© 100%Open 2010

Open Source Junction

Oxford 29th March

06/04/2011 1

© 100%Open 2010

100%Open is dedicated to open innovation.

Our network & know-how helps you co-innovate

better, cheaper and faster.

06/04/2011 2Introducing 100%Open

© 100%Open 2010Some of our clients…

06/04/2011 3

© 100%Open 2010

Innovating with partners by sharing the risks

and the rewards.

06/04/2011 4What is open innovation?

© 100%Open 201006 April 2011 5Know-How & Know-Who?

© 100%Open 201006/04/2011 6(Reluctant) Pioneers

LEGO

Lego Mindstorms is LEGO’s most successful product range ever and has helped shift

their strategy from a toy manufacturer to an innovation platform.

© 100%Open Local Motors & Threadless

Threadless have sold out of every single new range they have every produced and Local

Motor’s customers are significantly less likely to default on their repayments.

06/04/2011 7

© 100%Open 2010Mozilla

06/04/2011 8

Mozilla is a global non-profit dedicated to keeping the internet free, open and accessible to

all, and shaping the future of the Web for the public good.

© 100%Open 2010TopCoder

Topcoder is the world's largest competitive software development community with 288,314

developers representing more than 200 countries.

06/04/2011 9

© 100%Open 2010Android

Android is a mobile operating system based on a modified version of the Linux kernel, and is

the fastest growing smartphone OS, & accounts for 29% of the market (Nielsen March 2011).

06/04/2011 10

© 100%Open 201006/04/2011 11Wikipedia – Order through Chaos

1. Anarchy 2. Democracy3. Meritocracy 4. Aristocracy 5. Monarchy

© 100%Open 2010

Models

06/04/2011 12

© 100%Open 201006/04/2011 13Explore > Extract > Exploit

“Open innovation is a U-Shaped Process.”

Paul Vanags, OXFAM

© 100%Open 201006/04/2011 14Explore > Extract > Exploit

• Find trusted new collaboration partners

• Uncover unmet needs or spot new opportunities for innovation

• Co-create compelling new ideas, products or services

• Filter the ideas and prototype innovations

• Build and motivate collaborative teams

• Create investable propositions with evidenced business plans

• Form new collaborative business arrangements

• Obtain the resources and commitments necessary

• Coordinate production, communications and launch

Explore Extract Exploit

© 100%Open 2010

Default to Open.

06/04/2011 15Open Business Models

© 100%Open 2011Open Business Models

06/04/2011 16

Suggestionschemes

Market research

Ideas competition

Crowd sourcing

Royalties

In-licensing

Delivery partnership

Proprietary supplier

Joint venture

Alliances

Open source

Creative commons

Minority stake

Out-licensing

Co-branding Spinout

Majority stake

Acquisition

R&D

Customer feedback

Co-Creation

Collaboration

Cooperation

Closed

06/04/2011 17Discover & Jam

‘What?’ or ‘Who?’

© 100%Open 20102 Models of Open Innovation

Discover™ and Jam™

• Starts with ‘what’ question: an innovation

brief detailing a specific unmet need

• Is a competitive marketplace amongst

customers, suppliers or users

• The innovation process is mediated by a

Trusted Agent

• Innovations are extracted through a linear

process

• Tend to be internal routes to market (e.g.

license deals)

Discover

06 April 2011 18

© 100%Open 2010Ask an interesting question

06 April 2011 19© 100%Open 2010

© 100%Open 2010Build an innovation community

06 April 2011 20© 100%Open 2010

© 100%Open 2010Develop propositions in an airlock

06 April 2011 21© 100%Open 2010

© 100%Open 2010Internal route to market

e.g. license deals or acquisitions

06 April 2011 22© 100%Open 2010

© 100%Open 20102 Models of Open Innovation

Discover™ and Jam™

• Starts with a ‘who’ question: finding partners

to explore a broad opportunity

• Is a cooperative community & process ,

with customers, suppliers or users

• The innovation process is facilitated

through a Catalyst

• Innovations are built using an iterative

process

• Tend to be external routes to market (e.g.

joint ventures)

Jam

06 April 2011 23

© 100%Open 2010Start with Who?

06 April 2011 24

© 100%Open 201006 April 2011 25

Happy people are healthier. Britain is less happy than in the 1950s yet three times richer.

Home & family, stability & calm have increased in importance for consumers.

Find broad platforms of mutual interest

© 100%Open 2011Host a jam session on or offline

06/04/2011 26

© 100%Open 2010External route to market

e.g. joint venture or delivery partnership.

06 April 2011 27© 100%Open 2010

© 100%Open 20102 Models of Open Innovation

Discover™ and Jam™

• Starts with ‘what’ question: an innovation

brief detailing a specific unmet need

• Is a competitive marketplace amongst

customers, suppliers or users

• The innovation process is mediated by a

Trusted Agent

• Innovations are extracted through a linear

process

• Tend to be internal routes to market (e.g.

license deals)

Discover

• Starts with a ‘who’ question: finding partners

to explore a broad opportunity

• Is a cooperative community & process ,

with customers, suppliers or users

• The innovation process is facilitated

through a Catalyst

• Innovations are built using an iterative

process

• Tend to be external routes to market (e.g.

joint ventures)

Jam

06 April 2011 28