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OpenJam WHITE PAPER v.0.9.0 Written and prepared by: Philippe MATRAY Stanislas POINDRELLE David SCHMITZ Septembre 2018

OpenJam - GitHub · OpenJam WHITE PAPER v.0.9.0 Written and prepared by: Philippe MATRAY Stanislas POINDRELLE David SCHMITZ Septembre 2018

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  • OpenJamWHITE PAPERv.0.9.0

    Written and prepared by:Philippe MATRAY

    Stanislas POINDRELLEDavid SCHMITZSeptembre 2018

  • Page 2 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    OpenJam, alliance Music, Innovation & Humans 6Music 6Innovation 6Humans 7With community, for community 7

    What’s new in V.0.9.0? 8General and preliminary warning 9Executive summary 10

    OpenJam, alliance Music, Innovation & Humans 10Key points 10Token metrics & valorisation 11ICO Structure 11

    Original goals 12Creation 12Protection 12Remuneration 12Collaboration 12Diversification 12

    State of the industry 13Remuneration dimension in brief 13Marketanalysis-digitalflows 15Music market: digital music and record music 15A sustainable market over the long term 16Digital music and emerging countries 17Independent market 18Diversificationofmusicoffering-stateoftheart 19Theartificialintelligenceissueinbrief 20

    Problems 22Formusicasawhole 22For the listeners 23For the artists 23

    Solutions 24Formusicasawhole 24Forthelisteners 24Fortheartists 25

    CONTENTS

    https://techmedev.eu/

  • Page 3 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Products 26OpenJam Player 27Some possible key features 27For professionals in the sector 28But also for platform users 28OpenJamMusicDB 29OpenJam Tip 30OpenJam Studio 31Indeed OpenJam Studio is... 31Traction 32Architecture of musical projects 33log-ion 34

    Roadmap 354.5YearsRoadmap 35

    Ecosystem 36Relationbetweenartists,listeners,andOpenJam 36Source of income Trade place 37

    Rely on OpenJam 37Benefitsofopen-sourcevision 38Sometechnologiesused 39LegalentitiesandMainpartners 41techmedev sàrl 41OpenJam origin team and spirit 41Ragio FG 42What’s Openjam’s futur ? 43

    About Ethereum 44Token value 45EarningandspendingJamCoins 45HowwillthevalueofJamCoingrow? 46Decreasing supply 46Increasing demand 46

    Token sale 47Inbrief 47Token details 47

    CONTENTS

    https://techmedev.eu/

  • Page 4 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Crowdsale details 48Attentionpoint 49Privatesale 49Pre-ICO(public) 50ICO(public) 50Tokenrelease 51Contributing rules 51Are you new to the Ethereum Platform? 52Tokensaleanduseofproceedsrepartition 52Token Sale 52Use of funds 53

    ICO and project viability warnings 55Business model 57KYC Procedures 58Our team 59Coreteam 59David SCHMITZ 59Philippe MATRAY 59Stanislas POINDRELLE 59

    TechMeDev Team 60Amélie JONET 60Antoine BADUEL 60Jean-Etienne BADUEL 60Yves BISINELLA 60

    Partnering individuals 61David LEPAUX 61Rémi @Pandhora @Art Vibes 61Amine @Pandhora @Art Vibes 61

    Partnering individuals 62Ilse THEUNISSEN 62Quentin MOONEN 62

    Specialists & Consultants 62Steve DEGOSSERIE 62Samuel CARDILLO 62

    Partner companies 63House of Startups 63

    CONTENTS

    https://techmedev.eu/

  • Page 5 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Nyuko 63Block0 63Neurochain 63Partnercompanies 64Radio FG 64Pandhora 64Art Vibes Music 64Green Revolver Music 64Outrance 65Nashton Records 65Follow-Mi 65AWS 65Auxiliuris 65

    Advisory board 66Yves MALANDRI 66Laura LARUELLE 66Loïc BAR 66Renaud HOYOUX 66Alban AMOUROUX 66

    Webography 67Music 67Blockchain 68Technologies 69Ted talks 70

    General disclaimer 71Legal disclaimer 73FAQ’s 74

    CONTENTS

    https://techmedev.eu/

  • Page 6 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    1 OpenJam, alliance Music, Innovation & Humans

    Music

    OpenJamisanewtech-poweredecosystem,developpedtoservemusiccreation,rightsmanagement,remuneration,musicartists...andwillbetomorrowthebestallyofalltheactorsofthemusicindustry.It gives priority to musical creation, enhancement and distribution, also supportedbyacoreforthemanagementofworkflowsandtransactionsnamed«log-ion».

    Innovation

    Our distinctive approach is built on three pillars:

    acompleteenvironmentformusiccreation,collaborativeworkandoutcomedistribution, integrating the latest advanced IT implements

    acorebasedondifferenttechnologiesforflowmanagement(blockchain,cloud,machinelearning...)-«log-ionproject»

    anenhancementofhumancreationatalllevelsofourproject

    https://techmedev.eu/

  • Page 7 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    1 OpenJam, alliance Music, Innovation & Humans

    Humans

    About music, that means:

    creationdrivedbyhumansinharmonywithmoderntools

    discover and highlight futur’s talent

    About technology: aspowerfulastheymightbe,newtechnologiesdonotyethavethecapacitytoregulateandcreateeverything.Theareaweareconsideringisquitecomplexandsometimesmadeofimportantsubtleties.Torespondtothesespecificities,wewillbuildanetworkofhumanauthorityservedbytechnicalresources.Weplantolaunch,ifnecessary,thefirstmulti-layernetworkintegratinghumansandhigh-technology(ProofofAuthoritymodel).

    With community, for community

    Webelievethattransparentandopensourceprojectscanchangethings.Weaspiretoestablishmutualtrustwithourcommunity;ourvariousprojectsarehostedonGitHubunderaGPLlicenseandeveryone’sproposalsareencouragedwhetheryouareamusician,label,listenerorjustpassingthrough.OpenJamiscreatedwiththecommunity,forthecommunity.

    ••

    https://techmedev.eu/https://github.com/openjam-belgium

  • Page 8 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    What’s new in V.0.9.0?2

    Our White Paper has been significantly modified since the last version, for instance:

    are-designoftheprojectwiththeintroductionoflog-ion(anddreamofLION-a security/utility token)

    theimplementationofabusinessapproachincompliancewiththeinitialproject

    the creation of an executive summary

    a strengthening of our teams and technologies

    newsectionsunderthetopic«stateoftheindustry»haveappeared

    a redesign of the products section

    an updated roadmap

    more readable legal entities

    ICO and token data updated

    theintroductionofaKYCprogram

    Strengtheningthelegalframework

    «Webography»updated...

    ThenextversionwillbetheV.1.0.0.Thisnewversionwillannouncethelaunchofthefundraisingcampaign. ItwillbeavailablebetweenOctober10thand15th. In thisversion,youwillfindmoredetailsonthetechnologiesthatwillbeselected.TestsareinprogresswithpartnerssuchasNeurochainandBlock0.Wewillannouncethe complete teamthatiscontributingdailyanddirectlytotheproject.Wedon’thaveany ghost advisors!Wewillalsotellyoumoreaboutthepartnershipwearenego-tiatingwithHandicap International (if it succeeds).Youwill learnmoreabout theartistswhoaresupportingtheOpenJamproject...

    Youwillfurthermoreknowmoreaboutthelegal framework negotiated for the ICO (andaroundLIONproject):rules,hostState(Luxembourg?Belgium?Estonia?),ob-serverCommissioners,etc...

    Finally,wewilltrytointroducethefirstrulesthatwouldallowthecommunitytobephysicallypresentintheprojectlifeandtheprogressofourreflectionsregardingthe possibility of introducing a second security/utility (LION) token, deployed to ensure more stability in trade. TheJAMwouldthenfluctuatewhileLIONwouldremainatafixedprice.TheLIONcouldonlybepurchasedwithJAMorthroughanofficialinstitution.Thisprojectwillneedtobenegotiated.Itwon’tbeanewfundrai-sing event!

    If you have any comments, suggestions, please do not hesitate. Propose revisions via GitBook or [email protected]

    •••••••••••

    https://techmedev.eu/mailto:info%40techmedev.eu%20?subject=

  • Page 9 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    3 General and preliminary warning

    This draft White Paper is for discussion and pre-information purposes only. The information contained herein is subject to change.Nopartof thisWhitePa-per is legally binding or enforceable, nor is it meant to be,untilithasbeendiscussed,reviewedandrevisedbyfounders,advisorsandcompanylawyers.PleasedonotcopyordisseminateanypartofthisWhitePaperwithoutincludingthisdisclaimer.ThefinalversionofthisWhitePaperwillbepublishedassoonasadopted.Nothing inthis White Paper shall be deemed to constitute a pros-pectus of any sort or a solicitation for investment, nor doesitinanywaypertaintoanofferingorasolicitationofanoffer tobuyany securities inany juridiction.Thisdocument is not composed in accordance with, and isnot subject to, laws or regulations of any jurisdiction,whicharedesignedtoprotect investors.The InitialCoinOffering(hereafter,the“ICO”)projectpresentedbytech-medev sàrl or its subsidiary company, Ibox Team sprl is at the present time, an unregulated fundraising opera-tion. However, these companies will be in compliancewith the rules prescribed by the competent regulatordepending onwhere the ICOwill be issued. Neverthe-less, it poses several risks to buyers, in particular, that of losing all amounts traded for tokens issued by the company(hereafter,theJAM).JAMisutility&exchangetoken(possiblylinkedtoLIONproject).Thishasnotbeenregistered under the US Securities Act, the securities lawsofanystateof theUnitedStatesor thesecuritieslawsofanyothercountry, includingthesecurities lawsof any jurisdiction inwhich a potential token holder isa resident. JAM (LIONproject) cannot be used for anypurposes other than those provided in the White Paper, including but not limited to, any investment, speculative orotherfinancialpurposes.JAM(LIONproject)arenotintendedforsaleoruseinanyjurisdictionwheresaleoruseofdigitaltokensmaybeprohibited.JAM(LIONpro-ject) confersnoother rights in any form, includingbutnotlimitedtoanyownership,distribution(includingbutnotlimitedtoprofit),redemption,liquidation,proprieta-

    ry (including all forms of intellectual property), or other financialorlegalrights,otherthanthosespecificallydes-cribedintheWhitePaper.Certainstatements,estimatesandfinancial informationcontained inthisWhitePaperconstitute forward-looking statements or information.Suchforward-lookingstatementsorinformationinvolveknownandunknownrisksanduncertainties,whichmaycause actual events or results to differmaterially fromthe estimates or the results implied or expressed in such forward-looking statements.WhitePaper canbemodi-fied to provide more detailed information.This EnglishlanguageWhite Paper is the primary official source ofinformation about the JAM (LION project) tokens andprojects. The information contained herein may fromtime to time be translated into other languages or used inthecourseofwrittenorverbalcommunicationswithexistingandprospectivecustomers,partnersetc.Inthecourse of such translation or communication some of the information contained herein may be lost, corrupted, or misrepresented. The accuracy of such alternative com-municationscannotbeguaranteed. In theeventofanyconflicts or inconsistencies between such translationsand communications and this official English languageWhite Paper, the provisions of this English language original document shall prevail.You acknowledge andagree that there are risks associated with purchasing,holding,andusingJAM(LIONproject)inconnectionwithcompany’s product, services and platform developed for such products and/or services, as disclosed and ex-plained in this White Paper and in the Terms and Condi-tionwhichwillbeavailableatwww.techmedev.eu/www.openjam.eu. If youhave anyquestions regarding theserisks,[email protected](LIONproject)TOKENS,YOUEXPRESSLYACKNOWLEDGEANDASSUMETHESERISKS.Onlypeoplewhoarefullyawareoftheserisksshouldparticipate intheICO.NotealsothattheICOexcludescertaingroupsofpeople suchas “U.S.Person” (within themeaningof“RegulationS”oftheSecuritiesAct1933underU.S.law).

