Ontario Labour Market Report - Brock Universitybrocku.ca/institutional-analysis/wp-content/uploads/...Reference and Notes ..……………...….6 Emsi Q3 2016 Data Set | 3 Region

Ontario Labour Market Report CIP Program 30.99: Multidisciplinary/Interdisciplinary Studies

Most Relevant Academic Program(s) at Brock: Popular Culture

EMSI Q3 2016 Data Set

February 2017

Institutional Analysis and Planning

Brock University

1812 Sir Isaac Brock Way

9056885550

Emsi Q3 2016 Data Set | www.economicmodeling.com 2

Table of Contents

Section 1: Program Overview

a) How many degrees are completed in Ontario (Labour Supply)? ………..3

b) What types of degrees are completed in Ontario?................................3

c) What other similar programs are offered in Ontario? ……………………....4

d) What other similar programs are offered at Brock University?.............4

Section 2: Target Occupations

a) What top growing target occupations are obtained by Alumni?..........5

b) What are the growth prospects for these occupations (Demand)?.....6

c) How much are these target occupations earning?...............................7

d) Where are the hottest places in Ontario in terms of job growth? …….8

Section 3: Top Three Target Occupation Summaries **Includes Description, Skills & Competencies, Ontario Trends in Field, Location of Job, Industries

a) Author and Writer……………………………..……….…………………..………………..10

b) Sales and Account Representative..……..………..……………..………………....12

c) Advertising, Marketing and Public Relations……………….......……………...14

Reference and Notes……………………………………………………………..……………...….16


Region 2009

Completions 2013

Completions % Change

● Ontario 120 511 326.4%

● Canada 1,476 1,912 29.5%

b) What types of degrees are coming from Ontario? (30.99)

Section 1: Program Overview for Popular Culture

(30.99)

20 511

Ontario Institutions Ontario Program Completions (2013)

had Completions in the last 5 years

a) How many degrees are completed in Ontario? (30.99)

Award Level

Completions

(2013) Percent

● Bachelors degree 458 89.7%

● Masters Degree 45 8.8%

● Doctors Degree 8 1.5%


c) What other similar programs are offered in Ontario?

26 24,435

Programs (2013) Completions (2013)

CIP Code Program Completions (2013)

52.01 Business/commerce, general 2,813

52.14 Marketing 2,721

50.04 Design and applied arts 2,323

54.01 History 2,258

23.01 English language and literature, general 2,190

d) What other similar programs are offered at Brock University?

Business Administration1 - Brock's BBA program combines professionally oriented business courses

with studies in social sciences, humanities, mathematics and science. Our graduates enjoy a wide variety

of employment opportunities in industry, commerce and government, and many have gone on to

graduate studies in law, business and public administration.

Marketing2 - A concentration in marketing provides you with the knowledge and skills to perform a

variety of essential strategies business activities such as consumer needs assessment, marketing

research, sales forecasting, product management, new product development, pricing, distribution, and

integrated marketing communication.

English Language and Literature3 - The Literature programs in the Department of English Language

and Literature focus on an understanding of the traditions, themes and dynamics of imaginative writing

in English, within its various historical and cultural contexts. Students choose courses from a broad

range of historically-organized courses, courses in literary genres, and courses in the history of

language, criticism and theory. The Writing, Rhetoric and Discourse Studies program focuses on the

theoretical, creative and practical applications of writing in and for a range of contexts. The Creative

Writing program focuses on the craft of key literary genres, as well as the material and social contexts of

creative writing. The Department aims in its programs to foster an informed and critical intelligence, a

mastery of the best uses of language, and an appreciation for the social and personal centrality of

powerful imaginative and expository writing across times and cultures.


Section 2: Target Occupations

a) Which top growing jobs are obtained by Alumni?

