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ORACLE ENDECA COMMERCE BUSINESS

INTELLIGENCE

FAST INSIGHTS INTO ALL CUSTOMER

TOUCHPOINTSFROM WEB TO

MOBILE TO SOCIAL

KEY FEATURES

Rapid configuration of UI for iterative

improvement of visualizations and

analytics

Text analytics that can bring

unstructured content into analysis

Multilanguage support

Configurable user interface

Predefined datasource mappings and

connectors

Reusable and configurable application

components via Oracle Endeca

Information Discovery

Application and data security model

Best practice user scenarios

Install package and artifacts

Recommended deployment architecture

KEY BENEFITS

Optimize your marketing budget ROI

through unprecedented insight into why

specific programs drove certain

behaviors.

Realize extensive savings by reducing

the time spent waiting for IT to provide a

new view or analysis.

Increase revenue through highly

targeted campaigns due to your ability to

define a true 360-degree view of the

customer.

Enable your direct reports to become

data experts through Oracle Endeca

Commerce Business Intelligences

exceptional zero-training user interface,

which lends itself to immediate andbroad user adoption.

What if your team were empowered to analyze all necessary sources and types

of information for any questions that come to mind? Oracle Endeca Commerce

Business Intelligence brings Oracles advanced business intelligence (BI)

product Oracle Endeca Information Discovery to the e-commerce world, giving

teams the agility to answer new, unanticipated questions.

Use All Information Sources to Make the Best Decisions

Online businesses are making ongoing large investments in analytics to gain a 360-degree

view of their business and customers. To accomplish this, IT teams build rigid, elaborate

reports and tools to provide business teams with the insights they need. Although these reports

have traditionally succeeded in answering users question about what happenedDid revenue

decrease? Did we hit our sales targets?they dont easily tell the users why something

happened. To find out why, users have typically had to go into promotions data and then

drill into specific locations, time frames, and channelsall in separate datasourcesto

determine what, specifically, has driven consumer behavior. And thats still accessing only

half the story. What if other eventssuch as the weather or a media blitzhave affected

customer behavior?

Today business teams need to be able to make accurate in-the-moment decisions based on all

necessary sources of information. This is the key to gaining competitive advantage and

increasing revenue. Using Oracle Endeca Commerce Business Intelligence, merchandisers can

access information from news feeds, unstructured content such as customer reviews,structured data from customer relationship management systems, and information from third-

party datasources such as IRI and Nielsenall from a single view.

Oracle Endeca Commerce Business Intelligence

Oracle Endeca Commerce Business Intelligence gives teams the agility to answer new,

unanticipated questions by enabling them to access multiple sources and types of information

from a single interface. Leveraging the power of Oracle Endeca Information Discovery,

Oracle Endeca Commerce Business Intelligence provides powerful data integration

capabilities through an extensible collection of tools for integrating a broad range of structured

and unstructured content and through support for best-of-breed data adapters and ETL tools

such as those from Informatica.

With Oracle Endeca Commerce Business Intelligence, business teams can gain actionableinsight into the real-time performance of merchandising strategies, product performance,

social reactions, customer segmentation, and sentiment. When combining it with Oracle

Endeca Experience Manager and Oracle Endeca Guided Search, business teams can use

analysis from Oracle Endeca Commerce Business Intelligence to optimize the customer

experience quickly for immediate impact, closing the loop.

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With Oracle Endeca Commerce Business Intelligence, merchandisers listen to thecustomers voice during the planning process. This analysis shows public opinion on aproduct category, tops. The merchandiser synthesizes social feedback from Facebook withproduct reviews from another datasource. The sentiment expressed in product reviews can

be analyzed in terms of demographics such as location, age, or gender.

The Power Behind Oracle Endeca Commerce Business Intelligence

Oracle Endeca Commerce Business Intelligence is built on the same core principles as those

underlying Oracle Endeca Information Discovery.

No data left behind. Oracle Endeca Server is a hybrid search/analytical database designed to

bring together all the information required for making critical business decisions, regardless

of its original type, format, or source.

Consumer ease of use. Oracle Endeca Commerce Business Intelligence requires no training

and offers self-service user interfaces.

Agile delivery. Oracle Endeca Commerce Business Intelligence supports an agile approach to

deployment that reduces the application development, data modeling, and integrationinherent in traditional software deployments. Applications are configured within weeks and

data can be loaded as-is, without costly cleansing, supporting rapid iteration and evolution.

Oracle Endeca Commerce Business Intelligence empowers marketers to access all relevant

information so they can make more-informed decisions and respond to changing business

environments faster and better than the competition.

Contact Us

For more information about Oracle Endeca Commerce Business Intelligence, visit oracle.com/webcommerce or call +1.800.ORACLE1 to

speak to an Oracle representative.

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RELATED PRODUCTS

Deliver, analyze, and target just

the right content to just the right

customers with the following

Oracle Endeca Web commerce

solutions:

Oracle Endeca Guided Search

Oracle Endeca ExperienceManager

Oracle Endeca for Mobile

Oracle Endeca for Social