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AWA Global Sleeve Label Market Study 2016

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© 2016 AWA Alexander Watson Associates BV.

This publication contains information gathered professionally and in good faith from sources within the public domain, interviews and from the publishers’ own industry database. While every step has been taken to ensure that the data presented is accurate, the publishers cannot accept responsibility for any consequences arising from the application of data presented in this document.

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AWA GLOBAL

SLEEVE LABEL

MARKET STUDY 2016

FOURTH EDITION


AWA is the world’s leading source for international market research reports and market data on the Paper, Film, Packaging, Coating and Converting sector. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Publication and Cost

AWA Global Sleeve Label Market Study 2016 was published in August 2016.The cost for a single user license PDF is €4,200/US$4,600The cost for a corporate site license PDF is €6,300/US$6,900Additional copies are available for €200/US$250 each

AWA Alexander Watson Associates have published detailed and quick scan reports on the sleeve label market since 2001. Global Sleeve Label Market Study 2016 is the fourth detailed report focusing on this market. It details the current status of the fast moving global sleeve label market, materials, and technologies, with particular emphasis on the changing structure and trends within this dynamic business area.

Sleeve labels – particularly heat shrink sleeves – continue to take market share around the world from the ‘traditional’ labeling technologies. This packaging decoration format provides high-quality, 360-degree, head-to-toe graphics on a wide spectrum of complex container geometries. The developments in this area call for a continuous update of statistics and background information.

Global Sleeve Label Market Study 2016 provides an overview of the global and regional sleeve label markets. It includes information about market structure, a breakdown by sleeve label format and a five year forecast. Sleeve label formats covered in the report are: Heat Shrink Sleeve, Stretch Sleeve, ROSO™MD Shrink Sleeve, and RFS MD Shrink Sleeve.

Global Sleeve Label Market Study 2016 focuses on materials used in the production of sleeve labels of all types, and on the markets and market trends.

Research for this study is based on our internal database of label market information, a review of available published literature, an analysis of trade and industry statistics, online surveys, and interviews with companies across the value chain, together with input from AWA industry conferences and events specific to the label and specialist converting industries.

CONTENTSCONTENTS

© 2016 AWA Alexander Watson Associates 5

1 INTRODUCTION 251.1 Methodology 27

1.2 Definitions & Abbreviations 29

2 EXECUTIVE SUMMARY 35

3 LABEL MARKETS 453.1 Global Label Market 47

3.2 Global Sleeve Label Technologies & Markets 50

4 SLEEVE LABELS 574.1 Sleeve Label Categories 57

4.1.1 Heat Shrink TD Sleeve Labels 584.1.2 Stretch Sleeve Labels 634.1.3 ROSO™ and RFS MD Sleeve Labels 65

4.2 Sleeve Label Markets 70

4.3 Sleeve Label Market Structures 74

4.4 Sleeve Label Market Value Chain 83

4.5 Sleeve Label Market Segmentation 984.5.1 Sleeve Label Market Segmentation –

Application Technology 984.5.2 Sleeve Label Market Segmentation –

Application Category 1004.5.3 Sleeve Label Market Segmentation –

End Use Markets 1024.5.4 Global Sleeve Label Market – Materials 1044.5.5 Sleeve Label Market Segmentation –

Regional Markets 108

4.6 Global Sleeve Label Market – Trends & Forecasts 112

5 EUROPEAN SLEEVE LABEL MARKET 1175.1 European Sleeve Label Market – Market Structure

& Value Chain 1185.1.1 European Sleeve Label Market – Market

Structure 1185.1.2 European Sleeve Label Market – Value Chain 119

6 © 2016 AWA Alexander Watson Associates

5.2 European Sleeve Label Market – Segmentation 1305.2.1 European Sleeve Label Market – Application

Technology 1305.2.2 European Sleeve Label Market – Application

Category 1315.2.3 European Sleeve Label Market – End Use

Markets 1325.2.4 European Sleeve Label Market – Materials 1345.2.5 European Sleeve Label Market – Regional

Markets 138

5.3 European Sleeve Label Market – Trends & Forecasts 140

6 NORTH AMERICAN SLEEVE LABEL MARKET 147

6.1 North American Sleeve Label Market – Market Structure & Value Chain 1486.1.1 North American Sleeve Label Market – Market

