

631 Spearhead Brewing Company Contact Brewery398750 Spearhead Sam Roberts Band Session Ale337295 Spearhead Moroccan Brown Ale294520 Spearhead Hawaiian Style Pale Ale 6 Pk-B

633 Cool Beer Brewing Company 1 km

330969 Buzz Hemp Beer317024 Cool Mini Keg186544 Stonewall Light140707 Buzz Hemp Lager 4 Pk-B139089 Cool Lager 4 Pk-B

645 Beyond The Pale Brewing Company 1 km 421412 Pink Fuzz

677 Steam Whistle Brewing 500 m547646 Steam Whistle Premium Pilsner 6 Pk-B280081 Steam Whistle Premium Pilsner 6 Pk-C91157 Steam Whistle Premium Pilsner

697 Triple Bogey Brewing Contact Brewery 393462 Triple Bogey Lager702 Descendants Beer & Beverage Company LTD 12 km 420224 Harbinger Pale Ale776 County Durham Brewing Company 2.5 km 365445 County Durham Signature Ale (W)Trad

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VintagesVintages BAM & LTO Signage

Vintages Ontario Superstars

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134 | Period 10

Vintages BAM & LTO Signage

BAM & LTO SignageThe Vintages BAM & LTO signage will arrive in the mailbag the week before the promotional period starts. This is a mandatory supplier program. All In-channel Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit, please call helloLCBO to request one.

Key DatesBAM Key DatesInstall: November 26, 2017 Take Down: December 30, 2017

LTO Key DatesInstall: November 27, 2017 Take Down: December 31, 2017

Participating Stores1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 29, 30, 31, 33, 34, 35, 36, 38, 40, 41, 42, 44, 45, 49, 51, 54, 55, 57, 58, 60, 62, 63, 64, 65, 68, 70, 71, 72, 73, 74, 77, 78, 79, 82, 83, 84, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 130, 132, 139, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 165, 166, 167, 168, 171, 175, 178, 179, 182, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 203, 207, 208, 209, 210, 211, 212, 214, 217, 218, 219, 221, 222, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242, 243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 260, 261, 263, 265, 267, 268, 269, 270, 277, 278, 279, 286, 287, 288, 295, 298, 300, 306, 310, 311, 312, 313, 314, 318, 321, 324, 325, 326, 329, 333, 334, 335, 340, 341, 343, 344, 345, 346, 351, 353, 355, 358, 359, 360, 361, 365, 366, 367, 368, 371, 373, 378, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 403, 404, 407, 411, 412, 415, 416, 417, 419, 420, 425, 426, 427, 428, 430, 431, 432, 434, 436, 437, 438, 443, 444, 445, 446, 447, 449, 452, 453, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 477, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 500, 501, 505, 509, 511, 512, 515, 516, 517, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 554, 555, 556, 559, 561, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 581, 584, 585, 586, 587, 589, 590, 593, 598, 599, 600, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 644, 646, 649, 650, 651, 653, 654, 655, 656, 657, 658, 660, 661, 665, 667, 671, 677, 694, 695, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776

ComponentsPlease Note: All BAM and LTO pre-printed signage has been permanently changed to an In-channel Shelf Talker. The new BAM/LTO In-channel Shelf Talker (4” w. x 2” h.) should be installed over top of the product’s bin tag.

LTO Shelf Talker - Example Only BAM Shelf Talker - Example Only

You may continue to use the current BAM/LTO Shelf Talker generic template to reprint any damaged signage. Participating ProductsLCBO# Description Size Was* Now* Offer0021089 Asbach Uralt 750 $34.85 10 BAM0542563 Berentzen Brennereien Winkelhausen Weinbrand 700 $25.50 15 BAM0078063 Jeunesse Cabernet Sauvignon Kpm 750 $19.75 5 BAM0322586 Montes Alpha Cabernet Sauvignon 750 $17.00 10 BAM

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Give | Share | Enjoy Vintages BAM & LTO Signage

LCBO# Description Size Was* Now* Offer0111641 Rocca Delle Macìe Riserva Chianti 750 $15.95 10 BAM0001834 Susana Balbo Crios Torrontés 750 $13.95 9 BAM

0147504 13th Street Cuvée Brut Rosé 750 $27.95 $25.95 $2.00 LTO0342428 Bonterra Cabernet Sauvignon 750 $21.95 $19.95 $2.00 LTO0517185 Burnt Ship Bay Estate Winery Sauvignon Blanc 750 $12.95 $10.95 $2.00 LTO0213983 Cave Spring Blanc De Blancs Brut Sparkling 750 $29.95 $27.95 $2.00 LTO0359901 Cuvée Benkovac 750 $16.95 $15.95 $1.00 LTO0064618 Featherstone Cabernet Franc 750 $18.95 $16.95 $2.00 LTO0310334 Featherstone Joy Premium Cuvée Sparkling 750 $34.95 $32.95 $2.00 LTO0001545 Flat Rock Pinot Noir 750 $20.95 $18.95 $2.00 LTO0521021 Francis Coppola Diamond Collection Ivory Label Cabernet Sauvignon 750 $24.95 $21.95 $3.00 LTO0678698 Gnarly Head Old Vine Zinfandel 750 $17.95 $15.95 $2.00 LTO0430561 Henry Of Pelham Riesling Icewine 375 $49.95 $44.95 $5.00 LTO0035386 Kim Crawford Sauvignon Blanc 750 $19.95 $16.95 $3.00 LTO0563247 Kittling Ridge Vidal Icewine 375 $39.95 $34.95 $5.00 LTO0522672 Lakeview Cellars Vidal Icewine 200 $21.95 $19.95 $2.00 LTO0371005 Licor De Amendoa Amarga 700 $27.95 $25.95 $2.00 LTO0268771 Louis Roederer Brut Premier Champagne 750 $72.95 $67.95 $5.00 LTO0452672 Luigi Bosca Malbec 750 $18.95 $16.95 $2.00 LTO0587154 Magnotta Vidal Icewine 375 $32.95 $29.95 $3.00 LTO0573147 Malivoire Chardonnay 750 $19.95 $17.95 $2.00 LTO0650432 Marchesi De' Frescobaldi Castelgiocondo Brunello Di Montalcino 750 $52.95 $47.95 $5.00 LTO0659607 Mitolo Jester Shiraz 750 $22.95 $19.95 $3.00 LTO0313809 Otazu Premium Cuvée 750 $17.95 $15.95 $2.00 LTO0326728 Oyster Bay Chardonnay 750 $19.95 $16.95 $3.00 LTO0018564 Peller Estates Private Reserve Vidal Icewine 200 $27.30 $24.30 $3.00 LTO0544791 Reif Vidal Icewine 200 $24.95 $22.95 $2.00 LTO0255513 Robert Mondavi Napa Valley Cabernet Sauvignon 750 $37.95 $32.95 $5.00 LTO0741769 Rocca Delle Macìe Chianti Classico 750 $18.95 $15.95 $3.00 LTO0954834 Rodney Strong Estate Russian River Valley Pinot Noir 750 $25.95 $22.95 $3.00 LTO0687582 Santa Margherita Brut Valdobbiadene Prosecco Superiore 750 $19.95 $17.95 $2.00 LTO0106450 Santa Margherita Pinot Grigio 750 $19.95 $17.95 $2.00 LTO0425488 Sella & Mosca Cannonau Di Sardegna Riserva 750 $16.95 $14.45 $2.50 LTO0996405 Stags' Leap Winery Cabernet Sauvignon 750 $55.95 $50.95 $5.00 LTO0370361 Tawse Spark Limestone Ridge Sparkling Riesling 750 $20.95 $18.95 $2.00 LTO0433417 Tedeschi Amarone Della Valpolicella 750 $44.95 $39.95 $5.00 LTO0216440 Tedeschi Corasco 750 $19.95 $18.95 $1.00 LTO0594341 Toasted Head Chardonnay 750 $18.95 $15.95 $3.00 LTO0036483 Torres Gran Coronas Reserva Cabernet Sauvignon 750 $19.95 $16.95 $3.00 LTO0303800 Trius Red 750 $24.95 $22.95 $2.00 LTO0699587 Umani Ronchi Cúmaro Riserva Conero 750 $29.95 $28.95 $1.00 LTO0479766 Zenato Ripassa Valpolicella Superiore 750 $26.95 $24.95 $2.00 LTO

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136 | Period 10

Give | Share | EnjoyVintages Ontario Superstars

Vintages Ontario Superstars The VINTAGES Superstars program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one VINTAGES Essential. This is a mandatory program.

Participating StoresKit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145, 154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209, 211, 214, 218, 223, 233, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 499, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 602, 637

Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 130, 132, 143, 148, 149, 156, 164, 171, 179, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 243, 249, 255, 263, 279, 287, 288, 298, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 416, 436, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 629, 630, 631, 632, 634, 635, 645, 661, 677, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)115, 252, 253, 300, 392, 401, 407, 412, 417, 490, 497, 522, 523, 532, 624, 641, 658

Participating ProductLCBO# Product Description Size Price Offer (LTO)147504 13th Street Cuvée Brut Rosé 750 mL $27.95 $2.00

Components and Merchandising Instructions

Basket Sign Insert• Merchandise the participating product

in a basket. Install the basket sign insert in the metal holder. Display the fully merchandised basket in the LCBO section across from/near the VQA fixture. Take down once stock is sold out, or by December 30, 2017.

Central Supply #691089

Pre-printed Shelf Talker• Install the pre-printed shelf talker in

front of the featured product, in its on-shelf position within the VINTAGES section, with a miracle stick (available at central supply #692012). Take down once stock is sold out, or by December 30, 2017.

• Here is an example of a full merchandised basket in the LCBO section.

Central Supply #692012

Available Chilled Hot Button• Signs should be used on shelf to

indicate that the Superstar product is also available in the fridge. Superstar Shelf Talkers should be placed in the fridge to highlight the Superstar products there.

Re-order# DMS-OP16-HBW-351


Promotional SupportIn-store signagevintages.com

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Key DatesStart Date: November 26, 2017End Date: December 31, 2017

Enhanced Trade Tastings Program

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138 | Period 10

Give | Share | EnjoyEnhanced Trade Tastings Program

OverviewDuring Period 10, the spirits supplier listed below will be conducting Enhanced Trade Tastings in selected stores. Please note that these Tasting programs are paid by the supplier and your participation is mandatory.

Option 1 Tastings – Grand Marnier

Stores Date Time Tasting Number

19 30 Nov 2017 4-8PM 488034

19 16 Dec 2017 4-8PM 488022

19 01 Dec 2017 4-8PM 487996

149 09 Dec 2017 1-5PM 488023

149 01 Dec 2017 4-8PM 487997

217 07 Dec 2017 4-8PM 488035

217 16 Dec 2017 4-8PM 488024

217 01 Dec 2017 4-8PM 487998

226 16 Dec 2017 4-8PM 488025

226 01 Dec 2017 4-8PM 487999

346 07 Dec 2017 4-8PM 488036

346 02 Dec 2017 11:30AM-3:30PM 488026

346 08 Dec 2017 4-8PM 488000

432 09 Dec 2017 4-8PM 488027

432 08 Dec 2017 4-8PM 488001

434 02 Dec 2017 4-8PM 488028

Participating Products LCBO# 1789 Grand Marnier

LCBO# 525261 Grand Marnier Louis-Alexandre

Agent: Gruppo Campari/Forty Creek Distillery

Components:• ONLY LCBO approved supplier-produced items shown below are permitted.

• Signage is approved for display only during the tasting.

Signage Components Image Signage Components ImagePortable Tasting Bar Insert Themed Attire

Wicker Baskets (Note: Please provide two (2) baskets for product display.)

Table Props

(Note: Red table cloth running across top and sides of the table only. Not draped in front)

Counter Sign

Easel-back 8.5” x 11” signage

Additional Components

Engraving machine at select stores, positioned at the Customer Service Desk (if approved by Store Manager). Customers will have the opportunity to receive custom-engraved Grand Marnier glassware.

Stores Date Time Tasting Number

434 08 Dec 2017 4-8PM 488002

443 09 Dec 2017 4-8PM 488029

443 08 Dec 2017 4-8PM 488003

481 14 Dec 2017 4-8PM 488037

499 14 Dec 2017 4-8PM 488038

499 16 Dec 2017 1-5PM 488030

499 15 Dec 2017 4-8PM 488004

511 14 Dec 2017 4-8PM 488039

624 30 Nov 2017 4-8PM 488040

624 02 Dec 2017 11:30AM-3:30PM 488031

624 15 Dec 2017 4-8PM 488005

632 09 Dec 2017 4-8PM 488032

632 15 Dec 2017 4-8PM 488006

694 02 Dec 2017 1-5PM 488033

694 15 Dec 2017 4-8PM 488007

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Column Heading Key

Store #

Banner InsertsH= Deal of the Week (formerly Hero display) T= Thematic Banner Insert

Food & Drink Table Y if store participates in program

Sold End AislesNumber of sold End Aisles and (P)remium or (S)tandard Flight

End Aisle Backer Cards # of signs shipped

Regular ExtendersNumber of Regular and Community Extenders in Store (see Sold Space Program Extender Section for a number of participating extender location.)

