Organisational Management Man 340

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ORGANISATIONAL MANAGEMENT MAN 340

Adnan Hadziibrahimovic, International University of Sarajevo, Sarajevo

March 28, 2012

1. Take an organization with which you are familiar and show how the leader hasinfluenced the organization. To what extent is the leader reflecting the wishes of the

members? And to what extent is the leader attempting to move the organization into

new areas that will stretch the people in the organization? Does an organization

need to balance these two aspects of leadership? If so, how?

The company that I chose was Netflix. Reed Hastings the influence this leader had was

he took a video store which by mail physically mailed DVDs to consumers in the early

21st

century and transformed it into a business known as Netflix which allows consumers

to stream new releases over the internet. This leader faced fierce competition from

Blockbuster because Blockbuster had numerous stores in which consumers could rent

video games or movies. He decided to first create storage areas where they would be

dispersed for sending and receiving mail orders concerning video games and DVDs. He

moved the organization into a new era by using the internet service and streaming as a

way of offering service and exploiting the market. It helped reduce his costs

tremendously. The leader is making the work easy and more profitable by using the

internet instead of physical labor. The leader also needs to express dominance and by

being dominant it will influence the people to stretch just as Henry Ford did with the

assembly line. The organization needs to balance this but dominance from the leader is

necessary.

2. Analyze the leadership of the Daimler Company from the perspective ofcontingency theory. Does such a theory provide an adequate explanation for the

major changes in strategy described in the case?

From the Daimler Company perspective the contingency theory worked best for their

actions because as each leader decided to experiment another one followed to pick up the

company from the downfall. Edzard Reuter when he was the leader he invested in many

options but he also invested in military defenses. It proved to be a failure because the

Cold War ended and it resulted in unproductively producing military weapons which

werent going to be used. Under Jurgen Schremp was the result of branching out andfocusing on multi markets which resulted in failure also until Dieter Zetsche came and


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focused on the car and automotive companies by primarily focusing on German

operations he in return made the company profitable again.

3. How does organizational culture link with the leadership of an organization? Giveexamples to support your view?

Organizational culture is the set of beliefs values and learned ways of managing of an

organization. The culture derives from the past present and current status also regarding

technology and physical resources from the aims objectives and values who work in an

organization. The example that I will give from the book is The Ford Motor Company

still recalled the battles that they had which influenced in becoming the story of Ford.

4. Using the evidence from the Xerox case, identify the leadership style of AnneMulcahy. Use this analysis to explore how she went on to alter the culture of the

company.

Leadership style of Anne Mulachy used was shared vision approach. She was fortunate

that she knew her colleagues at Xerox well and she wanted to promote from within

where possible. She said that I want to make sure someone feels ownership for every

change initiative we have in place. She also said that we had a lot of smart articulate

people-good presenters and good team players. The whole organization was involved in

developing the purpose and strategy.

5. Using the Ford Motor Company as an example, explain how each of the three mainleaders Alex Trotman, Jacques Nasser and Bill Ford influenced the strategic

direction of the company. To what extent did they also influence the organizational

culture of the company? Or did it stay much the same over the whole period?

When it came to direction of the Ford Company Alex Trotman wanted to unify Ford and

create major economies of scale and he turened to globalisation as a source of income by

negotiating car components which would have an impact on cost savings. He wanted to

develop Ford 2000 which was a fully integrated global company. His mission was to

cut costs and increase savings. Jacques Nasser came with a proposition of increasing the

supply of different vehicles as well as acquisition of the other motor companies such as

Jauguar, Volvo and the development of Lincoln. Time was waster more and a lot of

money was lost in the development of new cars, SUVs for these brands which backfiredfor the leader at that time. Sir Nick Scheele and Bill Ford were responsible for cutting


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down factory plants and cutting employees. Their man intention was to reduce costs

even further and they had problems regarding the different lawsuits that they faced but

their strategy was to cut costs. The problem that these leaders had regarding Ford was a

lack of a solid management infrastructure. The problem also that Ford faced after

acquiring the different automotive brands was international problems and increase in

costs which they had to always reduce. Ford wanted to change the organizational culture

and it did but it faced consequences such as the two year loss (2002, 2001) and the main

one of losing the first position of the largest car company to Toyota. The person who

made significant changes was Jacques Nasser.

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Organisational Management Man 340