Open IPTV Forum Overview Presentation

© Open IPTV Forum e.V.Page 1 of 53 OIPF Overview Presentation March 2010

Open IPTV Forum Overview Presentation


Presentation Build Up

• The business of OIPF, overview if you are a business audience

• Detailed view: – The work of OIPF, detailed, if you are a

technical audience

– Regional aspecs

– Key messages towards our different constituancies


Agenda


The Business of the OIPF

• Overview– Introduction– IP-TV landscape– Aims of OIPF– Specifications– Use cases– Timeline– New member?


Open IPTV Forum e.V.• Founded March 2007, German Association Sep 2009

• 65 Members worldwide

• Mission:

•produce interoperable E2E specifications for IPTV

•Increase Quality of Experience by blending added value services & TV services

•Stimulate a go-to-market with OIPF compliant solutions

• Results

•Release 1 Specifications completed

•Release 2 Specifications ongoing

•Hosting of OIPF Release 1 interoperability event, Nov 2009

• OIPF activities 2010 (e.g.):

•OIPF Certification Program

•OIPF Release 1 Interoperability events 2010 (2 events)

http://www.oipf.tv/members_text.html#DTS,_Inc.

http://www.oipf.tv/members_text.html#Hwacom

http://www.openiptvforum.org/members_text.html#Ant


OIPF Members: Now 65 Public Network

Infrastructure

Technology

Providers

Network

Operators

CE/Mobile/Home

Device Vendors

Service / Content

Providers

http://www.oipf.tv/members_text.html#Motorola

http://www.openiptvforum.org/members_text.html#Ant

http://www.oipf.tv/members_text.html#D-Link

http://www.oipf.tv/members_text.html#Samsung_Electronics_Co.,_Ltd

http://www.oipf.tv/members_text.html#Wyplay

http://www.oipf.tv/members_text.html#ITRI

http://www.oipf.tv/members_text.html#Nagravision


Upcoming Events 2010

• Open IPTV Forum will participate in:– IPTV world forum London, March 23-25th

• 3 panels• Booth #233 with 3 demos by 7 OIPF members!• 20 OIPF members exhibit in this event!• Please feel free to contact us about this event

– [email protected] or [email protected]• Please find details on the www.oipf.tv frontpage

– IBC 2010, Sep 9-15th, Amsterdam• 2 Business Briefings & Main congress panel• Booth #401/403/404

– And more..

mailto:[email protected]


http://www.oipf.tv/


Achievements • OIPF Release 1 specifications• OIPF Release 1 Profiling

– Blending Communication & TV services

• OIPF Release 1 interoperability & certification– OIPF demonstrated Member’s OIPF based solutions: – 2009: at IBC 2009 & IPTV Asia 2009– (In 2010: at IPTV World Forum London, March 23-25th 2010, IBC Sep 2009 etc)– Successful OIPF members only IOT event in Berlin Nov 2009

• OITF based TVset, OITF based STB, OITF based PC, IMS Gateway (IG), and IMS based IPTV Middleware

• OIPF Release 2 requirements & architecture– Cross Platform Content delivery– Mobile devices to control IPTV services


20 New Members 2009!

• Membership grown from 44 to 64 Members– Network Operators: Bouygues Telecom, BT, PCCW, SK

Telecom, – CE/Mobile/Home: ADB, Pirelli, D-Link– Network Infra: Cisco– Content Providers: BBC, Canal+, RAI– Technology Providers: Allion, Awox, Digisoft, DTS, Dolby,

Fraunhofer, ITRI, MediaTek, NetGem, Rovi, SecureMedia, SmartLabs LLC; Vestel

– Remark: green text New members late 2009

© Open IPTV Forum e.V.Page 10 of 53

OIPF Overview Presentation March 2010

OIPF enables End to End IPTV Specifications!