Discovery Extenders Spirits # of Extenders

Discovery Extenders Wine # of Extenders

Discovery Extenders BSM # of Extenders

Green Extender # of Extenders

Exterior Banner # of Number of signs shipped

Show Cards # of Number of signs shipped

Power Aisle Banners # of Number of signs shipped

Perimeter Banners # of Number of signs shipped

FLSFF = LCBO stores located in FLS designated areas FF = LCBO FLS designated stores SEE back/inside cover for

definitions


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140 | Period 10

Participating StoresSt

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)

1 H 20S 45 Y 65 3 3 5 3 8 F2 10 6 F3 8P 15 40 2 F4 10P 15 40 8 1 F5 H 5P 20 55 9 5 4 F6 8S 12 40 6 5 F7 20 5 2 16 FF8 T 5S 10 20 5 2 6 F9 T 10 5 3 4 6 F

10 H 20P 40 Y 55 3 3 7 8 FF11 H 5S 15 40 2 6 12 F12 T 5P 15 40 1 4 F13 5 20 10 1 4 F14 8S 15 40 3 2 F15 H 15P 25 Y 40 10 7 4 F16 0 F17 H 10S 30 Y 40 6 3 6 F18 H 5 20 40 3 F19 H 15S 25 65 3 6 5 4 FF20 H 8S 15 40 3 3 4 F21 H 20P 40 Y 55 3 3 4 7 622 H 20S 40 Y 65 3 3 6 1 423 H 15S 30 Y 50 7 4 4 FF24 8S 20 40 3 1 4 FF25 8P 20 45 3 5 3 626 H 10P 25 40 3 3 6 F27 H 15S 25 45 1 F28 T 5 10 10 2 6 1229 10 10 1 1030 T 5 15 10 2 6 831 H 15P 30 Y 55 3 6 632 5 10 5 4 4 F33 H 10S 20 40 4 6 634 H 15S 25 40 4 5 6 F35 H 10P 20 40 3 7 7 436 H 15S 20 50 3 3 4 8 4 FF38 H 20P 30 Y 55 12 1 FF39 15 5 340 H 20P 25 40 3 3 4 19 6 FF41 H 10S 20 Y 45 6 3 4 FF42 T 10 5 3 4 443 H 15 40 2 644 H 10S 25 Y 40 3 3 5 445 5 15 5 2 3 646 10 10 147 5S 5 40 2 2 448 10 4 649 5 10 20 2 2 FF

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50 H 10S 15 40 6 3 6 FF51 H 10S 20 40 14 652 FF53 5 5 3 154 5 10 5 3 F55 H 10S 20 Y 40 6 4 4 FF56 T 5 10 10 3 457 H 15S 25 Y 60 3 3 658 8S 20 40 4 1 FF59 5 10 40 360 5 15 45 3 361 5 10 10 362 H 15S 20 40 4 4 463 H 10S 20 50 8 4 F64 H 10S 30 45 3 3 4 665 H 10S 25 Y 45 6 4 466 T 10 5 2 4 6 FF67 5 5 3 4 4 FF68 10S 16 40 3 369 5 10 5 1 6 870 8S 20 40 4 2 671 T 5 10 2 1 6 1272 10S 15 55 3 673 H 8S 15 40 374 H 10S 20 Y 45 4 5 475 T 5 5 2 4 6 FF76 3 5 2 4 FF77 T 15 10 2 6 8 FF78 5 10 5 1 4 6 FF79 H 8S 10 50 1 1080 H 10S 15 45 181 T 5 15 5 3 2 4 6 FF82 H 10S 20 Y 50 6 5 383 20 10 2 2 4 FF84 T 8 17 30 6 285 H 10S 20 40 3 486 H 8S 20 4087 T 10 5 6 1288 T 5 20 5 1 6 889 5 5 1 4 FF90 H 10S 15 40 191 T 5 15 5 3 6 8 FF92 T 10 5 3 4 4 F93 10S 20 30 4 6 494 T 10 10 2 6 895 H 10S 30 55 3 3 3 3 496 T 5 5 2 4 697 10S 25 40 6 2 4

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98 T 5 10 3 6 12 FF99 5 10 10 5 4 FF

101 H 10S 25 40 3 4102 H 10S 25 45 4 2 4103 T 10 5 3 FF104 T 10 5 2 4 F105 5 10 1 4106 H 15S 30 55 3 4 6107 T 5 1 4 6108 T 15 5 3 4 FF109 T 10 10 1 4 6110 5 15 10 6 4 6111 T 5 10 3 4 4112 10 5 4 4 6 FF113 T 5 5 2 6 8114 5 5 4115 H 20P 40 Y 55 3 3 5 8 6116 T 5 2117 T 10 5 3 4 6 FF118 T 5 5 2 4 6 FF119 5 5 1 4120 1 4121 5 1 FF122 T 5 5 2 4 4 FF123 T 10 10 3 6 8 FF124 3125 H 10S 25 40 4 4 4 FF126 10 5 1 FF127 10 10 1 4 F128 T 10 5 2 4 6 F129 5 5 1 4 4 FF130 H 15S 25 Y 50 6 4131 5 5 1 4132 H 10S 25 40 7 1 4133 10 5 1 4134 3 5 2 4 FF135 T 15 10 2 6 8136 T 5 10 10 2 4137 10 5 4138 5 1 4139 H 10 15 40 4 3140 H 10P 20 55 4 3 4 FF141 5 10 1 4142 10 10 1 4143 8P 25 40 4 4 F144 10S 20 40 6 4 4145 15S 30 40 6 2 4146 5 5 1

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147 5 5 1 4148 H 15P 45 Y 55 3 3 4149 H 20P 30 Y 55 10 6 F151 5 5 1 4 4 FF152 H 10S 20 40 2 6 12153 8S 20 40 6 4 6154 H 15S 40 40 6 4 6 F155 8S 15 40 3 4 3156 H 20P 30 55 3 3 4 5 4157 T 15 5 3 4158 T 10 5 3 4159 T 5 5 1 4160 5 5 1 4161 T 5 5 4 4162 T 10 5 2 4 4 FF163 H 8S 15 40 3 2 5 6 F164 H 15P 30 65 3 3 3 7 5 6 FF165 H 3S 20 45 1 4 4 F166 T 10 10 3 6 12167 H 10S 20 45 3 3 4 6 F168 H 10P 20 40 3 5 4169 T 10 10 3 6 8170 T 10 5 4 6171 H 20S 25 Y 60 3 3 2 8 6 F172 5 5 1 4 6173 5 5 1 FF174 T 10 10 3 6 8175 H 8S 11 45 3 3 6176 5 10 1 4178 T 10 10 1 6 12179 H 15P 25 55 4 3 4180 5 5 1 4 FF181 5 10 1 6 8182 H 15P 25 40 2 3 6 12 F183 5 15 10 3 4 4 F184 T 10 5 3 4 4 FF186 T 8S 10 40 1 4 F187 H 20S 40 Y 65 3 3 4 8 8188 H 10S 20 40 3189 5 5 1 4 4 FF190 H 10S 15 40 2 1 10 F191 H 15S 30 Y 40 3 3 5 4 4192 10 40 2 F193 10 10 1 4 6 FF194 T 10 10 2 6 8195 H 20S 40 Y 60 4 3 4 F196 H 3S 15 40 3 6 12197 T 5 15 10 2 4 6

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198 H 15S 25 Y 55 6 3 4 F199 5 10 10 4200 H 20S 25 65 3 3 5 7 4 F201 H 15S 25 55 2 6202 5 10 5 3 6 12203204 5 5 2 4 FF205 T 10 10 3 6207 H 8S 20 40 7 F208 T 10 10 1 6 12209 H 15S 20 60 6 6 4210 10S 30 40 5 2 4211 H 10S 20 Y 40 6 5 4 FF212 H 15P 30 40 7 8 4 F213 T 15 5 3 6 8214 10S 25 40 2 6 FF216 H 8S 15 40 2 5 4217 H 20P 30 Y 55 3 3 6 7 FF218 H 10S 25 55 3 5 F219 T 10 5 2 4 6220 T 10 5 3 4 FF221 H 10S 20 Y 40 6 5 4 222 T 5 10 10 3223 T 5 15 10 2 6224 T 10 10 0 4 4225 T 10 5 2 2 4 FF226 H 20S 30 Y 55 3 3 3 8 9 6227 H 10S 20 Y 40 4 5228 H 15S 25 Y 55 8 5 4 F229 10S 20 40 4 5 4230 15 5 1 6 12231 T 10 10 2 4232 T 5 10 5 3 6 8233 H 15S 30 Y 55 6 4 4 F234 10S 20 40 8 4 4 F235 5 5 1 4236 T 5 10 5 1 4 6 FF237 10S 25 40 7 3 4238 10 10 1 6 8239 T 10 10 2 4 6240 5 5 1 4 4241 5 5 1 4 4 FF242 H 15S 25 45 4 7 4 F243 H 20P 30 55 3 3 8 8 FF244 H 15S 25 40 5 3 4245 5 5 1 4 FF246 T 5 10 5 3 6 12247 T 5 15 10 3 6 8

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248 H 15P 25 40 3 2 6 6249 H 10S 20 Y 40 3 4 F250 H 15S 25 Y 45 10 5251 5 5 1252 H 20S 30 Y 40 7 2 3253 H 20P 30 Y 55 3 6 2 4 FF254 T 10 10 3 6 8255 H 10S 20 55 6 2 6 F256 5 5 1 4 F257 5 5 1 4 4258 T 10 5 1259 10 5260 5 25 10 4 2 6261 T 10 10 1262 10 5 2 4 F263 H 20S 40 Y 60 4 7 6264 T 10 5 3 6 8265 H 15S 20 40 3 3 6 6 4266 T 5 15 10 3267 T 10 5 3268 5 15 5 3269 H 20S 25 Y 40 8 18 4 F270 5 25 10 4 4 6271 5 5 1 10272 5 5 1 FF273 T 5 4 6274 5 1 4 4275 T 10 10 3 4276 3 10 20 4 4 6277 T 15 10 3 6 12278 H 8S 20 40 7 3 4 FF279 H 15S 25 Y 50 5 10 4 F280 5 5 2 4 F281 T 10 5 3 4 6282 T 10 5 3 6 12283 5 5 1284 T 10 2 6 12285 3 5 3 4286 3 10 20 6 4 4287 H 15S 20 55 3 3 6 FF288 H 20P 30 Y 65 3 6 5 4289 T 15 10 2 3 4290 3 5 1 4291 T 10 5 2 6 8 FF292 5 5 4 4293 T 5 5 1 4 4294 T 10 5 3 6 12295 10P 20 40 3 5 F

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296 T 10 3 4 6297 T 15 10 4 3 4298 H 20P 30 Y 40 3 6 6 4299 T 15 5 2 4 4300 H 15S 30 Y 55 6 5 4301 10 5 1 4 6302 5 5 10303 T 10 10 3 4 6 F304 T 5 15 10 3 4 6305 10 10 1306 T 10 10 2 4 4307 5 5 1308 10 5 1 4 FF309 5 5 1 4 F310 15 20 Y 45 10 4 4 F311 H 10P 20 55 5 3312 8S 20 40 2 4 F313 10 10 2314 T 10 5 3 4315 10 5 2316 T 10 10 3 4 6317 T 5 5 1 4318 10319 5 1 4320 10 10 1 6 8 F321 H 8S 20 45 3 4 F322 5 5 1 4 FF323 T 10 5 3 6324 H 6P 15 40 3 6 8 F325 H 15S 30 50 3 5 3 4326 H 15S 30 Y 50 1 4327 T 5 10 5 3 4 FF328 T 5 5 2 4 4329 H 20P 45 Y 55 3 8 F330 T 3 5 5331 5 10 1332 5 1 4 FF333 F334 H 20S 30 65 3 3 3 6 8 F335 T 5 5 3336 5 5 1337 5 1338 5 1 4 FF339 10 5 1 4 4340 H 10S 20 40 6 5 4341 3 10 10 6 F343 5S 20 45 4 3344 H 15S 30 Y 50 6 3 4

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345 5 15 5 2346 H 20P 45 Y 65 3 3 6 6 6347 5 5 1 4348 5 10 4349 5 1 4 FF350 10 5 1 4 4351 H 15S 30 Y 45 6 4 4352 T 10 5 2 4 4353 H 8P 15 60 5 4354 3 5 4 4355 H 20P 30 Y 65 3 3 3 11 10 F358 3 3 4359 H 20S 40 Y 65 6 6 4 FF360 H 10P 25 55 3 3 3 5 4 F361 H 15S 25 Y 45 6 4362 H 20S 20 60 3 3 6 12 F363 5 10 10 1 4 6 F364 T 10 5 3 6 8365366 H 10S 20 40 5 F367 H 20P 40 Y 65 3 3 3 10 6 4 FF368 10 10 2 3 4 F369 T 10 4370 10 5 2 3 FF371 H 10S 25 60 3 3 7 4 F372 T 15 5 2 4373 H 15S 20 Y 60 5 4374 T 15 5 2 6 12375 5 5 1 4 FF376377 5 10 1 4 4378 H 20S 45 Y 65 3 3 7 8379 T 3 5 3 6 8380 T 10 10 4 6381 H 15S 30 Y 40 6 3 4382 H 15S 20 45 3 1 6383 H 15S 25 Y 40 5 2 4384 8S 15 30 3 6 FF385 H 20S 30 65 3 3 3 7 4 FF386 H 15S 30 Y 40 3 3 6 3 8387 H 15S 20 55 7 3 4 FF388 H 10P 15 40 3 8 4 4 F389 H 15S 25 40 4 3 4 F390 H 15P 25 Y 65 3 5 5 4391 H 15S 25 Y 45 6 4 4392 H 10S 25 Y 45 8 4393 H 20P 25 65 3 3 3 6 6 FF394 H 20P 40 Y 55 6 5 4 FF