    Read this please !

    The legal conditions stated in this White Paper are applicable to everything developed within the OpenJam & log-ion projects, including Minimum Viable Products and Proof of Concepts.

    https://techmedev.eu/

  • Page 10 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    4 Executive summary

    OpenJam, alliance Music, Innovation & Humans

    Key points

    OpenJam is a newtech-powered ecosystem, developped to servemusic creation,rightsmanagement,remuneration,musicartists...Itofferstotheactorsofthemusicindustry,adematerializedtokentosupportalltheirtransactions.

    OpenJam is a European project,subjecttotherulesoftheunion,whichproposesacompleteandinnovativeapproachfocusedonthemusicsector.

    Legal structures in existence for about a year in Luxembourg (techmedev sàrl) and Belgium (Ibox Team sprl), public and transparent

    A core team fully integrated into the legal structure (shareholder, employee or under contract, partners) - any ghosts!

    Pre-developmentproject(business,research,network,partnership,development...)carriedoutwithownfunds

    Minimum Viable Product = player + tipping function + PoC Blockchain oriented

    Ateamhomogeneouslydistributedonagesandexperiences(IT,media,projectmanagement,bu-siness,music,law...).Wehavealltheskillsonboard,strengthenedbywell-chosenpartnerships

    A strong technical team

    Confirmed partnerships withrecognizedbrands(announcedbycommunicationteaminSeptember 2018)

    KYC and transaction control processes(financialauditor)

    Selection and participation to Fit4Start Luxembourg organised by Luxinnovation

    Ethics program coached by Handicap International (ongoing negotiation)

    •••

    https://techmedev.eu/

  • Page 11 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    4 Executive summary

    Token metrics & valorisationThehard cap for theOpenJamproject is 30M€ (usableby3development steps).Thisnumberistheestimatedbudgetforthedeliveryofthefirstcompletemilestone(OpenJammusicenvironmentandlog-ionflowmanagement,includedAIresearch).Token purchasers can decide to exchange their tokens immediately (private sales purchasers must respect their respective lock up periods) or hold them until the ap-plicationsdevelopedbytheteam(firststepforexample).

    With time, contents, partnerships, the value of the token should increase. Through its technical partnership, the OpenJam team will do everything possible to list the token on an exchange platform.

    ICO Structure:The circulating supply (post ICO) Jam 585.000.000 max (450mio invests+90mioseed,charity(H.I.)&strategicadvisors+45miopossibleforteamandcompany)

    TheTotalSupplyEver(100%ofJam)900.000.000

    The softcap EUR 4,5M(forapartlydevelopedproject)

    The hardcap EUR 30M

    Token Public Price expected shortly after ICO(December,2018)EUR0,1

    Emission rate out of discount EUR 0,07

    ThetotalamountmadeavailablefortheICOpurchasersis50%ofthetotaltokenallocation.Itissplitinthreeparts,oneperyear’sdevelopment-firstinjanuary2019

    •••••

    https://techmedev.eu/

  • Page 12 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Original goals5

    CreationTooffermusicartistsacreativeenvironmentwhichisaccessibletoall,efficientandeasytouse.Promoteco-creation, exchange, mutual support. Allowlessvisibletalentstoshinewithlessmeans.

    ProtectionEnsure the protection of rights (copyleft and copyright) through new technologies including blockchain. Be able to deliver indisputable informationincaseofcontestation.

    RemunerationOfferbetter and direct remuneration to musicians to help them thrive! Serviceproviderswillfindapreferredsaleschannelleadingtoatargetedaudience.

    CollaborationCreate collaborative services:websequencer,musicDB,streamingplatform,communityservices(tradeplace,workingexchange,ticketing,communityandteamsupport…).

    DiversificationTobethebestplatformofferingadiversified and free musical selection, thefirstcompletemusicalandsocialecosystemattheserviceofartists,audiovisual professionals, music lovers and all the actors of the music industry.

    These are the fundamentals underpinning the project

    https://techmedev.eu/

  • © 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146 Page 13 |74

    State of the industry6

    Remuneration dimension in brief

    The streaming platformsGooglePlayMusic,Tidal,Napster,AppleMusic,Spotify,Deezer,YouTube,PandoraPremiumareusedtolistentomusicorwatchvideoversionsofsongshaveatotal of 1.273 billion users.

    IfyouremovethebillionYouTubeusersaloneyou’llreach273 million for the seven pure audio streamingservices.

    Of the 1.273 billion users, 93 million have chosen the paid version oftheseservices.

    Someusersaremakingthechoicebetweenafreeversionandasubscription,likeSpotifyorDeezer, otherplatformsonlyhaveapaidversion(NapsterandAppleMusic).

    Spotify alone captures more than half of the 93 million paidmarketwith50 million paying subscri-bers.

    GoogleandAppledonotmaketheirfigurespublic.Theothersixstreamingservicesall lose money every year: from $27 million for Deezer to $250 millionforPandora.

    YouTubepaysindependentartistsonly$0.0006 perlisten.ThemostgenerousisNapsterwith$0.016inpayperwiretap.

    ThenumberoftimesasongmustbeplayedoveramonthforanartisttoearntheequivalentoftheAmericanminimumwage($1,472) ranges from 77,474timesforNapsterto2,133,333 times for YouTube.Theseareobviouslyunattainablefiguresforthevastmajorityofartists.

    Of the €10 monthly subscription fee paid to Spotify only €0.46goestoartists...to be distributed among all those you’ve listened to in a month!

    ••

    Artist revenue per play

    Total users(millions)

    % free users

    Plays needed to earnmin. wage ($1,472)

    total annual loss

    annual loss per user

    Signed Artists Major music streaming services compared - Last update: June 21th 2017

    Focused on the remuneration dimension, digital flows and introduction to AI

    https://techmedev.eu/

  • State of the industry

    Audiostreamingwithorwithoutsubscriptionissavingthemusicindustry.

    Mostartistsarepresentonallplatformsandhopethatthecombinedincomewillsupportthem.Howeverevenwiththisconsideredonlythebiggestnamesinmusiccanhopetomakealivingthroughstreaming.

    Formostartists,whether independentornot, this study confirms that livemusicthroughconcertsandfestivalsistheonlyviableoptionin2017.

    ThesaleofCDsisindecline,vinylsalesareanecdotal.Fromtheconsumer’spointofview,the audio streaming + live music equation now seems to be ideal!

    Byofferingamoredirect stream of remuneration to the musicianandrewardingtheworkofall thoseactive in the independentmusicalecosystemOpenJampro-posesamoreeffectiveapproachtotheremunerationofartists.

    In2019,OpenJamwill offeramateur and/or independentmusiciansanew and a better source of income.

    Andtoachievethisresult,OpenJamwilldeveloptools based on the latest techno-logies for the creation and management of flowsgeneratedbythecreativeeffort(blockchain,cloud,DB,AI).

    Page 14 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    6

    https://techmedev.eu/

  • Page 15 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    6 State of the industry

    Market analysis - digital flows

    AccordingtoresearchconductedbyCISACandUNESCOthe music industry has an annual turnover of $250 billion USD.

    96%oftheworld’sInternetuserslisten to licensed music,whetherthroughaudioorvideostreaming,physicalordigitalpurchaseorradio(on-linebroadcasting).98%of16-24yearoldslistentomusicinthisway.

    45%oftheworld’sInternetusersconsumemusicviaapaid audio streaming ser-vice,up8%thisyearfrom2016.

    Music market: digital music and record music

    Globalrevenu growth

    Digital share of global

    revenues

    Growth in streamingrevenues

    5,9% 60,4% 50%

    Digital revenuegrowth

    Downloadrevenue

    Physicalrevenue

    17,7% -20,5% -7,6%

    Source : IFPI GLOBAL MUSIC REPORT 2017

    In 2016, global recorded music revenues totaled US$15,7 billion, improving significantly on the previous year.

    This represents an increase of 3%

    Althoughthesedataaremorethanayearold,theyarestillrelevantregardingtrends.Wekeepaneyeonanychangesyoushouldbeawareof.

    https://techmedev.eu/

  • Page 16 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    6

    A sustainable market over the long term

    13-15yearoldshaveahighlevelofmusicalcommitment.85% of teens use a strea-ming platform to access music,79%useavideoserviceand67%useanaudioplat-form.Ofthe67%usinganaudioplatform37%useapaidserviceand62%useafreeservicewithadvertising.

    Ofthe37%whouseapaidservice33%havesubscriptionsontheirownand36%arepartofafamilysubscription.

    53%of13-15yearoldsalsopurchasedphysicalanddigitalmusic,withapreferenceforpaiddownloading.

    15-25yearoldsrepresent11% of the French population, for 73% of them music is the first cultural activity they pursue.TheInternetisbecomingincreasinglyimpor-tantbutradioandtelevisionremainthemajorchannelsofdiscovery.

    GenerationsY(25-45yearolds)andX(15-25yearolds)consumemusicinthesameway;itistheeraofthesuccess of streaming.

    State of the industry

    https://techmedev.eu/

  • Page 17 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    6

    Digital music and emerging countries

    For many emerging countries the digital market and thus the assisted musical creation market can be a real vector of future development.ForexampletheNigeriandistributorofAfricandigitalmusic,iRocking,has75,000listenersand35,000indigenoustitles.Itisaimingtohave10millionlistenersby2018.

    WecanalsothinkofIndia,MexicoorBrazilwhicharedynamiccountrieswithalargenumberofinhabitants.In these countries there are large bases of young people and a sense of expectation that everything is yet tocome.

