Opportunities for cross-border publishing: Eastern & Central Europe

Andreas WieleMember of the Board,

President Magazines and InternationalAxel Springer AG, Germany

– 18 countries

– more than 300 million people

– more than 25 languages

Today`s focus on 4 markets: – Hungary, – Poland, – Czech Republic and – Russia

Eastern & Central Europe

Newsstands, newsstands, newsstands: Can you tell them apart?

Total advertising expenditure (in m €)

155

416

1085

225

806

2287

239

464

879

700

1400

1280

0

500

1000

1500

2000

2500

Hungary Poland CzechRepublic

Russia

1994

1997

2001

319% growth in 7 years

Source: FIPP handbook 2002/2003

France 2001: 9 620

Magazine adspend 2001 (in m €)

146

336

198

160

0

50

100

150

200

250

300

350

Hungary Poland CzechRepublic

Russia

But total magazine spendings of all markets combined are only 26% of France alone

* Share of magazinesSource: FIPP handbook 2002/2003

France: 3 243 (34%)

13%* 15% 23% 13%

Top 5 circulation 2002/2003

Hungary Poland Czech Republic Russia

Story 380 Tele Tydzien 1 429 Vlasta 225 7-Dney 865

Nok Lapja 308 Zycie na goraco 671 Rhythmus Zivota 224 Liza 580

Tvr-Hét 292 Dobre Rady 537 Tydenik Televize 200 Readers Digest 450

Szines RTV 290 Przyjaciolka 527 Kvety 186 Czas dla was 420

Kiskegyed 223 Claudia 510 Chvilka pro tebe 185 Vot Tak 400

Source: publisher`s statement, without supplements

8 women`s magazines6 TV-listings magazines2 people magazines2 gossip magazines and2 general interest magazines

Women`s and TV-listings magazines are pan-European bestsellers

Panelists

• György Szabo, Chief Executive Officer, Sanoma Budapest Publishing House Ltd., Hungary

• Zbigniew Napierala, General Director, Edipresse Poland S.A., Poland

• Tomas Böhm, General Manager, Ringier CR a.s., Czech Republic

• Victor Shkulev, Chairman of the Board, Hachette Filipacchi Shkulev, Russia