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395 10 5 2 10 FF397 H 15S 30 Y 40 4 4398 H 15S 40 Y 55 6 3 4 F399 20 5 1400 15S 20 40 2 4 FF401 H 20S 30 Y 45 6 6 4402 H 10S 15 45 3 6 12403 10 10 4 4404 H 10S 20 40 3 4 5 4405 5 5 1 4 FF406 5 15 10 5 3 4 FF407 H 20P 30 Y 45 3 7 5 4 F408 10S 20 40 3 4 F409 5 5 1 4410 10 10 2 4 4411 H 10S 16 Y 40 5 F412 H 15P 25 Y 55 10 10 4 F413 3 5 2414 T 10 10 1 4 4415 H 3 20 40 2 6 F416 H 20S 25 Y 55 3 3 3 11 7 6 F417 H 15P 40 55 3 3 10 5 6418 T 5 10 2 4 4419 T 3 5 3 4 6420 8S 20 30 3 F421 5 5 1 F422 5 5 1 4 FF423 10 5 2 4424 3 1 4 FF425 H 15S 20 40 3 6 7 F426 H 8S 15 40 5 1 6 12 F427 H 15S 30 Y 40 7 6 6428 H 20S 40 Y 65 3 3 3 10 3 6 F429 5 2 4 6430 5 5 1 4 4431 H 15S 20 55 3 3 3 6 5 4 FF432 H 20S 25 55 3 3 4 4433 5 1 4434 H 15S 20 45 3 1 6435 5 5 1 4 FF436 5 25 10 3 6 12 F437 H 10S 25 Y 40 6 4438 H 20S 30 Y 55 3 3 9 4 6 F439 1440 T 10 5 4 4 4441 10 5 3 4 6 FF442 5 2 4443 H 15P 30 Y 45 6 5 4 FF

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444 H 15S 25 40 3 3 3 6 8 F445 H 15S 30 60 3 3 9 8446 T 10 5 1 6 8447 5 5 1 6 2448 T 5 5 1 4 4449 5 10 6 3450 T 5 5 4 4451 5 5 1 4 4452 H 15P 20 65 7 1 FF453 10P 15 40 10454 5 25 10 2 4455 T 3 10 6 8456 10S 30 40 7 5 4457 H 8P 20 Y 55 3 7 6 F458 H 8S 20 45 2 2 4 6 F459 H 20S 30 Y 60 5 7 4460 3 1 4461 T 10 10 3 6 8462 T 10 5 2 4 6463 3 5 1 4 FF464 5 5 1465 H 15S 30 55 3 3 5 6466 1 4 FF467 H 10S 15 40 3468 T 15 10 3 4469 5 20 5 4 4 6470 H 15S 30 Y 55 6 6 4 FF471 10 10 3 10472 10 5 1 4473 5 5 1 4474 5 10 4 4475 10 10 1476 1 4478 T 10 5 3 6477 7S 10 20 4 5 4479 3 1480 5 5 1 4481 H 15P 20 Y 45 2 2482 5 5 1483 10 10 6 F484 5 15 5 3 4 4 F485 H 10 20 Y 40 6 5 F486 10P 20 40 3487 5 5 1 4 F488 3 5 1 4 4 FF489 10 10 3 10490 H 10S 20 Y 55 6 4 4 F491 H 15S 30 Y 50 4 7 4

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492 T 5 5 1 4 4 F493 3 5 1 4494 H 15P 25 55 2 4 F495 H 15S 25 55 3 3 6 9 4496 T 3 2 6 8497 H 15S 30 Y 50 4 6498499 H 20P 40 60 3 3 7 3 4 F500 H 10S 25 Y 40 2 4 F 501 H 15S 25 45 4 4502 10 2 4503 3 1504 T 10 10 2 4 6505 H 20P 30 55 3 7 3 6 F506 5 5 1 4 FF507 T 5 15 10 2 6 12 FF509 T 8S 20 4 5 3510 5 5 1 4 6511 H 15S 25 Y 45 4 5 F512 3 10 1 F513 5 5 1514 5 5 1515 10 8 FF516 15 5 5 5517 T 5 15 10 3518 H 10S 25 40 3 1 4 F519 5 5 1 F520 T 5 3 4 4521 H 10P 20 45 3 1 4 FF522 20P 25 Y 55 5 4 4523 H 20P 45 Y 40 3 6 3 4524 T 5 2 6 12 FF526 5 20 20 2 FF527 T 10 10 3 6 12528 H 15P 30 Y 40 6 F529 T 5 15 5 3 6 12530 T 10 3 6 8531 T 3 5 4 F532 8P 20 20 3 FF533 10S 20 40 3 1 6 F534 H 10S 25 Y 40 6 4 4 F535 5 5 1536 H 15P 25 Y 40 10 7 4537 3 8 40 4 2538 FF539 T 3 10 20 4 6 F540 H 15S 20 55 3 5 4 FF541 5 5 1 4 4

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542 H 20P 30 Y 55 3 4 6 F543 T 10 5 1 4 4544 H 10S 20 60 3 3 6 7 4545 H 15S 40 Y 55 5 6 4546 H 15S 30 40 5 7 4 F547 F548 5 5 4549 H 20S 30 60 5 9 4550 10 10 4 4551 H 10S 20 Y 40 6 8 4552 8S 15 40 3 3 FF553 H 15P 25 55 3 6 8 F554 H 20S 30 Y 65 6 5 6555 H 8S 30 40 6 4 F556 H 15P 25 45 6 4 F557 5 5 1 4558 10 5 1 6 8559 H 10S 20 40 6 3 4560 T 5 5 1561 T 5 10562 T 5 5 1 4563 H 10S 20 40 2564 H 10S 20 45 3 F565 5 5 1 4 FF566 H 20P 30 Y 55 8 6 4567 10 5 1 4 4568 H 8P 20 60 10 FF569 H 15S 30 Y 40 6 6 4 F570 5 5 1571 5 10 20 2 F572 H 8S 15 40 2 4 F573 H 10P 25 Y 55 4 4 4574 5 1 FF575 H 15S 25 Y 40 3 7 4 F576 T 10 5 4 FF577 5 5 1 4 FF578 T 5 10 5 3 4 6 FF579 H 10S 25 45 6 4 4580 H 15S 30 Y 40 4 4581 T 5 5 3 4 4582 T 5 5 3 6 8583 5 1 4 4584 H 15S 15 Y 40 3 3 3 4 F586 15S 20 40 3 5 3 6587 H 10S 25 Y 40 4 5 3588 5 5 1 FF589 20 10 1 6 FF590 H 20P 30 60 3 3 5 8

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591 3 1 4593 H 10S 20 45 2 5 4 F594 T 15 5 3 4 4595 T 5 5 1596 T 10 5 2 4 6597 1 F598 FF599 T 15 10 2 4 6601 H 15S 30 55 3 7 4 F602 H 20S 25 65 6 7603 10 5 1 6 8604 3 5 1 FF605 H 15S 30 Y 40 6 7 4606 3 5 1607 5 5 1608609 H 15S 25 Y 50 6 4 4610 3 1 4611612 T 15 10 3 6 12613 5 5 1614 10 5 3 3 3 3 F615 1616 H 10S 15 40 3 4 7 4617 H 15S 25 55 5 6 4618 H 8 20 Y 40 5619 H 20S 40 Y 65 3 1 4 F621 10 1622 5 1623 H 20P 25 Y 55 3 3 6 4 4624 H 20P 45 Y 55 3 4 6 FF626 3 5 1 FF627 H 15S 30 Y 45 5 4 F629 H 15S 25 45 3 3 3 9 4630 H 20P 45 Y 55 3 3 3 8 6 4631 H 20S 40 Y 50 4 6 F632 H 20S 50 Y 65 3 3 6 4 4633 H 10S 20 Y 45 4 5 4 F634 H 15S 30 Y 45 7 4 4635 10S 30 40 10 4 4636 10 3 4 F637 15 10 2 3 4 F638 10S 20 40 6 2 4 FF639 10 5 1 F640 H 10S 25 Y 40 5 4 FF641 H 20S 40 Y 55 6 6642 5 15 5 4 7 6 F643 H 10S 20 Y 40 6 7 3 F

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644 8S 15 20 4 4 4645 3 15 30 6 F646 3S 15 20 6 F649 H 15S 25 Y 45 6 4 4650 10 10 2 F651 10 F652 H 10S 15 Y 40 12 5 FF 653 H 10S 20 Y 40 6 6654 10S 15 40 4 3 FF655 H 8S 20 Y 50 6 4 F656 H 5 10 5 F657 5 10 20 4 F658 H 15S 20 Y 45 6 7661 H 8S 8 Y 40 6 4 F665 5S 10 30 4 F667 H 15 20 Y 50 6 F669 5 3 F670 H 15 20 Y 55 6 4 F671 3 30673 6 F677 10 5 4 F685 3 10 3 F690 4694 H 10S 25 Y 40 6 5 4 FF695 10S 20 45 4 3 6697 5 5 4 F698 H 15S 30 Y 40 2 4 F699 H 10S 20 Y 40 6 5 4 F700 H 15S 30 Y 50 3 3 3 4 F702 H 15P 25 40 3 4 4703 H 15S 40 Y 55 3 3 3 8 3 4 F706 H 8S 15 Y 30 6 8 4741 H 15S 25 Y 45 6 5 4 F771 H 15P 30 55 5776 H 20S 40 Y 65 3 3 6 7 4

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An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site.

Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets includes:• Retail Price (as of publication date)• Agent Names

The products participating in the Deal of the Week Display and the sold End Aisles are included in the Display Programs – Participating Products Table.

Display Programs – Support Programs

Sold Space Program

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148 | Period 10

SOLD

SPA

CE

PRO

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AMGive | Share | EnjoyDisplay Programs – Participating Products

Location LCBO# Description Size (mL) Support Programs

DOTW #1 485417 Menage A Trois Gold Chardonnay 750

DOTW #2 380865 Rumchata 750

DOTW #3 55517 Smoking Loon Cabernet Sauvignon 750

DOTW #4 468116 Johnnie Walker Gold Bullion 750

DOTW #5 334110 Ciroc Peach 750

1

218966 The Creemore Collection - Winter 6 x 473 BAM

296244 Guinness Draught 4 x 440

488163 Great Lakes Brewery Winter Ale 650

496976 Goose Island Mixed Pack 6 x 473 LTO

516773 Muskoka Winter Pack 2017 6 x 473 LTO

519322 Innis &Gunn Frank & Sense 500

545962 Mill Street Winter Sampler 2017 2074

547042 Beau’s Winter Mixed Pack 4 x 600

548305 Nickel Brook Mystery Pack 4 x 473

2

67 Smirnoff Vodka 750 LTO

38505 Smirnoff Vodka 1750 LTO

216929 Smirnoff Vodka 1140 Value Add

3

106377 Jacob's Creek Shiraz/Cabernet 750 LTO

270884 Jackson-Triggs Cabernet Sauvignon Bag In Box 4000 LTO

589101 Ruffino Lumina Pinot Grigio Igt 750 LTO

4

1487 Crown Royal 750 LTO

114694 Crown Royal 1750 Value Add

217950 Crown Royal 1140 LTO

5

5959 Baileys Irish Cream 750 Value Add

193490 Baileys Irish Cream 1750 LTO

605956 Baileys Irish Cream Liquor 1140 Value Add

6

893 J.P. Wiser's Deluxe 750 LTO

33928 J.P. Wiser's Deluxe 1750 Value Add

216689 J.P. Wiser's Deluxe 1140 LTO

7

1743 Ruffino Chianti 750 LTO

251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 LTO

377820 Jackson-Triggs Merlot 1500 LTO

8

117 Bacardi Superior 750 LTO

45898 Bacardi Superior 1750

520320 Bacardi Superior 1140 Value Add

9110056 Absolut Vodka 750 LTO

209221 Absolut Vodka 1140 LTO

216655 Absolut Vodka 1750 Value Add

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Give | Share | Enjoy Display Programs – Participating Products

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf TalkerVA = Value Added

BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward MilesSCP = Shopping Cart Program

Location LCBO# Description Size (mL) Support Programs

10

8805 Forty Creek Barrel Select Whisky 1750 LTO

350629 Forty Creek Barrel Select Whisky 1140 Value Add

550715 Forty Creek Barrel Select 750 LTO

11

217653 Captain Morgan Spiced Rum 1140 Value Add

500512 Captain Morgan Spiced Rum 750 LTO

500546 Captain Morgan Spiced Rum 1750 Value Add

12

42 Canadian Club Premium 750 LTO

34637 Canadian Club Premium 1750 LTO

438960 Canadian Club 100% Rye 1140 LTO

13

95935 Grey Goose Vodka 750 BBAM

397588 Grey Goose Vx 750

417196 Grey Goose Vodka 1140

604868 Grey Goose Vodka 1750 BAM

14

7880 Johnnie Walker Black 12 Yr 750

217802 Johnnie Walker Black Label 1140

289496 Cardhu Single Malt Scotch 750

15

293043 Stoneleigh Marlborough Sauvignon Blanc 750 LTO

302380 Mezzacorona Pinot Grigio Trentino 750 LTO, Wine Fridge

669465 French Cross Pinot Grigio Bag In Box 4000 LTO

16

10157 Jameson Irish Whiskey 750 LTO

207613 Jameson Irish Whiskey 1140

429258 Jameson Caskmates Irish Whiskey 750 LTO

17

177808 Appleton Estate V/X Signature Blend 750 LTO

223529 Appleton Estate V/X Signature Blend 1140 BAM

390260 Appleton Estate V/X Signature Blend 1750 Value Add

18

41384 Jack Daniel's Tennessee Whiskey 750 Value Add

215616 Jack Daniel's Tennessee Whiskey 1140 Value Add

260323 Jack Daniel's Honey 750 LTO

19

410043 The Glenlivet Founder's Reserve Scotch Whisky 750 LTO

474528 The Glenlivet Founder's Reserve Scotch Whisky 1140

603050 The Glenlivet French Oak Reserve 15 Year Old 750 LTO

20

308007 Menage A Trois Red 750 LTO

467662 Strewn Two Vines Riesling Gewurztraminer VQA 750 LTO, Wine Fridge

467811 Ruffino Prosecco 750 LTO, Wine FridgeTrade C

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AMGive | Share | Enjoy

Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.