OIPF Referenced Main StandardsVolume 2Media

Formats

Volume 2Media

Formats

Volume 3Content

Metadata

Volume 3Content

Metadata

Volume 4Protocols

Volume 4Protocols

Volume 6Procedural

Application

Environment

Volume 6Procedural

Application

Environment

Volume 7Authentication,

Content

Protection &

Service Protection

Volume 7Authentication,

Content

Protection &

Service Protection

Volume 5Declarative

Application

Environment

Volume 5Declarative

Application

Environment

http://www.oasis-open.org/



OIPF Standards Landscape

REFER to CO-OPERATE/LIAISE with

Presenter

Presentation Notes

Fragmented set of standards No End to End (E2E) coverage Market dominated by proprietary solutions So … To establish IPTV market growth, Interoperable specifications are necessary Both Managed Network and Open Internet Models will co-exist and need to be supported

http://www.iso.org/

http://www.iec.ch/

http://www.oasis-open.org/

http://www.cablelabs.com/



OIPF in the Context of IPTV SDO

Core Network

Wireline/Wireles s Access Network

OIPF develops an interoperable end to end IPTV solution by gluing existing standards

http://images.google.fr/imgres?imgurl=http://xtof.free.fr/depot/telecommande-galet.gif&imgrefurl=http://xtof.ouvaton.org/wakka.php%3Fwiki%3DLiveBox&usg=__TPOXYP-yLl3JnKpLHBZ2UDLpasw=&h=252&w=86&sz=15&hl=fr&start=4&um=1&tbnid=cVF5MLGOFIOsbM:&tbnh=111&tbnw=38&prev=/images%3Fq%3Dt%25C3%25A9l%25C3%25A9commande%2BSTB%2Borange%26um%3D1%26hl%3Dfr

http://www.iso.org/

http://www.iec.ch/



Open IPTV Forum Mission

• The mission of the OIPF is to support providers and suppliers of the IPTV ecosystem by driving a consistent global IPTV market for both managed and unmanaged services in ongoing iterative stages to provide a quality IPTV consumer experience

• The OIPF will deliver specifications, profiles, testing, interoperability and certification in promotion of the Forum’s mission

Presenter

Presentation Notes

To provide an IPTV solution enabling a "plug and play" experience for the end-users and filling an industry gap of interoperable implementations. The "plug and play" experience for the end-user requires quite a lot of advanced technologies behind the scenes, and the end to end IPTV solution is not an exception. The “plug and play” experience for the behind-the-scenes solution requires the implementation of interoperable specifications based on standard protocols. The Open IPTV Forum’s goal is to make use of appropriate published standards and specifications from, respectively, standards development organizations and industry consortia, and provide the “glue” via it solution specifications to create interoperability amongst the required equipment in the end-to-end chain between the content source and the end user equipment.



Aims of Open IPTV Forum

• Blended communication and TV services for the IPTV consumers

• Managed Network and Open Internet IPTV business models

• Single UNI for the home environment

• IMS and DLNA based IPTV solution for the multimedia home

• Complete set of E2E specifications encompassing the work of other SDOs and forums

• Interoperability and Certification within the Forum

• Consolidate all key IPTV “eco-system “stake holders within the Forum



OIPF Specifications

• OIPF specifications cover all aspects of the solution:– Media delivery – Codecs and Formats– Session management – Session Setup, Resource

Management and Stream Control– Asset Management – Service Discovery and

Content Metadata– Service logic and interactivity – Enhanced browser

and optional local procedural application execution environment

– Service and Content Protection – full specified e2e solution and support of proprietary solutions



Release 1 Profiles• Profiles driven by market needs

– Supports different business models– Specifies the mandatory features for each profile– Basis for interoperability and certification

• Three defined profiles– Open Internet

• Addressing basic capabilities to support Open Internet

– Baseline Managed• Addressing key basic capabilities to support a common

profile for Open Internet & Managed Networks

– Enhanced Managed• Addressing full set of capabilities to support a common

profile for Open Internet / Managed Networks



Interoperability & Certification

• Solution Profiling for Release 1 including– Open Internet profile– Baseline Managed profile– Enhanced Managed profile

• OIPF Members only Interop event Nov 2009 successful. Followed by two Interop event in 2010