    State of the industry

    https://techmedev.eu/

  • Page 18 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    ,,This should be great news for music creators, investors and consumers. But there is good reason why the cele-brations are muted; it is simply that the revenues, vital in funding future investment, are not being fairly returned to rights holders. The message is clear and it comes from a united music community; the value gap is the biggest constraint to revenue growth for artists, record labels and all music rights holders. Change is needed and it is to po-licy makers that the music sector looks to effect change.

    Frances Moore,CEO, IFPI - april 12th 2016

    6 State of the industry

    Independent market

    Bothhistoricallyandtodayindependentlabelshavefunctionedasachannelfor«alternative»contenttotherestoftheindustry.Inpartthisisbecausetheytargetspecificgenresofmusic,nichemarketsand/ordistinctiveindividualartists.Independent labels cultivate cultural difference.Converselymajorlabelsandmediaorganisationsseekeconomiesofscalebyreducingculturaldifferenceandpromoting«global»superstarstoaglobalmarket.

    Global recorded music revenue share for major and independent labels by ownership

    https://techmedev.eu/

  • 6 State of the industry

    Diversification of music offering - state of the art

    Todayeveryonelistenstomusicwhetheractivelyorpassively.Indeedmusiciseverywhere,inthepocket,intherestaurant,inthesupermarket,atthehairdresser...Buttherappro-chement to the average taste denounced by so many more or less alternative artists is it real?SahilChinoyandJessiaMaaskthemselvesthefollowingquestion,«Whysongsofthesummersoundthesame?»

    Toanswerthisquestiontheywillstudythesummerhitsandcomparethemonthebasisofseveralcriteria:LOUDNESS(averagevolumeofthesong)-VALENCE(howcheerfulthesongsounds)-ACOUSTICNESS(likelihoodthatthesonguseacousticinstruments)-ENER-GY(howfastandnoisythesongsounds)-DANCEABILITY(Strengthandregularityofthebeat).Itcreatesasonicfingerprintforeachtrack.

    Infactthehitsofsummer1988weresomeofthemostdiversesummerhitsinthehistoryofpopmusic. Incontrast10ofthemostpopularsongsfromthesummerof2010haveroughlythesamefingerprint.Since1992,fewersongshavecrackedthetop10, leavinglessroomformusicaldiversity.Thatcouldbebecausethepreviousyear,Billboardchangedhowittracksrecordsales.Now,asmallnumberofsongwriterswritemanyofthehits.Perexample,MaxMartin,whoiscreditedonanastonishing22N°1Singles.It’snotquite1988,but the 10 most popular songs so far this summer aren’t the formulaic tracks that had theirheydayearlier inthisdecade—asignthatwemaybeenteringanotherperiodofmusicaldiversity.

    Page 19 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    https://techmedev.eu/

  • Page 20 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    2050,that’stheyearbywhichArtificialIntelligencewillbeabletoperformanyintellectual task as human can, according to one survey of experts at a recent AIconference.

    Somefiguresinafewwords:in2016astudyconcludedthat40%offinancialmarkettransactionsaregeneratedwithouthumanintervention;forMotleyFool,80%ofma-nagementteambelievethatartificialintelligencecanbeaverygoodpromoterforacompany’sgrowth;2%ofiPhoneusershaveneverusedSiriandonly4%havenevermetGoogleNow,accordingtoGartner;40%ofinteractionsbetweenusersandvir-tualassistantswilltakeplaceviainformationhostedonthecloud;85%ofcustomerinteractionswillnolongerrequirehumanlabor...

    Today IA can :

    Recognise objects in images - Transcribe speech better than professional transcribers - Translate between languages - Speak - Write its own encryptionlanguage - Detect malware - Verify your identity - Trade stocks - Do legal case research - Flag errors in legal documents - Beat 75% of Americans in a visualintelligence test - Play Go better than humans - Beat the best human players at Texas Hold ’Em poker - Writesoftwareunittests - Paint a pretty good van Gogh - Write poems that get published - Recommend songs you’ll like - Optimise energy usage in air - conditioning units in Google’s data centres - Writeitsownmachinelearningsoftware

    TodaytheglobalAImarketisexpectedtoreach$1.2trillion(or$1,200billion)inva-luethisyear.Itmeansanincreaseupto70%comparedto2017,notesGartner.Thiswouldableittoreach$3.9trillionby2022,accordingtoGartner.

    6 State of the industry

    The artificial intelligence issue in brief

    https://techmedev.eu/http://hplusmagazine.com/2011/09/16/how-long-till-agi-views-of-agi-11-conference-participants/http://hplusmagazine.com/2011/09/16/how-long-till-agi-views-of-agi-11-conference-participants/https://blogs.microsoft.com/ai/microsoft-researchers-win-imagenet-computer-vision-challenge/#sm.00011ulm32c91eopqh115isfphjubhttps://www.theregister.co.uk/2016/10/19/microsoft_speech_recognition/https://www.theregister.co.uk/2016/10/19/microsoft_speech_recognition/https://www.nature.com/news/deep-learning-boosts-google-translate-tool-1.20696https://deepmind.com/blog/wavenet-generative-model-raw-audio/https://www.wired.co.uk/article/google-artificial-intelligence-encryptionhttps://www.wired.co.uk/article/google-artificial-intelligence-encryptionhttps://www.networkworld.com/article/3043202/security/how-to-use-deep-learning-ai-to-detect-and-prevent-malware-and-apts-in-real-time.htmlhttps://venturebeat.com/2016/04/14/identify-verification-startup-onfido-raises-25-million-to-inject-more-trust-into-the-sharing-economy/https://www.wired.com/2016/01/the-rise-of-the-artificially-intelligent-hedge-fund/https://futurism.com/artificially-intelligent-lawyer-ross-hired-first-official-law-firm/https://futurism.com/artificially-intelligent-lawyer-ross-hired-first-official-law-firm/https://www.legalrobot.com/Beat 75% of Americans in a visual intelligence testBeat 75% of Americans in a visual intelligence testhttps://www.wired.co.uk/article/alphago-deepmind-google-wins-lee-sedolhttps://www.wired.com/2017/02/libratus/https://www.wired.com/2017/02/libratus/https://www.diffblue.com/http://uk.businessinsider.com/the-science-how-vincent-van-gogh-saw-the-world-2015-9?r=US&IR=Thttps://motherboard.vice.com/en_us/article/vvbxxd/the-poem-that-passed-the-turing-testhttps://motherboard.vice.com/en_us/article/vvbxxd/the-poem-that-passed-the-turing-testhttps://qz.com/571007/the-magic-that-makes-spotifys-discover-weekly-playlists-so-damn-good/http://uk.businessinsider.com/googles-400-million-acquisition-of-deepmind-is-looking-good-2016-7http://uk.businessinsider.com/googles-400-million-acquisition-of-deepmind-is-looking-good-2016-7?IR=Thttps://www.technologyreview.com/s/603381/ai-software-learns-to-make-ai-software/

  • Page 21 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Inbrief,tomorrowartificialintelligencewillbeanintegratedpartofourlives,ofoureconomy.

    AtwhatscaledowewanttoincorporatethistechnologyintotheOpenJAmprojectandlog-ion?Whilerespectingthefreedomofourusers,inthefollowingspheresofdevelopment:

    creative assistance

    recommendation assistance

    flowmanagementassistance

    human intervention assistance

    Ofcourse,ourshareddevelopmentswiththeNeurochainprojectwillalsoinvolveIAresources.

    AI evocation sources : https://medium.com/on-coding/the-state-of-ai-9aae385c2038- https://etudes.digitalcmo.fr/marche-de-lintelligence-artificielle-2017-2023/ - https://go.forrester.com/wp-content/uploads/Forrester-2018-Predictions.pdf - http://frstream.com/180406/mailingia-v3.html - https://www.objetconnecte.com/10-chiffres-cles-intel-ligence-artificielle-220616/ - https://www.techemergence.com/valuing-the-artificial-in-telligence-market-graphs-and-predictions/ Les 5 chiffres à absolument connaître sur l’IA |Microsoft experiences - https://www.silicon.fr/intelligence-artificielle-marche-trillion-dol-lars-208343.html?inf_by=5b7ec806671db8626c8b45f6 - https://www.tractica.com/research/artificial-intelligence-market-forecasts/ - https://www.analyticsinsight.net/global-market-value-of-artificial-intelligence-to-hit-1-2-trillion-in-2018/ - http://www.verteego.com/fr/chiffres-clefs-marche-intelligence-artificielle/

    ••••

    6 State of the industry

    $12,000

    Artificial Intelligence Revenue by Region, World Markets: 2015-2024

    $10,000

    2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

    $8,000

    $6,000

    ($ M

    illio

    ns)

    $4,000

    $2,000

    $

    North America

    Western Europe

    Eastern Europe

    Asia Pacific

    Latin America

    Middle East

    Africa

    https://techmedev.eu/https://medium.com/on-coding/the-state-of-ai-9aae385c2038https://etudes.digitalcmo.fr/marche-de-lintelligence-artificielle-2017-2023/https://go.forrester.com/wp-content/uploads/Forrester-2018-Predictions.pdfhttps://go.forrester.com/wp-content/uploads/Forrester-2018-Predictions.pdfhttp://frstream.com/180406/mailingia-v3.htmlhttp://frstream.com/180406/mailingia-v3.htmlhttps://www.objetconnecte.com/10-chiffres-cles-intelligence-artificielle-220616/https://www.objetconnecte.com/10-chiffres-cles-intelligence-artificielle-220616/https://www.techemergence.com/valuing-the-artificial-intelligence-market-graphs-and-predictions/https://www.techemergence.com/valuing-the-artificial-intelligence-market-graphs-and-predictions/https://experiences.microsoft.fr/business/intelligence-artificielle-ia-business/ia-chiffres-cles/https://experiences.microsoft.fr/business/intelligence-artificielle-ia-business/ia-chiffres-cles/https://www.silicon.fr/intelligence-artificielle-marche-trillion-dollars-208343.html?inf_by=5b7ec806671db8626c8b45f6https://www.silicon.fr/intelligence-artificielle-marche-trillion-dollars-208343.html?inf_by=5b7ec806671db8626c8b45f6https://www.tractica.com/research/artificial-intelligence-market-forecasts/https://www.tractica.com/research/artificial-intelligence-market-forecasts/https://www.analyticsinsight.net/global-market-value-of-artificial-intelligence-to-hit-1-2-trillion-in-2018/https://www.analyticsinsight.net/global-market-value-of-artificial-intelligence-to-hit-1-2-trillion-in-2018/http://www.verteego.com/fr/chiffres-clefs-marche-intelligence-artificielle/http://www.verteego.com/fr/chiffres-clefs-marche-intelligence-artificielle/

  • 7 Problems

    Generallyspeaking,wecouldobserveageneraldeclineinmusicaldiversityandrich-ness,whichmaybelinkedtoapresentdemandtomakehitsatanyprice,tomakesuperstarsemerging...Inthemeantime,theuseofalgorithmsandnewtechnologiescanstrengthenthesmoothingofthelistener’schoices,slowlydrivingthemtowardstheadoptionoftheaveragepreferencemodel.Sodoesthemusicindustrystillplaythepartthatisexpectedofit?Isitlockedupinahiddenquestnecessaryforitssub-sistence?Musicisabreathofairinastrenuousdailylife,agoodforequilibrium,amomentwhentimepotentiallystops...Itmustbeprotectedandhighlighted.