Extender Location LCBO# DescriptionSize (mL)

Support Programs 152030

#of Extenders404550556065

R1 Vodka A 597559 Tito's Handmade Vodka 750 LTO Y Y

R2 Vodka B 34579 Prince Igor Extreme Vodka 1140 LTO Y Y Y Y Y

R3 Vodka C 216820 Finlandia Vodka 1140 LTO Y Y Y Y Y Y

R4 Vodka D 456095 Ketel One Vodka 750 LTO Y Y Y Y Y Y Y Y Y

R5 Vodka E 225243 Stolichnaya Vodka 750 LTO Y Y Y Y Y Y Y Y Y

R6 Rum A 398552 Bacardi Limon 750 LTO Y

R7 Rum B 492520 Bacardi 8 Year Old Rum 750 LTO Y Y Y Y Y

R8 Rum C 520288 Bacardi Black 750 LTO Y Y Y Y Y Y

R9 Rum D 318683 The Kraken Black Spiced Rum 1140 LTO Y Y Y Y Y Y Y

R10 Rum E 520353 Oakheart Spiced Rum 750 LTO Y Y Y Y Y Y Y Y Y

R11 Canadian Whisky A 194878 White Owl Whisky 750 LTO Y Y

R12 Canadian Whisky B 390583 Canadian Club 100% Rye 750 LTO Y Y Y Y Y

R13 Canadian Whisky C 434092 Crown Royal Northern Harvest Rye 750 LTO Y Y Y Y Y Y Y

R14 Canadian Whisky D 215871 Gibson's Finest Rare 12 Years Old Whisky 1140 LTO Y Y Y Y Y Y Y Y

R15 Canadian Whisky E 244186 Collingwood 750 LTO Y Y Y Y Y Y Y Y Y

R16 Scotch A 375568 Deanston Virgin Oak 750 LTO Y Y Y Y Y Y

R17 Scotch B 54866 Bulleit Bourbon Frontier Whiskey 750 LTO Y Y Y Y Y Y Y Y Y

R18 Gin A 216721 Tanqueray London Dry Gin 1140 LTO Y Y Y Y Y Y Y

R19 Liqueurs A 342246 Amarula Cream 750 LTO Y Y Y Y

R20 Liqueurs B 1784 Grand Marnier 750 LTO Y Y Y Y Y Y

R21 Liqueurs C 577957 Kahlua Coffee Liqueur 750 LTO Y Y Y Y Y Y Y Y

R22 Liqueurs D 623678 Carolans Irish Cream 1140 LTO Y Y Y Y Y Y Y Y Y

R23 Brandy A 250134 Sortilege 750 LTO Y

R24 Brandy B 1925 Courvoisier VS 750 LTO Y Y Y Y Y Y Y

R25 Tequila A 113241 Cazadores Anejo Tequila 750 LTO Y Y Y Y

R26 Ontario Blend A 470823 Pelee Island Merlot 750 LTO Y Y Y Y Y Y

R27 Ontario Blend B 145417 Pelee Island Lighthouse Riesling VQA 750 LTO Y Y Y Y Y Y Y

R28 Ontario Blend C 135970 Pelee Island Gewurztraminer 750LTO, Wine

FridgeY Y Y Y Y Y Y Y Y

R29 Ontario Non-VQA A 609875 Eastdell Black Cab VQA 750 LTO Y Y Y Y Y

R30 Ontario Non-VQA B 438069 Raven Conspiracy Deep Dark Red VQA 750 LTO Y Y Y Y Y Y

R31 Ontario Non-VQA C 110031 Sandbanks Estate Dunes White VQA 750 LTO Y Y Y Y Y Y Y Y Y

R32 Ontario Non-VQA D 328534 Jackson-Triggs Cabernet Sauvignon 750 LTO Y Y Y Y Y Y Y Y Y

R33 Ontario VQA A 83196 Creekside Pinot Grigio VQA 750 LTO Y Y Y

R34 Ontario VQA B 276501 G. Marquis The Red Line Pinot Grigio VQA 750 LTO Y Y Y Y

R35 Australia/New Zealand A 461525 19 Crimes Cabernet Sauvignon 750 LTO Y Y Y

R36 Australia/New Zealand B 326728 > (V)Chardonnay Marlborough (Oyster Bay) 750 LTO Y Y Y Y

R37 Australia/New Zealand C 624544 Yellow Tail Shiraz 750 LTO Y Y Y Y Y Y Y

R38 Australia/New Zealand D 426601 Villa Maria Private Bin Sauvignon Blanc 750LTO, Wine

FridgeY Y Y Y Y Y Y Y Y

R39 USA A 260851 Cupcake Red Velvet 750 LTO Y Y Y Y Y Y Y Y

R40 USA B 392647 Carnivor Cabernet Sauvignon 750 LTO Y Y Y Y Y Y Y Y Y

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Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders

your store implements.

Extender Location LCBO# DescriptionSize (mL)

Support Programs 152030

#of Extenders404550556065

R41 Chile A 278119 Santa Carolina Cabernet Sauvignon Reserva 1500 LTO Y Y Y Y

R42 Chile B 614651 Trapiche Reserve Malbec 750 LTO Y Y Y Y Y Y Y Y Y

R43 France Blend A 20214 Fontanafredda Barolo Docg 750 LTO Y

R44 France Blend B 285585 Masi Bonacosta Valpolicella Classico Doc 750 LTO Y Y Y Y Y Y Y Y Y

R45 France South A 506519 Cesari Mara Valpolicella Ripass Superiore Doc 750 LTO Y Y

R46 France South B 137810 Campo Viejo Rioja Reserva 750 LTO Y Y Y Y Y Y Y

R47France Bordeaux/Burgundy A

263640 La Vieille Ferme Cotes Du Ventoux Aoc 750 LTO Y Y Y

R48 Italy Central A 620989 Hoya De Cadenas Reserva, Utiel-Requena 750 LTO Y Y

R49 Italy Central B 85316 Blu Giovello Prosecco 750 LTO Y Y Y Y Y Y Y Y Y

R50 Italy North A 376145 Radio Boka Tempranillo Valencia 750 LTO Y Y Y Y Y

R51 Italy North B 8094 Deinhard Green Label Riesling Mosel 750LTO, Wine

FridgeY Y Y Y Y Y Y Y

R52 Southern Europe A 519793 Allegrini Di Fumane Veneto Rosso Igt 750 LTO Y

R53 Southern Europe B 433417 > (V)Amarone (Az Agr Fratelli Tedeschi. 750 LTO Y Y Y

R54 Germany A 470096 Marius Rouge Pays D'Oc 750 LTO Y Y Y Y Y Y Y

R55 Sparkling A 217273 Mumm Cuvee Napa Brut Prestige 750 LTO Y Y Y

R56 Sparkling B 621110 Jackson-Triggs Pinot Grigio 750 LTO Y Y Y Y Y Y

R57 Ontario Beer A 333583 Thornbury Premium Apple Cider 473 LTO Y Y

R58 Ontario Beer B 492009 Steam Whistle 473 Y Y Y Y Y Y Y Y Y

R59 Beer 1 399063 Side Launch Pale Ale 473 BAM Y

R60 Beer 2 71126 Heineken Lager 6 x 330

BAM Y Y Y Y Y Y

R61 Beer 3 613497 Moosehead Lager 473 LTO Y Y Y Y Y Y

R62 Beer 4 363085 Coors Banquet 473 LTO Y Y Y Y Y Y Y

R63 Party Zone 1 321778 Smirnoff Ice 12 x 330

LTO Y Y Y Y Y Y Y

R64 Party Zone 2 491845 Twisted Tea Hard Iced Tea Original 6 x 355

LTO Y Y Y Y Y Y

R65 Party Zone 3 75200 Breezer Tropical Orange Smoothie 1000 LTO Y Y Y Y Y Y Y Y

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AMGive | Share | EnjoyCommunity Shelf Extenders

Community Shelf Extenders

Location LCBO# DescriptionSize (mL) Support Program Agent

C1: Community Extender 1 316844 Bombay Sapphire London Dry 750 LTO Bacardi Canada Inc.

C2: Community Extender 2 14910 Bushmills Irish Whiskey 750 LTOProximo Spirits Canada Inc.

C3: Community Extender 3 296574 Cottage Block Sauvignon Bl Riesling VQA 750 LTO, Wine FridgeDionysus Wines & Spirits Ltd.

C4: Community Extender 4 46946 Taylor Fladgate Late Bottled Vintage Port 750 LTOSylvestre Wines & Spirits Inc.

C5: Community Extender 5 413070 Two Oceans Sauvignon Blanc 1500 LTO PMA Canada Ltd.

C6: Community Extender 6 570 Beefeater Dry 750 LTOCorby Spirit And Wine Limited

C7: Community Extender 7 350561 Forty Creek Cream Liquor 1140 LTO Forty Creek Distillery Ltd

C8: Community Extender 8 57091 Glenrothes Select Reserve Single Malt 750 LTO Beam Suntory

C9: Community Extender 9 65342Strewn Rogue's Lot C. Sauv/Cabernet Franc VQA

750 LTODionysus Wines & Spirits Ltd.

C10: Community Extender 10 168419 Fuzion Alta Torrontes Pinot Grigio 750 LTO, Wine FridgeDionysus Wines & Spirits Ltd.

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Discovery Shelf Extenders

Location LCBO# DescriptionSize (mL)

Support Program Agent

D1: Discovery Wines 1 146761 Fielding Riesling VQA 750LTO, Wine

FridgeFielding Estate Winery

D2: Discovery Wines 2 488593 Relax Bubbles 750 BAM H.H.D. Imports

D3: Discovery Wines 3 417600 Riverlore Sauvignon Blanc Marlborough 750 LTO Epic Wines And Spirits Inc.

D4: Discovery BSM 1 383059 Sleeman Original Draught 6 x 473 LTO Sleeman Brewing & Malting Co.

D5: Discovery BSM 2 491431Palm Bay Raspberry Passionfruit Vodka Soda

6 x 355 LTO RTD Canada Inc.

D6: Discovery BSM 3 569418 Mott's Clamato Caesar Original 4 x 355 LTO The Brick Brewing Co.

D7: Discovery Spirits 1 267187 Jose Cuervo Especial Gold 750 LTO Proximo Spirits Canada Inc.

D8: Discovery Spirits 2 479931 Stalk & Barrel Red Blend 750 LTO Stellar Wine & Spirits Inc.

D9: Discovery Spirits 3 604926 Prince Igor Extreme Vodka 750 LTO Forty Creek Distillery Ltd

Green Shelf Extender

Location LCBO# Description Size (mL) Support Program Agent

G1: Green Extender 216945 Freixenet Cordon Negro Brut Cava 750 LTO Dionysus Wines & Spirits Ltd.

Discovery & Green Extenders

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LCBO# Description Size (mL) Support Program Agent

33605 Chateau Puyformage Cotes de Bordeaux 750 Celebrated Cellars

110197 Cellier Des Dauphins Carte Noire Cdr Aoc 750 Churchill Cellars Ltd.

160952 Domaine Jean Bousquet Malbec Organic 750 B. Cojocaru Agencies Inc.

178541 Batasiolo Barolo Docg 750 Charton Hobbs Inc

218875 Domaine Jean Bousquet Cabernet Sauv Organic 750 B. Cojocaru Agencies Inc.

287409 Cortel Napoleon VSOP Brandy 750 Eurovintage International Inc

293183 Thornbury Apple Cider 6 x 355 Colio Estate Wines

367151 Mill Street Vanilla Porter 440 Trillium Beverage Inc.

392282 Alpha Estate Axia Red 750 Eurovintage International Inc

468512 Reyka Small Batch Vodka 750 PMA Canada Ltd.

469981 Absent Landlord 473 Cowbell Brewing

487637 Girls' Night Out Mimosa 750 Colio Estate Wines

492769 Duchesse De Bourgone 330 McClelland Premium Imports

498865 Central City Red Racer Pils 473 Central City Brewers + Distillers

892315 Cortel Napoleon VSOP Brandy 375 Eurovintage International Inc

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Give | Share | Enjoy Limited Time Offers

LCBO# Description Size (mL) LTO Display Program18 Heineken Lager 6 x 330 $1.55 42 Canadian Club Premium 750 $1.25 End Aisle

67 Smirnoff Vodka 750 $1.00 End Aisle

117 Bacardi Superior 750 $1.00 End Aisle

570 Beefeater Dry 750 $1.75 Comm. Extender

893 J.P. Wiser's Deluxe 750 $2.00 End Aisle

943 Mouton Cadet Bordeaux Red Aoc 750 $2.00 Mini Thematic1107 Bud Light 473 $0.20 1487 Crown Royal 750 $3.00 End Aisle1743 Ruffino Chianti 750 $2.00 End Aisle1784 Grand Marnier 750 $4.00 Shelf Extender1925 Courvoisier VS 750 $5.00 Shelf Extender7617 Chivas Regal 12 Year Old 750 $2.00 8094 Deinhard Green Label Riesling Mosel 750 $2.00 Shelf Extender, Wine Fridge8805 Forty Creek Barrel Select Whisky 1750 $1.20 End Aisle10157 Jameson Irish Whiskey 750 $3.00 End Aisle14910 Bushmills Irish Whiskey 750 $2.00 Comm. Extender15537 Woodford Reserve Distiller's Select Bourbon 375 $2.00

