OPT-SamCaster SocialEntrepeneurship LL

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SocialEntrepreneurship


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Is it possible to eradicate poverty? Exhealth to every corner of the world? Enthat every child in every country receivgood education? These visions may see

beyond reach today, butthere is a hidhistory unfolding; an emerging landscainnovators advancing solutions that havpotential to transform life around the g


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Although problems are being attfrom many directions, todays chamakers share one common feature

they are building platforms thatunleash human potential.


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Cause-Based Marketingvs.Social Entrepreneurship


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[We] look at social entrepreneuras transformative forces: people wnew ideas to address major problwho are relentless in the pursuit otheir visions, people who simply not take no for an answer.


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Governmentpasses laws to protect and perpetuate a free sick c

Processed Food Industryprots from making inexpensive edible, food-like

Pharmaceutical Industryprots from the management of poor health associwith poor nutrition.

Its as though the food industry andmedical industry are conspiring agaithe American consumer.


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Shifting America from Sick Care

to Genuine WellnessBy Senator Tom Harkin June 25, 2009

It makes no sense just to gure out a better wapay the bills for a [health-care] system that isdysfunctional, ine ff ective and broken. We havbegin putting a strong emphasis on prevention.

75% of healthcare costs are accounted for by conditions that are largely preventable by changnutrition, physical activity and lifestyle.


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There is nothing more di fficult to take in hand, moreperilous to conduct, or more uncertain in its success, thanto take the lead in the introduction of a new order of

things. Because the innovator has for enemies all thosewho have done well under the old conditions andwhohave the laws on their side; and all those who do notreadily believe in new things until they have had a longexperience of them.

Six-hundred years ago, in The Prince,

Niccolo Machiavelli observed:


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The system-changer must therefore overcomeapathy, habit, incomprehension, and disbelief whilefacing heated resistance from those with vestedinterests. Social entrepreneurs have to gure outhow to make it happen.

Social Entrepreneurship: What Everyone Needs to KDavid Bornstein and Susan Dav

Pages 21


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Four Keys to Buildinga Successful SocialEntrepreneurial

Organization


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Malnutrition

#1 Take on a Global Problem


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Malnutrition is a phenomenon that toulives of 55 million children at any given UNICEF

Malnutrition contributes to 53% of themillion deaths of children under the ageeach year in developing countries. UNICEF

Between one-third to one-half of all chdeaths in the world are linked to malnut New York Times

Global Statistics


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Fortied blended cere

do not meet the minima

nutritional needs of thevulnerable children.


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Approximately 90% of the money Americon food is used to buy processed food. U.S. Department of Commerce, 1999

USDA now recommends 7 to 13 daily serfruits and vegetables to achieve minimal

nutritional requirements.

Nearly the entire U.S. population fails to eline with the Dietary Guidelines for Americ The Journal of Nutrition, 2010

U.S. Nutritional Facts


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U.S. Slips from 24 th to 49 th in the World in Overall Life

Expectancy in the Last DecadeColumbia University, September 201


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Nutritionally dense and ready-to-nutritional products

Nutritional products that arecomplementary to standard of camedical treatment (immunesystem support)

Doctors Without BordersIs Calling Industries to Help Provide:


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Real Food Technology Solutions

For Essential Nutritional Support For Integrative Health Support

#2Create an Innovative New Solution


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#3 Tap into the Passion that the Public

Feels for Your Cause

It Takes an Army of Concerned and Compassi

Individuals to Make a Global Impact


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Networking Model of Distribution and Compensation

#4Find a Creative Way to Fairly Compens

Those Who are Willing to Participate


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MannatechsDonation Through Consumption Program


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September 2010Harvard Business RevieIf youre not thinking abou[social entrepreneurial]

collaboration, youll soon bguilty of strategy malpracti


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George Bernard Shaw once sThe reasonable man adapts hito the world; the unreasonable persists in trying to adapt the to himself. Therefore, all progdepends on the unreasonable m


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Innovators for the Public


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Complex Skills Empathy Teamwork Leadership Change-Making



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Without those skills, [our children] will not be ab

survive in a world where teams are replacinhierarchies, and where only those who can contributo teams change e ff orts will be valued.



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Who Should I Talk to?


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OPT-SamCaster SocialEntrepeneurship LL