• OIPF plans for Release 1 certification program by mid 2010

OIPF stimulates open, transparent IPTV marketOIPF stimulates open, transparent IPTV market



OIPF Timeline

2009 2010 2011

Release 2Requirements

ArchitectureAug

Solution

SpecificationsMarch

Release 1Profiling

Sep

Interoperability

Solution

Specification

Today



Release 1 & 2 Features For illustration purposes

Incoming call: Jeff Meyer

(+46702674156)

Caller ID on the TV screen. Time Shift function can be invoked

when the user accepts the call

Schedule PVR recording from your Mobile Phone or via a Web

Portal



Becoming A Member

- Successful Candidates are required to pay the annual membership fee in order to complete the membership process.

Note: For 2009 the membership fee has been set at EUR 12 000

- New members are invited to attend the next plenary meeting and formally introduce their company, indicating the support they will provide towards the Forum objectives

1. The OIPF welcomes as new members from any Company active in IP-TV space that feels able and willing to contribute towards the Forum Objectives.

2. Member companies will be expected to adequately staff the established work groups in order to drive the Forum work forward towards our goal.

Membership process

Prospective candidate

Review ..Forum ConstitutionAdoption Application

Send Application Form and signed Adoption application to [email protected]

NOTE: The application process will take at least 3 weeks.

Candidates application

OIPF board

Review

Candidate notified of application

result.

http://www.oipf.tv/docs/OPEN_IPTV_Constitution_Satzung_2.0_German_English_16_02_2009.pdf

http://www.oipf.tv/docs/Adoption Application.doc

http://www.oipf.tv/docs/OIPF_Application_Form_v1_0d.doc




The Work of the OIPF

Details:

– Architecture framework– Specifications

• Release 1 Features• Release 2 Features

– Interoperability and Certification

– Use cases– Summary



Open IPTV Forum Aim

• Drives for a IMS and DLNA based IPTV solution that drives converged multimedia within then home

• Address Managed Network and Open Internet IPTV business models, while maintaining a single UNI towards the home environment

• Ensure a full E2E specification set that is based on existing/ongoing standardization activities by other SDOs and foras

• Increase added value for the IPTV consumers by introducing blended communication and TV services

• Have a focused end-user perspective by working on Interoperability and Certification within the Forum

• Have all key stake holders across the IPTV ecosystem within the Forum.

Presenter

Presentation Notes

To provide an IPTV solution enabling a "plug and play" experience for the end-users and filling an industry gap of interoperable implementations. The "plug and play" experience for the end-user requires quite a lot of advanced technologies behind the scenes, and the end to end IPTV solution is not an exception. The “plug and play” experience for the behind-the-scenes solution requires the implementation of interoperable specifications based on standard protocols. The Open IPTV Forum’s goal is to make use of appropriate published standards and specifications from, respectively, standards development organizations and industry consortia, and provide the “glue” via it solution specifications to create interoperability amongst the required equipment in the end-to-end chain between the content source and the end user equipment.



OIPF Specifications

• OIPF specifications cover all aspects of the solution:– Media delivery – Codecs and Formats– Session management – Session Setup, Resource

Management and Stream Control– Asset Management – Service Discovery and

Content Metadata– Service logic and interactivity – Enhanced browser

and optional local procedural application execution environment

– Service and Content Protection – full specified e2e solution and support of proprietary solutions



Support for multiple Service Models

AccessProvider

Service PlatformProvider

CPCP

CP

SLA

Managed NetworkOpen IPTV

Common UNI3rd Party Content

Provider

Service PlatformProvider

Open Internet

SLA SLA

SLACGM

IPTVProvider

IPTVProvider

IPTVProvider

IPTVProvider

* Triple play Walled Garden

* Portal site Walled Garden

AccessProviderAccessProvider

CGM (Consumer Generated Media)

Same UNI for Managed Network and Open Internet

SLA = Service Level Agreement

UNI = User Network Interface



Release 1 Features

• SD and HD TV• Audio only services• Electronic Program Guide• Teletext• Subscription and Pay-per-View• Hybrid services / TV via Broadcast channels