20214 Fontanafredda Barolo Docg 750 $5.00 Shelf Extender

20321 Yellow Tail Chardonnay 1500 $2.00 Wine Fridge

22327 Jackson-Triggs Pinot Grigio 1500 $2.00 31757 Smirnoff Vodka (P.E.T) 750 $1.00 34579 Prince Igor Extreme Vodka 1140 $1.00 Shelf Extender34637 Canadian Club Premium 1750 $1.00 End Aisle38505 Smirnoff Vodka 1750 $1.00 End Aisle38901 Dalmore 12 Yr Old 750 $10.00 40501 Woodbridge By Robert Mondavi Sauvignon Blanc 750 $2.00 46946 Taylor Fladgate Late Bottled Vintage Port 750 $2.50 Comm. Extender48611 Woodbridge By Robert Mondavi Cabernet Sauv 750 $2.00 53140 Havana Club Dry 7 Years Old 750 $3.00 54866 Bulleit Bourbon Frontier Whiskey 750 $3.00 Shelf Extender56366 Sterling Vintner's Cabernet Sauvignon 750 $2.00 57091 Glenrothes Select Reserve Single Malt 750 $4.00 Comm. Extender58438 Jackson-Triggs Reserve Sauvignon Blanc VQA 750 $2.00 60608 El Dorado 12 Year Old Rum 750 $2.00 Mini Thematic61408 Jagermeister 375 $1.0065342 Strewn Rogue's Lot C. Sauv/Cabernet Franc VQA 750 $1.00 Comm. Extender74591 Tuborg Gold Beer 500 $0.25 75200 Breezer Tropical Orange Smoothie 1000 $1.00 Shelf Extender83196 Creekside Pinot Grigio VQA 750 $1.00 Shelf Extender

85316 Blu Giovello Prosecco 750 $2.25 Shelf Extender

99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 $1.50 Mini Thematic103341 Canadian Club Premium (P.E.T) 750 $1.25

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LCBO# Description Size (mL) LTO Display Program106377 Jacob's Creek Shiraz/Cabernet 750 $2.00 End Aisle107359 Auchentoshan 12 Year Old Single Malt Scotch 750 $7.00 Mini Thematic110031 Sandbanks Estate Dunes White VQA 750 $1.00 Shelf Extender

110056 Absolut Vodka 750 $1.70 End Aisle

112433 Bacardi Black 750 $1.00 112979 Bacardi Superior Rum (P.E.T) 750 $1.00 113241 Cazadores Anejo Tequila 750 $3.00 Shelf Extender134957 Open Cab 2 Merlot VQA 750 $1.00 134965 Open Riesling-Gewurztraminer VQA 750 $2.00 135970 Pelee Island Gewurztraminer 750 $1.00 Shelf Extender, Wine Fridge137117 Russian Standard Vodka 750 $1.50 137810 Campo Viejo Rioja Reserva 750 $2.00 Shelf Extender143040 Sauza Hornitos Reposado Tequila 750 $5.00145417 Pelee Island Lighthouse Riesling VQA 750 $1.00 Shelf Extender146761 Fielding Riesling VQA 750 $2.00 Discovery Extender, Wine Fridge148007 Czechvar Premium Lager 500 $0.35 150128 Donini Merlot 1500 $1.50 158014 Flor De Cana Centenario 12 Rum 750 $4.00 164756 Graffigna Pinot Grigio 750 $1.50 Wine Fridge168419 Fuzion Alta Torrontes Pinot Grigio 750 $1.50 Comm. Extender, Wine Fridge177808 Appleton Estate V/X Signature Blend 750 $2.00 End Aisle186510 Corona Extra 6 x 330 $1.25 187088 Panama Jack's Original Cream 750 $2.00 189415 Wyndham Estate Bin 555 Shiraz 750 $2.00 193490 Baileys Irish Cream 1750 $3.00 End Aisle194878 White Owl Whisky 750 $3.00 Shelf Extender200436 Appleton Estate Reserve Jamaica Rum 750 $3.00 209221 Absolut Vodka 1140 $1.50 End Aisle211185 Rockstar Original 473 $0.25 215871 Gibson's Finest Rare 12 Years Old Whisky 1140 $2.50 Shelf Extender215889 Gibson’s Finest Sterling Edition Whisky 1140 $1.50216689 J.P. Wiser's Deluxe 1140 $1.30 End Aisle216721 Tanqueray London Dry Gin 1140 $1.00 Shelf Extender216820 Finlandia Vodka 1140 $1.00 Shelf Extender216945 Freixenet Cordon Negro Brut Cava 750 $1.50 Green Extender, Wine Fridge217133 Sauza Gold Tequila 1140 $5.00 217273 Mumm Cuvee Napa Brut Prestige 750 $5.00 Shelf Extender217950 Crown Royal 1140 $1.50 End Aisle219543 Inniskillin Late Autumn Riesling VQA 750 $2.00 Wine Fridge219808 Gabbiano Chianti Classico Docg 750 $3.00 225243 Stolichnaya Vodka 750 $1.00 Shelf Extender225920 Sandbanks Baco Noir Reserve VQA 750 $1.00 225946 Pelee Island Secco VQA 750 $1.50 Mini Thematic227009 Angels Gate Archangel Chardonnay Brut VQA 750 $2.00 227413 Iceberg Vodka 1140 $1.00 229039 Yellow Tail Bubbles 750 $1.00 Wine Fridge230821 Cupcake Chardonnay 750 $2.00 233635 Cave Spring Riesling Dry VQA 750 $1.00 234369 Apothic Red 750 $2.00

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LCBO# Description Size (mL) LTO Display Program244186 Collingwood 750 $2.00 Shelf Extender250134 Sortilege 750 $2.00 Shelf Extender251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 $3.00 End Aisle253872 Santa Rita Reserva Cabernet Sauvignon 750 $2.00 254631 Stolichnaya Elit Vodka 750 $10.00 260323 Jack Daniel's Honey 750 $3.00 End Aisle260851 Cupcake Red Velvet 750 $2.00 Shelf Extender263640 La Vieille Ferme Cotes Du Ventoux Aoc 750 $1.50 Shelf Extender265157 Jacob's Creek Moscato 750 $2.00 Wine Fridge267187 Jose Cuervo Especial Gold 750 $3.00 Discovery Extender

270447 Guinness Draught Beer 500 $0.25

270884 Jackson-Triggs Cabernet Sauvignon Bag In Box 4000 $4.00 End Aisle270926 Henry Of Pelham Baco Noir VQA 750 $1.00 272609 Las Mulas Sauvignon Blanc Reserva Organic 750 $2.00 272716 Stolichnaya Vodka 1750 $2.05 276501 G. Marquis The Red Line Pinot Grigio VQA 750 $2.00 Shelf Extender278119 Santa Carolina Cabernet Sauvignon Reserva 1500 $3.00 Shelf Extender279521 Red House Wine Co. Baco Cabernet Sauv VQA 750 $1.50 284539 Trius Brut VQA 750 $3.00 Wine Fridge, Ontario Superstar285585 Masi Bonacosta Valpolicella Classico Doc 750 $2.00 Shelf Extender293043 Stoneleigh Marlborough Sauvignon Blanc 750 $3.00 End Aisle295139 Alamos Malbec 750 $2.00 296574 Cottage Block Sauvignon Bl Riesling VQA 750 $1.00 Comm. Extender, Wine Fridge300699 Molson Canadian 6 x 473 $1.00 302380 Mezzacorona Pinot Grigio Trentino 750 $3.00 End Aisle, Wine Fridge305144 Jackson-Triggs Chardonnay Bag In Box 4000 $3.00 306001 Colio Dry White Bag In Box 4000 $2.00 308007 Menage A Trois Red 750 $2.00 End Aisle313288 St Remy Reserve Privee 750 $4.00 316844 Bombay Sapphire London Dry 750 $1.00 Comm. Extender318683 The Kraken Black Spiced Rum 1140 $3.00 Shelf Extender318709 Captain Morgan Original Spiced Rum (P.E.T) 750 $1.00 321778 Smirnoff Ice 12 x 330 $2.00 Shelf Extender326009 Knob Creek Bourbon 750 $7.00326728 > (V)Chardonnay Marlborough (Oyster Bay) 750 $3.00 Shelf Extender328534 Jackson-Triggs Cabernet Sauvignon 750 $2.00 Shelf Extender330803 Bowmore 12 Year Old Islay Single Malt 750 $7.00 Mini Thematic331348 Somersby Blackberry Cider 500 $0.30 333583 Thornbury Premium Apple Cider 473 $0.25 Shelf Extender338855 Bodacious Smooth Red 750 $2.00 Popular Pick342246 Amarula Cream 750 $3.00 Shelf Extender350561 Forty Creek Cream Liquor 1140 $2.00 Comm. Extender363085 Coors Banquet 473 $0.25 Shelf Extender364174 Drambuie 375 $1.50364570 Bacardi Oakheart Spiced Rum 750 $2.00 365601 Samuel Adams Boston Lager 473 $0.20 366633 Ron Diplomatico Reserva Exclusiva Rum 750 $5.00 367938 Stella Artois 6 x 500 $1.00 369967 Inception Deep Layered Red 750 $2.00

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LCBO# Description Size (mL) LTO Display Program374546 Growers Honeycrisp Apple Cider 473 $0.20 375568 Deanston Virgin Oak 750 $3.00 Shelf Extender376145 Radio Boka Tempranillo Valencia 750 $2.00 Shelf Extender376285 Red Racer IPA 473 $0.25 377820 Jackson-Triggs Merlot 1500 $2.00 End Aisle382861 Lot No. 40 Single Copper Pot Still Canadian Whsky 750 $5.00 383059 Sleeman Original Draught 6 x 473 $1.25 Discovery Extender387043 Peninsula Ridge Semi-Dry Riesling VQA 750 $2.00 Wine Fridge390583 Canadian Club 100% Rye 750 $2.20 Shelf Extender392647 Carnivor Cabernet Sauvignon 750 $2.00 Shelf Extender394536 Bitburger Premium Pilsner 500 $0.35 397091 Forty Creek Copper Pot Reserve 1750 $2.90398552 Bacardi Limon 750 $1.00 Shelf Extender399162 Tankhouse Ale 473 $0.20 399428 Jackson-Triggs Sauvignon Blanc 1500 $2.00 401745 Russian Standard Gold Vodka 750 $5.00 410043 The Glenlivet Founder's Reserve Scotch Whisky 750 $3.00 End Aisle410415 Skyy Vodka 750 $1.25 413070 Two Oceans Sauvignon Blanc 1500 $2.00 Comm. Extender417295 Ciroc Original Unflavoured 750 $3.00 417600 Riverlore Sauvignon Blanc Marlborough 750 $2.50 Discovery Extender418657 Lily Sparkling Wine VQA 750 $2.00 Wine Fridge426601 Villa Maria Private Bin Sauvignon Blanc 750 $2.00 Shelf Extender, Wine Fridge427344 Forward Pinot Grigio Riesling 750 $1.50 429258 Jameson Caskmates Irish Whiskey 750 $5.00 End Aisle429761 Santa Julia Reserva Malbec 750 $2.00 433417 > (V)Amarone (Az Agr Fratelli Tedeschi. 750 $5.00 Shelf Extender433508 Brygg Mastarens Gold 500 $0.35 433714 Pelee Island Cabernet Franc VQA 750 $1.00 434092 Crown Royal Northern Harvest Rye 750 $2.00 Shelf Extender438069 Raven Conspiracy Deep Dark Red VQA 750 $1.00 Shelf Extender438960 Canadian Club 100% Rye 1140 $1.50 End Aisle441527 Mallee Rock Pinot Grigio 750 $2.00 Mini Thematic443903 Havana Club Anejo Reserva 750 $1.50 446526 Star Of Bombay 750 $2.00 448779 Crazy Uncle Hard Root Beer For Grown Ups 473 $0.25 450981 Pelee Island Lola Blush Sparkling VQA 750 $1.00 454074 Olmeca Altos Plata 750 $2.00454108 Jim Beam Apple 750 $5.00456095 Ketel One Vodka 750 $3.00 Shelf Extender459818 Sapporo 6 x 500 $1.25 460154 Columbia Crest Grand Estates Cabernet Sauvignon 750 $2.50 461525 19 Crimes Cabernet Sauvignon 750 $2.00 Shelf Extender462424 Cabot Trail Maple Cream 750 $2.00 463398 Dillon’s Small Batch Distillers Bitters Orange 100 $1.00463406 Dillon’s Small Batch Distillers Bitters Lime 100 $1.00463414 Dillon’s Small Batch Distillers Bitters Dsb 100 $1.00467662 Strewn Two Vines Riesling Gewurztraminer VQA 750 $1.00 End Aisle, Wine Fridge467811 Ruffino Prosecco 750 $2.00 End Aisle, Wine Fridge

