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Orbiloc® takes pride in providing the best products and services – to help your valued customers and their canine companions stay safe out there. Our retailer’s and distributor’s help is critical to help us spread the feeling of freedom and safety that Orbiloc brings to consumers around the world. We appreciate the time and resources our dealers and distributors invest in training knowledgeable staff and providing a compelling in-store experience with Orbiloc products. In return, Orbiloc is committed to consistently developing and delivering innovative products that enhance safety and bring more customers to your store.
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NEWS 2016/17
THE SAFETY LIGHTMADE IN DENMARK
UK
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WE HELP YOU TO TAKE CARE OUT THERE
Orbiloc® takes pride in providing the best products and services – to help your valued customers and their canine companions stay safe out there. Our retailer’s and distributor’s help is critical to help us spread the feeling of freedom and safety that Orbiloc brings to consumers around the world. We appreciate the time and resources our dealers and distributors invest in training knowledgeable staff and providing a compelling in-store experience with Orbiloc products. In return, Orbiloc is committed to consistently developing and delivering innovative products that enhance safety and bring more customers to your store.
So, that is why you have an expanded edition of Orbiloc News in your hands right now.
In recent months our focus has been on product development and designing a brand new communication strategy. This strategy in-volves a greater focus on social media, in which we are considerably upgrading our presence in 2016/17. Here we wish to establish a closer connection with both you and the end-consumer.
Additionally, we will be offering a new expanded marketing plan to help support your sales. Among other things, we will continuously dispatch Orbiloc News with information about current marketing campaigns, seasons, best practices from other dealers, and much more.
We hope that you will welcome these initiatives, and we look forward to a profitable collaboration.
REMEMBER: You can always contact us with good ideas and best practices for future editions of Orbiloc News.
Happy reading!
Jan & Anette
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Welcome
Dealer Services
Product Overview
Communication Plan 2016/17
In-store
Stay Safe Kit
SEE OURNEW
PRODUCTSPAGE 9
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DEA
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ESHere you see part of the Orbiloc team including names, e-mail addresses and areas of responsibility. With this overview in hand, it is fast and easy for you to see who to contact.
Jan JaegergaardManager
Christina MorkSales [email protected]
Anette KristensenSales and
Marketing [email protected]
Frederik KnudsenAccountant
Rikke LaumarkInternational
Social Media [email protected]
Bente StaackSocial Media Editor German speaking countries
Anders MichelsenSales and
Marketing [email protected]
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NEWS 2016/17
ORBILOC DEALER LOCATOR
The online dealer map is an easy and accessible tool to help cus-tomers find the nearest Orbiloc Safety Light™ dealer.
To ensure your visibility for potential customers, please provide us with your updated location and contact information at [email protected]
To see the dealer map go to www.orbiloc.com/find-dealer
PICTURES AND PRESS
Please check the News section of our website to stay up-to-date with the latest news and browse our press releases.
The Orbiloc brand is one of our most valuable assets, and we want you to become advocates for our brand and help us represent it consistently.
All Orbiloc retailers are welcome to request high-resolution or low-resolution pictures for ads, press releases and websites dealing with Orbiloc Safety Lights. Please contact [email protected]
For the Orbiloc Trademark and Brand Policy, please refer to www.orbiloc.com/intellectual-property
ORBILOC NEWS
Orbiloc News will be sent to your e-mail approximately every two months in a PDF-format that is easy to read on your computer screen, but you can also save it and print if you wish.
The purpose of Orbiloc News is to make our dealer services visible, activate local marketing activities, spread best practices, share tips and support sales promotion in general. This will provide you with the best conditions for selling the Orbiloc Safety Light™.
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Orbiloc produce and sell high-quality LED safety lights for people and their canine companions – directly from Denmark.
Orbiloc Safety Lights are durable, bright and waterproof.
Best of all, the Orbiloc Safety Lights are built to last and come with a three-year warranty.
See our range of Orbiloc Dog Dual Safety Lights™ and accessories here.
Orbiloc Buckle Orbiloc
Clip
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NEWS 2016/17
Orbiloc Straps
Orbiloc Dog Dual
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MADE IN DENMARK
Orbiloc Dog Dual™ is made exclusively in Denmark, which ensures the highest standards in quality, design and workmanship.
SPECIFICATIONS
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2016 NEWS
ORBILOC DOG DUAL PINK™ AND ORBILOC DOG DUAL PURPLE™
The latest editions of our Safety Lights will be the Orbiloc Dog Dual in Pink and Purple. These colors has been requested by many customers, and we are happy to announce that the new colors will be available for delivery June 2016.
ORBILOC QUICK MOUNT ADJUSTABLE™
The Quick Mount Adjustable is an innovative way of conveniently mounting and moving the Orbiloc Safety Light to any harness, collar or leash. This new attachment can easily be adjusted in size and pre-vents reshaping of any gear. The Orbiloc Quick Mount Adjustable will be ready for delivery August 2016.
QUICK MOUNT ADJUSTABLE
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DOG DUALTHE SAFETY LIGHTMADE IN DENMARK
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7 COMMUNICATION 2016/2017
As previously mentioned we have worked hard in recent months to prepare a new communication strategy for our brand and products.
The purpose of the communication strategy is to help increase awareness of Orbiloc Safety Lights – and thus support the promo-tion of sales.
The plan is to fulfil this through various channels, as seen in the schema.
“WHAT SAFETY BRINGS”
We appeal to the emotions of the recipients, and what they can achieve by using an Orbiloc Safety Light for their dogs and them-selves.
BEST PRACTICES
Send us examples of good marketing initiatives which have worked for you. We will compile your input and share it with other dealers so that the good ideas are spread around.