    Similarobservationscouldbemadeaboutfestivalsandevents:LiveNationinFranceand Lollapalooza in Paris, in Belgium a company bought the shares of several Belgian turners(Sound&Visions,MakeItHappen,Minerva,OnTheRox),anumberofBelgianfestivals are also a good example of this phenomenon (Rock Werchter, TW Classic, I LoveTechnoandPukkelpop).

    For music as a whole

    In addition to the above market analysis, we want to provide solutions with the support of the community to the following problems. We will then present a roadmap, in order to give a concrete response.

    Page 22 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    https://techmedev.eu/

  • Page 23 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    7 Problems

    Limited diversity, guided choices, monitored freedom

    Nostreamingplatformfreewithoutadvertising

    Nomusicstreamingplatformtobringlistenersandcomposerstogether

    Nopossibilityforalistenertosupporttheartisthelovesandforwhomhewouldliketo contribute

    Platformsdon’tofferasufficientlyattractivelisteningqualityformusiclovers...

    Small incomes

    Difficultyofbeingrecognized

    Problem of access to technologies

    Challenges in using available tools

    Lack of B2B connections

    Difficultitinerarytobecomeaprofessionalinthefield

    Nosolutionforremoteco-production

    Fearofwhitepartitionandfearofothers

    Sometimes tedious pay sharing

    HardDisclossbreakagetheft...

    Musicartists,especiallyfreelanceartists,areconfrontedwithmajorbarriers.Theydonothaveanadequatesolution tofinallyhavea chance to start their career ingoodconditionswithreasonableresources.

    In thisway, talentedmanycreators,due toa lack-of-confidence, lackoforganiza-tionalortime....missopportunitiestoseetheirworkadoptedbyacompanyoranindividual.Theyarenotnecessarilyassistedbyotherswhodon’tfeelthesamethingstheydo.

    Finally,thephenomenonknownas«fearoftheblankpage»appliestomusiciansaswellastoauthors.Thereon,howmanymusicianscancomplainaboutlackinginspira-tion,goingincirclesoralwaysco-producingwiththesamepeople?

    Afewdisappointments...

    For the listeners

    For the artists

    ••••

    ••••••••••

    https://techmedev.eu/

  • Page 24 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    8 Solutions

    OpenJam wants to become the most complete creation area to provide the greatest musical richness through an innovative infrastructure consisting of a creativestudio,amusicdatabase,astreamer.Thesetoolsshouldbeaccessible to all artists(beginners,independent,experienced),toallstylesofmusic,toallworldregionsthatcanbeconnected.Byprovidingasharedcreativespace,wehopetofa-cilitateexchangebetweenartists,takepartincreation,encouragediversityinbothcreationandlistening...FortheOpenJamteam,music is a passionandwewantyoutoshareitwithothers...

    OpenJamwantstogivelistenersmore freedom in choosing music, supporting ar-tists...bringing the listener closer to the creator.

    That’swhywe’regoingtoofferfreemusicaccessandencouragedirectonline artist remunerationthroughtipping.

    Listenerslikesharingtheirtastes,encouragingthesupportoftheirartists...theywillbethebestambassadors.

    Listenerswillneverhavebeensoclosetotheworldofcreation,totherealityofanartist.Andiftomorrowtheybecamethenewcreators?WithintheOpenJamenviron-ment many things will be possible and made accessible...

    For music as a whole

    For the listeners

    https://techmedev.eu/

  • Page 25 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    8 Solutions

    OpenJamwantstomakeavailabletoartistsan environment as complete as pos-sible allowing:

    musical creation

    broadcasting

    availability of sounds, loops

    remote, live or deferred music co-production

    exchange-automationindatamanagement-withamaximumnumberofactorsinthemusical industry (composers,publishers,graphicdesigners,eventorganisers,etc.)

    rights management

    remuneration management

    enhancementoffuturetalent...

    an all-in-one solution for music and exchange environment!

    Wewillpromotetippingasnewremunerationmodel,whichallowsabetter reward but also a direct recognitionoftheworkcarriedoutbytheartist.

    Throughtheblockchaintechnology,thisplatformwillguarantee the traceability / anteriority of artists creations, improve their IPRs but also make their remunera-tion methods transparent.

    ThewebplatformmodelallowsaccesstotheservicebymeansofacomputerandanInternetconnection.Environmentwillbeultra playful, so everyone can compose withouttheconstraintsoftechnicalknowledge(solfeggio,arrangements...).Incaseoftheftorloss,everythingwillbestoreonthe«cloud»(ordecentralizedsolutionasIPFS).

    OpenJamwillallowartiststoprofessionalize themselves by having privileged ac-cess to many external services (mastering,graphics,merchandising,etc.).

    A community vision of music... music passion...

    For the artists

    •••••

    •••

    https://techmedev.eu/

  • Page 26 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    9 Products

    Ourtechnicalroll-outwilltakeplaceover 3 phases of more or less one year during whichwewilldevelopthefollowing tools: the player (already partly developed as MVP),thevirtualstudio,thesounddatabase,thetippingfunctionsandblockchainlinksaswellastheflowmanagementengine(log-ion).

    Wewouldliketowork together with the community aseffectivelyaspossibleonallourdevelopments.Rewardsshouldbeprovidedinreturn.

    Wewillalsoselectexperienced partners for the development of complex solu-tions suchasthoseusingIAresources.

    OpenJam Player is a music streaming platform in the form of an open-source sof-tware,awebsiteandamobileapplication.It’sagatewaytotheOpenJamenviron-mentthatallowsyoutolistentomusic,tipartists,exchange...

    ThisiswherewewillstoreallthesoundsfromtheOpenJamworld.Adatabasethatwehopewillbeasheterogeneousandvaluableaspossibleoverthelongterm.

    This is the result of the economic model chosen by the team for the artists’ remune-ration.It isachoicegiventothelistenerwhoshouldnaturallysupportthepeoplewhoseworkheenjoys.Itwillbeevaluatedandimprovedasneededovertime.OurMVPwillbeusefultopromotingit.

    OpenJamStudioisacollaborativewebsequencerforeveryoneallowingthecreationofmusicassistedbycomputer.Whilebeingefficient, itshouldbeaccessibletoallandeasytouse.Toreachthisobjective,itwillbesteppedbylevelofdifficulty.

    TheheartoftheinheritedflowmanagementofexchangeswithintheOpenJamen-vironment(smartcontracts,blockchain,cloud...)

    OpenJam Player

    OpenJam MusicDB

    OpenJam Tip

    OpenJam Studio

    log-ion

    https://techmedev.eu/

  • Page 27 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    9 Products

    OpenJam Player is a music streaming platform in the form of an open-source software,awe-bsiteandamobileapplication.It’sagateway to the OpenJam environmentthatallowsyoutolistentomusic,tipartists,exchange...

    OpenJam Player

    Some possible key features

    Pay the artists you lovebytippingthem.Thisprocessisthedigitalcounterpartofthetipinthehat(paymentmethodafteraperformance,wherethecustomergiveswhathefeelsheowestothesupplier)thatamateurmusicianspracticeforexampleinourstreets,terraces,barsetc.

    Access a powerful search engine tofilterresultsbygeographicregion,musicalstylesandsub-styles,instrumentsusedinmusicalcompositions,etc.Forexample,alistenercansearchforrocka-billysongswithina20-mileradiusincludingcontrabass.TheartistsoftomorrowareonOpenJamandtheymaybenearyou.

    Definesmartplaylists based on your search criteria.TheselistswillautomaticallygrowwiththesongspublishedonOpenJam.

    Recommend the songs you love to your friends and other OpenJam users by becoming an artist’s ambassador. This tokenizationof anartist’spopularitywill allowyou toobtainmerchandising,concertticketsoraccesstoarehearsalsession.Inotherwords,ifanartist’spopularityexplodesasaresultofpublicpromotiontheartist’sfirstambassadorswillberewarded.

    Discovernewsongsandemergingstyleswithdifferentradiosthatofferstructuredandeasy-to-accessinformation.

    Shareyourbestplaylistsandwincoins/tokensfromotherlistenerswhoappreciateyourselection.

    Viewyourlisteningstatisticsonadedicatedpageandeasilyfindatrackyou’velistenedtointhepast.EasilytracktheprogressofanentirepersonalizedpanelofartistsonOpenJam.

    Followthenewsoftheartistsyouloveandbenotifiedoftheirupcomingconcerts.Youwillalsobe able to discover some demo tracks, covers and exclusive rearrangements if you are an ambas-sador.

    Meet otherJammerswhohavethesametastesandfollowtheiractivityandmusicalfavorites.

    Therecordingsofferedforlisteningwillofcoursebeavailablein .wav format and, for some, as downloads.Itisimportantforustoofferthebestpossiblelisteningexperience,asdesiredbythecreators...

    https://techmedev.eu/

  • Page 28 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    9 Products

    For professionals in the sector

    But also for platform users

    DiscoverOpenJamTradePlace:asetoftoolsintegratedwithOpenJamPlayerforaudio-visualprofessionalslookingforcompositionsornewtalents.

    WithOpenJamTradePlaceyouwouldbeableto,forinstance:

    Find the perfectsongtodressyourvideocreationsforcinemaorweb.

    Discover the talentsoftomorrowandproposethemamanagementoftheirmusicalcareer...

    Listeners can support their favorite artist by purchasing merchandise and they can use their coins/tokens to fund musical creationandaccessdiscountedservices.

    TheJammerswillalsobeabletolaunchcallsfortenderstomusicproducersforcoproductions,covers,arrangements,etc...

    ••

    https://techmedev.eu/

  • Page 29 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    9 Products

    ThisiswherewewillstoreallthesoundsfromtheOpenJamworld.Adatabasethatwehopewillbeasheterogeneousandvaluableaspossibleoverthelongterm.

    ThemusicdatabasewillbeakeyelementofthecreationwithintheOpenJampro-ject.Wewouldlikeittohostall the sounds and music of the world.Artistscouldthenfindeverythingtheyneedinourplacefortheirinspirationandcreativity.

