Organic Farming Practices Meg Jaquay GM, Jakana Foods Ltd
Slide 2
Presentation Outline What defines Organic? What defines Fair
Trade? Organic Consumer Demand Ugandas Current Organic Status
Partnerships Needed Summary
Slide 3
Organic and Fair Trade All Natural farming practices No
chemical fertilizers only natural No treated seeds hybrids ok NO
GMO!!! Farm protection Good Soil/Plant management/protection
Eco-system protection Farmers practice good Social and
Environmental Responsibility In fruit drying, Farmers paid 4 times
for the same product!!
Slide 4
Consumer Demand Certified Organic USA Organic Market 81%
purchase Organic sometimes Organic Sales Topped $31B in 2012, up
13.5% True believers and enlightened environmentalists make up 46%
of those purchases EU Organic Market Second largest market for
organic products after the United States valued at EUR 22.7
billion. Demand for organic products outpaces current supply in the
EU.
Slide 5
Consumer Demand FairTrade Fair Trade The UK is one of the
worlds leading Fairtrade markets, Almost one in three bananas sold
in the UK is Fairtrade. Fairtrade sales in 2014 were 1.57Bn pounds.
Fair Trade USA Fair Trade USA and Partners Drive 18 Percent Growth
in Fair Trade Certified Coffee Imports; Farming Communities Earn
Additional $32 Million in Premiums Fair Trade sales up 350% in 3
years
Slide 6
Uganda Certified Organic 200,000+ Certified Organic farmers
Highest in Africa 2 nd only behind India Unique Selling Proposition
but no one knows it! Need to protect this asset
Slide 7
Ugandas Unique Selling Proposition Nearly 200,000 certified
Organic Farmers 2 nd only behind India (with 650,000) Products
include Pineapple, Jackfruit, Apple Banana, Mango, Papaya, Guava,
Goose Berries, Shea Nuts/Shea Butter, Robusta Coffee, Arabica
Coffee, Vanilla, others UNBS Standards Cannot label to be Organic
without being certified by a 3 rd party standards body
Slide 8
Partnerships Government to Acknowledge the Asset Organic/Fair
Trade Higher Quality, No Chemicals, Non- GMO Vs. Commercial Higher
yield targets, Synthetic inputs One farmer CANNOT do both,
jeopardizes organic must choose Lower cost/Higher productivity Vs.
premium price Value Addition requires the choice too Domestic Food
Safety Vs. Global Marketplace
Slide 9
Follow the Leader Key players in the industry, Chiquita and
Dole, remain focused on traditional breeding, skeptical that a
genetically engineered banana could work for the global market. We
never left traditional breeding, a spokesman for Chiquita said. In
our core markets, in America and Europe, a genetically modified
banana would never be marketable. At the end of the day, were
interested in continuing to sell bananas.
Slide 10
More Organic Farmers Needed Our Buyers in the USA want Dried
Dodo Mango to compete with Burkina Faso (they have one growing
season, we have two) Dried Coconut Dried Guava Shipping containers
of Dried Pineapple (to compete against Thailand) Must be part of a
democratically elected farmers association Must commit to Organic
and Fair for Life practices Training and annual inspections/audits
mandatory Chamber Drying methods only
Slide 11
Summary Organic Fastest Growing USfood business sector Solid
growth for the US organic food market is expected to continue until
2018, according to a new report that puts a compound annual growth
rate (CAGR) of 14% on the sector. Non-organic food products has
grown only 3% in last 10 years. Protect Ugandas USP Fair Trade
Earned Premiums for communities Organic & Fair Trade business
directly impacts the growth of rural agriculture Buy Uganda, Build
Uganda (BUBU)
