Presented by the Heartland Mobile Council

Welcome Session

Kelly Stickel, Director of Vendor Relations, Acquity Group; Director of Mobile UniversityHugh Jedwill, CEO, Mobile Anthem; Executive Director, HMC

Jeff Judge, Founding Partner and CEO, Interactive Mediums; Director of Metrics, HMC

Coast to Coast Attendance

Housekeeping Notes• Stay connected with WiFi at the Spertus Institute

o Look for the Aruba network on your WiFi enabled device. It’s completely open and free to use while you’re onsite.

• Want to tweet your conference experience?o Use Twitter hash tag: #mobiu101 and check out our scrolling Twitter feed on

the lunchroom wall• Download Mobile University presentations

o After the conference, you can find all of the presentations online at www.heartlandmobilecouncil.org

Housekeeping Notes• Join us for the Mobile University after-party!

o 5th Finger welcomes Mobile University attendees for appetizers and 2 FREE drinks from 6:00 - 9:00 p.m. at:

NV Penthouse Lounge116 W. Hubbard StreetChicago, IL312-329-9960

• Be sure to catch the free trolley running from the Spertus Institute to NV Penthouse Lounge after the conference!

• Spertus Institute Informationo Restrooms are located on floors 1, 3, and 9o First aid station is located on floor 1o No outside food or drink permitted

The State of Mobile MarketingMobile is emerging as the most powerful channel to

communicate with the consumer, yet only eight percent (8%) of companies that embark on a mobile marketing

campaign do so a second time.

About the Heartland Mobile Council (HMC)

The Heartland Mobile Council™ (HMC) is a Chicago-based non-profit organization whose mission is to bridge the gap from mobile technologies to mobile marketing.

The confluence of consumer retailers, brands, researchers and agencies – combined with the presence of the

“average consumer” – make Chicago the ideal location to learn how to utilize mobile technologies to communicate

with consumers.

HMC Leadership

Mobile University: A Quick Overview• Mobile Advertising: What is for sale? What is being sold? Join three major

stakeholders to discuss.• Break• Mobile Marketing Panel – An Interactive Discussion• Interactive Lunch with Sponsorship Tables and Mobile Gaming!!!!• Break Out Session Round One• Break• Break Out Session Round Two• Closing Retail/Brand Panel Session• Closing Wrap-Up and Prizes• Networking After Party – NV Penthouse (free trolley!)

Pre-Conference SMS Alerts

Interactive Mobile Components

• “Text to Win” SMS Campaign – questions asked at lunch and during one of the breaks. An iPad and other great prizes will be awarded at the end of the day, and winners must be present to win.

• Post-Event Survey – fill it out and get a link to the HMC to get the presentations from the day.

• Mobile WAP Site

Thank you to our sponsors!Platinum

Silver

Bronze