    OpenJam MusicDB

    Itwillbeconnectedwiththetechnologiesdevelopedwithinlog-iontoallowthe automation of transactions and their related rewards.

    https://techmedev.eu/

  • Page 30 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    9 Products

    One of the remuneration solutions proposed by OpenJam is the tipping of artists directly by their listeners.Inintra-environmentaltrade,tip-pingisnolongerappropriate.

    It ‘s not an invention but a digitization of an an-cestral method of payment that has been brought uptodate;paymentbythehatwherepaymentismadeafteraperformanceandwherethelistenergiveswhatheconsidersowedtotheartist.

    This voluntary remuneration will be made through crypto-assets technology, serving as a value exchange in a micro-economy for the bene-fitofalltheactorsofthesupplychain.

    All transactions will be recorded in blockchain to ensure the best-adapted and most appropriate transparency about artists’ remuneration. Theuserswillbeabletosetupstrategiclocks.Theselockswill take, forexample, the formofamaxi-mumnumberoflisteningswithouttippingorami-nimum amount to tipper to have the possibility of recordingtheirproductionsinplaylists.

    OpenJam Tip

    Some might think that it is a risky gamble to leave the consumer responsible for the remuneration of theartistsheappreciates,however,thisisdoneaf-ter certain concerts or the artist and his audience arecloseenough.

    A new Public Artist relationship could emerge from this direct remuneration.

    Thesharedemotionalconnectionbetweenthear-tist and his listeners should encourage tipping and couldmakethismodeofremunerationanewnorm.

    In all possible economic relations, the tipping model will be implemented or proposed:betweenlistenersandartists,betweenlisteners(forabeau-tifulplaylistforexample),forlabelsifnecessary...

    Inanycase,wewillhavetoevaluatethemodelastimepasses.

    https://techmedev.eu/

  • Page 31 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    9 Products

    OpenJamStudioisacollaborativewebsequencerforeveryoneallowingthecreationofmusicas-sistedbycomputer.Whilebeingefficient,itshouldbeaccessibletoallandeasytouse.Toreachthisobjective,itwillbesteppedbylevelofdifficulty.

    Indeed OpenJam Studio is...

    accessible to everyone ! All you need is an internet connection and a computer, tablet or phone to start creating, meeting, learning...

    community-based!Imaginethatyouareaguitaristandthatyouarecomposingaguitarriffthatyoulike.OncesharedonOpenJam,otherJammerswiththeirspecialization(drums,synthesizer,bass...)willbeabletocollaboratewithyoutodevelopyourpieceuntilitbecomesamasterpiece.Itwillalsoprotectproducersfromthefearoftheblankpagesincetheywillbeabletoco-produce,share and develop their creativity.

    economicallyinteresting!Itbecomespossibletocomposemusicwithouthavingtobuyaninstru-ment(oftenconsideredtooexpensivebytheparentsoffutureyoungmusicians),orwithouthavingtoresorttoexpensivelessons.Doyouhaveacomputerandaninternetconnection?WelcometoOpenJam.

    so much funtousethatapersonwithouttheoreticalknowledgeofmusiccancreate. Ifyouarenewtomusiccompositiononlythebasicfeatureswillbedisplayedinasimplifiedinterface.Unlockadditional features as you progress, such as a library of loops from songs already published on OpenJamorpowerfulvirtualinstruments(WebVST)thatwillallowyourimaginationtorunwild.

    composed of a set of new technologies enabling collaborative and creative musical co-produc-

    tion at a distance.Howmanybandsgiveupwhenonememberleaves?

    the source of original and diverse musical creations that break the current codes of the music industrywitha customizable licensing system.

    open source! Ifyouareadeveloperyoucancreateyourownpluginsorvirtual instrumentsandmakethemavailabletothecommunity.

    OpenJamStudiowillallowthe emergence of new musicians,newbandsandnewmusicalstyles.Whether you’re a studio professional or a beginner musician you’ll have access to the best tools to createtomorrow’smusicbyyourselforwithothers.

    OpenJam Studio

    https://techmedev.eu/

  • Page 32 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    9 Products

    Traction

    The success of our product is directly linked to the number of users and the richness ofthemusicaldatabase.Themorelisteners,creatorsandmusictracksthereareonthe platform, the more valuable the environment will be.Toquicklyattractusersandbuildacommunity,wewillworkinthefollowingway:

    buildingafirstmusicaleditoriallinewiththesupportofpartners

    astudiowith1000possibilities:looplibrary,samples,drumkit

    possibility to play remotely and for free

    ability to listen to music for free

    derivatives for amateur musicians

    uberisation of graphic designers, sound engineers, music teachers and video artists (through professionalization paths)

    creation of a musical monetary ecosystem

    contestwithknownartists

    50productionlinesonthesequencer,acollaborativelooplibraryandfreevoice-over...

    Atrackimport/exportmoduleallowingyoutocomposefromyourfavoritesequen-cer.Acontrolpanelwillallowyoutoselecttheitemsyouwishtoexport.

    Thepossibilitytomonetizeunfinalizedmusicbyputtingitontheplatform(DBbase).Whenotherusersreusethem,duringthetipping,eachauthorwillberemuneratedinproportiontotheirworkoraccordingtothetermsofanagreementsignedbetweenthemintheformofasmart-contract...

    •••••

    •••

    https://techmedev.eu/

  • Page 33 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Architecture of musical projects

    OpenJamStudiooffersmanagementofmusicprojectsbasedontheprovenarchitectureofGit.EachsongisaGitrepository.ThisisaJSONfiledescribingthestructureofapiece.TherearealsoMIDIfilesandrefe-rencestoaudioclipsusedintheproject.TheaudioclipsarestoredinasecureBLOB.ThefollowingtablecomparesGitcommandsandtheirOpenJamStudioequivalents.

    Git

    Createanewrepository

    Add & Commit

    Pushing changes

    Branching

    Pull

    Merge

    PullRequest

    Tagging

    Log

    OpenJam Studio

    Createanewsong

    Savecurrentworkonlocal

    SavecurrentworkonOpenJam

    Create a remix

    Pullautomaticallywhenyouopenasongformodification

    Youcanmergeonlyifyouarethecreatorofthesong

    Submitmodificationstothecreatorofthesong

    Tagging(demo,pre-mastering,post-mastering...)

    Get the history of a song

    9 Products

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  • Page 34 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    9 Products

    TheOpenJamprojectaimstodevelopanenvironmentformusicalcreation(studio,musicdatabase,streamer).Itwillbeageneratorofmanytransactionsresultingfromexchangesbetweenartists,artistsandtheirlisteners,artistsandotherservicepro-viders...All theseexchangeswillhave tobeautomatized, traced, andmademoreefficientbyanindependenttechnologicaldevelopment,linkedtothemusicalenvi-ronment:log-ion.

    This core has for mission to manage and monitor all the flowsforwhichitwillbeincharge.Severaltechnicalsolutionsarebeingevaluatedatthetimeofwritingthiswhitepaper. Indeed, inadditiontoourpartnershipwiththeNeurochainteam,wealso conduct tests (PoC) on the Ethereum, Hyperledger, Multichain and Openchain platforms.Theyhelpustoadjustthechoiceswearemakingandincreaseourlevelofexpertiseinthisfield.

    We are also convinced that the future is in multi-platform solutions.

    log-ion is in line with our project to create, if possible, a security/utility token in exclusive link with the JAM.

    Finally,log-ionwillpotentiallybeableto be exported to other B2B models (supply chain,fintech...),withotherpartnersasneeded.

    log-ion project

    https://techmedev.eu/

  • Page 35 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    10 Roadmap

    4.5 Years Roadmap

    Q2 to Q4/2017 Q1 to Q4/2020 - second instalment of funding

    Q1 to Q4/2021 - third instalment of funding

    2022 to ...

    IDSprint

    Startupweekend

    Business model

    Team creation

    Enhancement of OpenJam Studio

    Developing the contents of the music database

    MorewaystodistributetheJamCoin

    DevelopmentofconnectionswithintheOpenJam environment

    IntroductionofIAinthefieldofmusicalcreationassistance

    Trade Place integration

    IntegrationwithNeurochainproject(log-ion)

    Beginning of commercialization

    Finalization of OpenJam Studio, Player & DB

    log-ion Milestone 1

    AI Development phase 2

    Commercial production release

    Businessdevelopmentintensification

    Shops integration

    Global expansion

    Products improvement

    WebVSTstandardization

    log-ion B2B expansion

    Q1 to Q4/2018

    Q1 to Q4/2019 - first instalment of funding

    Creation of the legal structure

    Technical tests and trainings

    MVP(player)&PoC(blockchain)

    Business development and partnership

    Communication and media campaign

    Pré-ICO and ICO

    Reinforcement of the team

    ImprovementofOpenJamPlayer(252-weeksprints)

    Tipping to artists

    Launch of the music DB

    Sounds integration

    log-ion phase 1

    creationofLION

    Launchofbountyrewards

    Launch the artists community

    Launch of OpenJam Studio (beta)

    Developmentofrelationswithartists

    Listing JamCoin on exchanges

    https://techmedev.eu/

  • Page 36 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Ecosystem11

    Weconsiderthefollowingsourcesofincome

    A reasonable fee on all transactions generated inside the ecosystem

    Basicversionswillbeaccessiblefreetoallbutmonetizing.Justcostenhancementswillbeavai-lablesuchasexclusiveVST,generalinterfacecustomization,studiocustomization,earlyaccesstosampleloopspacksetc...

    OpenJamplatformwillhaveitsadvertisingnetworkexclusivelypromotingmusic,musicevents,thelatestinstruments,tools...andwillproposeexclusiveofferstoourcoinownersnotablyonthe trade place

    Integratedpurchaseswillalsobepossibleasneededandrequested

    A reasonable fee relating to the purchase and/or the sale of services such as merchandising, graphics,mastering,management,administrativesecretariat,etc....

    Rental of promotional space for the promotion of artists on the platform

    And perhaps other possibilities according to the developments to come but still in the state of mind of fair remuneration

    Relation between artists, listeners, and OpenJam

    Source of income

    log-ion

    OpenJam

    Cloud

    Blockchain

    Artificial Intelligence

    EDITORS PROS

    GRAPHIC DESIGNERS

    LABELS

    ARTISTS

    LISTENERSPLAYERSTUDIO

    LOOP LIBRARY

    ••

    ••

    https://techmedev.eu/

  • Page 37 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Ecosystem11

    Inordertoofferaplatformthatmeetsthemaximumneedsofthisecosystem,amar-ketwillbeaccessiblefromtheartist’sprofilewherefanscanfindhismerchandising, tickets, vinyls, voices, acapellas, lyrics, sheet music...

    Butitwillalsoofferaspecializedsearchfunction,forexperiencedusersandartistsneeding to connect for services such as graphic design, mastering, promotion, set-tingupspecificmerchandising,musicproductiontender,etc...