Scheduled content services

On-demand services

Recording services • Local and Network PVR• Series recording• Local Time Shift TV

• SD and HD Video• Audio only services • VoD catalogue• Subscription and Pay-per-view• Streaming and download services

• Services access on TVs/STBs via fixed networksGeneral



Release 1 Features

• Web Access• Information Services• Interactive Applications• Broadcast reminders• Emergency Alerts

User and Service Management

Communication services interworking

User Interface / Portal

• Single user and family accounts• User self care / profile management• Parental control• STB Remote Management• Platform provider support

• Instant messaging and chatting• Presence / What I am watching• Incoming call Pop Up

Others• Advertising• Sharing of content in the home network



Incoming call: Jeff Meyer

(+46702674156)

Caller ID on the TV screen. Time Shift function can be invoked when

the user accepts the call

Incoming Call Pop Up For illustration purposes







Release 2 Features

• Personalized channel• Fast channel switching

Broadcast services

Recording services

On-demand Services• Enhanced play out control (e.g. skip, jump)• Forced play out control• User comments and recommendations

• Network Time Shift TV• Remote PVR control (e.g. Mobile Phone, Portal)• Enhanced play out control (e.g. skip, jump)

• Services access on various end devices (e.g. Mobile Phone, PDA, PC, TV) via fixed and mobile access network

• Regionalization of services and content

General



Release 2 Features

User and Service Management

Communication services interworking

• Enhanced parental control (see what my kids watch)• Transfer of user settings between terminals• Single sign-on

• Voice and Video telephony

Others• Personalized and interactive Advertising• Purchase of digital media• Content sharing between users• Session continuity (e.g. moving from TV to Mobile Phone)• Audience measurements

• Content search• Remote control via mobile phone/PDA• Multiple screen support (content and supplemental information

on different screens/devices)• Reminders on remote devices• Web parental filter

User Interface / Portal



Interoperability & Certification

• Solution Profiling for Release 1 including– Open Internet profile– Baseline Managed profile– Enhanced Managed profile

• OIPF Members only Interop event Nov 2009 successful. Followed by two Interop event in 2010

• OIPF plans for Release 1 certification program by mid 2010

OIPF stimulates open, transparent IPTV marketOIPF stimulates open, transparent IPTV market



PVR Remote Management

Schedule PVR recording from your Mobile Phone or via a Web Portal



PC Client

Access your IPTV services from your PC at home and on the go



Residential Network Architecture



High Level Architecture





Regional OIPF

• Regional

– America– Asia– Europe



OIPF in North America• North American Members (13 of 58)

– Alcatel-Lucent, Motorola– DoIby, Intel, Intertrust, Secure Media, Sigma Design, SUN

Microsystems, Thomson, UTStarcom, Verimatrix• OIPF stimulates its Members to contribute to other North

American based standardization organizations and bodies, such as – ATIS IIF– Broadband Forum– Consumer Electronic Assocation– Digital Living Network Alliance– Internet Engineering Task Force– Marlin Developer Community

• OIPF is established as a legal entity to form formal relationships with other organization



Open IPTV & Japanese IPTV

• Both foras are working on IPTV specifications with similar scope– Japanese IPTV started with domestic IPTV specifications

and these have been accepted by ITU-T

– OIPF driving global IPTV specifications in cooperation with SDOs and ITU-T

• Open IPTV Forum drives interoperability– Intends to drive certification as well

• Open IPTV Forum drives harmonization by its Membership– Japanese members are ensuring harmonization as much

as possible



OIPF in Eastern Europe• European Membership strong – 29 of 58 members

– But Eastern European representation weak

• Work of OIPF very relevant to Eastern Europe– High percentage of higher speed access networks– Vibrant and diverse IPTV market– Undergoing rapid expansion– But market is highly fragmented

• Would benefit from more coordinated approach• Better interoperation and easier (ie lower cost) integration• Broader pool of deployable applications

• No specific Eastern Europe IPTV standards initiatives exist– OIPF specifications can form common foundation for

future



Value Arguments

• Constituancies:

