Oracle Cloud, Cloud Applications and Strategy€¦ · •Designed to easily & productively extend SaaS Applications –To attract Oracle’s Applications eco-system & extend the value

1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud, Cloud Applications and

Strategy


Safe Harbor Statement

The following is intended to outline our general product direction. It

is intended for information purposes only, and may not be

incorporated into any contract. It is not a commitment to deliver

any material, code, or functionality, and should not be relied upon

in making purchasing decisions.

The development, release, and timing of any features or

functionality described for Oracle’s products remains at the sole

discretion of Oracle.


Agenda

• Cloud Overview

• Application Services

• Other Cloud Services

• Product Strategy

• Cloud Operations


CLOUD COMPUTING REVOLUTION

SPENDING ON SOFTWARE-AS-A-

SERVICE IS PROJECTED TO

DOUBLE BY 2014.

SPENDING ON PLATFORM-AS-A-

SERVICE WILL TRIPLE BY 2014.


On-premise Applications

US $97.9B $110B

Growth 2.3% CAGR

Enterprise Cloud Apps

US $12.1B $21B

Growth 11.65% CAGR

Consumer Cloud Apps

US $6B $12B

Growth 15% CAGR

Packaged SaaS

US $9.4B $16.5B

Growth 11.93% CAGR

Custom Cloud Apps

US $2.7B $4.5B

Growth 10.75% CAGR

Consumer Cloud Apps

US $6B $12B

Growth 15% CAGR

Market Size and Growth

Sources: Gartner, Asymco, UBS Report, Internal Analysis

Oracle Cloud Play – Applications + Platform + Social

Cloud Applications Market Opportunity CY 2010 - 2015


National Institute of Standards and Technology definition:

– Cloud computing is a model for enabling convenient, on-demand network access to a shared

pool of configurable computing resources that can be rapidly provisioned and released with

minimal management effort or service provider interaction.

What is “The Cloud”?

Cloud Layers

• Applications

• Platform

• Infrastructure

Deployment Models

• Public Cloud

• Private Cloud

• Hybrid Cloud

Key Characteristics

• It’s a service - Opex vs. Capex

• Speed of deployment and extensibility

• Pay as you go, minimum upfront

costs

• High elasticity


Greater Agility Lower Cost More Innovation

Cloud Changes How IT Impacts The Business Delivering Not Just Low Cost, But Agility and Faster Innovation

Faster Deployment and Responsiveness to Changing

Business Requirements

Focus on Core Competencies, Differentiation and Innovation

Lower Costs, Greater Efficiency and Utilization


COST

SAVINGS

53%

REALIZED CLOUD BENEFITS, SO FAR

FASTER

TIME TO MARKET

44% MORE BUSINESS

FLEXIBILITY

35%

Top Cloud Benefits: Surveyed OAUG Members*

*“Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery Strategies”, Unisphere Research, April 2012


Consolidation of the Cloud Market

Oracle SAP

• Rightnow

• Taleo

• Vitrue

• Endeca

• Fatwire

• Inquira

• Collective Intellect

• Involver

• SuccessFactors

• Ariba

SFDC

• Radian

• Rypple

• Buddy Media


Different Cloud Deployment & Service Models

Your Site

Manage Your

Own Cloud

Partner

Manages Your

Private Cloud

Partner’s Site

Dedicated

Private Cloud Virtual Private

Cloud

PUBLIC

CLOUD

Dep

loym

en

t

Mo

del

Serv

ice

Mo

del

HYBRID CLOUD SERVICES


Oracle Cloud Business: SaaS $1 Billion Today

Application Services Platform Services Social Services

Common Infrastructure Services


Not all Clouds are created

equal


CAUTION!

First Generation Cloud Issues

87%

Loss of visibility/control and vendor lock-in* 62%

40%

Security Concerns^

Cloud silos/integration*

*Source: “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery Strategies”, April 2012

^Source: IDC Enterprise Panel, 3Q09


Cloud Without Compromise!


