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How a job seeker can leverage social media as part of their job search.
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Emphasis
on High
Level
Leverage Leverage Social Social MediaMedia
As Part of Your Job Search Strategy Job Search Strategy
High LevelJudy Parisellae: [email protected]://www.linkedin.com/in/judyparisella
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Ask Yourself…
Who does your
online profile
matter to MOST?
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StrangStrangerer
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● Why social media social media for the job seeker
● Identify Your Personal Brand
● Prep your digital assets● Which social media
platforms to consider● What to leverage● How to tie them into a
consistent message
Stuff We’ll Talk About
SocialMediais …
... permission based snooping
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Answers from Respondents:
95% now use or plan to start using social recruiting
58% successfully hired from social networks in 2010
64% use 2 or more social networks for recruiting; 40% use 3 or more: 1. LinkedIn | 2. Facebook | 3. Twitter
94% have successfully hired a candidate from LinkedInReferrals, direct sourcing and social networks are still the top rated external sources for quality candidates.
Jobvite Survey Notables
Social recruiting on the rise
WHY Social Media?
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A new study recently released by UMASS Dartmouth’s Center for
Marketing Research shows that top companies nationwide are relying on social networking sites like LinkedIn and Twitter as a marketing tool. These companies are not only searching for their next employees on these sites, but are expecting them to jump right into the social networking world once hired.
"It is becoming clear that understanding online networking tools is critical in order to get ahead and successfully find your next job” - Secretary of Labor and Workforce Development, Joanne F. Goldstein.
FROM THE OFFICE OF:The Patrick-Murray Administration
WHY Social Media?
2/2011
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Social Media Predictionsfor Career Development
Reviewing Online identities are becoming as routine as an employer drug test – andand itsits the the #1 #1
‘character validating’ ‘character validating’ methodmethod
Used as a Vetting tool eliminating an est. 35% of job candidates
In 2009 CareerBuilder reported 45% of 45% of employers used Social Media employers used Social Media as background checks - Grew to 89% in 2010
●100% by 2012100% by 2012
http://www.brandcampu.com/
WHY Social Media?
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“Your brand is not what you say it is, it’s what Google says it
is.”-Chris Anderson,
Editor-in-Chief, Wired Magazine
Know What’s Being Said….. About You
And it’s NOW what…And it’s NOW what…
&&
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1. Conduct a situational analysis
2. Unearth your personal brand
3. Select your Social Media Platforms >>>>>>>>>>>>>>>>
4. Build Your Online Profiles/ Communities/Networks
5. Market Your Brand6. Monitor Your Reputation
6 Steps to Follow When Building & Maintaining a Social Media
Profile - - Dan SchawbelDan Schawbel
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Where can you be
HeardHeard, Earn Respect & be
TrustedTrusted?Select the Social Media
Platforms thatmake the most sense
for YOU.
Volu
me | C
red
ibility
| Rele
van
cy
Which Social Media Platforms to Leverage in Your Career Effort
Which Platforms?
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Social Media Platforms by the Numbers
Which Platforms?
= 120 million members | Members from
ALL Fortune 500 Companies | 2 BILLION 2 BILLION people searches in 2010 people searches in 2010 | 2 Million company profiles
= 750 million active users | 50% sign on daily for 55 min avg | More than 30 Billion pieces of content shared among users monthly
= 100 million active users | 600
million search queries per day | 400 million unique monthly visitors
= 3 billion videos viewed daily | 45 hours worth of video uploaded every minute or 8 years worth of content every day
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Don’t Let it Overwhelm You – It’s about social capital!
■Select only a few platforms DO THEM WELL!!
■Adopt Best Practices■Link them together■Keep messaging simple | consistent | constant
Once a jobseeker Once a jobseeker realizes they need to realizes they need to
engage in social media; engage in social media; its then time to:its then time to:
Quality Quality over over
QuantityQuantity
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Intro
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Before you get started – Do some ‘digital dig’n and prep
Find out what’s being said about you? ●GOOGLE yourself | check YAHOO, BING, twitter, Facebook and pipl●Review existing profiles●Remove questionable content, un-tag photos, etc●Prepare a Photo of yourself●Make sure your resume is up to date; and ‘date’ accurate●Have at hand your awards, commendations; certifications, etc●Set up reputation management tools:http://socialmention.comhttp://www.google.com/alerts
You can’t
control-alt-
delete
internet
content
PREP work | Reputation Management!
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DEEP DIGITAL Reputation DIVE
http://pipl.com/
• Names (ALL)• Addresses Lived• eMail Addresses• Phone Numbers• Family Members• Businesses filed• Bankruptcy Records• Back Ground Checks• AGE• Schools Attended• Groups Participated in
Reputation Management!
