Orange Team Ryan Null Project Manager CS 410 Orange Team 10 December, 2008 1 Old Dominion University: Computer Science CS 410 Orange Team - HEART

Orange TeamRyan Null

Project Manager

CS 410 Orange Team10 December, 2008

10 December, 2008 1Old Dominion University: Computer Science CS 410 Orange Team - HEART

Team OrangeProfessor Brunelle

DavidHardware Specialist

RyanProject Manager

AndrewFinance and Webmaster

SpencerSoftware and Market

NicoleSoftware Specialist

GenerosoSystems Specialist

Experts

Dr. Daniel Garland M.D.President of Pathologist

DepartmentObici Hospital

Suffolk

Mrs. Janet Jackson BSN RNHCMSDM Regulatory Compliance Manager

Amerigroup CorporationVirginia Beach


Cardiac Rehabilitation Retention

Cardiac patients do not commit to the

long-term rehabilitation necessary to

extend their life.


Societal Cost of Cardiac Failure

The direct and indirect cost to the U. S. in 2008alone are staggering. [1]

• $156.4 billion for Cardiac Heart Disease

• $448.5 billion for Cardio Vascular Disease

[1] http://www.americanheart.org/presenter.jhtml?identifier=3050603


Need for Cardiac Rehabilitation Is Increasing

• 22 million people experience heart failure every year [1]

• 5 million people in the United States are living with a heart condition [2]

• 500, 000 additional cases are diagnosed each year

[1] Popular Science Magazine, December 2008, 61 - 63[2] http://www.americanheart.org/presenter.jhtml?identifier=3047844


80% of Patients Cease Cardiac Rehabilitation

Completion of Rehabilitation

20%

Pre-Mature Death63%

Survival Absent Rehabilitation

17%

Rehabilitation Outcomes

Team Orange SBIR page 9


Rehabilitation Exercises Extend Life

Doctor prescribed exercises are essential to successful rehabilitation.[1]

• Increased heart strength and mobility• Lower blood pressure, cholesterol, and BMI• Reduced emotional stress, depression, and

anxiety

[1] http://www.mayoclinic.com/health/cardiac-rehabilitation/HB00017


Challenges to Monitoring Cardiac Patient Exercise

Team Orange SBIR Appendix J


Tools to Encourage Rehabilitation Are Needed

According to Dr. Suaya “We need to find ways to increase the use of cardiac rehabilitation, because it is used very little by patients who could benefit a lot…” [1]

The A.H.A. “recommends physicians aggressively encourage cardiac rehabilitation…”

[1] http://www.americanheart.org/presenter.jhtml?identifier=3050603


Patient Involvement Is Key to Rehabilitation

According to Beaumont Hospitals• “Active involvement of the patient and family

is vital to the success of the program.”[1]

And ABC reports• “[…] If the patient is actively engaged […] they

feel like they have some control over what they will do and how they will do it.”[2]

[1] https://www.beaumonthospitals.com/health-library/P06321[2] http://www.abc.net.au/rn/healthreport/stories/2007/2023663.htm


Current Rehabilitation System



Tools Available for Cardiac Rehabilitation



Goals of Cardiac Rehabilitation Retention Solutions

Lifestyle Education• Increase involvement in rehabilitation process• Illustrate concrete benefits of changes through

historical data

Support• Accountability and control of exercise regimen• Positive feedback on progress

Team Orange SBIR page 9-10


Heart Exercise Accelerometer Rehabilitation Tool

• Contains mechanics to monitor and record patients’ heart rate, exercise type, intensity, and duration each time they exercise

• Give feedback to reinforce positive progress with reports and analysis of future potential benefits

• Be utilized during rehabilitation, home exercises, and patient follow-ups

• Be non-intrusive and not substantially modify established rehabilitation processes


Modified Rehabilitation System



H.E.A.R.T. Technical Overview



H.E.A.R.T. Cardiac Patient Use



Patient and Rehabilitation Software



Cardiac Patient Software Report



H.E.A.R.T. Limitations

The system is not capable of the following• Medical diagnosis• Exercise prescription • Compulsion of proper utilization of the system

by the doctor, rehabilitation specialist, and patient

Team Orange SBIR Appendix H


Required Measurements for Cardiac Rehabilitation Tools

Team Orange SBIR Appendix J


H.E.A.R.T. Capabilities



H.E.A.R.T. Project ManagementManagement Plan

Marketing Plan Development Plan

Evaluation PlanStaffing Plan

Financial Plan Work Breakdown Structure

Funding Plan Risk Management Plan


H.E.A.R.T. Risk Management

• Identify and categorize risks according to severity and probability

• Mitigate the impact of risks by preventing the cause or alleviate current risks

