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Opportunity Day ICHITAN Group Public Co., Ltd. Q2/2015

Opportunity Day - dcs-digital.comdcs-digital.com/setweb/downloads/2558q2/20150827_ichi.pdf · Growth prospect in the RTD tea market ... Step to the leader position with the leading

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Financial Results & Position1

2

Contents

Investment Highlights3

2

Business Information

Bireley's4

5 Ichitan Indonesia

3

Sale Revenue & Net Profit

2,063

1,3601,259

1,850

2,106

407266

145

316 325

0

500

1,000

1,500

2,000

2,500

Q2/2014 Q3/2014 Q4/2014 Q1/2015 Q2/2015

Sale Revenue Net Profit

2.1 % YoY

-20.0 % YoY

MB.13.8 % QoQ

2.8 % QoQ

4

Sale Revenue & Net Profit

6,4846,179

3,5603,956

884 1,079

609 642

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

FY 2013 FY 2014 1H2014 1H2015

Sale Revenue Net Profit

MB.Net Profit Margin (%)2013 = 14%2014 = 17%1H2015 = 16%

Gross Profit Margin (%)2013 = 32%2014 = 34%1H2015 = 38%

4,425 4,065

950 1,373 1,176 1,293

-

1,000

2,000

3,000

4,000

5,000

2013 2014 Q1/2014 Q2/2014 Q1/2015 Q2/2015

Total Expenses

5

931 774

270 219 294

410

-

200

400

600

800

1,000

2013 2014 Q1/2014 Q2/2014 Q1/2015 Q2/2015

COGSSelling expenses

Administrative expenses

130

250

34 42 32 43

-

100

200

300

2013 2014 Q1/2014 Q2/2014 Q1/2015 Q2/2015

SG&A (%)2013 = 16%2014 = 17%1H2015 = 20%

13% 66%

4%

14%68%

2%

16%19%

64% 61%

2% 2%

Financial Ratios

6

ROE (%)

67%

26% 19% 18%

2013 2014 Q1/2015 Q2/2015

ROA (%)

D/E Ratio (Times)

1.90 1.20

0.50 0.50 0.50

2012 2013 2014 Q1/2015 Q2/2015

15% 14% 13%12%

2013 2014 Q1/2015 Q2/2015

Financial Results & Position

Business Information2

7

Contents

Investment Highlights3

1

4 Bireley's

5 Ichitan Indonesia

Quality

Effectiveness

Giving back to Society

To be a leader in beverage business with both quality and innovation that grows along with

the society

Pursuit of achieving higher quality and more innovative product

Implementing new technologies to assist production and reduce time

Marketing strategy through actions of giving back to the society

Goals in Operating Business

8

7,798

9,481

13,177

16,14315,405

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

2010 2011 2012 2013 2014

Growth prospect in the RTD tea marketRTD tea Market Share 2014

RTD tea market value 2014 is 15,405 million Baht.

RTD tea market CAGR 20.39% in between 2010-2014

Source: Retail Index Nielsen July 2015

9

Market value of RTD tea in Thailand

Mio. THB

RTD tea Market Share 1H2015

46.0%

36.0%

5.7%3%9%Oishi

Puriku Lipton

Others

#18,438

Mio. THB

43.8%

37.7%

7.5% 4%7%Oishi

Puriku Lipton

Others

#115,405

Mio. THB

400

600

1000 1000

200 200 200 200OEM

OEM

OEM

OEM

75 45

200

200

0

200

400

600

800

1,000

1,200

1,400

Y.2011 Y.2012 Y.2013 Y.2014 Y.2015 F Y.2011 Y.2012 Y.2013 Y.2014 Y.2015

Future Plan

9%

OEM 5.3%

Increasing production capacity to 1,000 Bottles/yearPET Production (Million Bottles/year) UHT Production(Million Brik/year)

MAR – SEP12 +1 MAR13 +1APR 14 APR JUL 12

10

OEM ratio has tendency to decrease continuously in the future after increasing production capacity in phase 2

2 2Production Line 3 5 2 2

+1 Y.2015

6

100%

47%

25%

45% 3%

(Capex =750 MB.)In April 2015

+1SEP 14

2

Continuous development of product

11

2011

Double Drink 420 ml.2 Flavor

ICHITAN Green Tea 420 ml.3 flavor

ICHITAN Green Tea (420 ml.) 3 flavor

Double Drink (420 ml.) 1 flavor

2012

ICHITAN Green Tea UHT 4 flavor ICHITAN Green Tea (840 ml.) 3 flavor

(420 ml.) 1 flavor

UHT2 flavor Dragon Black Tea (420 ml.)