MORE CONFIDENCE MORE CHOICE MORE POWER

Most complete, best-of-breed

cloud processes

The cloud any way you want:

public, private, or hybrid

Integrated cloud stack optimized

and secured from apps to disc

Oracle’s Enterprise-Grade Cloud Applications The Cloud Without Compromise

16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Copyright © 2011, Oracle and/or its affiliates. All right

What Problem Are We Solving? Oracle Delivers on the Full Promise of Cloud

Greater Agility

Lower Cost

More Innovation

+ The Benefits of Cloud

More Power

More Confidence

The Power of Oracle

More Choice


Oracle Enterprise-Grade Cloud Applications

More Power

• Rich business functionality spanning complete processes

• Consistent and optimized cloud user experience

• Integrated information and reporting across systems

More Choice

More Confidence

The Benefits of Cloud plus The Power of Oracle


ORACLE DELIVERS MORE POWER

BEST

PRACTICE

PROCESSES

& PLATFORM

IN THE

CLOUD

Customer

Relationship

Management

Human

Capital

Management

Cloud Platform

ERP

Global

HR Payroll

Sales &

Marketing

Customer

Service Live Help

Financials Order

Orchestration Procurement

Project Portfolio

Management GRC

Social Network Java Database

Workforce

Management

Talent

Management

Data

Services

Customer

Hub



Easily Configure and Extend Applications

Changes. Without IT.

Personalize Build New

…That Are Upgrade Safe.

Modify



More Power

More Choice

• Deploy and consume applications anyway you want

• Portability between clouds and on-premise without lock-in

• Easily extend and integrate with #1 open, standards-based platform

More Confidence



Oracle delivered as private &

public cloud services

ORACLE

PUBLIC CLOUD MANAGED CLOUD

SERVICES

Oracle delivered as managed

cloud services in a private cloud

Oracle delivered as

subscription-based services

HYBRID CLOUD

COMPLETE CHOICE

Cloud Applications Anyway You Want Oracle Delivers More Choice


Choose Degree of Control and Adoption Speed

TRADITIONAL

ON-PREMISE

MANAGED CLOUD

SERVICES

ORACLE

PUBLIC CLOUD

Speed of Adoption and Agility

Level of Customer Control


Complete, Standards-Based Integration

3rd Party Cloud Applications

Cloud Applications

LDAP/SSO Enterprise

Databases

Oracle Cloud Integration Services #1 Open, Standards-Based Integration Platform

Applications

3rd Party

Applications

In-House Cloud Applications

3rd Party Providers (Payroll/ Benefits, etc.)

Social Networking



More Power

More Choice

More Confidence

• Enterprise-grade performance and scalability

• Unified cloud visibility, management, and control

• Defense, In-depth layered security



GLOBAL OPERATIONS CENTERS STATE-OF-THE-ART

DATA CENTERS ENGINEERED SYSTEMS

• 15,000+ service experts globally

• 27 languages

• Ops centers and data centers around the globe

• Embassy-grade physical and logical security

• 24X7 systems monitoring and optimization

• Uninterruptible power supply and cooling

• Powered by Oracle Exadata and Oracle Exalogic

• Extreme performance for the most demanding businesses

Enterprise-Grade Performance and Scalability


Oracle Cloud Services

Complete Management

Delivered Globally

• 15,000 cloud experts

• Serving 5.5 million users

• In 27 languages

Upgrade Safe Extensibility

Dedicated Staging and Test Environment

Hardware and Software included

Automated Backups

Cloud-based Identity & Access Management

Always Current Release

System Maintenance

Disaster Recovery

Performance Tuning

Resource Provisioning

Enterprise Social Collaboration

Pervasive Mobile Capabilities

Enterprise Content Management

Enterprise Grade Performance

Enterprise Grade Security

Enterprise –Wide Functionality

Embedded Business Intelligence

Enterprise Grade Scalability

Enterprise Grade Connectivity

Enterprise Grade Reliability

Global Presence Your Cloud includes


• Transparent Data

Encryption & Data

Masking

• Data Vault - Privileged

User Controls

• Multi-Factor Authorization

• Activity Monitoring and

Audit

• Secure Configuration

• Monitor and Block

• User & Role Based

Access Management

• Access Management

• Virtual Directories

• Rights Management

• Identity Governance

• Comprehensive

Compliance Mgmt.