    Listenerswillalsobeabletousetheirtokenstosupportartistsinachievingtheendof their creations - music cownfunding

    Allthiswillbedonethroughtheexchangeoftokens.

    OpenJamisaEuropeanprojectthatwillstrictly apply current norms, including the GDPRstandard.

    Wearealsoadvisedbylawfirmsdependingonourneeds.

    Trade place

    Rely on OpenJam

    https://techmedev.eu/

  • Page 38 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Ecosystem11

    Over three-quarters of companiestodayuseopensourcesoftwaresomewhereintheirbusiness.AccordingtoasurveybytheNationalCouncilofFreeSoftwarethepureplayersofopensourceareresolutelyoptimisticfor2017:+25%increaseintheprojectedworkforceandaturnoverthatwouldincreasesixtimesfasterthanintheentiredigitalsector.(cfCNLLAnnualSurveyResults).

    The benefitsofopensourceforcommunitysoftwarearenumerous:

    Freeaccessspeedsupdissemination.

    Transparencyisreassuring.

    Theegalitarianspiritofmostprojectsmeansthatendusershavemoredirectaccesstodevelopersthanregisteredusersgenerallyhavetoproprietarydevelopers.

    Opensourceprojectscandevelopforminoritylanguageswhosepotentialusersaretoofewforthemevertobeaprofitablemarket.

    Adeveloperissomeonewhocreatesandtakesprideinajobwelldone.

    Provideatechnicalcommunityinteractingwithanartisticenvironment

    Benefits of open-source vision

    https://techmedev.eu/http://www.cnll.fr/news/resultat-sondage-annuel-2016/

  • Page 39 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Ecosystem11

    ConsistingoftheverypopularReact/ReduxforthefrontendandNode.js,ExpressandMongoDBforthebackend,theMERNstackisoneofthemostpopulartechnolo-giesforbuildingamodernone-pageapplication.

    We are focused on using both modern and proven technologies to provide the best experienceforourusers.HerearesomeofthetechnologiesweusetocreateOpen-Jam.

    Web Audio API

    The Web Audio API provides a powerful and versatile system forcontrollingaudioontheWeb...

    developer.mozilla.org

    React - A JavaScript library for building user interfaces

    AJavaScriptlibraryforbuildinguserinterfaces...

    reactjs.org

    Amazon Web Services (AWS) - Cloud Computing Services

    AmazonWebServicesoffersreliable,scalable,andinexpensivecloud

    computingservices...

    aws.amazon.com

    MongoDBforGIANTideas

    MondoDB for GIANT Ideas - Build innovative modern applicationsthat create a competitive

    www.mongodb.com

    Some technologies used

    https://techmedev.eu/https://developer.mozilla.org/en-US/docs/Web/API/Web_Audio_APIhttps://reactjs.org/https://aws.amazon.com/fr/https://www.mongodb.com/

  • Page 40 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Ecosystem11

    Progressive Web Apps / Web / Google Developers

    developers.google.com

    EthereumProject

    Ethereum is a decentralized platform for applications that run exactly asprogrammed...

    www.ethereum.org

    NeuroChainArtificialIntelligenceattheHeartoftheBlockchain..-NeuroChain

    NeuroChainisanintelligentecosystemthatismoresecure,morere-liableandmuchfasterthan...

    www.neurochaintech.io

    https://techmedev.eu/https://developers.google.com/web/progressive-web-apps/https://www.ethereum.org/https://www.neurochaintech.io/https://www.neurochaintech.io/

  • Page 41 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Ecosystem11

    The OpenJam team is integrated in techmedev sàrl, a Luxembourg company created inNovember2017 (with its subsidiary IboxTeamsprl). This structurehasalreadydeveloped,withbrandsactiveinthefieldofcommunication(FG,TRANSFER,...),artistsandvariouspartners,sometransmediaapproaches.

    Overthepastyear,thecompanyhasalsodevelopedagoodnetworkinLuxembourg,BelgiumandFrance.

    ConsideringtheimportanceoftheprojectsdevelopedaroundOpenJam,itwillnowfocusexclusivelyontheobjectivesresultingfromit.ItsshareholdingwillbeopentotheoriginalcreatorsofOpenJam,aswellastoAntoineBaduel,CEOofFGandpos-siblytoartistscloselyinterestedinourprojects.

    Itisalsothecompanythatwillengagethenecessaryresourcesfordevelopment:em-ployees,freelancers,partners...A significant expansion is planned from January 2019.

    All transactions will be carried out by legal entities in full compliance with the regulations in use in Luxembourg and Belgium ( statutes, accounting, transparen-cy, etc.). It is also suggested thatobservers andCommissionersbedesignatedasappropriate.Moreover,ifoureffortstonegotiateanefficientlegalframeworkforthe ICO and crypto-assets model are not succeeding, then steps could be started in Estonia,eitherstillwithintheEuropeanUnionandstillmaintainingotherexistingentities.

    Todate, thecompanyhasassumedthevastmajorityof thecostsassociatedwithprojectdevelopment.Newfinancingmodesarenowbeingsought.

    OpenJamisaprojectstartedwithPhilippeMatrayetStanislasPoindrelle.Theydee-plybelievethatwiththesupportofacommunityitispossibletorealizebigprojectsthatchangetheworldlikeWikipedia,FirefoxortheApacheHTTPServerthatruns46%oftheworld’sweb.

    Thesedifferentprojectshaveatechnologicalandsocialimpact.Rememberthewor-ldofEncarta’stimeandthetinyamountofinformationyoucouldfindinrelationtoWikipedia.

    Legal entities and Main partners

    techmedev sàrl

    OpenJam origin team and spirit

    https://techmedev.eu/

  • Page 42 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Ecosystem11

    OpenJam origin team and spirit

    Ragio FG

    OpenJamisaprojectstartedwithPhilippeMatrayetStanislasPoindrelle.Theydee-plybelievethatwith the support of a communityitispossibletorealizebigprojectsthatchangetheworldlikeWikipedia, Firefox or the Apache HTTP Server that runs 46%oftheworld’sweb.

    Thesedifferentprojectshaveatechnologicalandsocialimpact.Rememberthewor-ldofEncarta’stimeandthetinyamountofinformationyoucouldfindinrelationtoWikipedia.

    In20yearstheworldcouldbeaverydifferentplacefromwhatitisnow.Willtherebemoremusiconourstreets?Willmusicalcollaborationscrossbordersandcultures?Willmusiciansbeabletolivedecentlyfromtheirart?OpenJamprovidessolutionstothese problems and believes in a culturally richer world.

    OpenJamwillsetupincentives to accelerate the development of the features most expectedbythecommunity.UserVoicewillbeusedtocollectfeedback.ForOpen-Jam open source is a strategic foundation of our company and a lever for accele-ratingthedevelopmentofourproducts.Wewill regularlyparticipate in technicalconferences abroad as speakers to share our experience of open source and pro-moteourproducts.

    Later,wewillcreatea new standard: WebVST.AstandardizedVSTformatforthewebbasedonWebAssemblyandWebAudioAPIs.Itwillbecompatiblewithallwebsequencers,OpenJamStudiobeingthefirstone.

    Radio FG (electronicmusicexpertsince25years)isanactor,uniqueintheFrenchra-diomarket.RadioFGoffersanoriginalformatfocusedonelectronicmusic,thedisco-veryofnewmusicalscenesandcreations.Theradiohasadailyaudienceof318,900listeners according to the Médiamétrie institute (September 2016 - June 2017) and morethan500.000allformatscombined.

    RadioFGbroadcastsitsprogrammethrough34citiesonFMandDAB+includingPa-ris,Marseille,Strasbourg,Nice,Rennes,Dijon,Caen,Clermont-Ferrand,Perpignan,AntwerpandMonaco.

    RadioFGalsobroadcastsFGChic,6webradiosofferingoriginalformatsavailableonradioFG.com,smartphonesandtablets.RequestsforextensionareinprogressandontrackonFrenchterritory.

    https://techmedev.eu/

  • Page 43 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    Ecosystem11

    Ragio FG

    Distinguishing points:

    Aradiostationmakingnews,supportingeventsandtheperformingarts;

    Theculturalexceptionandthepromotionoflocalmusicalandartisticfields;

    FGhascreatedanddevelopedFrenchtouchwithrenownedartistsandcareerssuchas Daft Punk, Guetta, Sinclar, and more recently The Avener, Kungs, Møme, Synap-son,PetitBiscuit...

    Programmingfocusedonqualityelectronicmusic,house,deep,loungeandclassics;

    Open-mindednessmediapartner.

    What’s Openjam’s futur ?

    Followusonthesocialnetworksandyouwillknowmoreaboutournews,develop-ment...

    •••

    ••

    https://techmedev.eu/

  • Page 44 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    12 About Ethereum

    Why Ethereum for ICO and part of the technical solution?

    In general terms, Ethereumisoneofthemostcompletesolutionwithanactivecom-munity for the support anddevelopmentofblockchain technology.Many tested and successful projectsarealreadyavailable.

    A decentralized platform that manages smart contracts: applications that workexactly as scheduled without any possibility of downtime, censorship, fraud or third-party interference.Thisguaranteestransparencyforusers.

    Thisallowsdeveloperstocreatemarkets,storerecordsofdebtsorpromises,movefundsaccordingtolong-standinginstructions(suchasawillorafuturescontract)and many other things that have not yet been invented,allwithouttheriskofanintermediaryorcounterpart.

    WeknowthatwewillnowfindinEthereumsomeveryusefulcomponentsfordeve-lopingtheOpenJamproject.

    Moreover, the Ethereum community has the largest number of investorswhomaybeinterestedinourproject.Etherisfinallyasolid, durable and stable crypto-asset referent.

    Another important point for the deployment of our business model is that by using Ethereum,wecouldcreateacontractthatwouldholdacontributor’smoneyuntilagivendateorgoalshouldbemet.Dependingontheresults,thefundswilleitherbereturnedtotheprojectownersorsafelyreturnedtothecontributors.It’sahypothe-siswe’reinvestigating.

    Finally,asalreadyindicated,webelievethatthefutureisindevelopmentsthatinte-grate several technical solutions based on needs.

    https://techmedev.eu/

  • Page 45 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    13 Token value

    Earning and spending JamCoins

    Listeners

    Musicians

    Labels

    Github user, pro press,

    others

    Earning JAMS

    Refer your friends

    Promote OpenJam on social media

    Be an artist or a label’s ambassador

    Get tipped for your music selection

    Listen to commercials Reach levels

    Have a good idea

    Buy JamCoins

    Get tipped for your musical activity

    Sharing songs and loops

    Get a bonus If you have a good reputation

    Free gifts

    Buy JamCoins

    Get tipped for your musical activity

    Be an OpenJam ambassador

    Bountyrewars

    Buy services

    Early access(songs,WebVSTs,loops...)