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LCBO# Description Size (mL) LTO Display Program468595 Canadian Club 20 Year Old 750 $10.00470096 Marius Rouge Pays D'Oc 750 $2.00 Shelf Extender470781 Fullers London Porter 500 $0.30 470823 Pelee Island Merlot 750 $1.00 Shelf Extender478909 Belgian Moon 473 $0.25 479931 Stalk & Barrel Red Blend 750 $4.00 Discovery Extender480616 Jack Daniel's Single Barrel Whiskey 750 $5.00 486001 XOXO Pinot Grigio Sangria 750 $1.00 491431 Palm Bay Raspberry Passionfruit Vodka Soda 6 x 355 $1.00 Discovery Extender491829 Southern Comfort 1140 $4.00491845 Twisted Tea Hard Iced Tea Original 6 x 355 $1.00 Shelf Extender492223 Pelee Island Rouge Bag In Box 3000 $2.00 492520 Bacardi 8 Year Old Rum 750 $2.00 Shelf Extender496976 Goose Island Mixed Pack 6 x 473 $1.00 Mini Thematic497487 Sierra Nevada Ale 473 $0.20 497701 Trailer Park Boys 473 $0.15 500512 Captain Morgan Spiced Rum 750 $1.00 End Aisle506519 Cesari Mara Valpolicella Ripass Superiore Doc 750 $3.00 Shelf Extender506741 Kronenbourg 1664 500 $0.25 514778 Moosehead Breweries Anniversary Ale 473 $0.25 516773 Muskoka Winter Pack 2017 6 x 473 $1.00 Mini Thematic519058 I&G Session IPA 500 $0.20 519793 Allegrini Di Fumane Veneto Rosso Igt 750 $2.00 Shelf Extender520254 Passo Del Sud Appassimento 750 $2.00 520288 Bacardi Black 750 $1.00 Shelf Extender520353 Oakheart Spiced Rum 750 $2.00 Shelf Extender527291 Torres Altos Ibericos Crianza Rioja, Do 750 $2.00 533307 Silk & Spice Red 750 $2.00 535294 Grolsch Premium Lager 500 $0.30 539361 Singleton Tailfire 750 $3.00541631 Canadian Club Premium Hamilton Tiger-Cats Edition 750 $1.25541862 Canadian Club Premium Ottawa Senators Edition 750 $1.25550715 Forty Creek Barrel Select 750 $1.00 End Aisle558999 Kittling Ridge Icewine & Brandy 375 $2.00 560532 Strongbow Cider 500 $0.25 569418 Mott's Clamato Caesar Original 4 x 355 $1.00 Discovery Extender577957 Kahlua Coffee Liqueur 750 $2.00 Shelf Extender582825 Peller Estates Family Series Chardonnay VQA 750 $1.00 589036 French Cross Cab Merlot Bag In Box 4000 $3.00 589069 French Cross Red Bag In Box 4000 $2.00 589101 Ruffino Lumina Pinot Grigio Igt 750 $2.00 End Aisle597559 Tito's Handmade Vodka 750 $2.00 Shelf Extender600163 Tanqueray No. Ten Gin 750 $5.00 602763 Absolut Raspberri Vodka 750 $1.00 602920 Flor De Cana Clasico 5 Rum 750 $2.50 Mini Thematic603050 The Glenlivet French Oak Reserve 15 Year Old 750 $5.00 End Aisle604926 Prince Igor Extreme Vodka 750 $1.00 Discovery Extender609875 Eastdell Black Cab VQA 750 $1.00 Shelf Extender613497 Moosehead Lager 473 $0.25 Shelf Extender

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LCBO# Description Size (mL) LTO Display Program614651 Trapiche Reserve Malbec 750 $1.00 Shelf Extender620989 Hoya De Cadenas Reserva, Utiel-Requena 750 $1.50 Shelf Extender621110 Jackson-Triggs Pinot Grigio 750 $1.00 Shelf Extender623678 Carolans Irish Cream 1140 $3.00 Shelf Extender624544 Yellow Tail Shiraz 750 $1.00 Shelf Extender669465 French Cross Pinot Grigio Bag In Box 4000 $3.00 End Aisle669473 French Cross Pinot Grigio 1500 $2.00 Wine Fridge676080 Warka Beer 500 $0.20 905976 Budweiser 473 $0.20 906669 Coors Light 473 $0.25 907147 Alexander Keith's India Pale Ale 473 $0.20

Limited Time Offers

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LCBO# Description Size (mL) VA Approved VA Mother Carton#

281 Walker's Special Old 750 JP Wiser's Deluxe 50 mL 342139

984 Alberta Premium Whisky 750 Canadian Club Premium 50 mL 341081

3558 Gibson's Finest Rare 12 Years Old 750 Gift Box 338418

41384 Jack Daniel's Tennessee Whiskey 750 Gift Tin 892166

88799 Alberta Pure Vodka (P.E.T) 750 Banff Ice 50 mL 341065

216226 Alberta Premium Whisky 1140 Canadian Club Premium 50 mL 364620

216903 Banff Ice Vodka 1140 Banff Ice 50 mL 270868

226316 Hiram Walker Special Old Rye Whisky (P.E.T)

1140 JP Wiser's Deluxe 50 mL 479428

240101 Lamb's Palm Breeze Rum 1140 Lamb's Palm Breeze 50 mL 471458

240143 Lamb's White Rum 1140 Lamb's White Rum 50 mL 436634

398016 Dr. McGillicuddy Intense Peach 750 Butterscotch Liqueur 50 mL 427393

398032 Dr. McGillicuddy Intense Butterscotch 750 Fireball Whisky 50 mL 463125

492256 Tag No.5 Vodka (P.E.T) 1140 TAG No.5 50 mL 538256

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LCBO# Description Size (mL) VA Approved

620 Silk Tassel Canadian Whisky 750 Butterscotch Liqueur 50 mL

984 Alberta Premium Whisky 750 Canadian Club Premium 50 mL

1206 Bacardi Gold Rum 750 Bacardi Gold 50 mL

1222 Wiser's Special Blend 750 JP Wiser's Deluxe 50 mL

1867 Drambuie 750 Gift Box

2360 J & B Rare 750 Johnnie Walker Red 50 mL

2485 Sauza Silver 750 Jim Beam Apple 50 mL

2691 Tanqueray Dry Gin 750 Baileys Almande 50 mL

5132 Silent Sam Vodka 750 Baileys Salted Caramel 50 mL

5959 Baileys Irish Cream 750 Baileys Almande 50 mL

9522 J.P. Wiser's Deluxe 375 JP Wiser's Apple 50 mL

11494 Small Cask Brandy 1140 Prince Igor Extreme 50 mL

12286 Anselme La Fiole Du Pape Cdp Aoc 750 Gift Box

12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL

14944 Marquis De Villard Brandy 750 Wyborowa 50 mL

15354 Grant's Sherry Cask Reserve 750 Gift Box

20263 G.A. Schmitt Winzertanz 1500 Bonus Passport Holder

20362 Finlandia Vodka 750 MOTT's Clamato Pickled Bean (162 mL)

23366 Sandeman Ruby Port 750 Gift Box

27235 Sauza Gold Tequila 750 Jim Beam Apple 50 mL

31062 Ruffino Orvieto Classico Doc 750 Bow

33340 Collavini Pinot Grigio 750 Smart Wallet

33928 J.P. Wiser's Deluxe 1750 JP Wiser's Apple 2 x 50 mL

40196 Luxardo Sambuca Dei Cesari 750 Gift Box

45195 Ruffino Chianti Classico Riserva Ducale Docg 750 Bow

45898 Bacardi Superior 1750 Bacardi Banana 50 mL + Necktag

53876 Villa Antinori 750 Corkscrew

56796 Heineken 5l Draught Keg 5000 $5.00 Uber Gift Card

57448 Luxardo Maraschino Cherry 750 Gift Box

61663 Casillero Del Diablo Rsv Cab/Sav 1500 Hockey Puck Coaster

63826 Wayne Gretzky Chardonnay VQA 750 Wayne Gretzky Whisky 50 mL

63966 Wayne Gretzky Merlot VQA 750 Wayne Gretzky Whisky 50 mL

68544 Sawmill Creek Dry Red Bag In Box 4000 Wine Socks

68577 Sawmill Creek Dry White Bag In Box 4000 Wine Socks

68924 Gnarly Head Cabernet Sauvignon 750 Letter Holiday Ornament

71647 Polar Ice Vodka (P.E.T) 750 Polar Ice 90 North Vodka 50 mL

85456 Colio Dry White 1500 Bow

91751 Jacob's Creek Reserve Cab Sauv Coonawarra 750 Stemless Glass

108357 Carolans Irish Cream 750 Branded Holiday Mug

111021 Gordons Gin (P.E.T) 1750 Baileys Salted Caramel 2 x 50 mL

111526 Nederburg The Winemaster's Cabernet Sauvignon 750 Gift Box

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114694 Crown Royal 1750 Crown Royal Harvest Rye 2 x 50 mL

116426 Concha Y Toro Frontera Cab Sauvignon 750 Ritter Sport Mini Chocolate

122689 Henkell Trocken 750 Sloe Gin 50 mL

131391 Smirnoff Vodka (P.E.T) 1140 Baileys 50 mL

133439 Captain Morgan White Rum (P.E.T) 1750 Baileys Salted Caramel 2 x 50 mL

135566 Polar Ice Vodka 750 Polar Ice 90 North Vodka 50 mL

153379 Martini & Rossi Asti 1500 Lindt Chocolate 2/pk

155051 Masi Campofiorin Igt 750 Gift Box

157875 St. Lucia Distillers Chairman's Reserve Rum 700 Thunder Toffee Vodka 50 mL

158303 Copper Moon Pinot Grigio 750 Bow

169441 Frangelico 750 Forty Creek Copper Pot 50 mL

170134 Banrock Station Pink Moscato Rose 750 Spicebox 50 mL

181636 Sobieski Vodka 750 Sobieski 50 mL

183582 Captain Morgan Dark Rum 1750 Baileys Salted Caramel 2 x 50 mL

191858 Pknt Carmenere Reserve 750 Stemless Wine Glass

191866 Pknt Cabernet Sauvignon Reserve 750 Stemless Wine Glass

192922 Seagram's 83 1140 Crown Royal Black 50 mL

195834 Whyte & Mackay Special Blend 1140 Whisky Rocks

195974 Sandeman Late Bottled Vintage Port 750 Tube

204560 Highland Park 12 Yr Old Single Malt 750 Highland Park 12 YO 50 mL

214056 Girls' Night Out Pineapple Mango Tango 1500 Bow

215251 Cinzano Rosso Sweet Vermouth 1000 Forty Creek Copper Pot 50 mL

215616 Jack Daniel's Tennessee Whiskey 1140 JD Fire 50 mL

215988 Luxardo Amaretto Di Saschira 750 Gift Box

216655 Absolut Vodka 1750 Absolut Lime 2 x 50 mL

216671 Wisers Special Blend 1140 JP Wiser's Deluxe 50 mL

216838 Bacardi Superior 1140 Red Jigger

216929 Smirnoff Vodka 1140 Baileys 50 mL

216960 Segura Viudas Brut Reserva Cava Sparkling 750 Branded Bottle Stoppers

217067 Galliano Vanilla 375 Canadian Club 100% Rye 50 mL

217125 Sauza Silver 1140 Jim Beam Apple 50 mL

217166 Gordons Gin 1140 Baileys Salted Caramel 50 mL

217190 Grand Macnish 1140 Islay Mist 50 mL

217596 Captain Morgan Gold Rum 1140 Baileys Salted Caramel 50 mL

217653 Captain Morgan Spiced Rum 1140 Crown Royal Vanilla 50 mL

217745 Captain Morgan White Rum 1140 Baileys Salted Caramel 50 mL

217794 Johnnie Walker Red Label 1140 Johnnie Walker Red Glass

223610 Fielding Pinot Grigio VQA 750 Stemless Wine Glass

225250 Stolichnaya Vodka 1140 Mule Mug

225938 Lucid Absinthe Superieure 750 Absinthe Spoon

237271 Big House The Birdman Pinot Grigio 750 Polar Ice Vodka 50 mL

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258954 Spicebox 750 Rock Ice Cubes

260752 George Dickel Tennessee Whisky No.12 750 Crown Royal Black 50 mL

265199 Absolut Vodka 375 Absolut Lime 50 mL

269761 Raymond Classic Cabernet Sauvignon 750 Gift Box

271643 Tequila Tromba Blanco 750 Salt Rimmer

272161 Devil's Cut 750 Jim Beam Black 50 mL

274258 Diplomatico Reserva 750 Gift Box

275677 Santa Rita Reserva Sauvignon Blanc 750 To/From Tag

277657 Aquinas Pinot Noir 750 Pine Scented Candle

277731 Peter Yealands Sauvignon Blanc Marlborough 750 Wine Charm

281378 Forty Creek Cream Liquor 750 Forty Creek Barrel Select 50 mL

281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 Forty Creek Spike 50 mL

286187 Concha Y Toro Frontera Cab Sauvignon 1500 Ritter Sport Mini Chocolate

291971 Villa Wolf Pinot Noir Pfalz 750 Cuckoo Clock Magnet

292110 La Mascota Cabernet Sauvignon 750 Sortilege 50 mL

292177 Phillips Butter Ripple Schnapps 750 Sour Puss Apple 50 mL

294249 Crystal Head Vodka 50 Holiday Bows

303040 Fielding Fireside White VQA 750 Stemless Wine Glass

307488 Leblon Cachaca 700 Rock Glass

308163 Pepperwood Grove Old Vine Zinfandel 750 4-in-1 Charger Cable

312801 Crown Royal Maple Finished 750 Crown Royal Vanilla

313106 Skyy Vodka 1750 Forty Creek Barrel Select 100 mL

314856 Fireball Whisky Shooter 1140 Fireball Whisky 50 mL

317057 Masi Costasera Amarone Classico Doc 750 Gift Box

319723 Bulldog Gin 750 SKYY 50 mL

324855 Espolon Tequila Reposado 750 Bulldog Gin 50 mL

326256 Wayne Gretzky Pinot Grigio VQA 750 Wayne Gretzky Whisky 50 mL

333070 Islay Mist Scotch 8 Year Old 750 Grand MacNish 50 mL

334060 Macallan Gold 750 MaCallan Gold 50 mL

334151 Bacardi Superior Rum (P.E.T) 1140 Red Jigger

335638 Hardys Stamp Series Chardonnay/Semillon 750 Sortilege 50 mL

338012 Hardys Stamp Series Shiraz/Cabernet 750 Sortilege 50 mL

342006 Campo Viejo Rioja Tempranillo 750 Glass

350207 Forty Creek Copper Pot Reserve Whisky 1140 Forty Creek Spike 50 mL

350611 Bulleit Rye 750 Bulleit Glass

350629 Forty Creek Barrel Select Whisky 1140 Branded Flask

350819 Casarsa Chardonnay 1500 Sortilege 50 mL

351791 Casarsa Merlot Delle Venzie Igt 1500 Sortilege 50 mL

355933 Black Cellar Shiraz Cabernet 750 Wayne Gretzky Whisky 50 mL

358184 Tanqueray Rangpur Gin 750 Ciroc Apple 50 mL

358911 Gnarly Head Pinot Noir 750 Letter Holiday Ornament

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358986 Summer Shack Semillon Sauvignon Blanc 750 Smart Wallet for Smart Phone