151,862 9.0% $25.56/hr

Jobs7 (2015) % Change (2016-2024) Median Hourly Wages8

13% above Canada’s average Canada: 7.2% Canada: $25.74/hr

Occupation 2016 Jobs7 Median Hourly

Wages8 Growth (2016 -

2024) Location Quotient4

(2016)

Sales and account

representatives -

wholesale trade

(non-technical)

92,032 $24.04/hr 9.92% 1.11

Professional

occupations in

advertising,

marketing and public

relations

41,567 $31.25/hr 8.55% 1.22

Correspondence,

publication and

regulatory clerks 14,303 $20.19/hr 3.79% 1.08

Authors and writers 6,680 $22.60/hr 10.57% 1.22


b) What are the growth prospects for these target occupations?

154,582 168,518 13,936 9.0%

2016 Jobs7 2024 Jobs7 Change (2016-2024) % Change (2016-2024)

Occupation 2016 Jobs7 2024 Jobs7 Change % Change

Professional occupations in

advertising, marketing and

public relations (1123) 41,567 45,122 3,555 9%

Correspondence, publication

and regulatory clerks (1452) 14,303 14,845 542 4%

Authors and writers (5121) 6,680 7,386 706 11%

Sales and account

representatives - wholesale

trade (non-technical) (6411) 92,032 101,164 9,132 10%


Occupation 25th Percentile Wages8 Median Wages8 75th Percentile Wages8

Professional occupations in

advertising, marketing and public

relations (1123) $22.60 $31.25 $42.88

Correspondence, publication and

regulatory clerks (1452) $15.00 $20.19 $25.25

Authors and writers (5121) $17.39 $22.60 $34.13

Sales and account

representatives - wholesale trade

(non-technical) (6411) $17.48 $24.04 $33.65

c) How much are these target occupations earning?

$18.62/hr $25.56/hr $35.37/hr

25th Percentile Wages8 Median Wages8 75th Percentile Wages8


d) Where are the hottest places in Ontario in terms of job growth?