• Centralized Policy

Administration

• Access Management

• Track and Audit Content

and Usage

Infrastructure Security

• Hardware Accelerated

Encryption

• Secure Key Management

and Storage

• Strong Workload Isolation

• Secure Service Delivery

Platforms

Infrastructure Applications Middleware Databases

Information Database Security Middleware Security Applications Security

Oracle Cloud Security: Inside Out



More Power

• Rich business functionality spanning complete processes

• Consistent and optimized cloud user experience

• Integrated information and reporting across systems

More Choice

• Deploy and consume applications anyway you want

• Portability between clouds and on-premise without lock-in

• Easily Extend and Integrate With #1 Open, Standards-Based Platform

More Confidence

• Enterprise-grade performance and scalability

• Unified cloud visibility, management, and control

• Defense, In-depth layered security



Data Center

Commodity Hardware

Data Center

One Vendor, One Solution = Lowest Risk

Database

Integration Services

Optimized Hardware

Platform Services

ERP, CRM, HCM

Mobile Applications

Common Infrastructure

Services

Platform Services

ERP, CRM, HCM

Mobile Applications

Social & Insight

Services

Competitor Cloud

VS.

Social & Insight

Services


Application Services


Application Services: Key Features

• Broadest applications offering – enterprise customers

• Built on industry standards – Java, standards-based middleware

• Service-Oriented Architecture – simplifies integration

• Self-service control for business users – configure, extend

• Built in business intelligence, social and mobile

• Complete data isolation and flexible upgrades

• Modern user interface – Web, mobile, HTML5


Application Services: 100+ Cloud Applications Complete Suite, Best-of-Breed, Enterprise Grade

Human Capital

Management Talent Management Sales & Marketing

Financial

Management

Procurement,

Sourcing, Inventory Project Management

Customer

Experience

Governance, Risk,

Compliance

Common Infrastructure Services


Application Services ERP Services

• Manage your business effectively

• Planning and budgeting

• Financial accounting

• Project management and accounting

• Procurement and sourcing

• Costing, inventory, and products

• Financial and transactional controls

• Management and statutory reporting


Application Services HCM Services

• Manage your workforce effectively

• Global Human Resources

• Global payroll

• Workforce lifecycle management

• Compensation

• Benefits

• Network@Work


Application Services Talent Management Services

• Source, recruit, develop, retain the

most talented employees

• Candidate sourcing

• Recruiting

• Learning and development

• Talent reviews

• Goal management

• Succession management


Application Services Sales & Marketing Services

• Maximize your company’s revenues by

optimizing sales and marketing

• Installed base

• Sales prediction

• Multi-channel marketing

• Territory management

• Leads, opportunities, forecasting

• Partner Relationship Management

• Quotas and incentive compensation


Application Services Customer Experience Services

• Maximize your company’s revenues

with great customer experiences

• Web and mobile self-service

• Contact centers

• Knowledge management

• Chat and co-browse

• Email management

• Support and innovation communities


Platform Services


Oracle Cloud

• Deliver a complete & functionally rich Suite of Platform Capabilities

– Database, Java, Web, Documents, Sites, Reporting, Analysis, Integration, Social, & Mobile

• Designed to be adopted modularly but engineered to work together

– Customers can use individual services but get more value when using them together

• Designed to easily & productively extend SaaS Applications

– To attract Oracle’s Applications eco-system & extend the value of Oracle’s Applications

• Designed to access, publish, & socially mash “social” Cloud Services

– Across Oracle’s Public Cloud, Other Clouds, On-Premise Applications, & Social Networks

