Iyarkai Angadi

Strength• Good product line• Strong brands (Aravindh Herbals, ISHA)• Stand alone in the locality• Large ‘loyal customer’ baseWeakness• Lack of advertisement• Small shop• Location

Opportunity

• Increasing awareness for Green Products• Can expand into new areas• Can get the attention of youth population in

the locality

Threats

• Real Green Products lose credibility because of Green Washed products

• New departmental store is coming up nearby• Blast of advertisements for FMCG products• Customers get fancied for Celebrity

endorsements• Younger generation prefers

PRODUCTS• Procured from- Aravind herbals, Boppy’s, Lemuria, Comorin• Products available - Legiam, sarbath, Green tea, Chukku coffee, Isha products,

Comorin• Lemuria soaps - Joint venture with Kerala Khadi• Soap flavours - Vettiver, Pungai, manjal, heena. greengram, bengalgram, shikakai etc

- 18 types• Legiam types - Vallarai, Thoothuvalai, Sembaruthi, Kadukkan powder• Nutro biscuits made of cereals• Khadi honey from Marthandam Society• Rock Salt - checks high pressure• Arugampul podi, • Vettiver - anti toxin... - To purify contaminated water used in Indonesia Thailand -

stops soil erosion • Spirolina - Pachai Surul Paasi - highest protein content in the world.• organic rice was a failure.

SPIROLINA