Oracle BI Strategy 11g

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    Deck Overview

    Audience: General Audience not familiar with Oracle Product Strategy

    Time:

    1.01.5 Hours

    Presentation Goals: The goal of this deck is to explain at a high level Oracles BI

    Strategy and Products. The slides within this deck provide the

    presenter with standard slides across BI Suite, BI Applicationsand Enterprise Performance Management.

    Last Updated 5/23/2007

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    Oracle BI Strategy and Products

    Presenter

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    The following is intended to outline our general

    product direction. It is intended for information

    purposes only, and may not be incorporated into any

    contract. It is not a commitment to deliver any

    material, code, or functionality, and should not berelied upon in making purchasing decisions.

    The development, release, and timing of any

    features or functionality described for Oracles

    products remains at the sole discretion of Oracle.

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    Business Intelligence is the #1 Priority

    the most important technology in 2007 is business intelligence

    Source: CIO Insight, The Future of I.T.: What's on Tap for 2007 and Beyond, January 16, 2007

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    Oracles Product Strategy

    Integrated Business Intelligence Database Business Intelligence & Data Mining Functions Integrated in

    Database

    Integrated Business Intelligence Tools

    Best-of-Breed, Next Generation Business Intelligence

    Technology Platform

    Integrated Analytic Applications

    Enterprise Wide, Industry Specific Analytic and Corporate

    Performance Management Applications

    Exploits Any Information Technology Environment

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    The Industrys Most Comprehensive BI Solution

    Oracle OLAPOracle Data MiningOracle PartitioningOWB/ODI

    ORACLE DATABASE with DATA WAREHOUSING OPTIONS

    ORACLE BUSINESS INTELLIGENCE SUITE

    Oracle BI Suite Standard EditionOracle BI Suite Enterprise Edition

    BI Applications

    Multi-source

    ORACLE BUSINESS INTELLIGENCE APPLICATIONS

    BI Applications

    For DBI

    Performance

    Management

    BI Applications

    for EPM

    Oracle BI Suite SE1

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    BI SE and BI EE Interop and MigrationPaths for BI SE (Discoverer) Customers

    1. Stay on BI SE forever 10.1.2.2 just delivered (Calculated Members)

    10.1.2.3 and 11g in progress

    Dedicated development team

    Lifetime support2. Use both to gain new function

    Leverage Disco EULs as a data source

    Discoverer analysis surfaced in Dashboards

    Use Delivers for alerting

    3. Migrate SE to EE Metadata migration utility, methodology, and Oracle

    Consulting services

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    Oracle BI Suite Enterprise EditionUnified Business Intelligence Infrastructure

    Ad-hocAnalysis

    ProactiveDetectionand Alerts

    MS OfficePlug-in

    Reporting &Publishing

    InteractiveDashboards

    DisconnectedAnalytics

    OLTP & ODSSystems

    Data WarehouseData Mart

    SAP, OraclePeopleSoft, Siebel,

    Custom Apps

    FilesExcelXML

    BusinessProcess

    WebServices

    Oracle

    BI ServerMultidimensional Calculation and Integration Engine

    Intelligent Caching Services

    Intelligent Request Generation and Optimized Data Access Services

    Common Enterprise Information Model

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    Common Enterprise Information ModelEnables Consistency, Security, Reuse, Flexibility

    Presentation Layer

    Physical Layer

    Semantic Object Layer

    User roles, preferences Simplified view Logical SQL interface

    Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series

    Map Physical Data Connections Schema

    Role-based views of the information

    Consistent definition of businessmeasures, metrics, calculations

    Model once, deploy anywhere

    Across any data sources

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    Ad Hoc Analys is

    Formatted Reports

    Common Enterprise Information ModelModel once, deploy everywhere

    Information consistency

    Information availability

    Eliminates data silos

    Increased user adoption

    Greater Leverage in IT

    Oracle BI EE Server

    Common Enterprise Information Model

    Proact ive Aler ts

    Interact ive Dashbo ards

    Disconn ected Analyt ics

    Microsof t Off ice

    Bus iness Processes

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    Oracle BI ServerNext-Generation BI Server