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“Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.” -LinkedIn Users
■A current position ■Two past positions ■Education■Profile summary■A profile photo■Specialties■Min 3 recommendations
Completing Your LinkedIn Profile –MATTERS
LinkedIn’s Recruitment Solutions forces you to
produce a 100% Completed Profile
Create a Profile | Build a Community
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A Complete LinkeIn Profile 100% Completion MATTERS
Create a Profile | Build a Community
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http://www.linkedin.com/home
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Create/Connect Your Digital Assets– Start with LinkedIn
WESITES include:•Blog•Facebook Biz Page•Slide Share URL•YouTube URL
Create a PURL•Personal URL
Create a Profile | Build a Community!
Connect Other Digital Assets to Your LinkedIn Profile
www.buyteddieonline.com/
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Pick up where your paper resume left off. Online resumes can showcase portfolios,
past work, presentations and endorsements … etc
http://jobmob.co.il/blog/social-media-job-search-tools/#ixzz0msQxhNcp
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@TedPeanutButter
Create a Profile | Build a Community | Market your Brand
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Showcase:●Interests
●Recommendations●Skills | portfolio
It’s about self-promotion
Build your Online Brand –Add Apps to your LinkedIn Profile
Create a Profile | Build a Community | Market your Brand
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http://twitter.com/
A MICRO BLOG – 140 Characters Strong
Create a Profile | Build a Community
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Monitoring Tool | Listen | Participate
TweetDeck leading browser for
real-time social web, users can connect with
Twitter, Facebook, LinkedIn.
Stay organized, up-to-dateand listen to
conversations about a target Company | follow and engage
with a target company
http://www.tweetdeck.com/
http://followerwonk.com/
Build a Community | Market your Brand
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Job Searchhttp://www.twitjobsearch.com/
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http://www.facebook.com/
What will a
Prospective
Employer
find? Create a Profile | Build a Community
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• Consistent Messaging
• Increase brand impressions
• Drive Traffic• Share
relevant content
• Engage with Fans
Add a Business Page if you’re Consulting or Contracting = It’s a SHOWCASE Opportunity
Create a Profile | Build a Community
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Showcase a ‘skill set’Talent | Hobby | Passion
http://www.youtube.com/
Consider Digital Assets | Market your Brand
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Quickest Way to Connect Your Digital Assets
RecommendationsRecommendations
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Connect your Digital Assets
Your email is a digital
calling card
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Include contact informationNameeMail addressLinkedIn linkWebsite linkFacebook linkTwitter linkValue Statement | tag line
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1.Conduct a situational analysis
2.Unearth your personal brand3.Select the ToolsSocial media tools should be selected
along the lines of three sets of criteria• Volume• Credibility• Relevancy
4. Build Your Online Empire5. Market Your Brand6. Monitor Your Reputation
RECAP - FIRST Find out what Google is saying about you
THEN …….
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Go Through Go Through Everyday LifeEveryday Life
As if Its ONE Big As if Its ONE Big Networking Networking
EventEventOn-Line On-Line and Off-LineOff-Line
Take Away #1
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Whether you select 1 Whether you select 1 or MANY social media or MANY social media
platforms platforms
‘‘DO DO IT or IT or themthem WELL’ WELL’
Quality DOES mattersQuality DOES matters
Take Away #2
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Take Away #3On-LineOn-LineBuild a Blended Community
Build a Blended Community
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TAKE AWAYS – Social Media Tipshttp://
www.facebook.com/
htt
p:/
/tw
itte
r.c
om
/
htt
p:/
/ww
w.y
ou
tub
e.co
m/
http://www.linkedin.com/home
Social Media is about NURTURING RelationshipsWhen sharing content remember:
●70% - 80% of posts should be shared content●20% - 30% of posts should be a slight nudge self-promotion touch●ALWAYS credit original content creator
Consider using URL shrink-tracking tool:●http://ow.ly/url/shorten-url ●http://bit.ly/
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Judy ParisellaJudy ParisellaGloucester, MA 01930e: [email protected] http://www.linkedin.com/in/judyparisella
CONTACT CONTACT INFOINFO Authorized Online Teddie Peanut Butter Retailer
Available in All Natural | Organic | w/Flax SeedMade from only the highest grade USA grown peanuts!
YUM!!
Questions? Comments? Curiosities? Other stuff?Send us a note: [email protected]
www.buyteddieonline.comwww.twitter.com/TedPeanutButter www.facebook.com/TeddiePeanutButter
