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Ontario Media Development Corporation
ONTARIO MUSIC FUND
Music Company Development & Music Futures #1
2018-2019
ONTARIO MUSIC FUND
Outline
Overview
OMF Goals
Program Objectives
Applicant Eligibility
Funding Assistance Available
Eligible Activities & Costs
Business Plans
Budgets & Financing
How to Apply & Assessment Criteria
Recipient Obligations
Application Tips & Advice
Deadlines
Q&A
Overview
OMFSupports music companies
and organizations
across Ontario’s music
ecosystem
Driving growth in
Ontario’s music sector
Four streams:
Music Company Development
Music Futures
Live Music
Music Industry Development
$15M annually for
Ontario’s
music industry
OMF Goals
Increase music production activity in Ontario
Strengthen and develop the support structures that contribute to
economic and cultural growth
Increase performance opportunities for new & emerging artists
Create opportunities for emerging artists/small music companies
Support Ontario’s musical diversity, with respect to music from
culturally diverse, Indigenous and Franco-Ontarian communities
Objective MCD Futures
Create jobs in Ontario a a
Invest in recording and production in the province a a
Support Ontario’s musical diversity a a
Increase company sales and build market share; Grow revenues a a
Increase investment in, and development of, Canadian artists in Ontario a a
Attract international talent to Ontario a
Grow company capacity a a
Increase export development a
Support digital and organizational innovation a a
Stimulate entrepreneurship a a
Strengthen music production from under-represented but high-potential
genresa
Program Objectives
MCD (Category A)
• Domestic Record Labels
• Music Publishers
• Music Managers
• Artist-Entrepreneurs (AE)
• Minimum $100,000in eligible revenue
MCD (Category B)
• Multi-National Record Labels
• Minimum $100,000in eligible revenue
Music Futures 1
• Domestic Record Labels
• Music Publishers
• Music Managers
• Artist-Entrepreneurs (AE)
• $30,000 - $100,000 in eligible revenue
Eligibility. Who can apply?
What else do I need to know?
In order to be eligible, applicants must:
Be incorporated in Canada and be in operation for at least
two years
Have a head office in Ontario
Have key management personnel who are Canadian
citizens or permanent residents of Canada living in Ontario
Be in good standing with OMDC at time of application
Be a music company!
Funding Assistance
MCD (Labels, Managers, Publishers):
Up to $750K per year
Companies with eligible revenues of more than $5M, may apply
for additional $250K in funding for strategic activities
MCD (Artist-Entrepreneurs): *NEW*
* Up to $100K per year
* New funding caps in place based on company revenues (pg.17)
Music Futures (All):
Up to $50K per year
Eligible Activities & Costs
Activity Window: August 1 2018 – July 31 2019
Recording & Production
***All recording costs must be incurred in Ontario***
Studio recording costs and supplies
Art and copy costs
Canadian technical staff, recording engineers and musicians
Master license fees as long as…
Original recording was recorded in Ontario within past 24
months, or if
The recording will take place in Ontario
Foreign producers
where a clear rationale is provided, foreign producers fees may
be eligible (max. OMF contribution of $75K – MCD only)
More Eligible Activities & Costs
Marketing & Promotion Advertising Creation and production of promotional materials Online and mobile marketing Publicity, promotion, and radio tracking Event costs
Music Videos Must be shot in Ontario, using professional services of Canadian
directors, producers and production/post-production crew
Business Development Costs paid for goods and services that enhance company capacity
* Category B: Marketing & promotion costs must be paid to an Ontario-based company for Canadian artists.
Even More Activities & Costs
Touring & Showcasing
Direct tour costs for an artist signed to the applicant company Artist-Entrepreneurs with revenues < $750K may apply for up to $25K
Artist-Entrepreneurs with revenues > $750K may not apply for tour
support
Administrative and Overhead Costs
Staff salaries, office space and corporate services (capped at 25%
of total budget in MCD, 35% in Futures)
Equipment & Software
Cost of new equipment, materials and software (must be pro-rated or
amortized using the formula outlined in the Guidelines)
For MCD Category A and Music Futures applicants only:
Business Plans
Company Business Plan is required and must contain, at minimum:
Applicant profile
Company Strategy
Overview of business activities
Company S.W.O.T. analysis
A case for OMF funding
Budgets & Financing
Applicants are required to submit two distinct budgets:
1. Comparative Company Budget
Overall company financial plan outlining all corporate revenue
and expenditures for a specified fiscal period (year-over-year
comparative)
2. Activity Budget
OMDC template that includes cost breakdowns for each eligible
activity, along with a summary of sources of financing for those
activities
List activities in order of priority, and indicate the OMF $ amount
requested for each activity
MCD: Sources of Financing
MCD: Sources of Financing
Futures: Sources of Financing
Futures: Sources of Financing
How to apply
Application is only available through OMDC’s Online Application Portal
Company Information
Company Details
Activity Objectives
Activity Titles and Descriptions
Supporting Documents
Financial statements
Activity Plans & Activity Budgets
• Business Plan
• Back-up Quotes
• Proof of Insurance
• Marketing plan, Letters of support, Articles of Incorporation, etc.
Email [email protected] for technical support
Assessment Criteria
Operational Capacity
Activities & Proposal
Organizational Impact
Economic & Cultural Impact
Sustainability
Diversity
Approved! What’s next?
Short-term:
A conversation
Revised budget (if applicable)
Proof of insurance
Funding agreement
Longer-term:
Reporting (interim and final)
Financial statements
Tips & Advice
1. Read the guidelines and application requirements thoroughly
2. Be realistic with your funding request
3. Sell your unique business case
4. Know your competition (and let us know that you know)
5. Show how your proposed activities are new and/or expanded
6. Include measurable targets/outcomes resulting from activities
7. Don’t make assumptions
8. Be transparent - don’t be afraid to address obstacles & challenges
9. Double-check your work
10. Be concise and specific
Deadlines
Music Company Development
Wednesday, April 18, 2018 - 5:00pm
Music Futures
Thursday, April 19, 2018 - 5:00pm