Structure 1486.1.2 North American Sleeve Label Market –

Value Chain 148

6.2 North American Sleeve Label Market – Segmentation 1616.2.1 North American Sleeve Label Market –

Application Technology 1616.2.2 North American Sleeve Label Market –

Application Category 1626.2.3 North American Sleeve Label Markets –

End Use Markets 1636.2.4 North American Sleeve Label Market –

Materials 1656.2.5 North American Sleeve Label Market –


6.3 North American Sleeve Label Market – Trends & Forecasts 170

7 ASIAN SLEEVE LABEL MARKET 1757.1 Asian Sleeve Label Market – Market Structure &

Value Chain 176


7.1.1 Asian Sleeve Label Market – Market Structure 1777.1.2 Asian Sleeve Label Market –

Value Chain 178

7.2 Asian Sleeve Label Market – Segmentation 1907.2.1 Asian Sleeve Label Market – Application

Technology 1907.2.2 Asian Sleeve Label Market – Application

Category 1927.2.3 Asian Sleeve Label Market – End Use Markets 1937.2.4 Asian Sleeve Label Market – Materials 1957.2.5 Asian Sleeve Label Market – Regional Markets 199

7.3 Asian Sleeve Label Market – Trends & Forecasts 202

8 SOUTH AMERICAN SLEEVE LABEL MARKET 2098.1 South American Sleeve Label Market – Market

Structure & Value Chain 2108.1.1 South American Sleeve Label Market –

Market Structure 2108.1.2 South American Sleeve Label Market–

Value Chain 210

8.2 South American Sleeve Label Market – Segmentation 2228.2.1 South American Sleeve Label Market –

Application Technology 2228.2.2 South American Sleeve Label Market –

Application Category 2248.2.3 South American Sleeve Label Market –

End Use Markets 2248.2.4 South American Sleeve Label

Market – Materials 2268.2.5 South American Sleeve Label Market –


8.3 South American Sleeve Label Market – Trends & Forecasts 230


9 AFRICAN & MIDDLE EAST SLEEVE LABEL MARKET 237

9.1 African & Middle East Sleeve Label Market – Market Structure & Value Chain 2399.1.1 African & Middle East Sleeve Label Market –

Market Structure 2399.1.2 African & Middle East Sleeve Label Market –

Value Chain 240

9.2 African & Middle East Sleeve Label market – Segmentation 2529.2.1 African & Middle East Sleeve Label Market –

Application Technology 2529.2.2 African & Middle East Sleeve Label Market –

Application Category 2549.2.3 African & Middle East Sleeve Label Market –

End Use Markets 2549.2.4 African & Middle East Sleeve Label Market –

Materials 2559.2.5 African & Middle East Sleeve Label Market –


9.3 African & Middle East Sleeve Label Market – Trends & Forecasts 260

10 SLEEVE LABEL MARKET – TECHNOLOGY TRENDS 265

10.1 Sleeve Label Market – Technology Trends, Materials 266

10.2 Sleeve Label Market – Technology Trends, Printing 277

11 THE FUTURE FOR SLEEVE LABELS 28111.1 Growth Forecasts 282

12 DIRECTORY 30312.1 Printers 303

12.2 Labeling Machines 314

12.3 Films/Inks/Resins/Adhesives 317

13 AWA PUBLICATIONS 327

1


INTRODUCTION

AWA Alexander Watson Associates BV is a leading international market research and marketing advisory services provider singularly focused on the specialty packaging, coating, converting, and labeling industries.

Founded in 1971, AWA regularly publishes and updates a series of comprehensive reports on areas of specialist converting including label and product decoration markets, specialist coatings, and specialty tapes defining countrywide, regional, and application opportunities. Each study describes valuable intelligence on growth trends by geographical market, by product, by market share, by application and end-use segment, and includes detailed market analysis and forecasts.

Global Sleeve Label Market Study 2016 is the fourth full assessment conducted by AWA of the current status of one of the world’s most dynamic label technologies and method of product decoration. The study details the current status of the global sleeve label market by label format, materials, technologies, and regional volumes with particular emphasis on the changing structure and trends within the sector.