• Continually re-examine risks throughout all phases

• Anticipate and be aware of new risks

Team Orange SBIR Appendix G


H.E.A.R.T. Risk AnalysisProbability

Not Likely Low Moderate

High Expected

ImpactExtreme T1, F1

High F2 C1

Moderate T3 C2 T2 F3

Low

Negligible

Item Technical Risks Probability Impact

T1 Hardware and Software Interoperability 2 5

T2 Hardware and Software Accuracy 1 3

T3 Malfunction (Device and Software) 3 3

Item Financial Risks Probability Impact

F1 FDA Rejection 2 5

F2 Insurance Rejection 2 4

F3 Market Competition 4 3

Item Customer Risks Probability Impact

C1 Rehabilitation Acceptance 3 4

C2 Proper Utilization 2 3


Phase 0 Organization

Team Orange SBIR Appendix C


Phase 0 Task List

Team Orange SBIR Appendix F


Phase 0 Gantt



Phase 0 Marketing

Team Orange SBIR Appendix B

$977,421

$434,898

$67,931

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

Pro

fit in

Do

lla

rs

Rehabilitation Market Analysis

Large Medium Small


Phase 0 Funding

Old Dominion University will provide the funding for all necessary resources.

Team Orange SBIR Appendix D


Phase 0 Evaluation

Phase 0 will be a success if it accomplishes the following on schedule

• WBS

• Feasibility, Milestone, and Approval Presentation

• Product Website

• SBIR Phase 1 Proposal approval






Phase 1 Task List



Phase 1 Gantt



Phase 1 Marketing

The focus of Marketing in Phase 1 includes the following

• Secure SBIR grant for Phase 2

• Pay down on outstanding notes

• Generate product demand for Phase 2



Phase 1 Hardware BudgetHardware Qty Unit Cost Total

Heart Rate Monitor 2 $100.00 $200.00 Piezoelectric Accelerometer 4 $50.00 $200.00 Software (QA) 1 $10.00 $10.00 Receivers 2 $10.00 $20.00 Transmitters 4 $10.00 $40.00 Production 2 $10.00 $20.00 Material (Box, Paper, assoc, etc) 2 $10.00 $20.00 Assembly and Manufacturing 2 $30.00 $60.00 Memory, Battery, cables, base station 4 $75.00 $300.00 Prototype I 1 $50,000.00 $50,000.00 Prototype II 1 $18,000.00 $18,000.00 Labor and AV technicians 2 $300.00 $600.00 Tax (8.8%) $6,037 $6,113 Total Phase 1 Hardware Budget $75,583

Team Orange SBIR Appendix E


Phase 1 Staffing Budget

Title Qty Salary Hours Hourly Rate Total

Project Manager 1 $31,200 70 $15 $1,050 Software Manager 1 $31,200 460 $15 $6,900 Hardware Manager 1 $31,200 380 $15 $5,700 Financial Director 1 $31,200 45 $15 $675 Marketing Director 1 $31,200 65 $15 $975 Risk Director 1 $31,200 60 $15 $900 Documentation Specialist 1 $31,200 55 $15 $825 Webmaster 1 $31,200 15 $15 $225 Total Cost $17,025 All employees are Students 40% Overhead $6,810 Phase 1 = 6 month period Total Phase 1 Staffing Budget: $23,835

Phase 1 Total Budget: $99,418Team Orange SBIR page 29


Phase 1 Funding

Grants.gov• $33,000,000: Research Experiences for Undergraduate

Funding• $750,000: Cardiac Translational Research

Implementation• $250,000: Improving Heart Failure Disease

Management

Small Business Administration• $100,000: SBIR Phase 1 Grant



Phase 1 Evaluation


• Functional H.E.A.R.T. Prototype

• SBIR Phase 2 Proposal approval

• Approval from FDA, insurance companies, and

rehabilitation centers






Phase 2 Task List



Phase 2 Gantt



Phase 2 Break Even Analysis



Phase 2 Marketing


• $150,000 revenue by second year of Phase 2

• $180,000 profit

• Identify new markets and increase market share



Phase 2 Hardware BudgetHardware Quantity CpU Total Cost

Heart Rate Monitor 1,000 $45.00 $45,000.00

Piezoelectric Accelerometer 2,000 $15.00 $30,000.00

Receivers 2,000 $5.00 $10,000.00

Transmitters 2,000 $5.00 $10,000.00

Production 2,000 $5.00 $10,000.00

Material (Box, Paper, assoc, etc) 2,000 $5.00 $10,000.00

Assembly and Manufacturing 2,000 $10.00 $20,000.00Memory, Battery, cables, base station 2,000 $30.00 $60,000.00

