OPAL  Online  Presence  

•  OPAL  (Opioid,  Pain  &  Addiction  Laboratory)  is  building  an  online  presence  to  ultimately  create  a  platform  for  future  technology-­‐based  patient-­‐centered  outcomes  research  

•  With  this  in  mind,  OPAL  has  established  the  following  online  entities:  –  Website  -­‐  www.opalresearch.org  

–  Facebook  page  -­‐    www.facebook.com/OPALatUTHSCSA  

–  Twitter  handle  -­‐  @OPAL_Research  

–  Bulb  -­‐  https://www.bulbapp.com/b/unit/50c25f41e4b0f91d698dd87c  

•  Identified  opportunities  include:  –  Pandora/Spotify  

–  Patients  Like  Me  

–  Instagram  

–  SEO  optimization  of  site  and  incorporation  of  Google  Analytics  

•   For  promotions,  OPAL  will  leverage:  –  Google  Adwords  

–  Facebook  ads  

Website  • Opalresearch.org  is  the  cornerstone  of  OPAL’s  online  presence  

• It  serves  as  an  online  location  for:  -­‐   References  on  pain  and  addiction  -­‐   Updates  on  lab  happenings  -­‐   Lab  contact  information    -­‐   Potential  subject  recruitment  -­‐   Integration  of  social  media  

• 6  key  divisions:  -­‐Home  page  -­‐About  the  Lab  

   Research  Team,  Projects,                                              Publications    -­‐Participate  in  a  Study        Currently  Recruiting,                    Upcoming  Study  -­‐Resources    

 Patients  &  Families,              Clinicians  &  Researchers  

 -­‐Blog    -­‐Contact  us  

Facebook  &  Twitter  • Utilized  as  news  filters  

• Add  to  credibility  in  the  space  

• Serve  as  “business  cards”  with  lab  contact  information  

•   Allow  for  networking  with  other  key  players  in  the  space  (NIDA,  SAMHSA)  

• Promote  opalresearch.org  website  by  reaching  a  broader  audience  

Facebook  • OPAL  takes  advantage  of  Facebook  advertising  opportunities  for  recruitment      

• Advertisements  promote  the  Facebook  page  and  direct  back  to  the  website  for  potential  subject  to  make  contact  with  the  lab  

Twitter  &  OPAL’s  Identity  • Both  the  OPAL  feed  and  Dr.  Potter’s  personal  feed  are  featured  on  the  site  as  a  part  of  an  effort    to  build  the  face  of  OPAL  and  establish  credibility  with  potential  subjects  who  are  directed  to  the  website  

• Utilizing  Dr.  Potter’s  image  where  appropriate  on  the  site  leads  to  a  concierge  effect,  or  personal  guide  through  OPAL  online  spaces      

(We  are  additionally  looking  to  connect  Dr.  Potter’s  LinkedIn  profile  to  the  site)  

Bulb:  Virtual  Conference  • Bulb  is  an  open  learning  platform  delivered  in  a  blog-­‐like  web  page.  It  is  a  cloud-­‐based  application  available  for  use  on  almost  any  platform  including  tablets.  It  may  contain  any  type  of  media  (text  images,  videos,  embedded  web  pages,  or  interactive  games)  

• Bulb  is  set  up  in  a  social  media  format  that  allows  for  browsing  and  sharing  

• We  have  chosen  to  utilize  bulb  on  our  Resources  page  of  opalresearch.org  for  primarily  video  content    

Bulb  Functionality  

Search  • Google  Adwords  will  aim  for  a  degree  of  ownership  over  certain  words  related  to  current  OPAL  studies  

• Ads  will  direct  back  to  website  

• Continued  SEO  optimization  of  website  will  work  to  move  the  OPAL  website  organically  to  a  higher  position  in  search  results  

Opportunities