2 flavorDouble Drink (420 ml.)

1 flavor

2013

Yen Yen Herbal TeaPET 400 ml. and UHT

ICHITAN Green Tea (420 ml.)1 flavor

2014

Yen Yen Herbal Tea240 ml.

ICHITAN Selected (450 ml.)2 flavor Yen Yen Herbal Tea

800 ml.

Yen Yen Chrysanthemum& HoneyPET 400 ml. , 800 ml. and UHT

ICHITAN Green Tea (420 ml.)1 flavor

2015

Bireley’s 290 ml. ICHITAN Green Tea (Genmai) 290 ml.

UHT Lychee Green Tea Lychee (800 ml,)

Yen Yen Herbal Tea315 ml.

55.72%

43.98%

Retail Channel and Distribution Channel

1) Modern Trade

2) Traditional Trade

IGT TT Retail that DKSH could not reach

Wholesaler network and partner of Singha nation wide

Thailand (99.7%)

Export (0.30%) o AEC Laos, Cambodia, Burma

Take note: % from total sales of beverage12

2014

Proportion of Income by Distribution Channels

13

Y2014

Modern Tarde, 54.79%

Traditional Trade, 44.72%

Export, 0.49%

3,955.5Million Baht

1H2015

Modern Tarde, 55.72%

Traditional Trade, 43.98%

Export, 0.30%

6,179.1Million Baht

Executive Summary

14

• 2015 Target Revenue 7,500 MB. Growth 21%

Bireley’s : 600 MB.

Export : 280 MB.

OEM : 120 MB.

Contents

Investment Highlights3

1

2

15

Business Information

Financial Results & Position

4 Bireley's

5 Ichitan Indonesia

Investment Highlights

4. Effective control on cost and expense resulting in continuing profit rate.

7. Got exempt from tax as according to BOI Phase1 for 8 years (March 2012 to February 2020)

1. The management team with long experience in building RTD tea market.

2. Step to the leader position with the leading brand strategy by using innovative marketing tools that is effective without negative consequence to the outcome.

5. Expecting the increase of profit resulting from the decreasing of OEM proportion on production after increase own production capacity from 1,000 millions bottles to 1,200 millions bottles per year.

3. Continued growth on both income and profit.

6. High return on investment with 17% net profit in 2014 and with the dividend policy no less than 40%

16

Contents

Investment Highlights

4

1

2

17

Business Information

Financial Results & Position

3

Bireley's

5 Ichitan Indonesia

Established 1920’sCalifornia

19

- The company paid only 80 million baht for lifetime ownership of Bireley's trademark in Thailand

- and another 10 million baht for each 15 other market. There are Cambodia, South Korea, Canada, Myanmar, Philippines, Malaysia, Singapore, United States of America, China, India, Hong Kong, Bangladesh, Indonesia, Taiwan and Vietnam.

- Another 10 million baht for the right of beverage recipe.

Bireley’s

20

Bireley’s

Contents

Investment Highlights

5

1

2

21

Business Information

Financial Results & Position

3

Bireley's4

Ichitan Indonesia

22

PT. Atri Pasifik50%

ICHITAN50%

ICHITAN Indonesia

PT. Sigmantara Alfindo60%

Mitsubishi Corporation 40%

INDONESIA PROGRESS UPDATE

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Product

ALFAMART ON SHELF

Cikokol

ALFAMART ON SHELF

KARAWACI UTARA JEMBATAN 2, Grogol BITUNG

INDONESIA MARKET OVERVIEW

JKT

Sumatra21.1%

Java53.8%

Borneo5.7% Sulawesi 7.3%

Lesser Sunda 5.4%

Maluku 5.3%

WesternNew Guinea

253,899,5364th Rank of World Population1st Rank of ASEAN Population

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RGB

PET

CUP

TETRA

2 Febuary 2014 JV Co., Market Stratergy, JKT, Indonesia

Q & A

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