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Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 1 Oracle Eloqua Q2/16 Release Overview April – June 2016 Product Management Oracle Marketing Cloud

Oracle Eloqua Q2/16 Release Overview Eloqua Q2/16 Release Overview April – June 2016 Product Management ... • Lead Scoring Models and Fields Available via the Bulk API [New Feature]

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Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.| OracleConfidential 1

OracleEloquaQ2/16ReleaseOverviewApril– June2016

ProductManagementOracleMarketingCloud

Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.|

SafeHarborStatementThefollowingisintended tooutline ourgeneralproductdirection. Itisintended forinformationpurposes only,andmaynotbe incorporatedintoanycontract.Itisnotacommitment todeliver anymaterial,code,orfunctionality,andshouldnotberelieduponinmakingpurchasingdecisions. Thedevelopment, release, andtimingofanyfeaturesorfunctionality described forOracle’sproductsremainsatthesolediscretion ofOracle.

OracleConfidential 2

Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.| OracleConfidential 3

• EloquaReleaseCenterviaKnowIt– Highlights, Timing,Release NotesandAdditional Resources Topliners: Eloqua Release Center

OneStopShoppingFindingReleaseInformation

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NowGenerallyAvailable:VisualClick-ThroughReport

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• Quicklyseetheclick-throughactivityontrackedlinksinyouremails,withouthavingtorunareportinEloquaInsight.

• NowGenerallyAvailablewithinEloqua

OracleConfidential

Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.|

EnhancedEmailPreviewWe’veaddedmoreinformationtotheviewandsimplifyingthelayout.• IntroducedtheEmailinformationsection(To,From,Reply-To,Subject)• Simplifiedthepreviewlayout

OracleConfidential

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• HelpingyoucutthroughthewhitenoisewhenmakingeditswithintheHTMLemailsandlandingpageeditors,we’renowonlyshowingcontentyoucanactuallyedit!

• Dynamiccontent,sharedcontent,andsignaturelayoutsourcecode,iseditablethroughthedesigneditor.

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EasierHTMLEditing

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Youdreamedit,wedelivered it!DreamItFeatureRequests

Progressiveprofileformfieldscannowbemarkedrequired

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ProgressiveProfilingEnhancements• Choosetodisplayonlyemptyfields– Ifall formfieldsarecompleted,thenuserwouldonlyseenon-progressiveprofilefields

• Selectprogressiveprofilefieldstoberequired• ChooselabelpositiontoToporLeftalignment

OracleConfidential

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InsightPreview- DynamicVisualReportsandDashboardsControlledAvailability– RollOutinProgress

ControlledAvailability

OracleConfidential

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InsightPreview

• CampaignAnalysis– Ahigh-leveloverviewofcampaignactivityandperformancemetrics.

• CampaignDetail– Adetailedlookatactivityandperformancemetricsforanindividualcampaign.

• EmailAnalysis– Ahigh-leveloverviewofemailengagementmetrics.

• EmailDetail– Adetailedlookatengagementmetricsforanindividualemail.

OracleConfidential 10

4VisualDashboards

ControlledAvailability

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• WhenusingSingleSign-On,youcanspecifyapagetodirecttouponlogout• Bydefault,atimeoutorlogoutreturnsyoutothestandardEloqua loginform• LogoutURLcannowbespecifiedintheGeneralSecurityConfiguration– Note:specifyfullURL

• Foruserswhodon’tgenerallyloginthroughtheEloqua loginformpagetheycanberedirectedtoamoreappropriatepage

OracleConfidential 11

Post-logoutRedirectforSSO

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BulkAPI Enhancements• LeadScoringModelsandFieldsAvailableviatheBulkAPI[NewFeature]– LeadscoringmodelsandtheircorrespondingleadscoringfieldswillbediscoverableviatheBulkAPI

– LeadscoringfieldswillbeavailabletobeusedinBulkAPIcontactexportdefinitions• Limitedtooneleadscoringmodelpercontactexportdefinition• Leadscoringfieldscanbeusedincontactexportfilterstatements

– Eachleadscoringmodelhasthreeleadscoringfieldsavailable:• Rating• ProfileScore• EngagementScore

• BulkAPIExportDefinitionFieldLimitIncreasedto250Fields[Improvement]– Increasedfromalimitof100fields

OracleConfidential 12

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Eloqua AppsReleaseUpdateApril– June2016

OracleConfidential– Internal

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ResponsiveEngageControlledAvailabilityEnhancements

• Fieldmergevalidation– newandexistingcontacts• Changedefaultfontincomposeandsignature• Templatepickeropensbydefault–blankprovidedasanoption• YoucannowinserthyperlinksinyourEngageemails

OracleConfidential

ControlledAvailability

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SupportforTLS1.1and1.2encryptionforSFDCIntegrationAddressKeyCriticalUpdatebySFDCbeingimplementedinJune

2016

SupportforOracleSalesCloud

IntegrationR11(ExistingIntegration)

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MSCRMDynamics2016isnowsupportedforbothOnPremiseandOnDemand

CRMIntegrationEnhancements

OracleConfidential

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ForthelatestinformationonEloqua’sReleases,pleasevisittheEloquaReleaseCenterinTopliners

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Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.| OracleConfidential