    Buy exclusive instruments

    BuyWebVSTs

    Promote your music

    Do FIAT transfer

    Buy professional services

    Do FIAT transfer

    Tips to artist

    Early access(demos,rearrangements,...)

    Buy merchandizing

    Promote an artist or a label

    Buy services

    Create a public playlist

    Ask for a remix/cop rod/re-edit

    Wanted functionality(buy/sellamusicalinstrument...)

    Spending JAMs

    •••••••

    •••

    ••

    ••

    ••

    ••••••

    ••

    ••••

    https://techmedev.eu/

  • Page 46 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    13 Token value

    JamCoinswillbe always limited to 900 000 000 tokens

    Musicianswhohaveestablishedagood reputationonOpenJamcould receive anextrabonuseachtimetheyaretippedorwhentheywinacontest.Thehigheryourreputation,thehigherthebonusofferedcouldbe

    JamCoinswillbeusedbymusicloversandmusicianstopurchaseamonthlypremiumsubscription

    MusicianswillhavetoexchangeJamCoinsforpromotion,exclusiveIoTmusicalins-truments,WebVSTandservices.MusicloverswillbeabletotiptheartiststheyenjoywithJamCoins

    Over time, there should be many users and services available in the OpenJam envi-ronment, so there should be many transactions

    OpenJam takes part in the transactions and can thus participate in the stimula-tion of the marketfromthepointofviewoftheoffer

    OpenJamwillchargemusicstoresandadvertisersinfiatcurrenciesinordertoac-quireJamCoinsfromthemarket.Thereafter,musicloversandmusicianswhodonothaveapremiumsubscriptionwillbepaidwiththeseJamCoinsforeachadvertise-mentseen.ThiswillfuelthesteadydemandforJamCoins

    Thegrowingnumberofmusiclovers,musiciansandpeopleinterconnectedwilldrivethe value of JamCoin as the primary settlement measure of our success

    OpenJamuserswillnotonlybemusic loversormusicians.Therewill alsobemu-sic teachers, graphic designers, sound engineers, videographers, music stores and advertisers...Alltheseentitiesthatprovideservicestomusicianswill increasethedemandforJamCoins,whichshouldseeitspriceincreaseovertime

    OpenJam takes part in the transactions and can thus participate in the stimula-tion of the marketfromthepointofviewofthedemand

    Throughitstechnicalpartnership,theOpenJamteamwilldoeverythingpossibletolist the token on an exchange platform(forexampleasNCC).

    In summary, we will pay particular attention to creating growth and volume around our token. However, reserve should be exercised in the first months af-ter the ICO. The project needs at least a short year to prove itself and be able to offer first satisfying results for investors.

    How will the value of JamCoin grow ?

    Decreasing supply

    Increasing demand

    ••

    https://techmedev.eu/

  • Page 47 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    14 Token sale

    Token details

    In brief

    Token details

    Token supply

    Distributedinthecrowdsale

    Token symbol/Ticker

    Numberofdecimals

    Blockchain

    Emission rate

    Origin

    Community rewarding, platform payments

    900million

    450million(50%)

    JAM

    8

    Ethereum (ERC20*)

    0,07€outofdiscount

    LuxembourgorBelgium(negotiatingthelegalenvironment)(°)

    (*) If the soft cap is reached,theteamwillmakeeveryefforttofinalizethedevelopmentofitsplayer,itsti-ppingfunctionandthenecessarylinkswiththeblockchainenvironmentfortimestampingandremuneration(partiallog-ion).

    If the soft cap is not reached (any investment phase included) and as funds are frozen until it is, the amounts allocatedwillbereturnedtocontributorsintheiroriginalform,regardlessoffluctuationsinthevalueoftokensintheinterval.Forexample,ifyoutransfer1ETHtous,wereturnthesameETHtoyouafter deducting the transfer fee for the refund.

    (°) Estonia is also a potential location country as State inspires more and more European countries in e-eco-nomyaffairs.Europeanrulesremainfullyapplicable.

    https://techmedev.eu/

  • Page 48 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    14 Token sale

    Crowdsale details

    In brief

    Minimum viable product

    Minimum goal

    Maximum goal

    Accepted currencies

    Minimum transaction about

    Private sale

    Pre-ICO distribution period

    Main ICO distribution period

    Token distribution

    Howfundsareheld

    Player + Tip + PoC Blockchain

    €4500000(forapartlydevelopedproject)(*)

    €30000000

    Bitcoin,Ethereum,NCC,valuabletokens...orEuros

    0.1Ethereum

    October2018

    November2018TBA

    December2018TBA

    TokenswillbedistributedinproportiontotheinvestmentaftertheICO.

    Multi-sigwalletheldbyCompany

    (*) If the soft cap is reached,theteamwillmakeeveryefforttofinalizethedevelopmentofitsplayer,itsti-ppingfunctionandthenecessarylinkswiththeblockchainenvironmentfortimestampingandremuneration(partiallog-ion).

    If the soft cap is not reached (any investment phase included) and as funds are frozen until it is, the amounts allocatedwillbereturnedtocontributorsintheiroriginalform,regardlessoffluctuationsinthevalueoftokensintheinterval.Forexample,ifyoutransfer1ETHtous,wereturnthesameETHtoyouafter deducting the transfer fee for the refund.

    (°) Estonia is also a potential location country as State inspires more and more European countries in e-eco-nomyaffairs.Europeanrulesremainfullyapplicable.

    https://techmedev.eu/

  • Page 49 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    14 Token sale

    Attention point

    Private sale

    TheOwnershipof tokenscarriesno rights,usesorattributes,expressor implied,otherthanthosedescribed inthetermsand intheWhitePaper. Inparticular,youunderstand and accept that tokens (JAM):

    don’trepresentorconferanyfinancialrightontheeconomicresultsofthecompany

    don’trepresentorconferanyownershiprightorstake,shareorsecurityorequiva-lent rights, intellectual property rights or any other form of participation in or rela-tingtotheplatform,servicesand/orcompanyanditsaffiliatesisn’tintendedtobeadigitalcurrency,security,commodityoranyotherkindoffinan-cial instrument

    JAM is a cryptographic token used by the OpenJamplatform,projectandservices.Later,itcouldbeanexclusiveelementofinteractionwithautilityandsecuritytokenthatwewouldliketodeploy(LION project),toensuremorestabilityintrade.TheJAMwouldthenfluctuatewhileLIONwouldremainatafixedprice.TheLIONcouldonlybepurchasedwithJAMorthroughanofficialinstitution.Thisprojectwillneedtobenegotiated.Itwon’tbeanewfundraisingevent!

    October2018

    During the private sale, 90.000.000 JAM’s could be sold with a special discount of 40% on the emission rate.Thisofferisreservedtoprofessionaloracredited/expe-riencedinvestors.Itcouldbecombinedwithalockoutperioduntiltheendofphase1development.TheKYCanallothers rules remainapplicable. In caseon interest,please contact us at [email protected]

    ••

    https://techmedev.eu/

  • Page 50 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    14 Token sale

    Pre-ICO (public)

    ICO (public)

    November2018TBA

    Ending on november TBA

    At the end of the private sale and according to the number of tokens sold, a maximum amout of 200.000.000 JAM’s (including the 90Mio of private sale) could be offered with a spacial discount of 20%.

    Ourpre-ICOwillbeginontheXXXTBAandwillrunfor15daysuntiltheXXXTBA.Onlyregistereduserswillbeabletoparticipateinpre-ICO,inaccordancetoourrules,includingKYC.

    You’llbeabletoinvest inOpenJamwithanyverifiedtokenontheEthereumplat-formhavingamarketvaluation;you’llbeabletoinvestinEuro,BitCoin,Ethereum,NCC,Stellar,Litecoin...(willbedecidedbeforethePRE-ICO).Youwilldothisbysen-dingthemtoanERC20walletaddresswhichwillberevealedwhenoperationsstarts.

    December2018TBA

    Ending on December TBA

    The pre-ICO will be followed by the ICO and will allow the sale of all remaining tokens up to a maximum of 450.000.000 (including 200 mio of previous sales) with the following discounts

    firstweek 15%

    secondweek10%

    thirdweek5%

    fourthweekandafter0%

    https://techmedev.eu/

  • Page 51 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    14 Token sale

    ICO (public)

    OurICOwillbeginontheXXXTBAandwillrunfor5weeksuntiltheXXXTBA.OnlyregistereduserswillbeabletoparticipateinICO,inaccordancetoourrules,inclu-dingKYC.

    You’llbeabletoinvest inOpenJamwithanyverifiedtokenontheEthereumplat-formhavingamarketvaluation;you’llbeabletoinvestinEuro,BitCoin,Ethereum,NCC,Stellar,Litecoin...(willbedecidedbeforethePRE-ICO).Youwilldothisbysen-dingthemtoanERC20walletaddresswhichwillberevealedwhenoperationsstarts.

    Tokens not sold at the end of all offering operations will be conserved by the issueratleastuntiltheendofthefirstphaseofthedevelopment.

    After the ICO, the issuing of tokens on the market will be limited to 585Mio to avoidanydeflationeffect.

    Totalsupplyis900000000JAMtokens(nevermore),450000000JAMarebeingof-feredforsale.Theremainingfundswillbeusedaccordingtothefollowingdetailedinformationastheprojectevolves.

    The JAM distributed and remaining could be tracked at https://openjam.eu or one anotherdedicatedsite.

    ForfurtherqueriesrelatedtotokensaleprocessesrefertoourFAQorcontactusonico@techmedev.eu.

    Token release

    Contributing rules

    TherearestrictrulesandprecautionstofollowwhileparticipatingwithintheOpen-Jam ICO:

    SeeourKYCrules,warningsanddisclaimer

    In case of doubt, contact us - [email protected]

    DonotsendEthersbeforethePre-ICO/ICOhasbegun.

    •••

    https://techmedev.eu/https://www.openjam.eu/

  • Page 52 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    14 Token sale

    Are you new to the Ethereum Platform?

    WiththegreatsurgeoftokensalesofEthereumandothercryptocurrencyprojectsthere’s also a great deal of misunderstanding and greed, both on the side of the companiesaswellas investors.Howdoyoudrawthe linebetweengoodandbadprojects?Followthechecklistsbelowandyou’llhavetoworryalotlessabouthowsoundyourinvestmentis.

    Token sale and use of proceeds repartition

    Token Sale

    Checklist for ICO investing #Ethereum - Steemit

    ChecklistforICOinvestinf.followmeonTwitter:@tradingbuddy101 IntroWiththegreatsurgeoftokensalesof...bytradingbuddy

    steemit.com

    Token release

    Seed: 5%

    Company (to support outside development): 5%

    Team, partners until consultant: 10%

    Strategic ICO advisors: 3%

    Charity: 2%

    Bounties: 10% (to support development)

    Artists support: 10%

    Future (lockup): 5%

    Development: 50% (3 years linear model)

    https://techmedev.eu/

  • Page 53 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    14 Token sale

    Use of funds

    Fund releasing will happen gradually to enable the development of our business according to a 3-year linear model.