FREEDOM
PEACE
LOVE
FUN
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SUMMER AUTUMN WINTER
PRESS KIT X X
STAY SAFE KIT X X
X X X
X X X
X X X
X X X
X X X
X X X
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7 SOCIAL MEDIA
We produce various kinds of content for social media, including videos, articles and photos. Our presence on social media connects us to our customers and business partners. It also creates exposure for our Orbiloc Safety Lights and provides our followers with valuable information regarding our products and business.
We can be found on Facebook, Instagram, LinkedIn, Twitter, YouTube and Google+.
www.facebook.com/orbiloc
www.instagram.com/orbiloc
www.linkedin.com/company/orbiloc
www.twitter.com/orbiloc
www.youtube.com/user/orbiloc1
www.plus.google.com/+Orbiloc
Should you operate on any social media, you are more than welcome to share the content we produce. For example, on your Facebook page, you can share the content we produce. This provides visibility for your business and value for the people who follow you.
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Example of a Facebook post:
How to share a Facebook post on your page:
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NEWS 2016/17
DOGTHE SAFETY LIGHTMADE IN DENMARK
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IN-S
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# DESC SIZE LxWxH (MM)
340 Floor Display 380 x 308 x 1854
ORBILOC FLOOR DISPLAY
• Free standing floor display merchandising the Orbiloc product range in a small area
• Lights and Accessories are accessible from both sides• Made from black CDF (compact-density fibreboard)• Printed sign on front with USP• Floor Display fits 48 Lights and 56 Accessories• Including Demo Stand allowing customers to actively test the
Orbiloc Light. The Demo Stand has an integrated holder for flyers/brochures. Demo light is included
• Including Light Sign w/ logo with LED light strip to attract attention to the display
• Demo Stand and Light Sign is powered with USB plug and standard power connector (included)
• Is assembled without use of tools
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ORBILOC COUNTER DISPLAY W/ LIGHT SIGN AND DEMO STAND
• Counter Display made from CDF (compact density fibre-board) and powder-coated steel frames fits 10 Lights and 20 Accessories
• Including Light Sign w/ logo and USP with LED light strip to attract attention to the display
• Including Demo Stand allowing customers to actively test the Orbiloc Light. The Demo Stand has an integrated holder for flyers/brochures. Demo light is included
• Demo Stand and Light Sign is powered with USB plug and standard power connector (included)
• Is assembled without use of tools
IN-STO
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# DESC SIZE LxWxH (MM)
335Counter Display w/light sign and demo stand
280 x 318 x 344
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IN-S
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• Demo Stand allowing customers to actively test the Orbiloc Light
• Integrated holder for flyers/brochures. The holder can also be used to display up to 5 Orbiloc Dog Dual packaging
• Orbiloc logo pad printed on the front• Demo light instructions pad printed on top• Can be used on the counter or as part of a window display• Is included with the Orbiloc Floor Display and with the Orbiloc
Counter Display w/ Light Sign and Demo Stand • Made from fibre-concrete and powder-coated steel frames• Demo Stand is powered with USB plug and standard power
connector (included)• Demo light is included• Is assembled without use of tools
# DESC SIZE LxWxH (MM)
330 Demo Stand 140 x 313 x 197
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16/17# DESC SIZE LxWxH (MM)
330 Demo Stand 140 x 313 x 197
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FIR
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STAY
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ITSTAY SAFE
The Orbiloc Stay Safe Kit is the best gift your dog (and your cus-tomers) can get.
ORBILOC STAY SAFE KIT™
From September 2016, we offer a new, exciting marketing package: The Orbiloc Stay Safe Kit.
With the Orbiloc Stay Safe Kit, retailers can put safety on the agenda and make apparent “what safety brings”.
Use the Orbiloc Stay Safe Kits as prizes in competitions, as sponsor gifts for local clubs or as giveaways for customer events.
ORBILOC STAY SAFE KIT INCLUDES:
• Orbiloc Dog Dual Safety Lights • Orbiloc gimmick• Mini-guide to traffic safety and good behaviour in traffic• Mini-guide to first aid• Mini-guide to training with fun exercises
The Orbiloc Stay Safe Kit is packed in a dry bag.
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NEWS 2016/17STAY SA
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The Orbiloc Stay Safe Kit is supplemented with marketing material:
• SoMe – suggestions for postings on social media (and on your website)
• Competition proposals• In-store poster for shop/clinic• Flyers• Press material• Instructional material
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THE ORBILOC DOG DUAL SAFETY LIGHT ENSURES THAT BOTH OF YOU ARE VISIBLE TO OTHERS WHEN OUT AND ABOUT IN THE DARK, DRASTICALLY REDUCING THE RISK OF BEING INVOLVED IN AN ACCIDENT OR DANGEROUS SITUATION.
DOGTHE SAFETY LIGHTMADE IN DENMARK
ORBILOC DOG DUALThe Orbiloc Dog Dual Safety Light ensures that both of you are visible to others when out and about in the dark, drastically reduc-ing the risk of being involved in an accident or dangerous situation. With Orbiloc Dog Dual other road users will be able to spot you from a distance of up to five kilometers, which leaves them plenty of time to react.
Retailers need to contact Orbiloc head office or the national distributor if they wish to use the Orbiloc Stay Safe Kit.
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OrbilocLangdyssen 5
Lisbjerg8200 Aarhus N
Denmark
[email protected]: +45 86 99 88 77F: +45 86 99 88 66
FOLLOW US
#ORBILOC #ORBILOCSAFETYLIGHT
Safety. Quality. Responsibility. Respect. Honesty.
These cores values are evident in every aspect of our company. This is why we take great pride in our quality products and the way we do business.
Our mission is to ensure that all of our customers – individuals, profes-sionals, organisations and their canine companions – have the highest possible visibility and level of safety when out and about. No matter the environment, weather or activity.
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