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www.cut-e.com Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

Optimising candidate experience - etouches · Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

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Page 1: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Optimising candidate experience in online testing

Andreas Lohff, Achim Preuß, & Katharina Lochner

Page 2: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Online Assessment Use of online assessment in the selection process

Screening Develop capacity

Align staff to

corporate values

Ability Personality 360° Culture values Selection

assessment

First contact with a company

Page 3: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Online Assessment Use of online assessment in the selection process

Screening Develop capacity

Align staff to

corporate values

Ability Personality 360° Culture values Selection

assessment

First contact with a company The best candidates are prepared to perform,

but not willing to suffer during the selection process

Page 4: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Acceptance by test takers Factors impacting the acceptance of a test by the test taker

Acceptance

Appropriate-ness Controllability Quality of

measurement Face validity

Page 5: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Properties of the Test & Acceptance How properties of the test influence acceptance

Page 6: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Properties of the Test & Acceptance How the properties of the test influence acceptance

Adaptive testing

Page 7: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Controllability: Feedback Effects of Feedback on Acceptance

Model from Tonidandel, S., Quiñones, M. A., & Adams, A. (2008). Computer-Adaptive Testing: The Impact of Test Characteristics on Perceived Performance and Test Takers’ Reactions. Journal of Applied Psychology, 87(2), 320-332.

Instant feedback during test administration

Feedback after test administration

Page 8: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Controllability: Instant feedback

Page 9: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Instant feedback changes processing style: with instant feedback … • poor performers increase accuracy • high performers increase speed

Controllability: Instant feedback

Page 10: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

4

8

12

16

4 8 12 16 20 24 28 32 min.

dropout% Instrument with an average completion time of 50 min.

Instrument with an average completion time of 15 min.

N= 476, Graduate Selection Germany, 2005.

Appropriateness Effects of Test Length

Page 11: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Emotions - the Study Effects of tests on candidate emotions

Emotion induction using video clips

Self assessment of mood

Self assessment of mood

Completion of test

Page 12: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Emotions - the Study Experimental conditions

Anger negative-deactivating

“Cry Freedom“

Joy positive-activating

“When Harry met Sally“

Sadness negative-deactivating

“The Champ“

Contentment positive-deactivating

“Waves“

Control neutral

“Abstract Shapes“

Valence

Activ

atio

n

Random assignment to one of five conditions:

Page 13: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Emotions - the Study Assessing mood after the induction and after the test

Page 14: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Emotions - the Study The test – scales lst

Page 15: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Emotions - the Study Mood before and after the test – Joy Condition

Page 16: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Emotions - the Study Mood before and after the test – Anger Condition

Page 17: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Emotions - the Study Mood before and after the test – Control Condition

Page 18: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Results

•Test neutralises and equalises mood Mood becomes slightly less euphoric in Joy Condition Mood improves in Sadness and Anger Condition Mood stays the same in Contentment Condition

Effects of tests on mood

Page 19: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Factors impacting acceptance of tests by test takers (Kersting, 2008)

Acceptance

Appropri-ateness

Controll-ability

Quality of measure-

ment Face validity

Page 20: Optimising candidate experience - etouches ·  Optimising candidate experience in online testing Andreas Lohff, Achim Preuß, & Katharina Lochner

www.cut-e.com

Questions? cut-e Group Kleiner Burstah 12 20457 Hamburg Telefon: 040/3250389-0 E-Mail: [email protected] Web: www.cut-e.com