363507 Prince Igor Extreme Vodka 1750 Forty Creek Barrel Select 100 mL

369819 Mount Gay Eclipse Rum 1750 Mount Gay Black Barrel 50 mL

379180 Robert Mondavi Private Selection Chardonnay 750 Holiday Bottle Sweater

383711 Jackson-Triggs Merlot 750 Holiday Bows

383786 Mill Street 100th Meridian Organic 6 x 341 Gibson’s 50 mL

386789 Casamigos Tequila Blanco 750 Reposado 50 mL

387167 Black Cellar Merlot 750 Red Bow

387316 The Balvenie 12 Yr. Doublewood 750 The Balvenie 14 Caribbean Cask 50 mL

388710 Tenuta S. Anna Prosecco Extra-Dry 750 Ritter Sport Mini Chocolate

390260 Appleton Estate V/X Signature Blend 1750 Appleton Reserve 100 mL

395582 Auchentoshan American Oak, Lowland 750 Auchentoshan 12 YO 50 mL

396648 Cape Bay Cabernet Sauvignon-Shiraz 750 Iceberg Vodka 50 mL

399410 Jackson-Triggs Sauvignon Blanc 750 Holiday Bows

400754 Iceberg Vodka 750 Iceberg 50 mL

401307 Maestro Dobel Tequila 750 Gift Box

401828 Polar Ice 90 North Vodka 750 Measured Pour

401885 Stolichnaya Gold Vodka 750 Gift Box

402818 Flor De Cana Grand Reserva 7 Rum 750 Glass

404012 Graham's 10 Year Old Tawny Port 750 Tin Value Add

406843 Jacob's Creek Moscato 1500 Stemless Glass

406934 Opi Chardonnay 750 Sortilege 50 mL

409490 Singleton Of Dufftown 12 Year Old 750 Cardhu 50 mL

415745 Nobilo Sauvignon Blanc Marlborough 750 Holiday Gift Tag

417576 Stock 84 Spirit 1140 Stock Spirit 100 mL

419903 Gilbey's London Dry Gin 1140 Smirnoff 50 mL

420083 Jim Beam Red Stag Black Cherry 750 Jim Beam Apple 50 mL

421420 Fielding Estate Fireside Red VQA 750 Stemless Wine Glass

425678 Jim Beam Honey 750 Jim Beam Apple 50 mL

426528 Wayne Gretzky Baco Noir VQA 750 Wayne Gretzky Whisky 50 mL

426718 Cesari Amarone Classico Doc 750 Gift Box

428417 Gooderham & Worts Canadian Whisky 750 Lot 40 Whisky 50 mL

429688 Veuve Ambal Cremant De Bourgogne Grande Cuvee Brut 750 Gift Box

435222 Tenuta Sant Antonio Amarone Del Val Selezione 750 Gift Box Value Add

437483 Bacardi Gran Reserva Maestro De Ron 750 Rock Glass

437772 Belvedere Vodka 750 Hennessy 50 mL

439075 Bulleit Bourbon 10 YO 750 Ciroc 50 mL

445015 Casarsa Cabernet Sauvignon Delle Venezie Igt 1500 Sortilege 50 mL

446567 Iceberg Vodka (P.E.T) 750 Iceberg 50 mL

446823 Ciroc Pineapple Spirit Drink 750 Ciroc Apple 50 mL

447953 Fireball Whisky Shooter 750 Fireball Whisky 50 mL

453084 Moet & Chandon Imperial Champagne 750 Gift Box

453332 Unreserved Smooth Red 750 Bow

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459396 Czechvar Dark Lager 500 Branded Pens

460360 El Jimador Tequila Reposado 750 MOTT's Clamato Pickled Bean

461533 Gentleman's Collection Cabernet Sauvignon 750 To/From Tag

462432 Piper-Heidsieck Brut Champagne 750 Gift Box - rep applied

464776 Louis Bouillot Perle Noire 750 Gift Box

467621 Deep Eddy Ruby Red Grapefruit Vodka 750 Deep Eddy Ruby Red 50 mL

467803 Rumchata Rum Cream Liquor 1140 RumChata Cream Liqueur 50 mL

468561 Tequila Rose Strawberry Cream 750 Tequila Rose 50 mL

468611 Tequila Rose Strawberry Cream 1140 Tequila Rose 50 mL

468868 Black Cellar Cabernet-Tempranillo 750 Wayne Gretzky Whisky 50 mL

469643 Rossi D'Asiago Limoncello Snaps 750 Limoncello 50 mL

476903 Pasqua Romeo And Juliet Val Ripasso Superiore Doc 750 Wine Pour

476978 Moda. Montepulciano D'Abruzzo Doc 750 Iceberg Vodka 50 mL

477885 Polar Ice Vodka (P.E.T) 1750 Polar Ice 90 North Vodka 2 x 50 mL

479949 Wild Turkey 101 750 Branded Ice Mold

480442 Liquormen's Dirty Ol Cad Whisky, Trailer Park Boys 750 Shot Glass

481614 Ciroc Apple 750 Ciroc Pineapple 50 mL

483289 Smoking Loon Pinot Grigio 750 Gold/Silver Glass Marker

483339 Mionetto Prestige Prosecco Treviso Doc Brut 750 Wine Stopper

486449 Gnarly Head Chardonnay 750 Letter Holiday Ornament

486456 Joiy White Wine Can 250 Seasonal 4-Pack Carrier

486480 Deep Eddy Peach Vodka 750 Deep Eddy Ruby Red 50 mL

486951 Youngs Double Chocolate Stout 500 Chocolates

487694 Lamarca Prosecco Doc 750 Holiday Gift Bag

492256 Tag No.5 Vodka (P.E.T) 1140 TAG No.5 50 mL

493072 Bowmore No. 1 750 Bowmore 12 YO 50 mL

494492 Woodbridge By Robert Mondavi Merlot 750 Bow

497891 Kavi Reserve Coffee Blended Canadian Whisky 750 Glass

500546 Captain Morgan Spiced Rum 1750 Crown Royal Vanilla 2 x 50 mL

507905 Wolfhead Distillery Blended Coffee Liqueur 750 Glass

516088 Leblon Cachaca 750 Rock Glass

517136 Alberta Premium Whisky (P.E.T) 750 Canadian Club Premium 50 mL

518670 Sour Puss Raspberry Liquor 750 Sour Puss Apple 50 mL

518688 Sour Puss Apple Liquor 750 Sour Puss Apple 50 mL

519298 Wayne Gretzky Cream Whisky 750 Wayne Gretzky Red Cask Whisky 50 mL

520320 Bacardi Superior 1140 Red Jigger

521963 Chopin Potato Vodka 750 Gift Tin

523431 Woodbridge By Robert Mondavi Pinot Grigio 750 Bow

524769 Robert Mondavi Private Selection Merlot 750 Holiday Bottle Sweater

548644 Jacob's Creek Shiraz 750 Cheese Coupon

560474 Ardbeg 10 YO Islay Scotch Whisky 750 Caesar Tin

563122 Fat Bastard Syrah Pays D'Oc 750 Govino Glass

563130 Fat Bastard Chardonnay Pays D'Oc 750 Govino Glass

Value Added Program – Sales Applied

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563338 Veuve Clicquot Brut Champagne 750 Gift Box

569095 Ogier Cotes Du Ventoux Aoc 750 Bonus Cork Candles

600981 Hpnotiq Liquor 750 Evan Williams 50 mL

601872 Glendronach 12 Year Old Single Highland Malt 750 Accolade Tin Hanger

605790 Kahlua Coffee Liqueur 1140 Funky Socks

605931 Grant's Family Reserve 1140 Grant's Sherry Cask 50 mL

605956 Baileys Irish Cream Liquor 1140 Baileys Holiday Mug

609479 Sour Puss Raspberry Liquor 1140 Sour Puss Apple 50 mL

619452 Matua Hawke's Bay Sauvignon Blanc 750 Gift Box

621003 Montecillo Rioja Reserva 750 Gift Box

631176 McGuinness Triple Sec 750 Polar Ice Vodka 50 mL

631200 McGuinness Blue Curacao 750 Polar Ice Vodka 50 mL

669010 Lulu B Pinot Noir Pays D'Oc 750 Sortilege 50 mL

669093 Concha Y Toro Frontera Shiraz/Cab Sauvignon 1500 Ritter Sport Mini Chocolate

693093 Miller Genuine Draft 6 x 355 Jagermeister 50 mL (revised)

897702 Bottega Vino Dei Poeti Prosecco Doc 750 Gift Bag

906560 Coors Light 6 x 341 Raptors We the North Full Size Flag

Value Added Program – Sales Applied

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LCBO# Description Size (mL) Display Program BAM463 Canadian Club Premium 375 FEM3 6729 Blue Nun Deutscher Tafelwein 750 5992 Royal Reserve 1140 101610 Ballantine's 750 82253 Disaronno Amaretto 750 154622 Newfoundland Screech Rum 750 105363 Wyborowa Vodka 750 BBAM 108219 Prince Igor Vodka (P.E.T) 750 88979 Rodet Cotes Du Rhone Aoc 750 911130 Dewar's White Label Whisky 750 812195 Grand Marnier 375 813565 Williams & Humbert Dry Sack Sherry 750 815628 Bols Apricot Brandy 750 1016022 Duff Gordon Brandy 750 824422 Fazi Battaglia Verdic Dei Castelli Di Jesi 750 429728 Torres Coronas Tempranillo, Catalunya 750 831120 Osborne Santa Maria Cream Sherry 750 531864 Disaronno Amaretto 375 1032656 Marques De Riscal Rioja Reserva 750 1534595 Patron Silver Tequila 750 2540626 Charm Soju Liquor 360 347316 Los Arango Reposado Tequila 750 1547464 Mezcal Jaral De Berrio 750 1554213 Alberta Premium Whisky (P.E.T) 1750 2057075 Russian Prince Vodka (P.E.T) 750 1057133 Santa Carolina Carmenere Reserva 750 757349 Chateau Des Charmes Gamay Noir VQA 750 564287 Cono Sur Bicicleta Viognier 750 564295 Cono Sur Bicicleta Shiraz 750 565623 Martell Medallion VSOP 750 3071126 Heineken Lager 6 x 330 Shelf Extender 473395 Castillo De Monseran Garn, Carinena 750 678063 Baron Herzog Jeunesse Kpm 750 589912 Loios Red 750 592114 Loios White 750 593401 Wyndham Estate Bin 222 Chardonnay 750 9103747 Maker's Mark Kentucky Bourbon 750 15105742 Appleton Estate Extra 12 Year Old Rum 750 15108100 Martell VS Fine Cognac (In Box) 750 20112789 Alvear Medium Dry Montilla-Moriles 750 6122390 The Beachhouse Sauvignon Blanc 750 5122499 Beefeater 24 London Dry Gin 750 20122952 Hpnotiq Liquor 375 8

