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Oregon Liquor Control Commission’s
Using Social Media to “Sell” Regulation
presented by
Christie ScottOregon Liquor Control Commission
Government Affairs and Communications
NABCA Legal Symposium March 12, 2013
Why OLCC uses Social Media
– Reach a larger audience
– Educate
– Community building
– Find out what’s going on in prevention and the alcohol industry
Safe
ty T
ips
Best Practices
Answer Questions
The underage drinking
video “Wasted” has
more than 5,300 views
Articles
Hon
ori
ng
A
ch
ieve
men
ts
Recog
niz
ing
P
art
ners
hip
s
Highlighting Local Businesses
Support from Community
En
gag
ing
Inte
rest
ing
Engagement not EnforcementWatchdog is not man’s best Friend
See Something – Say Something
Be Cautious What You Post
Social Media as Enforcement Tool
Who’s using social media?
• Moderation Groups
• Licensees
• Bartenders/Servers
• News Media
– (TV, Radio, Newspaper, Bloggers)
• Our Employees
• Legislators
• Parents
• Teachers
• Artists/Performers
• Attorneys
• Police
The need to communicate with citizens through social media has
become pressing if we are to remain relevant.