The sleeve label has gained a significant presence in the global label market alongside the long established and traditional glue applied label technology, and competes aggressively with pressure-sensitive label technologies in many areas of primary product labeling. The technology continues to evolve at all points of the value chain from resin manufacture, through film manufacture and converting practices, by innovative engineering in label application, and through a greater understanding of the promotional aspects of combining high quality graphics with complex container geometries to maximize shelf appeal of FMCG products.

This method of effective product decoration and brand promotion faces competition from alternative label technologies, but competition is not restricted to that offered by alternative labeling formats. In key


market segments served by sleeve labels there is strong competition from alternative packaging styles – most especially direct printed flexible pouches, cans, and cartons.

This report outlines the market structure for this group of sleeve labeling technologies and evaluates the present and future demand for sleeve labels by geographic region, by sleeve label type, by material, and by reference to the challenges provided by competitive packaging technologies. The report also provides market forecasts through to 2020 by regional and sleeve label format – heat shrink TD sleeve labels; stretch sleeve labels; ROSO™MD sleeve labels; and RFS MD sleeve labels.

Global Sleeve Label Market Study 2016 focuses on the materials used in the production of sleeve labels of all types, and on the markets and market trends.

Market sizes and forecasts refer to supply-side output of label materials.

The volumes described detail materials supplied to printers as unconverted

web or sheet materials. The volumes detailed do not describe the volumes

of finished labels supplied by printers to end-users/brand owners that will be lower given the waste incurred in printing and converting processes.


1.1 Methodology

AWA Alexander Watson Associates has been engaged in market research and consulting to the labeling, product decoration, and related sectors since the company was founded in 1971. The company’s experience, expertise, and focus represent a strong base of knowledge of the materials, processes, and technologies in the industries it serves, as well as a fundamental understanding of those industries’ structure and their constituent companies across the value chain. AWA’s historical perspective on this specialized business sector is also extremely valuable in market analysis and in forecasting future expectations.

A key element in AWA’s research methodology is the primary data collection phase that includes direct discussions and interviews with a broad base of industry contacts throughout the value chain. AWA has direct access to executives and managers, technical experts, and other industry contacts at material suppliers, equipment manufacturers, printers/ converters, distributors, and end users. Access to such specialists, market data, market insights, trends, and alternative perspectives throughout the value chain ensures that AWA’s research is thorough, robust, verified, and usable.

The primary research and data collection involved in this study included a mix of personal interviews and telephone and e-mail interviews of leading regional and global label printers/converters, raw materials suppliers, end users, and industry experts, further complemented by on-line questionnaires to targeted companies.

In compiling the secondary research data for this study, AWA has conducted a comprehensive search of relevant published information, including Internet searches, external proprietary database searches, and other available secondary sources. The company’s focused and disciplined approach to this process, coupled with in-house expertise in secondary research, extensive proprietary in-house databases, and strong knowledge capital ensure targeted and comprehensive results. This subsequently provides the basis for the design of research questionnaires and interview discussion guides, the identification of data gaps, and assistance in the selection of appropriate targets used in the primary research phase.


1.2 Definitions & Abbreviations

Exhibit 1.1: Labeling

Definitions Source: AWA

AWA’s research benefits strongly from this ability to crosscheck data from a number of different industry-related perspectives and the company’s own researches reinforcing the integrity and veracity of data.

After completion of data-driven research, AWA leverages its own market knowledge and experience to deliver insightful, on-target analysis through a broad series of interview contacts using a combination of Delphi and survey methods of research, and in-depth discussions and follow-up interviews. After cross-checking and verification with other industry experts to reach a consensus on all aspects, including volume estimates, the analysis phase is completed and the report compiled and written.

2


EXECUTIVE SUMMARY

In 2015, AWA estimate the global demand for labels approximated to x million square meters – a growth of x.x% on 2014 volumes.