    Common EnterpriseInformation Model

    Advanced calculation &federation engine

    Intelligent requestgeneration and optimized,distributed data access

    Analytical and Operational

    reach Mission critical scalability

    and performance

    Oracle BI EEEnd User Products

    Other 3rd PartyTools

    Native RDBMS Oracle SQL Server DB2 TeradataODBC

    Multi-dimensional XMLA Oracle OLAP Option MS Analysis Services SAP BW

    Other XML, Excel Text

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    End User ProductsEnterprise Edition

    OracleDelivers

    Guided experience leads user from insight to action Intuitive and interactive dashboards/scorecards

    Personalized, function-specific and role-based

    OracleInteractiveDashboards

    Oracle

    Answers

    Powerful ad-hoc analysis via 100% Web UI

    Zero training environment

    Create, modify and author analysis, pivots anddashboards

    Dynamic problem/opportunity detection and

    notification

    Automated analytic workflows and processes

    Tailored delivery for wide range of mobile

    devices

    OracleBI Publisher

    Uses Word and Adobe as report layout tools

    Many sophisticated outputs

    Extract once, Publish many times

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    Enhances Existing Customer InvestmentsHot-Pluggable Integration with Heterogeneous Systems

    Security Data Access ETL

    Oracle

    KerberosiPlanetMSFT ADNovellCustomOthers ..

    Oracle RDBMSOracle OLAP Option

    Microsoft SQL Server& Analysis Services

    IBM DB2TeradataEssbaseSAP BWXML, Excel, TextOthers ..

    Oracle Data Integrator

    (Sunopsis)Oracle WarehouseBuilder

    InformaticaAscentialOthers ..

    Any JSR 168Portal

    Oracle BI, HYSL, BOBJ,COGN, MSTR, Actuate ..

    Oracle EBS, Siebel, SAP,PeopleSoft, JD Edwards ..

    Excel, Outlook,Lotus Notes ..

    Portals

    Analytic Tools

    and Reporting Applications Desktop Tools

    Oracle BI Server

    Common Enterprise Information Model

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    Oracle BI ApplicationsSingle or Multi-source Analytic Apps Built on OBIEE

    Oracle BI Suite EE

    Ad-hocAnalysis

    ProactiveDetectionand Alerts

    MS OfficePlug-inReporting &PublishingInteractiveDashboards DisconnectedAnalytics WebServices

    Sales

    Service &

    Contact

    Center

    Marketing

    Order

    Management

    & Fulfillment

    Supply

    ChainFinancials

    Human

    Resources

    PackagedETL Maps

    UniversalAdapters

    IVR, ACD, CTIHyperionMS Excel

    Other Data Sources

    DW Schema

    Oracle BI Applications

    http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.siebel.com/http://www.sap.com/index.asp
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    Oracle BI ApplicationsMulti-Source Analytics with Single Architecture

    Travel& TransAuto Comms& Media ComplexMfg ConsumerSector Energy FinancialServices HighTech Insurance& Health LifeSciences PublicSector

    Other Operational& Analytic Sources

    Oracle BI Suite Enterprise Edition

    Prebuilt adapters:

    Sales

    Service &

    Contact

    Center

    MarketingOrder

    Management

    & Fulfillment

    Supply

    ChainFinancials

    Human

    Resources

    PipelineAnalysis

    TriangulatedForecasting

    Sales TeamEffectiveness

    Up-sell /Cross-sell

    Cycle Time

    Analysis

    LeadConversion

    EmployeeProductivity

    CompensationAnalysis

    HR ComplianceReporting

    WorkforceProfile

    Turnover

    Trends

    Return onHuman Capital

    A/R & A/PAnalysis

    GL / BalanceSheet Analysis

    Customer& Product

    Profitability

    P&L Analysis

    Expense

    ManagementCash FlowAnalysis

    SupplierPerformance

    SpendAnalysis

    ProcurementCycle Times

    InventoryAvailability

    Employee

    ExpensesBOM Analysis

    OrderLinearity

    Ordersvs. AvailableInventory

    Cycle TimeAnalysis

    BacklogAnalysis

    Fulfillment

    Status

    CustomerReceivables

    CampaignScorecard

    ResponseRates

    ProductPropensity

    Loyalty andAttrition

    Market Basket

    Analysis

    Campaign ROI

    ChurnPropensity

    CustomerSatisfaction

    ResolutionRates

    Service RepEffectiveness

    Service Cost

    Analysis

    ServiceTrends

    http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.sap.com/index.asphttp://www.siebel.com/
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    How do I reduce agent turnover and staffing costs?

