Optimize Your Business Applications

Agenda• IT Drivers and the IT Platform Environment

• Benefits of an Integrated Application Platform• On-Premise• In the Cloud• Application Integration• Application Development & Lifecycle

Management• End-User Experience• Business Intelligence

• Summary

IT Drivers & the Platform Environment

What Drives IT?

What other challenges do you have?

IT

Reducing cost

Contributing to the bottom line

Meeting business requirements

Managing the growing complexity across clients and servers

Increasing efficiency and productivity

Training and readying IT employees

Adopting new technologies

Delivering Strategic Innovation

On Premises Cloud

The IT Platform EnvironmentDepartmentalDepartmental Mission CriticalMission CriticalBusiness/User

DrivenBusiness/User

Driven

S TA N DA R D I Z E D A P P R O A C H

Infrastructure

Database

Middle Tier

Applications

ManagementDevelopment

Client

On Premises Cloud

Leading Vendors

The Platform Approach

Benefits of an integrated

Application Platform

On-Premises Cloud

PC, Phone, Browser

Infrastructure

Database

Middle Tier

Applications

Networking

Virtualization

Identity & Access

Security

Reporting& AnalysisData

WarehousingTransaction Processing

WorkflowApplication

ServerEnterprise Integration

WebCustom

PackagedComposite Apps

MANAGEMENT TOOLS

ALM and TOOLS

Application Platform Capabilities

It’s business applications…

…running on an integrated platform…

…accessible by any client…

…on-premises or in the cloud…

…managed by the same, integrated tools….

…created with one developer experience

What IT tells us it wants

On-Premises

On Premises

PC, Phone, Browser

In the Cloud

Cloud

PC, Phone, Browser

MS Dynamics

SQL Server

Windows Server

SAP

SQL Server

Windows Server

JD Edwards

Oracle

Unix

Legacy

DB2

Z OS

Others

Integrated Application PlatformIntegrate and take advantage of existing investments

Why Choose Microsoft Application Platform?

Value pillars

Solutions that work the way your people do—enabling rich experiences and self-service access, to make faster decisions with less user training

People-Focused Solutions

Connect, build, and customize new solutions more rapidly with an integrated set of development tools, infrastructure, and IT processes

Rapid Time to Value

The most complete platform that spans the desktop, data center, and cloud—giving IT choice and greater flexibility

Data Center to Cloud

Highly integrated set of tools and technologies to support critical business applications with maximum availability, scalability, and security

Mission-Critical Operations

Driver greater business value and agility, while at the same time driving down IT costs through a standardized platform

Greater Value, Lower Costs

“Ease of use is clearly in favor of Microsoft Dynamics CRM,

and that’s primarily because of the Office Outlook integration,”

…“If you can schedule an appointment or send an e-mail message, you can use Microsoft

Dynamics CRM. “

Drives high levels of user adoption by delivering a seamless

experience with Microsoft Office while supporting local

requirements and processes.

People-Focused Solutions

“Imported millions of SQL records and then accessed and

analyzed the data. We shared it all within Excel 2010! I think

this is one of the smartest things Microsoft [has] ever done for data analysis…”

Supports industry standards foreasier interoperability and delivers

out-of-the-box tools for consolidating data, helping you

get the most out of your existing data investments

“Silverlight speeds our time-to-market, increases the return on

our investment in existing services, and provides our

agents with better functionality, which helps them better serve

our customers.”

Improves the efficiency of call center agents and gives more

power to customers with a new Microsoft Silverlight™ application

“With the right information and the right permissions, our

business users can now answer questions and produce reports themselves. We expect this to

have a major impact in reducing IT staff time spend.”

Delivers higher scalability for mission-critical environments, more efficient IT, and expanded reporting and analytics through self-service

business intelligence

Provide an enhanced user experience across client devices, mobile devices, and on the Web.

Rich Experiences

Familiar User Interface

Help users realize their professional potential by lowering barriers to productivity.

Flexibly connect existing systems to create new solutions rapidly.

Rich Experiences

Interoperate with Existing Systems

Get the most integrated development and operations environment.

“We took advantage of our developer’s existing skill set to build more capability faster, sped up our development work

by at least 40 %.”

