Optimizing your Online Presence

Diane K. DanielsonFounder, Downtown Women’s Club

VP of Biz Dev, Convengine

Optimizing Your Online Presence

2

Help your target market find youControl what you can about what they findDistinguish yourself/your companyStart building your online footprint

Google Maps = New Yellow Pages

Google Maps = New Yellow Pages

Business listings & Google ad keywords

Google.com>Business Solutions>Local Business Center

6

7

Google.com>Business Solutions>Local Business Center

8

Is Your Website Social Media Friendly?

2010 Websites: Simple, Searchable and Share-able

9

It’s all about the “About” page

URLs, Title Tags & Search

10

Blogs = searchable + share-able

Business Blog = Search Success Story

12

13

Business Blog = Search Success Story

Linking Up on LinkedInIt’s a portfolio, not just a profile

15

Profile Basics:

Picture

Status updates

Complete titles

Keywords

Recommendations

Connections

URL

Portfolio

16

Profile Basics:

Picture

Status updates

Complete titles

Keywords

Recommendations

Connections

URL

Portfolio

Privacy & other settings

17

Blog Link

Slideshare

Google Presentation

Applications

18

Who can you link to?• People you know (have email address)

• Intros to people your friends know

• Can message people: in your group, in your friends’

networks.

Tips for linking:• Customize your invite

• LinkedIn Open Networkers (LIONs)

• Defer Facebook friend requests

19

20

Keep your name out there:• Update your profile

• Write recommendations

• Status updates

• Add presentations/links to white papers

• Add 5 new contacts per week

• Company listing

Interact with others:• Groups

• Answers

The Social Media Matrix

21

Target market

YouBlog

Website

Facebook PageBlog

Website

Facebook Page

Thank youDiane K. Danielson

Founder, http://www.DowntownWomensClub.comVP of Biz Dev, http://www.convengine.com

Twitter: @DowntownWoman