    Thecontributionswillbeusedforproductandtechnicaldevelopment,management,operations,marketing,sales,PRandinternationalexpansion.Ifwedonotreachtheenvisionedamount,we’llrelyonoperatingprofitsandscaledownouroperationstoremainfullyfunctionalforthenextyears.

    Seed - 5%

    Amountallocatedtoinvestorswhohavesupportedtheprojectinitslongincubationanddevelopmentphaseandwhohavetakenfinancialrisksbeforeraisingfunds(pri-vateinvestors,founders,banks,VC)

    Company - 5%

    Amountreservedforalltheactivitiesofthecompanyoutsidetheproject:exchangewiththecommunities,promotethetechnology,shareitsknowledge,participateinotherprojectspromotingthedevelopmentofblockchain,participateinthecreatingoflegalframeworks...contributetothecommoneffort!

    Team... - 10%

    What’sthecoreteamhavetodo?

    projectmanagement

    designandresearcharountOpenJamandlog-ionprojects

    engineering, security

    business development

    legalandfinancielstrategy

    marketing ans communication

    artistsmanagement...

    Strategic ICO advisors - 3%

    Compensationreservedforexpertadvisorsorpartnerswhowillbeactivelycontribu-tingtotheachievementofaqualitativeICO

    •••••••

    https://techmedev.eu/

  • Page 54 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    14 Token sale

    Charity - 2%

    Amountallocatedforsupportinghumanitarianprojectswithourpartner

    Bounties - 10%

    Rewardingthecommunityforitseffortsindevelopment

    Artists support - 10%

    Amount allocated to the reward of artists who highlight the OpenJam project,throughtheircreations,theiractivities...Butalsoforthesupportofmusicalinitia-tives and events

    Future - 5%

    Amountreservedfornon-anticipatedrequirements

    Development - 50%

    To support solution technical dévelopment and promotion of results achieved

    ICO Bounty Team Artist

    Company Advisors Charity

    Future Seed

    https://techmedev.eu/

  • Page 55 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    ICO and project viability warnings15

    Risk of loss of access to JAM due to loss of credentials: until it is distributed to thebuyer,thesaidbuyer’sJAMsmaybelinkedtoacompanyaccount.Youcanonlyaccessthecompanyaccountusingthecredentialsselectedbythebuyer.ThelossofthesecredentialswillresultinthelossoftheJAMs.Goodpracticesadvisebuyerstostore their credentials securely in one or more backup locations that are geographi-callyseparatedfromtheworklocation.

    Risks associated with the buyer’s credentials: any third party that obtains access tothebuyer’scredentialsorprivatekeysmaybeabletousethebuyer’sJAMs.Tominimize this risk, buyers must protect themselves against people gaining unautho-rizedaccesstotheirelectronicdevices.

    Legal risk and risk of adverse regulatory intervention in one or more jurisdic-tions: Blockchain technologies have been reviewed by various regulatory bodiesaroundtheworld,includingwithintheEuropeanUnion.TheICOhasbeenstructuredtocomplywithEUlawapplicableatthetimeoftheofferandmaybesubjecttose-curitiesregulationunderUSlaw.TheoperationoftheproductsandofJAMsmaybeimpactedbythepassingofrestrictivelaws,thepublicationofrestrictiveornegativeopinions,the issuingof injunctionsbynationalregulators,the initiationofregula-tory actions or investigations, including but not limited to restrictions on the use or ownershipofdigitaltokenssuchasJAMs,whichmaypreventorlimitdevelopmentoftheproducts.Giventhelackofcrypto-currencyqualificationsinmostcountries,each buyer is strongly advised to carry out a legal and tax analysis concerning the purchase andownershipof JAMsaccording to their nationality andplaceof resi-dence.

    Risk of a lack of interest in the project or distributed applications: There is a pos-sibility that the products may not be used by a large number of artists, companies, individuals...andthattheremaybelimitedpublicinterestinthecreationanddeve-lopmentofservices.Suchalackofinterestcouldimpactonthedevelopmentoftheprojectand,therefore,ontheusesorpotentialvalueofJAMs.

    Risk that the project is not developed:themainrightassociatedwithJAMistherighttoaccessanduseourservices.ThevalueoftheJAMsisthereforeheavilycor-relatedwiththeexistenceofsuchservices,whichhasnotyetbeen implemented.JAMs may lose part or all of their value if services and/or products are never fully developed.

    Risk that the project, as developed, doesn’t meet public expectations: the pro-jectiscurrentlyunderdevelopmentandmayundergosignificantredesignpriortoitslaunch.Foranumberofreasons,notallbuyerexpectationsconcerningtheprojectand functions may be met on the launch date, including changes in design, imple-mentationandexecutionofservices.

    Risk of theft and piracy: hackers or other malicious or criminal groups or organiza-tionsmayattempttoservices,theavailabilityofJAMsinseveralwaysincluding,butnotlimitedto,denialofserviceattacks,Sybilattacks,mystification,surfing,malwareattacks,orconsensus-basedattacks...oranyotheroperation...

    https://techmedev.eu/

  • Page 56 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    ICO and project viability warnings15

    Risk of security weaknesses in the service’s core infrastructure software: the service‘scoresoftware isbasedonopensourcesoftware.There isa risk that thecompany team or other third parties, may intentionally or unintentionally introduce weaknessesorbugsintothecoreinfrastructureelementsofthedevelopments,byinterferingwiththeuseof,orcausinglossofJAMs.

    Risk of weakness or exploitable breakthrough in the field of cryptography: ad-vancesincryptography,ortechnicaladvancessuchasthedevelopmentofquantumcomputers,maypresentrisksforcrypto-currenciesandourservices,whichcouldre-sultinthetheftorlossofJAMs.

    Risk of the Platform failing to be used or adopted:whileJAMsshouldnotbeconsi-deredasaninvestment,theirvalueisboundtochangeovertime.Thisvaluemaybelimitedifservicesarenotsufficientlyusedandadopted.Insuchacase,therecouldbefewornomarketsattheprojectlaunch,whichwouldlimitthevalueofJAMs.

    Risk of a tight market for JAM: there are currently no exchanges or trading facili-tiesonwhichJAMscouldbetraded.Ifsuchexchangesortradingfacilitiesdodeve-lop,theywillprobablyberelativelynewandsubjecttopoorlyunderstoodregulatoryoversight.Theymaythereforebemorevulnerabletofraudanddefaultthanthees-tablishedandregulatedexchangesthatexistforotherproducts.Shouldexchangesor trading facilities that represent a substantial part of the JAM trading volume be involved in fraud, security failures or other operational problems, the failures of such exchangesortradingfacilitiesmaylimittheJAM’svalueorliquidity.

    Risk of an uninsured loss:unlikebankaccountsoraccountsinotherregulatedfi-nancialinstitutions,fundsheldthroughthecompanyaregenerallyuninsured.Atpre-sent,therearenopublicorprivateinsuranceagentsprovidingbuyerswithcoverageagainstalossofJAMs,otherCOIN’soralossofvalue.

    Risk of winding-up of OpenJam’s project: for a number of reasons including, but notlimitedto,anunfavorablefluctuationinJAMandwallet’svalue,thefailureofbu-siness relationships or competing intellectual property claims, the OpenJam’s pro-jectmaynolongerbeaviableactivityandmaybedissolvedorsimplynotlaunched.

    Risk of malfunction in the services: our services may be impacted by an adverse malfunction including, but not limited to, a malfunction that results in the loss of JAMsormarketinformation.

    Unforeseen risks:crypto-currenciesandcryptographictokensareanew,untestedtechnology.Inadditiontotherisksstipulatedabove,thereareotherrisksthatthecompany’steamcannotpredict.Risksmayalsooccurasunanticipatedcombinationsoraschangesintherisksstipulatedherein.

    https://techmedev.eu/

  • Page 57 |74

    16 Business model

    OurbusinessmodelwillbepublishedinversionV.1.0.0.Wewanttogetitvalidatedbeforehandbytechmedevsàrl’sconsultants. Indeed, it isnotonly informationforthecommunitybutalsoadocumentwithlegalconsequencesforourcompany.Inourenvironment,everythingisreal,withsimilarlyrealrepercussions...

    © 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    https://techmedev.eu/

  • Page 58 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    17 KYC ProceduresRead this please !

    Aspartof theKnowYourCustomerprocedure (KYC),anyone wishing to acquire JAM will have to provide techmedev sàrl or Ibox Team sprl with the followingminimal detailsviathededicatedICOwebsitepriortopurchasingJAM:

    Surnameandfirstname(forprivateindividuals)/companyname(forcompanies)

    Country of tax residence

    Address

    E-mail address

    Proof of ID

    Other additional information may be required at the actual time of registering for theICO(includingbutnotlimitedtoinformationonoriginofthefunds).

    Operations will be monitored according to the rules in the State from which the ICO is organised.Theywillbemadeavailableinanannexasrequired.

    WewillrequesttheBlok0companysupporttosetuptheKYCscheme.

    Techmedev sàrl or its subsidiary company, Ibox Team sprl will be in compliance with the rules prescribed by the competent regulator depending on where the ICO will be issued.Therefore,alltokenpurchaserswithoutanyexception,willhavetoprovidetherequireddataasilwillbespecified.Iftherulesarenotfollowed,par-ticipantsmaybebannedandwon’tbeallowedtotakeparttotheICO

    Questions? [email protected]

    •••••

    https://techmedev.eu/mailto:ico%40techmedev.eu?subject=

  • Page 59 |74© 2018 - techmedev sàrl - 10, Giällewee - L-9749 Fischbach - LU29775146

    18 Our teamOur team consists of people working on the project on a full-time basis, consultants, advisors and partner companies. Everyone’s experience is taken into consideration in order to produce a truly Community product.

    David SCHMITZ

    Founder techmedev sàrl - Business & Network Manager

    Passionateaboutmediaandnewtechnologies,Icreatedtechmedevsàrl,aLuxem-bourgcompany.Graduatedinmanagementafterstudyinglaw,Iworkedforalongtimeinfreeradio,astechnicalmanager,speaker,journalistbeforecommittingmyselfinaveryvariedprofessionalcoursewhichreinforcesmyexperience.Finally,withthesupportofIcademieschool,i’mnowlearningcomputerdevelopmentandblockchaintechnologiesthroughthesupportsprovidedbytheblockchaincouncil.

    Philippe MATRAY

    Founder - Blockchain Project Manager

    7yearsofexperiencein.NETcro