Public Network

Infrastructure

Technology

Providers

Network

Operators

CE/Mobile/Home

Device Vendors

Service / Content

Providers



Key Messages

• Commercial benefits of membership:– Early visibility of upcoming

trends affecting IPTV industry

– Benefit from networking with experienced IPTV operators

– Help future proof investments against inevitable service evolution

– Take advantage of pre- integrated solutions

– Take advantage of pre- qualified interoperability

• Technical benefits of membership:– Influence Specifications– Early access to specs

when planning deployment tech choices

– Avoid well-documented challenges of end-to-end integration

Network

Operators



Key Messages

• Support for a whole family of IPTV services to be delivered to diversity of terminals and devices

• Commercial benefits of membership:– Early access to emerging

consumer market for plug play IPTV consumer devices

– Positive IOT event & certification provide better brand awareness

– Network with peer group of IPTV stakeholders

• Technical benefits of membership: – Influence specifications– Early access to specifications

when choosing embedded technologies and capabilities

– Future proof products against upcoming technical advances

– Ensure broadest possible applications support for your products

– Participate in IOT events to demonstrate interoperability to prospective customers

CE/Mobile/Home

Device Vendors



Key Messages

• Commercial benefits of membership:– Visibility of operator

consensus in provisioning network capabilities

– Track common deployment trends and expectations more readily


• Technical benefits of membership:– Influence specifications– Participate in plug fests to

demonstrate interoperability to prospective customers

– Early access to evolving specifications when choosing supported capabilities


Public Network

Infrastructure



Key Messages • Content Providers include

Creators, Rights Owners & Aggregators

• Commercial benefits of membership:– Specifications facilitate:

• Opening up new Revenue streams more easily

• Getting content to a global, multi-device audience via IP

• Targeting communities of interest to leverage Long Tail opportunity

• Increased content consumption due to ”any time, anywhere, any device” model


• Technical benefits of membership:– Influence specifications,

specifically in areas of content protection and QOE

– Early access to evolving specifications

– Specifications accommodate Hybrid solutions

• traditional broadcast plus IP-based enhanced services

Service / Content

Providers



Key Messages • Technology Providers include:

– Silicon Vendors– Systems Integration Services

Providers– System and Application SW

vendors• Applications MW, Client Stacks,

Audio Vendors• Security Solutions, QOE

Solutions, Games, Interactive apps

• Commercial benefits of membership:

– Understand expectations & aspirations of operator community

– Network with IPTV peers including key interoperating tech vendors

• Technical benefits of membership:– Directly influence contents

of specifications– Early access to evolving

specifications– Understand how to build

discrete technologies to fit into evolving whole


Technology

Providers



Key Messages Others

• Standardization Developement Organizations (SDO);

– OIPF providing glue between relevant standards

– OIPF seeking mutually cooperative & advantageous relationship

– OIPF to promote other relevant standards bodies

– OIPF positioning statements re ‘competing’ bodies

• Analysts/Journalists:– Raise awareness of

existence & relevance of the OIPF and its specifications

– Highlight issues hindering rapid development of IPTV, and role of OIPF in addressing these

– Emphasise breadth and depth of membership, including many ‘household names’ involved in IPTV industry



Key Messages Others

• Advertisers;– Benefits of personalization, user activity and behavior

tracking possibilities, user profiling and targeting opportunities (equivalent to direct marketing) that arise with IPTV

– Importance of OIPF involving the advertising community in order to understand commercial requirements

– Ability to use OIPF specs as route for common (ie lowest cost) implementation and exploitation of these capabilities



www.oipf.tv

http://www.oipf.tv/



Contacts

• For futher information please don’t hesitate to get in touch with us:

• Chair Open IPTV Forum: – Yun Chao Hu, Email: [email protected]

• Marketing Group Chair Open IPTV Forum: – Monika Gadhammar, Email: [email protected]

• Generic Contact Open IPTV Forum: – [email protected]

• Please visit our homepage: www.oipf.tv






http://www.oipf.tv/

Documents

Open IPTV Forum Overview Presentation