Creates and stores workflows using a combination of on-premises and online software—tremendously broadening its

market reach

“By choosing Visual Studio 2010 Ultimate, we only needed a 20-person team. As a result, our time-to-profit is

less than two years”

Provides stronger support for collaboration between designers and developers, saving

time and using a smaller project team of 20 people rather than 30 people

“It was truly amazing, after years of spinning our wheels, to have a fully

functioning CRM in just five months”

Provides a 360-degree customer view in one system that integrates data from dozens of

line-of-business applications

Rapid Time to Value

Data Center to Cloud

Deliver software on-premises, as a service, or both.

Integrated and Unified Platform

Redefining Cost Structure

Provide familiar, integrated technologies and lower costs.

“The Windows Azure platform is uniquely well-suited to a ticketing

business. Now we can achieve better elastic scale by turning on and turning off capacity at will and only paying for

what we use.”

Ability to easily and cost efficiently scale its computing resources in response to

real-time demand

“Without Windows Azure, the time, learning curve, and expenses required to get Total Enforcement into an S+S

offering would have greatly slowed our ability to bring the offering to market.”

Gained the benefits of immediate deployments, with no up-front

development costs and no IT involvement

“By using these tools to rapidly build applications and services, and migrate

them to the Windows Azure platform, we will be able to help our customers quickly

react to market changes without major capital expenditures.”

Adopted dynamically scalable, high-performance applications on a pay-as-you-

go basis

Mission-Critical Operations

Deliver software on-premises, as a service, or both.

Mission-Critical Environment

Industry-Proven Solutions

Build a scalable, reliable, and flexible foundation with high availability for enterprise applications.

“SQL Server provides us with exceptional dependability. In 2007 we

had only 2 hours of unscheduled downtime, and most of that was when

someone mistakenly pulled out the wrong cable.”

Provides world-class performance for its international customer base that places

more than 1 million bets a day, generating peak loads greater than

30,000 SQL transactions per second

“By migrating from Oracle to Microsoft, we reduced the number of different

solutions and achieved a cleaner, simpler IT environment. Now, we have

almost the same IT budget as in the early nineties, but with about 10X as

many users.”

Enables the sharing of accurate information between locations and departments, and

throughout its supply chain for PLM

“Using Table Partitioning and Online Indexing, we’ve reduced the time we

spend on maintenance by 80%, and are able to complete our maintenance

without scheduling downtime.”

Moved to a 17 terabyte data warehouse to Microsoft SQL Server® 2008 with enhanced

reporting and analysis for thousands of analysts and users

Greater Value, Lower Costs

Reduce IT operational cost and development cost

Lowering cost with unified platform

Business process automation and integration

Accelerate business-driven change

“Dayforce’s complete solution brings together all of our key workforce data onto a unified Microsoft platform. Dayforce and

the Microsoft Application Platform combine to provide significant value to our

operations.”

Able to improve workforce management across operations, and to measurably

improve profitability by replacing a collection of disparate systems

Company has gained lower TCO through consolidation using the Hyper-V feature of

Windows Server 2008. Also providing compression to reduce storage that is easier

to manage

“Now, we have almost the same IT budget as in the early nineties, but with about 10 times as many users. Because

the Microsoft environment is so intuitive and familiar to our employees,

installation, development, and management are much faster and

easier.”

Gained the flexibility, stability, and rapid-development capabilities the company needs to remain an agile leader in its

industry

”The new licensing model of SQL Server 2008 Enterprise proved to be very

advantageous for our virtualization and consolidation. We saw licensing costs

reduced by about 80 %.“

Next Steps

Next Steps / Calls to Action

Learn more about the Microsoft Application Platformhttp://www.microsoft.com/applicationplatform/about/overview.mspx

Assess the current state of your application platformhttps://roianalyst.alinean.com/msft/AutoLogin.do?d=993469681761385474

Download the SQL Server 2008 r2 Trialhttp://www.microsoft.com/sqlserver/2008/en/us/try-it.aspx

Connect with the right partners• Microsoft PinPoint (http://pinpoint.microsoft.com) • SQL Server 2008 Find-a-Partner (http://www.microsoft.com/sqlserver/2008/en/us/find-partner.aspx)

Start building or migrating existing applications to the Windows Azure platform today!http://www.microsoft.com/windowsazure/

Thank You

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not

be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.