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LCBO# Description Size (mL) Display Program BAM131870 Bushmills Malt 10 Year Old 750 15143891 Peroni Nastro Azzurro 500 1155341 Perrier Jouet Grand Brut Champagne 750 30157883 Montes Reserva Cabernet Sauvignon 750 8157917 Domaine De Canton Ginger Liqueur 750 25158741 Alianca Bairrada Reserva 750 5160994 Trivento Malbec Reserve 750 6162602 Chateau Des Charmes Cab Franc Est Bottled VQA 750 5178624 Montgras Carmenere Reserva 750 7190363 Prince Igor Vodka (P.E.T) 1750 15194118 Enzo Vincenzo Valpolicella Ripasso Doc 750 5195826 Cantina Tollo Colle Secco Mont D'Abruzzo Doc 750 5199851 Okocim Mocne 500 1200089 Okocim Pilsner 500 1204560 Highland Park 12 Yr Old Single Malt 750 Value Add? 25210633 Jacob's Creek Chardonnay Pinot Noir Sparkling 750 Wine Fridge 8211334 The Famous Grouse 1140 20215558 Cattos Rare Blended Scotch 1140 15216812 Bacardi Gold Rum 1140 10216978 Seagrams V.O. 1140 10217042 Bell's Original Scotch Whisky 1140 10217786 Jim Beam White Label Bourbon 1140 15218966 The Creemore Collection - Winter 6 x 473 Mini Thematic 5219600 Fontana Di Papa White 750 4219634 Fontana Di Papa Red 750 4221200 The Balvenie Caribbean Cask 14 YO Scotch 750 50222299 The Pavillion Shiraz Cabernet Sauvignon 750 8223529 Appleton Estate V/X Signature Blend 1140 End Aisle 15224766 Chateau des Charmes Brut Method Traditionelle VQA 750 6227678 1800 Silver Tequila 750 10230474 Graffigna Malbec 750 8231571 Seagram’s 83 (P.E.T) 1750 15234815 Gerard Bertrand Cabernet Sauvignon Pays D'Oc 750 6240135 Lamb's Navy Rum 1140 10240150 Polar Ice Vodka 1140 10242339 Alberta Pure Vodka 1140 12247627 Mill Street Original Organic Lager 473 1248997 Laphroaig 10 Year Old 750 25250480 Zonin Prosecco Brut 1821 Doc 3 x 200 6250498 Castello Del Poggio Moscato Frizzante 750 6253948 Martini & Rossi Asti 750 4254912 Codorniu Brut Clasico Sparkling 3 x 200 5255851 Veedha Douro Red 750 10260869 Sobieski Vodka 1140 17269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 6269597 Santa Carolina Sauvignon Blanc 750 5269753 Raymond Classic Chardonnay 750 10

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LCBO# Description Size (mL) Display Program BAM270017 Jacob's Creek Reserve Chardonnay 750 Wine Fridge 10272393 Smoking Loon Old Vine Zinfandel 750 10272401 Big House Cardinal Zin 750 8274662 G. Marquis The Red Line Merlot VQA 750 5275925 Santa Carolina Cabernet Sauvignon Reserva 750 8284026 Joseph Drouhin Chablis Drouhin-Vaudon 750 10284547 Peller Estates Ice Cuvee VQA 750 10285254 Forty Creek Copper Pot Reserve 750 12293134 Jean Claude Mas Cb Sv Mr Res Pays D'Oc 750 7302612 Wyhdham Estate Bin 555 Shiraz 375 4307751 O'Leary Chardonnay Unoaked VQA 750 9308056 Mumm Cordon Rouge Brut Champagne 750 30308486 Angels Gate Pinot Noir VQA 750 BBAM 5311936 Canadian Club Classic 12 Year Old 1140 15318014 Cono Sur Bicicleta Pinot Noir Rose 750 5321448 Cono Sur Bicicleta Chardonnay 750 5322685 Honey Badger Luscious Red 750 5336503 Black Tower Rivaner 750 Wine Fridge 5336735 Baden Gewurztraminer 750 6337881 Paulaner Hefe-Weissbier 500 1339895 Waterloo IPA 473 1341602 Cono Sur Bicicleta Pinot Noir 750 7349126 Pillitteri Gewurztraminer/Riesling VQA 750 4356857 Hine Rare VSOP 750 25358838 Wakefield Promised Land Cabernet Sauvignon 750 8358960 Fleur Du Cap Chardonnay 750 10360552 Chateau De Courteillac Bordeaux Aoc 750 6361741 Santa Carolina Merlot 750 5365312 Taittinger Brut Reserve Champagne 750 20370320 Chateau Des Charmes Cabernet Sauvignon VQA 750 5371849 Candy Apple Red 750 4373373 Pierre Sparr Gewurztraminer 750 8375071 Calmel & Joseph Villa Blanche Chardonnay Pays 750 Wine Fridge 6377622 Laroche Viognier De La Chevaliere 750 8378091 Villa Annaberta Valpolicella Ripasso Superiore 750 10378109 Sartori Valpolicella Classico 750 8383901 Fresita Sparkling Wine 750 10384677 Dab Dark Lager 500 1387183 Spumante Bambino Mixed Berry 750 5391300 Ch Des Charmes Sauvignon Blanc VQA 750 5392167 Tsantali Pdo Rapsani 750 8392175 Kir Yianni Paranga Red Vdp Macedonia 750 9392225 Robert Mondavi Private Selection Cab/Sav 750 8394825 Black Tower Classic Riesling 750 7395616 Pillitteri Canadian Gothic Cabernet Merlot VQA 750 4396234 E&J VSOP Brandy 750 12398024 Dr. McGillicuddy Intense Peach 1140 15398479 1800 Reposado 750 10

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LCBO# Description Size (mL) Display Program BAM399063 Side Launch Pale Ale 473 Shelf Extender 1399170 Four In Hand Shiraz Barossa 750 10401612 B & G Passeport Bordeaux White 750 8404368 Muskoka Detour 473 1405753 Robert Mondavi Private Selection Sauv Blanc 750 8405951 Funf 5 Sangria Spain 750 6415190 Lionello Stock Vermouth Red 1000 8417915 Glengoyne 12 Year Old Highland Single Malt Scotch 750 25420000 Chateau Canteloup, Medoc Aoc 750 10422550 Coors Banquet 6 x 355 4427328 Long Weekend Cabernet VQA 750 4427377 Porta 6, Vr Lisboa 750 6428086 Grande Cuvee 1531 De Aimery, Cremant De Limoux 750 10428847 Enigma Cabernet Sauvignon 750 9428854 Enigma Chardonnay 750 9433961 Villa Annaberta Amarone Della Valpolicella Docg 750 15436964 Farm To Table Cabernet Merlot 750 5438598 Dewar's 12 Year Old 750 25440867 Honoro Vera Garnacha Do Calatayud 750 7446534 Caorunn Small Batch Scottish Gin 700 30446583 New Amsterdam Vodka 750 12454355 Sutter Home White Zinfandel 750 6454827 Spier Signature Merlot 750 5454967 Chateau Des Charmes Pinot Noir Estate Bottled VQA 750 5456350 Fireball Cinnamon Whisky 1750 15457515 Debbie Travis Pinot Grigio VQA 750 5459974 Jcb Les Ursulines Bourgogne Chardonnay Aoc 750 10461483 Mill Street West Coast IPA 473 1462366 Hine Antique XO Premier Cru Grande Champagne 750 60464255 Old Tomorrow Track 85 Lagered Ale 473 1465377 Waterloo Grapefruit Radler 6 x 473 5470021 Cote Mas Rouge Intense Vdfrance 750 5479980 MaCallan 12 Yo Double Cask 750 50483248 Rolling Pinot Grigio 750 8483487 Sonance Pinot Grigio 750 6487181 Spier Signature Chardonnay 750 5487280 Vina Chocalan Chardonnay Reserva 750 8487744 20 Bees Keepers Red 750 5487751 20 Bees Keepers White 750 5488577 Vinetti De Fiorini Chianti Superiore Docg 750 8488593 Relax Bubbles 750 Discovery Extender 8491811 Southern Comfort 750 12492777 Siempre Tequila Plata 750 20494047 Broker's Premium London Dry Gin 1140 15494526 Strewn Two Vines Riesling Gewurztraminer VQA 1500 6499616 Thorn-Clarke Barossa Grenache Shiraz 750 10499699 Santa Julia Magna Malbec Cabernet 750 5501080 Bend In The River Riesling 750 7507467 Josh Cellars Legacy Red 750 6

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LCBO# Description Size (mL) Display Program BAM517987 Ezra Brooks Black Label Bourbon Whiskey 750 15520304 Bacardi Gold 1140 10522425 Naso Contadino Rosso Puglia Igt 750 BBAM 3524371 Cono Sur Bicicleta Cabernet Sauvignon 750 5524694 Naso Contadino Fiano Puglia Igt 750 BBAM 3526749 Glen Grant 12 YO 750 20530352 Glenfiddich Single Malt 18 Year Old 750 100534693 Kittling Ridge White Zinfandel/Vidal 750 3535344 Santa Carolina Cabernet Sauvignon 750 5535849 Ogier Heritages Cotes Du Rhone Aoc 750 5537605 Nicolas Feuillatte Brut Champagne 750 30544155 Iceberg Vodka 1750 16580118 Black Tower Dornfelder Pinot Noir Pfalz 750 5580183 Blu Giovello Pinot Grigio 750 4591693 Argento Malbec 750 5591701 Argento Chardonnay 750 5604868 Grey Goose Vodka 1750 End Aisle 30604934 Grey Goose Vodka 375 10605709 Ramazzotti Sambuca 1140 10605857 Amarula Cream 1140 25610972 White Cliff Sauvignon Blanc Sacred Hill 750 8619791 Jackson-Triggs Rose 750 4620617 Collavini Pinot Grigio 1500 8621227 Straccali Chianti Docg 750 8630913 Tia Maria 750 15637058 Bombay Sapphire London Dry Gin 375 6637744 Creemore Springs Premium Lager 6 x 341 4665299 Stormy Bay Cabernet Sauvignon 750 5665471 Jacob's Creek Reserve Shiraz 750 10699249 Two Oceans Shiraz 750 8757468 Aviation Gin 750 15981381 Glenfiddich 21YO Gran Res (William Grant) 750 150

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Give | Share | Enjoy Bundled Bonus AIR MILES® Reward Miles

The purpose of the Bundled Bonus AIR MILES® program is to highlight cross-promoted products or to entice customers to trade up to more premium products.

Please note, that when more than one in-section shelf talker has been provided for a product and there is not sufficient shelf space to merchandise all, the Bundled Bonus AIR MILES® shelf talker takes priority.

There are four Bundled Bonus AIR MILES® option offers:Option 1 - " Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®" Option 2 - "Buy two of the same listed product and receive the Bundled Bonus AIR MILES®"Option 3 - "Buy three of the same listed product and receive the Bundled Bonus AIR MILES®"Option 4 - "Buy two of the three listed products and receive the Bundled Bonus AIR MILES®"

Option 1Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®

LCBO# Description Size (mL) BAM BBAM Amount Total BAM

460667 Yalumba Coonawarra Cabernet Sauvignon 750 12 12

470062 Yalumba Y Series Viognier 750 12 12

522425 Naso Contadino Rosso Puglia Igt 750 33 9

524694 Naso Contadino Fiano Puglia Igt 750 3

Option 2Buy two of the same listed product and receive the Bundled Bonus AIR MILES®

LCBO# Description Size (mL) BAM BBAM Amount Total BAM

5363 Wyborowa Vodka 750 10 5 25

95935 Grey Goose Vodka 750 25 25

308486 Angels Gate Pinot Noir VQA 750 5 1 11

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LCBO# Description Size (mL) NT Approved

1511 Fontana Di Papa White 1500 Mulled Wine Recipe

3038 Fontana Di Papa Red 1500 Mulled Wine Recipe

6585 Torres Sangre De Toro Garnacha, Catalunya 750 Sange de Toro Win a Trip to Barcelona

71746 Tullamore Dew Irish Whiskey 750 Cuztomizable Christmas Card

170142 Zonin Valpolicella Ripasso Superiore Doc 750 Decanter 96 Points

201251 Glayva 750 Holiday Cocktail Recipe

307975 Cupcake Cabernet Sauvignon 750 Cheese Pairing

380584 Schofferhofer Grapefruit Radler 500 Win a JBL Speaker

380865 Rumchata 750 RumChata Holiday Wreath

405076 Pike Creek Double Barreled Canadian Whisky 750 Accolades

405845 Evan Williams Black Label Bourbon Whiskey 750 Smoothness speaks for itself

470070 The Ned Sauvignon Blanc 750 Score

508606 Waltzing Matilda Shiraz Grenache 750 Recipe

524348 Frontera Sauvignon Blanc 750 New Product

631218 McGuinness Creme De Banane 750 Holiday Recipe Booklet

631234 McGuinness Melon 750 Holiday Recipe Booklet

631432 McGuinness Creme De Menthe White 750 Holiday Recipe Booklet

695080 Hardys Stamp Series Shiraz/Cabernet 1500 Award

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Period 10 Features Questions?HelloLCBO Contact Centre: 1-877-522-6411 (or dial #5226 on cell phones) or [email protected]

ACSSS Store Support: 416-864-6787 or email [email protected]

This guide is printed on 100% recycled paper by the LCBO’s Print Digital Copy Centre

Produced by Marketing Communications team. If you have any feedback or idea about this guide, please email us at [email protected]

Often, during our regular visits, we can’t help but to notice how great many stores look. So, in recognition of your effort and dedication, a store will be featured in these pages every period.

-The Marketing Communications Team

Kudos to everyone at Store #265 for creating engaging and inviting shopping experiences!

LCBO FLYER WEEK 1, 2, 3 & 4 49As we enter a more competitive landscape, the flyer is intended to specifically drive product revenue and be a top-of-mind vehicle for our customers. There will be four flyers in PT10.

P10 ONE DAY SPECIAL BONUS AIR MILES® EVENT

LCBO Flyer Week 1 LCBO Flyer Week 2

LCBO Flyer Week 3

One Day Special Bonus Air Miles® EventSaturday, December 16, 2017 Stay tuned for more details.

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PT10: Novem

ber 26, 2017 – Decem

ber 31, 2017G

ive Share Enjoy

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Period 10 Starts November 26Marketing & Product GuideNovember 26, 2017- December 31, 2017

Thank you for your continual support throughout the year. We look forward to working with you to make this our best and most

successful Holiday promotion ever.

Thank you for all your effort and Happy Holidays from the Communications Team.

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Documents

Only - Doing Business with LCBOdoingbusinesswithlcbo.com/.../P10_Guide_2017_TRADE.pdf · P10 ONE DAY SPECIAL BONUS AIR MILES ... (MTC), EA 3, EA 7, EA 15, EA 20. The remainder of