Total Market by Region 2015 Mln Sqm Market Share

North America xx,xxx xx%

Europe xx,xxx xx%

Asia xx,xxx xx%

South America xx,xxx xx%

Africa and Middle East xx,xxx xx%

Total xx,xxx xxx%

Exhibit 2.1: World Demand

for Labels 2015

Source: AWA


for Labels 2015

Source: AWA

Africa & Middle EastSouth America

EuropeNorth America

Asia

20%20% 20%

20% 20%


Of the global demand of x million square meters, sleeve labels at x million square meters represent x% of the global total; with around x% of the global label volume represented by heat shrink (TD) sleeve label formats.

The global market for sleeve labels in 2015 is estimated at x million square meters – equivalent to around x% of the total global label market. Regionally, the markets for sleeve labels are shown as follows:

Africa & Middle EastSouth America

EuropeNorth America

Asia

20%20% 20%

20% 20%

Exhibit 2.4: Regional

Demand for Sleeve Labels

2015

Source: AWA

Exhibit 2.3: World Market

Shares by Label Technology 2015

Source: AWA

20%

20%

20%

20%

20%

Pressure-‐sensitive

Glue Applied

Sleeving

IML

Other


Total Sleeve Label Market by Region 2015 Mln Sqm Market Share

North America x,xxx xx%

Europe x,xxx xx%

Asia x,xxx xx%

South America x,xxx xx%

Africa and Middle East x,xxx xx%

Total xx,xxx xxx%

In 2015, of the x million square meters of sleeve labels, an estimated x million square meters are in heat shrink TD sleeve label formats; x million square meters in stretch sleeve label technologies; x million square meters in ROSO™MD sleeve labels; and x million square meters in RFS MD sleeve labels.



2015

Source: AWA


for Sleeve Labels by Format 2015

Source: AWA

25%

25%25%

25%

Heat Shrink Sleeve

Stretch Sleeve

ROSO TM MD Sleeve

RFS MD Sleeve


North America Europe Asia South America Africa & Middle East

Heat Shrink Sleeve Stretch Sleeve ROSO TM MD Sleeve RFS MD Sleeve

The regional demand for sleeve labels by sleeve label format is shown in the following exhibits:



by Format Volumes 2015Source: AWA



by Format Shares 2015 Source: AWA

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%




» The global growth rate for all sleeve label formats in 2015 over 2014 is estimated at x.x%. Overall the global market for sleeve labels is forecast to increase at a compound annual growth rate (CAGR %) of x.x% for the period 2015 to 2020, approximating to x million square meters in 2020.

Exhibit 2.9: Actual &

Forecast Growth of Global Sleeve Label Market, 2010-2020

Source: AWA


Forecast Growth of Global Heat Shrink TD Sleeve Label

Market, 2010-2020 Source: AWA

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Volume Growth

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Volume Growth



Forecast Growth of Global Stretch Sleeve Label

Market, 2010-2020 Source: AWA


Forecast Growth of Global ROSO™/RFS MD Sleeve Label Market, 2010-2020 Source: AWA

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Volume Growth

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Volume Growth


» Global end use markets for sleeve label technologies can be broken down as follows:

Exhibit 2.13: Regional Sleeve

Label Growth Rates in Percentage by Format 2015Source: AWA

Exhibit 2.14: Global Sleeve Label Market – End-use Segments, 2015

Source: AWA


Total


15%

15%

14%

14%

14%

14%

14%

Food

Beverage

Health & Personal Care

Pharmaceuticals

Household Chemicals

Industrial Chemicals

Other


Heat Shrink TD Sleeve Labels Stretch Sleeve Labels ROSOTM/RFS MD Labels

Mln

Sqm

PVC PET-‐G OPS PP/PO PE Others

Globally, materials used for sleeve labels can be broken down as shown in the following exhibits:

Exhibit 2.15: Global Sleeve Label Market by Materials 2015

Source: AWA

Exhibit 2.16: Global Sleeve Label Materials by Format Volume 2015 Source: AWA

16%

16%

17%17%

17%

17%

PVCPET-‐GOPSPP/POPEOthers


Exhibit 2.17: Global Sleeve Label Materials by Format Share 2015

Source: AWA

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Heat Shrink TD Sleeve Labels Stretch Sleeve Labels ROSOTM/RFS MD Labels

PVC PET-‐G OPS PP/PO PE Others

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