Census

Division

Census

Division

Name

2016

Jobs7

2024

Jobs7

2016 -

2024

Change

2016 -

2024 %

Change

2016

Location

Quotient

2024

Location

Quotient4

Expected

Change

2015 Avg.

Hourly

Wages8

3552 Sudbury 134 163 29 22% 0.83 0.93 10 $26.79

3549 Parry Sound 190 224 34 18% 0.72 0.78 14 $27.34

3551 Manitoulin 76 89 13 17% 0.65 0.69 5 $27.24

3548 Nipissing 777 908 131 17% 0.86 0.93 56 $26.73

3516 Kawartha

Lakes 493 566 73 15% 1.06 1.14 36 $25.76

3553

Greater

Sudbury /

Grand

Sudbury

1,398 1,605 207 15% 0.79 0.84 102 $27.00

3515 Peterboroug

h 1,415 1,616 201 14% 1.08 1.14 103 $25.75

3557 Algoma 655 746 91 14% 0.61 0.65 48 $26.98

3556 Cochrane 447 509 62 14% 0.53 0.56 32 $26.88

3523 Wellington 2,953 3,347 394 13% 1.21 1.27 214 $27.72

3522 Dufferin 359 406 47 13% 0.85 0.89 26 $27.92


Census

Division

Census

Division

Name

2016

Jobs7

2024

Jobs7

2016 -

2024

Change

2016 -

2024 %

Change

2016

Location

Quotient

2024

Location

Quotient4

Expected

Change

2015 Avg.

Hourly

Wages8

3543 Simcoe 3,897 4,402 505 13% 1.04 1.10 283 $27.61

3554 Timiskaming 153 171 18 12% 0.51 0.53 11 $26.88

3519 York 15,389 17,167 1,778 12% 1.43 1.46 1,116 $27.26

3546 Haliburton 81 90 9 11% 0.66 0.66 6 $26.13

3538 Lambton 758 842 84 11% 0.66 0.69 55 $27.14

3530 Waterloo 7,341 8,150 809 11% 1.28 1.33 532 $27.71

3537 Essex 2,387 2,640 253 11% 0.69 0.71 173 $27.08

3536 Chatham-

Kent 737 815 78 11% 0.80 0.84 54 $27.22

3521 Peel 22,791 25,171 2,380 10% 1.56 1.60 1,652 $27.15

3524 Halton 6,690 7,373 683 10% 1.30 1.33 485 $27.94

3539 Middlesex 4,742 5,205 463 10% 0.97 1.00 344 $26.45

3510 Frontenac 1,332 1,444 112 8% 0.78 0.79 97 $29.11

3520 Toronto 44,479 48,207 3,728 8% 1.34 1.36 3,224 $28.58

3547 Renfrew 630 681 51 8% 0.65 0.66 45 $28.63

3518 Durham 3,860 4,172 312 8% 0.88 0.89 280 $27.55

3544 Muskoka 365 393 28 8% 0.70 0.71 27 $25.67

3501 Stormont,

Dundas and

Glengarry 927 998 71 8% 1.00 1.00 67 $30.52

3514 Northumberl

and 448 480 32 7% 0.74 0.75 33 $25.98

3507 Leeds and

Grenville 776 831 55 7% 0.95 0.94 56 $30.66

3534 Elgin 396 424 28 7% 0.65 0.66 28 $26.36

3525 Hamilton 3,998 4,263 265 7% 0.86 0.85 290 $29.12

3502 Prescott and

Russell 425 453 28 7% 0.76 0.74 31 $30.72

3511 Lennox and

Addington 123 131 8 7% 0.49 0.48 9 $29.07

3528 Haldimand-

Norfolk 677 720 43 6% 0.83 0.82 49 $28.81

3513 Prince

Edward 84 89 5 6% 0.64 0.63 6 $29.07


Section 3: Top Three Job Occupation Summaries

a) Author and Writer Authors and writers plan, research and write books, scripts, storyboards, plays, essays, speeches, manuals, specifications and other non-journalistic articles for publication or presentation. They are employed by advertising agencies, governments, large corporations, private consulting firms, publishing firms, multimedia/new-media companies and other establishments, or they may be self-

employed 5.

Technology Skills Required 6: Skills & Abilities Required 6:

6,530 10.6% $22.60/hr



Ontario Trends

Region 2016 Jobs7 2024 Jobs7 Change % Change

● Ontario 6,680 7,386 706 10.6%

● Canada 14,247 15,705 1,458 10.2%

Microsoft Software: Word, PowerPoint,

Excel Getting Information: observing,

receiving, information

Speaking: talking to others to convey

information

Organization: ability to organize, plan

and prioritize work


Where are the most jobs in Ontario for Authors and Writers?

Census Metropolitan

Aggregate 2024 Jobs7

Toronto 4,185

Ottawa - Gatineau 1,231

Kitchener - Cambridge -

Waterloo 494

Hamilton 182

Guelph 139

Who are employing Authors and Writers?

Industry

Occupation

Jobs7 in

Industry

(2015)

% of

Occupation

in Industry

(2015)

% of Total

Jobs7 in

Industry

(2015)

Advertising, public relations, and related services 694 10.6% 2.1%

Computer systems design and related services 536 8.2% 0.6%

Other federal services 316 4.8% 0.3%

Newspaper, periodical, book and directory publishers 277 4.2% 1.5%

Employment services 274 4.2% 0.3%


b) Sales and Account Representative – wholesale trade (non-technical) Sales representatives, wholesale trade (non-technical), sell non-technical goods and services to retail, wholesale, commercial, industrial, professional and other clients domestically and internationally. They are employed by establishments that produce or provide goods and services such as petroleum companies, food, beverage and tobacco producers, clothing manufacturers, motor vehicles and parts manufacturers, hotels, business services firms, and transportation companies. Auctioneers are included in this unit group. Sales representatives, wholesale trade who are supervisors are also included

in this unit group.5.

Technology Skills Required 6: Skills & Abilities Required6:

90,187 9.9% $24.04/hr



Ontario Trends


● Ontario 92,032 101,164 9,132 9.9%

● Canada 215,823 232,014 16,191 7.5%

Business and Data Analysis Software:

MicroStrategy, Tableau

Database and Query Software: Data

Entry Software, Microsoft Access

Enterprise Resourse Planning ERP

Software: NetSuite ERP, SAP

Critical Thinking: Use logic and

reasoning to identify strengths and

weaknesses of alternative solutions


information


Where are the most jobs in Ontario for Sales and Account

Representatives?