Training 45 $80.00 $3,600.00

Testing 100 $150.00 $15,000.00

Tax (8.8%) $30.80 $18,796.80

Total Phase 3 Hardware Budget $137,396.80



Phase 2 Staffing BudgetTitle Qty Salary Hours Hourly Total

Project Manager 1 $87,000 1200 $42 $50,192 Software Engineer 2 $71,000 2000 $34 $136,538 Hardware Engineer 2 $81,000 1800 $39 $140,192 Financial Director 1 $62,000 420 $30 $12,519 Marketing Director 1 $44,000 460 $21 $9,731 Documentation Specialist 1 $42,000 600 $20 $12,115 HR Manager 1 $56,000 220 $27 $5,923 Technical Director 1 $70,000 680 $34 $22,885 Software/Hardware Tester 1 $69,000 450 $33 $14,928 Webmaster 1 $40,000 160 $19 $3,077 Total Cost $405,024 All employees are Full Time 40% Overhead $162,010Phase 2 = 2 year period Total Phase 2 Staffing Budget: $567,034



Phase 2 Funding

US Small Business Administration

• SBIR Grants

–Up to $750,000

• SBIR Loans

US Department of Commerce



Phase 2 Evaluation


• Fully functional H.E.A.R.T. System

• Production ready prototype

• Break-Even-Point reached and exceeded






Phase 3 Task List



Phase 3 Gantt



Phase 3 Marketing


• Analysis of market campaign and market share

• Customer analysis of retention and refinements

• Acquire new markets



Phase 3 Hardware BudgetHardware Qty CpU Total Cost

Heart Rate Monitor 1,500 $45.00 $67,500.00Piezoelectric Accelerometer 3,000 $15.00 $45,000.00Receivers 3,000 $5.00 $15,000.00Transmitters 3,000 $5.00 $15,000.00Production 3,000 $5.00 $15,000.00Material (Box, Paper, assoc, etc) 3,000 $5.00 $15,000.00Assembly and Manufacturing 3,000 $10.00 $30,000.00Memory, Battery, cables, base station 3,000 $30.00 $90,000.00Training 100 $80.00 $8,000.00Testing 500 $150.00 $75,000.00Tax (8.8%) $30.80 $33,044.00Total Phase 2 Hardware Budget $266,044.00



Phase 3 Staffing BudgetTitle Qty Salary Hours Hourly Total

Project Manager 1 $87,000 600 $42 $25,096 Software Engineer 1 $71,000 1000 $34 $34,135 Hardware Engineer 1 $81,000 800 $39 $31,154 Financial Director 1 $62,000 450 $30 $13,413 Marketing Director 1 $44,000 500 $21 $10,577 Documentation Specialist 1 $42,000 400 $20 $8,077 HR Manager 1 $56,000 170 $27 $4,577 Technical Director 1 $70,000 440 $34 $14,808 Software/Hardware Tester 1 $69,000 500 $33 $16,587 Lawyers 1 $64,000 900 $31 $27,692 Procurement Manager 1 $50,000 350 $24 $8,413 Customer Service 5 $41,000 650 $20 $64,063 Webmaster 1 $40,000 160 $19 $3,077 Total Cost $258,591 All employees are Full Time 40% Overhead $103,437Phase 3 = Production Total Phase 3 Staffing Budget: $362,028



Budget Overview

Phase Staffing Hardware Phase Total

Phase 1 (6 months) $23,835 $1,599 $99,800

Phase 2 (Two Years) $567,034 $137,397 $704,430

Phase 3 (Per Year) $362,028 $266,044 $628,072

Total Phases 1-3 $952,897 $405,040 $1,357,937

Team Orange SBIR page 29 - 31


Phase 3: Funding

Various Investor Groups:

• National Venture Capital Association

• Funding Universe

• U.S. Angel Investors

• Vision 2 Reality (v2r.com)



Phase 3 Evaluation


• A commercially viable H.E.A.R.T. System

• Acquire new markets and functionality for the

H.E.A.R.T. System



H.E.A.R.T. Conclusion Financial Incentives

• Generate historical data on exercises and their associated heart rate for scientific study and innovation

• Reduce health care costs by decreasing future cardiac intervention and hospitalization

• Return-On-Investment after 866 units sold


H.E.A.R.T. Conclusion Cardiac Rehabilitation Patient Incentives

The patient will• Be involved in managing their rehabilitation

through feedback on progress• Develop and maintain positive long-term

lifestyle changes as recommended by their rehabilitation specialists

• Be educated and accountable for their long term exercise and rehabilitation regimen


Documents

Orange Team Ryan Null Project Manager CS 410 Orange Team 10 December, 2008 1 Old Dominion University: Computer Science CS 410 Orange Team - HEART