    What is the impact of my average handle time, average queuehold time and one-and-done rate on customer satisfaction?

    Service

    Customers

    Sales

    Marketing

    Distribution

    Finance

    HR/Workforce

    Operations

    Procurement

    Customers

    Customers

    Suppliers

    Suppliers

    Suppliers

    Advanced Analysis Often Spans

    Heterogeneous Data Sources

    How does call center agent tenure, training, & compensationaffect efficiency and cross-selling performance?

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    Oracle BI ApplicationsMulti-Source Analytics with Single Architecture

    Travel& TransAuto Comms& Media ComplexMfg ConsumerSector Energy FinancialServices HighTech Insurance& Health LifeSciences PublicSector

    Other Operational& Analytic Sources

    Oracle BI Suite Enterprise Edition

    Prebuilt adapters:

    Sales MarketingOrder

    Management

    & Fulfillment

    Supply

    ChainFinancials

    Human

    Resources

    PipelineAnalysis

    TriangulatedForecasting

    Sales TeamEffectiveness

    Up-sell /Cross-sell

    Cycle Time

    AnalysisLead

    Conversion

    EmployeeProductivity

    CompensationAnalysis

    HR ComplianceReporting

    WorkforceProfile

    Turnover

    TrendsReturn on

    Human Capital

    A/R & A/PAnalysis

    GL / BalanceSheet Analysis

    Customer& Product

    Profitability

    P&L Analysis

    Expense

    ManagementCash FlowAnalysis

    SupplierPerformance

    SpendAnalysis

    ProcurementCycle Times

    InventoryAvailability

    Employee

    ExpensesBOM Analysis

    OrderLinearity

    Ordersvs. AvailableInventory

    Cycle TimeAnalysis

    BacklogAnalysis

    Fulfillment

    Status

    CustomerReceivables

    CampaignScorecard

    ResponseRates

    ProductPropensity

    Loyalty andAttrition

    Market Basket

    AnalysisCampaign ROI

    Service &

    Contact

    Center

    ChurnPropensity

    CustomerSatisfaction

    ResolutionRates

    Service RepEffectiveness

    Service Cost

    AnalysisServiceTrends

    http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.sap.com/index.asphttp://www.siebel.com/
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    Prebuilt ETL to extract data from over 3,000

    operational tables and load it into the DW, sourced

    from CRM systems, call center telephony middleware

    and other sources

    1

    Service Analytics utilizes ETL routines that extract

    data from 2,000+ operational tables and load it into 15

    star-schemas available for immediate analysis

    2

    Pre-mapped metadata, defining real-time access to

    analytical and operational sources, embedded best practice

    calculations and metrics for the contact center

    3

    A best practice library of over 150 prebuilt role-based

    intelligence dashboards, reports and alerts for service and

    contact center agents, managers and executives

    4

    Business AnalyticsWarehouse

    Presentation Layer

    Logical Business

    Model

    Physical Sources

    Service and Contact Center Analytics

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    Example: Analytic Workflows

    Business

    Objectives /

    Issues

    Gain

    Insights

    Take ActionTarget collection efforts to

    reduce overdue balances

    Drill to

    Overdue Invoice Detail

    Who are the Customers

    and Collectors?

    How long is the

    underlying Overdue

    Balance pending?

    Is Overdue Balances

    trending up?

    Is DSO on target?

    Maximize Cash Flow

    Drill to

    Due Balances by Region

    What is the aging of

    Due Balances?

    Are Payment Terms

    in compliance?

    Is DPO on target?