• Delivered on a highly proven, mission-critical Infrastructure

– To provide Performance, Reliability, & Security Enterprise customers expect

Platform Services (PaaS) - Summary


Social & Insight Services


Oracle Cloud

• Seamlessly blend “Applications + People + Data + Devices” – Transforming SaaS Applications with Data Services & crowd-sourced “Social Insight”

• Aggregate Data from SaaS Applications into Data Service – Aggregate, Standardize, & Organize Data into Key Metrics & Benchmarks

• Enrich SaaS Applications with crowd-sourced information – With a comprehensive Social Marketing, Sales, Commerce, Service, & Intelligence Platform

• Organize information into a comprehensive Business Directory – With Highly Enriched & Qualified Information from Data Service, SaaS, Social Platform

• Deliver mobile mashups of Social + Data Insight within Applications – By making it simple to assemble applications that leverage these capabilities together

• Extend Oracle Public Cloud Service with Partner Solutions – By browsing, procuring and using the solutions from the Application Store

Social & Insight Services - Summary


Oracle Cloud Operations, Service

and Support


5. Get Credentials 6. Use and Manage

2. Select Plan 3. Configure Service

4. Submit Request

cloud.oracle.com

1. Pick Service

Oracle Cloud Extremely Easy-to-Use


Oracle Cloud Manage Your Own Services

Provision your Cloud

cloud.oracle.com

Request Your “Virtual

Environment” with a

click of a button

Manage your Cloud

Cloud Manager

Upload Your Data, Deploy

Your Applications, Modify

Configuration

Monitor your Cloud

cloud.oracle.com

Monitor Your Uptime,

Service Levels, and Usage

Statistics


Product Strategy


Applications Strategy

• Offer significant functional value with easy to uptake Applications

Unlimited releases and provide a clear roadmap with Apps Unlimited in

each area

• Fusion Applications are now very real, can be adopted in a modular

fashion alongside Applications Unlimited, and offered as a SaaS suite

• Continue to differentiate our Applications by exploiting Oracle

Technology capabilities – Engineered Systems/In-Memory, Mobile, and

Social

• Provide specialized Line of Business Applications and transformative

industry processes via the GBU Applications


Trends Driving the Future of Cloud Computing

• Complete Enterprise Suite

• Contextual Driven Navigation

• Mobile Access

• Cloud Delivery

• Social Collaboration

• Real-time and Predictive Analytics


LOOK BACK AND LOOK AHEAD Oracle Fusion Applications 11g


Fusion Applications 11g Built for Rapid Innovation

INITIAL DELIVERABLES

RAPID INNOVATION RELEASES

- CUSTOMER ENHANCEMENTS

- CONTINUED INNOVATION

REGULAR RELEASE CYCLE CADENCE

- ADDITIONAL MODULES

- FOCUSED VERTICALIZATION

- CONTINUED INNOVATION

Release 1 Release 0 Release 2 Release 3 Release 4 Release 5 Release 6 Release 7

2012 2013

Release 8


More

Mobile

More

Localization

More

Industries

Oracle Cloud Applications Release Framework Roadmap to the Future

More

Configurability

More

Power

>


CO-EXISTANCE Oracle Fusion Applications 11g


Fusion Talent Management On Demand Co-existence with Applications Unlimited Human Resources

