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Opportunity DayMay 31st , 2019
Agenda
• Company Overview
• Strategy and Road Map
• Financial Highlight
• Q&A
Moong Pattana International PCL.
A consumer product company
MOONG established in 29 January 1981 as thedistributor of household products.
Our core competency:Marketing and Distribution with the network in allchannels nationwide. We are in FMCG industry, focusin key 4 categories.
Key Development
Established Moong Pattana Marketing Co., Ltd. Registered
capital THB 10 M
1981 1988 1990 1994 1996 2008-9 2015 2016-19
Establish Thai Pigeon Co., Ltd., (JV with Pigeon Corp. Japan) mainly product nipple
& nurser
Establish Yoshino Moong Pattana (Thailand) co., ltd., paid-up capital THB 300 M to produce plastic packaging for consumer products (JV with YKC)
Establish Pigeon Industry (Thailand)
co., ltd., (JV with Pigeon Corp. Japan) to
produce baby wipes and breast pad
Change name to Moong Pattana
International PCL and increased capital to THB 90M to THB 120M
and paid-up capital from IPO
Change registered capital to THB 222MB, paid-up capital THB
168 M
Increased register capital to THB 200M
by RO, Warrant, ESOP and PP to finance
working capital and investment
Granted Pigeon Trademark license from Japan to be sole distributor of Pigeon in
Thailand
Continue Growing ImpressivelyAlmost triple growth +243%
2010 2018
Total Revenues 421 MB 1,021 MB
No. of Brand 10 23
No. of DistributionChannel
2General trade &
Department store
5General trade, Modern trade,
Food service, Export, E-commerce
Warehouse area 1,872 sq. 2,784 sq.
Registered &Paid up Capital
90 / 90 MB 170 / 168 MB
Our Vision, Mission & Core Value“Striving for excellence in products and service with
business ethic and integrity of business operation, fulfilling customer and investor expectations whilst achieving utmost relationship with business partners”
Vision
1. Become an organization with outstanding profitability who earns trust from consumers, business partners, and investors
2. Become an organization with good relationships with business partners and promoting mutual and long lasting growth
3. Become an organization with human resources as priority, emphasizing on skills and knowledge development including wellness and quality of life of employees
4. Become an organization with reiteration of corporate governance, business ethics, and social responsibilities
5. Become an organization with reputation as a professional trading company and distributor
Mission
Core Value
Operation Excellence Partnership Employee Customer Centric
Company Core Businesses
4 Key Categories Focus
Baby & Mom
• Breastfeeding support• Mother care/BBW• Baby development• Oral care• Baby Toiletries
Food and Beverage• Milk tablet• Healthy Jam• Healthy snack
Personal Care• Cotton• Adult wipe• Oral Care (TB and Herbal
Toothpaste)• Toiletries
Senior Product • Diaper and wipe
Own Brand PortfolioPersonal Care & Household
New
Distributor BusinessPrincipal’s Brand Portfolio
Baby & Mom Personal care & Household
Senior
Food & Beverage
Joint Venture ExpertiseBeyond trade partnership to joint venture
A joint venture with Pigeon Corporation, Japan, to manufacture
nursers, nipples, training cups and other baby accessories
Thai Pigeon Co., Ltd. (47%)
Pigeon Industries (Thailand) Co, Ltd. (2.5%)
Established as a BOI promoted company to
manufacture Breast pads & Baby wipes
A joint venture among Yoshino Kogyosho Co.,Ltd.-
Japan, Nomura Jimusho, Inc.-Japan and MPI with the
state of the art production for plastic packaging.
Yoshino Moong Pattana (Thailand) Co.,Ltd. (6%)
Channel & CoverageChannel and coverages are cover all area of Thailand and plan to
expanding to CLMV
Modern trade
53%•Hyper Market
•Department store
•CVS
•Supermarket
•G-store
General trade
41%•Wholesales/Retails
•Cash van
•Pre-order sales
Others
6%
•Food service solution
•Event sales
•Export
•E-commerce
Laos market contribute 2%Growth 196% from 2018
ABOUT MARKET
12.9%14.4% 14.8%
21.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Cotton Market by segment (% Growth)
TotalCotton
Beauty Cotton Pads
CottonPads
CottonPleated
Source: Nielsen, MAT TY (Mar, 19)
Cotton market Total market keep growing-mostly from Cotton Pleated
Total V care Market Value share maintain at 3.5%. However, AVG Sales Value lift up 6% (MAT vs. Y18)
#1 #2 #3 #4 #6
Source: Nielsen, MAT TY (Mar, 19)
Adult Wipes Market Keep Growing both value and volume
Volume Value
V care Adult Wipes perform well continuously – up to Rank No. 5 with 1% value share increased.