Census Metropolitan


Toronto 59,336

Hamilton 5,394


Waterloo 5,303


London 3,441

Who are employing Sales and Account Representatives?

Industry

Occupation

Jobs7 in

Industry

(2015)

% of

Occupation

in Industry

(2015)

% of Total

Jobs7 in

Industry

(2015)

Food merchant wholesalers 6,871 7.6% 17.4%

Other machinery, equipment and supplies merchant wholesalers 6,116 6.8% 20.0%

Lumber, millwork, hardware and other building supplies

merchant wholesalers 5,408 6.0% 23.2%

Electrical, plumbing, heating and air-conditioning equipment and

supplies merchant wholesalers 5,165 5.7% 23.4%

Business-to-business electronic markets, and agents and

brokers 4,828 5.4% 33.4%


c) Advertising, Marketing and Public Relations This unit group includes specialists in advertising, marketing and public relations who analyse,

develop and implement communication and promotion strategies and information programs,

analyse advertising needs and develop appropriate advertising and marketing plans, publicize

activities and events, and maintain media relations on behalf of businesses, governments and

other organizations, and for performers, athletes, writers and other talented individuals. They are

employed by consulting firms, advertising agencies, corporations, associations, government,

social agencies, museums, galleries, public interest groups, and cultural and other organizations,

or they may be self-employed. Agents such as entertainment, literary and sports agents are

included in this unit group5.

Technology Skills Required 6: Skills & Abilities Required6:

40,890 8.6% $31.25/hr



Ontario Trends


● Ontario 41,567 45,122 3,555 8.6%

● Canada 89,075 96,309 7,234 8.1%

Web Page Editing Software: Adobe

Systems, Podcasting software

Database and Query Software: Cision

CisionPoint, FileMaker Pro

Getting Information: Observing,

receiving, and obtaining information


information

Deductive Reasoning: apply rules to

problems to produce sensible answers


Where are the most jobs for Professional Occupations in Advertising,

Marketing and Public Relations?

Census Metropolitan


Toronto 25,678



Waterloo 1,675

London 1,379

Hamilton 1,272

Who are employing Professional Occupations in Advertising, Marketing and Public Relations?

Industry

Occupation

Jobs7 in

Industry

(2015)

% of

Occupation

in Industry

(2015)

% of Total

Jobs7 in

Industry

(2015)

Advertising, public relations, and related services 8,153 19.9% 25.2%

Other federal services 2,835 6.9% 2.3%

Grant-making and giving services 2,154 5.3% 18.2%

Business, professional, labour and other membership

organizations 2,114 5.2% 5.6%

Management, scientific and technical consulting services 1,559 3.8% 4.0%

There will be an

increase of 3,500+

professional jobs by

2024.


Reference and Notes

1 https://brocku.ca/business/future/undergraduate/programs/BBA 2 https://brocku.ca/goodman/programs/the-goodman-experience 3 https://brocku.ca/webcal/2016/undergrad/engl.html 4 Location Quotient: a calculation that quantifies the concentration of a particular industry, cluster, or occupation, in a

region as compared to the nation. It can reveal what makes a particular region “unique” in comparison to the national average. Source: http://www.economicmodeling.com/2011/10/14/understanding-location-quotient-2/

5 https://brocku.EmsiCareerCoach.ca 6 https://www.onetonline.org/ 7 Employment numbers do not include people who are self-employed and may be under-represented. 8 Wages do not consider people who are self-employed and may be under-represented.

http://www.economicmodeling.com/2011/10/14/understanding-location-quotient-2/

https://brocku.emsicareercoach.ca/

https://www.onetonline.org/

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Ontario Labour Market Report - Brock Universitybrocku.ca/institutional-analysis/wp-content/uploads/...Reference and Notes ..……………...….6 Emsi Q3 2016 Data Set | 3 Region