Performance Management

Compensation Management

Profile Management

Core HR Payroll Time & Labor

Benefits

Fusion Talent Management On Demand

Talent Review Goal

Management Network at

Work

PSFT/EBS Human Resources Solution

Full-featured talent suite, leveraging industry-

leading best practices and the latest technologies

Benefits

Gain immediate business value while minimizing

upgrade costs

Identify talent strengths, development opportunities

and succession risks

Increase collaboration and alignment

Integrate with Fusion Applications or existing HR

systems


Fusion Incentive Compensation Co-existence with Applications Unlimited CRM

Solution

Add-on or stand-alone module for

managing sales compensation

Benefits

Align business objectives and sales

personnel performance

Attract and retain talent with

competitive remuneration and faster

dispute resolution

Reduce the time and effort to set and

communicate comp plans to sales reps

Dispute Management

Payment Monitoring

Fusion Incentive Compensation

Compensation Planning

Siebel/EBS/PSFT CRM

Lead

Management

Opportunity

Management

Order Capture

& Sales Credit

EBS/PSFT Human Resources

Core HR Payroll Compensation


Fusion Accounting Hub Co-existence with Applications Unlimited Financials

Solution

Unprecedented Financial Control,

Reporting & Analysis Platform

Benefits

Deliver consistent, timely and

accurate information for both

management and external reporting

Deliver continuous insight directly to

business managers and decision

makers

Journal

Entries

Balances

Financial Reporting

Ad Hoc Analysis

Account Reconciliation

Analytical Dashboard

Financial Reporting &

Analysis

Enterprise Performance Management

Financial Consolidation

Planning & Budgeting

Fusion Accounting Hub

PSFT FIN

Journal Import

Journal Post

Allocation Engine

EBS FIN JDE FIN


Fusion Shared Sourcing, Contracts & Spend Co-existence with Applications Unlimited Procurement

PSFT/EBS Procurement

Solution

Complete support for shared services

Sourcing, Contracts & Spend Analysis,

Sourcing, and Contract Management

Benefits

Gain visibility to spend across a

heterogeneous procurement environment

Reduce costs and ensure the best sources

of supply

Reduce risks and ensure contract

management best practices

Procurement Contracts

Sourcing Spend

Analysis

Fusion Shared Services Procurement

PSFT/EBS Procurement


Fusion Project Portfolio Management Co-existence with Primavera

Solution

Complete end-to-end Enterprise Project

Portfolio Management solution

Benefits

Implement common, consistent processes

Achieve timely insight into validated project

costs

Reduce cost of ownership by removing in-

house build and maintenance

Support standardization with sharing of

global definitions

Fusion Project Portfolio Management

Project Costing

Project Billing Project Control

Project Integration Gateway

Project Performance

Reporting

Primavera Project

Management Project

Scheduling

Project Analytics

Fusion Project Analytics


Fusion Distributed Order Orchestration Co-existence with Multiple Order Capture and Fulfillment Systems

Solution

Centralizes the “orchestration” of orders

across heterogeneous order capture and

fulfillment systems

Benefits

Improved order visibility across

heterogeneous demand and supply

Lower exception handling and inventory

costs

Improved order promising accuracy

Faster time to market for new products

Improved leverage of existing systems

Fusion Distributed Order Orchestration Order

Decomposition Order

Orchestration

Distributed Inventory

Order Workbench

Data Transformation

SAP Siebel,

EBS/JDE

EBS JDE Legacy

3PL Service

Heterogeneous Fulfillment Systems

Business Process Management

Business Activity Monitoring

Legacy

Heterogeneous Order Capture Systems


Fusion Sales Planning Co-Existence with Siebel CRM

Territory Management

Quota Management

Incentive Compensation

Fusion Sales Planning

Siebel CRM

Lead Management

Opportunity Management

Order Capture & Sales Credit

Solution

Integrated territory management, quota

management and incentive compensation

solution to maximize sales potential

Benefits

• Increase revenue by anticipating future

sales opportunities and optimizing territory

coverage

• Reduce cost and time to deploy territories,

quotas and incentive compensation plans to

sales force

• Increase forecast accuracy and proactively

adapt to plan deviations and changing

conditions


Fusion Customer Hub Co-Existence with Apps Unlimited and Fusion Modules

Fusion Customer Hub

Siebel CRM Solution

Leading customer master data management

solution to serve as single source of truth

Benefits

Serve as source of clean customer data for

the enterprise

Reduce risk and achieve compliances

Optimize operational decision and

transactions

Reduce operational cost

Achieve single view of the customer

Sales DOO ERP

Data Consolidation Data Governance &

Quality

Data Access & Collaboration

Data Publishing

Fusion Suite

EBS JDE PSFT SEBL

Applications Unlimited


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