Val.+12%
Vol.+10%
PIGEON is market leader who grow categorywith product Premiumization
-8%
2%
-6%
VOLUME GROWTH (%)
-6%
6%
-1%
VALUE GROWTH (%)
Source : Nielsen Retail Index, March 2019
FEEDING MARKET
PIGEON
OTHERS BRAND
PIGEON STRONG MARKET SHARE IN FEEDING
34
26
49
36
30
48
41.038.0
50.0
4239
51
0
10
20
30
40
50
TOTAL FEEDING BOTTLE NIPPLE
MARKET SHARE (%)
2016 2017 2018 Q1/19
Source : Nielsen Retail Index March 2019
Pigeon New Product : Q1-2019
New Packaging PPWN
Milk Saver Pump
Disposable Baby Bib
Teeth Cleaning Wipes
Strawberry
Pigeon Sakura Skincare Range Giftset
Pigeon Special Giftsetfor Newborn
New Product : Q2-2019
Pigeon Laos started to build consumer engagement,Successful with participant 1,700 moms in 2weeks
started Sampling activities to create engagementWith Laos Consumer and get very well feedback and participations There are more than 1,500 moms joined campaign and share more than1,700 shares
Laos marketGrowth 196% from 2018
• Expansion of distribution in CVS -> coverage increase to 10,000 stores• New channel expansion -> Airline, drug store chain, beauty shop &
On-line i.e.
Successfully Launch New distribution channels
Agenda
• Corporate Overview
• Strategy and Road Map
• Financial Highlight
• Q&A
BUSINESS STRATEGY
Key Strategic Goal
Competitive Advantage•Trading expertise and channel management•Joint venture and partnership
Operation Excellence•Effective cost management •Customer satisfaction•Productivity Growth Engine
•Own brand diversification•M&A•Distributor business/ FoodService
Broaden business base from Baby & mom to diversify FMCG categories brand marketing and distribution
Diversify FMCG
categories
Competitive Advantage
Growth Engine
Operation Excellence
MOVING FORWARD AND PRIORITY
3 Years Growth Development PlanExisting Products New Products
Existing
Markets
New
Markets
Market Penetration
• Current products portfolio and
market coverage
• Focus the market share gain or
protect leadership
Product Development *****
• Milk Tablet/Healthy snack
• Breastfeeding support
• Sr. care products
• Foodservices products
Market Development ****
• CLMV/International markets
• CVS/Drug/Health and Wellness
distribution
• Digital/FoodServices
(Diversification) *****
M&A
Q1-Breastfeeding support & baby care product
-Own brand: Milk tablet
-FoodServicesproducts
Q2
-Baby and mom-Oral care-FoodServicesproducts-Healthy snack
Q3
-Baby and mom-Healthy drink-Food and beverage-FoodServicesproducts
Q4-New categories
-Sr. products
2019 Source of Growth
New market (CVS, Drug store, Digital, FSS, Health & wellness, CLMV & international)M&A
Agenda
• Corporate Overview
• Strategy and Road Map
• Financial Highlight
• Q&A
Categories Growth Q1/2019
Senior
Food & Beverage
Personal care & Household
Baby & Mom
*Base for future growth opportunities
Q1/2019 Q1/2018
+2%
+15%
+35%
+158%
Revenue Breakdown
30
+25%
Q1/2019 vs. Q1/2018:Total revenue growth 25% because of revenue from sales growth 5% from last year and the other incomes growth 138% which mainly from profit from selling investment property
+138%
+5%
+16%
+61%
+11%
Performance Highlight
31
Financial Ratio
Liquidity
Returns
Dividend Yield
34
CEO
Suwanna Chokdee-anand
IRO
Sasithon Lersumitkul
Tel. +66 2020 8999 #150
35
CFO
Kingkarn Tiyaprasertkul
36