    Business Function:Receivables

    Role:Director, Credits & Collections

    Objectives:

    1) Maximize Cash Flow 2) Control Risk of

    Receivables Portfolio

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    Example: Analytic WorkflowsBusiness

    Objectives /

    Issues

    Gain

    Insights

    Take ActionTarget collection efforts to

    reduce overdue balances

    Drill toOverdue Invoice Detail

    Who are the Customers?

    How long is theunderlying Overdue

    Balance pending?

    Is Overdue Balances

    trending up?

    Is DSO on target?

    Maximize Cash Flow

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    Build from Scratchwith Traditional BI Tools

    Oracle Analytic Applications

    Prebuilt Business Adapters forOracle, PeopleSoft, Siebel, SAP,others

    Prebuilt DW design, adapts to yourEDW

    Role-based dashboards andthousands of pre-defined metrics

    Easy to use, easy to adapt

    Weeks or Months

    Back-endETL andMapping

    DW Design

    Define Metrics& Dashboards

    Back-endETL andMapping

    DW Design

    Define Metrics& Dashboards

    Training / Roll-out

    Training / Rollout

    Months or Years

    Oracle Analytic Applications

    solutions approach:

    Faster time to value

    Lower TCO

    Assured business value

    Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

    Speeds Time To Value and Lowers TCO

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    Enterprise Performance Management SystemIntegrates Transaction, Intelligence, Financial Systems

    EnterpriseResourcePlanningSystems

    OperationalBusiness

    IntelligenceSystems

    EnterprisePerformanceManagement

    System

    FinancialPerformance

    ManagementSystems

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    Oracle BI Product StrategyKey Product Differentiators

    Enterprise Semantic Model Cross-Source Model Centric vs. Single Source Reporting

    Pervasive Business Insight Empower Business Users with Embedded Insight

    Real Time Predictive Insight Activity Monitoring and Predictive Analytics

    Business Process Optimization Sense & Respond with Intelligent Business Processes

    Fastest Time to Value & Lowest TCO Pre-packaged Performance Management & Analytic Applications

    Across Siebel, Peoplesoft, e-Business Suite, JDEdwards, & SAP

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    Oracleand Hyperion

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    Enterprise Performance Management SystemOracle with Hyperion

    InsightPerformance

    Action

    SetGoals

    Plan

    Monitor

    Analyze

    Report

    Align

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    The New, Extended Oracle BIA System for Enterprise Performance Management

    BI Tools and Foundation

    BI and PerformanceManagement Applications

    Oracle Business Intelligence

    Best-of-breed BusinessIntelligence Tools

    Integrated BI Foundation

    Enterprise Semantic Model

    Operational BusinessIntelligence Applications

    Performance ManagementApplications

    Integrated with each other

    Works with any information technology

    environmentOracle, non-Oracle, or mixedHot-Pluggable

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    Oracle Business Intelligence Tools & FoundationExtended and Unified Business Intelligence Infrastructure

    Ad-hoc

    Analysis

    Interactive

    Dashboards

    Proactive

    Detectionand Alerts

    MS Office

    & OutlookIntegration

    Reporting &

    Publishing

    Disconnected

    & MobileAnalytics

    OLTP & ODSSystems

    Data WarehouseData Mart

    SAP, OraclePeopleSoft, Siebel,

    Custom Apps

    FilesExcelXML

    BusinessProcess

    Multidimensional Calculation and Integration Engine

    Integrated Security, User Management, Personalization

    Intelligent Request Generation and Optimized Data Access Services

    Essbase

    Common Enterprise Information Model

    Essbase

    Analytics

    Data

    Integration

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    Oracle Business Intelligence ApplicationsAn Enterprise Performance Management System

    Oracle Business Intelligence Foundation

    OLTP & ODSSystems

    Data WarehouseData Mart

    SAP, OraclePeopleSoft, Siebel,

    Custom Apps

    FilesExcelXML

    BusinessProcess

    Essbase

    Common Enterprise Information Model

    Reporting

    Sales &

    Marketing

    Modeling Planning BudgetingFinancial

    ManagementConsolidation Scorecards

    Verticals

    PlanningAnalytic Apps

    Human

    Resources

    Order

    Management

    & Fulfillment

    Supply

    ChainFinancial

    Analytics

    Scorecarding