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DIGITAL TOOLKIT AND LATEST ADVOCACY

METHODOLOGIES TO PROMOTE YOUR

ORGANIZATION’S INTERESTS

Michal Kadera, LL.M.

DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU

Case study from a leading car player driving the political

agenda on electric mobility and autonomous driving

Director of External Affairs | ŠKODA AUTO

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2 Digital toolkit and latest advocacy methodologies, M. Kadera - ŠKODA AUTO a.s.

One of the world's longest-standing automobile companies

ŠKODA AUTO

ŠKODA AUTO

• 5% of CZ GDP

• 16 factories

• 8 countries

• Over 36k employees

• Over 100 markets

Operating profit (in EUR million)

Deliveries to customers (in units)

20172016

1,1971,611

+34,6%

2016

1,201

2017

1,126

+6,7%

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3 Digital toolkit and latest advocacy methodologies, M. Kadera - ŠKODA AUTO a.s.

External Affairs

ŠKODA AUTO

• My background: law, EU decision making process

• Team: 16 people

• Reports to: board and CEO of ŠKODA AUTO

• Scope in public affairs:

• Czech Republic and V4

• Brussels

• Shared responsibilities for China, India and Russia and rest of the world

• Other responsibilities: CSR, State Aid

• Current challenges:

• EU emissions regulations and e-mobility

• Digitization and connected vehicles

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4 Digital toolkit and latest advocacy methodologies, M. Kadera - ŠKODA AUTO a.s.

Key challenges for the automotive sector

Automation

E-mobility

• Driven by EU / local regulations

• Market / customer not ready

• Charging infrastructure needed

• Changes in value chain

Autonomous driving

• Need for testing facilities, legislation, R&D

Digitalization of the vehicle

• Turning big data, mobility services into a business case

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Can you go „top down“?

Latest advocacy methods

Colloquium (2017)

• Czech Government

• Mayor of Prague

• Energy and TelCom sectors

• Automotive sector and trade unions

• Academia

• Media

…all in 3 months

Digital toolkit and latest advocacy methodologies, M. Kadera - ŠKODA AUTO a.s.

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6 Digital toolkit and latest advocacy methodologies, M. Kadera - ŠKODA AUTO a.s.

Memorandum, Action plan on future of automotive industry

Memorandum

• Long-term dialogue between

industry and Government

Action plan

• 25 action points

An unique process

• Industry, institutions, academia

all on board

• Structured project with a

project managerCOORDINATION

GROUP

WG E-MOBILITYWG

DIGITALISATIONWG R&D

WG

AUTONOMOUS

DRIVING

WG EDUCATION

GOVERNMENT

SUBGROUPS SUBGROUPS

Status update approved byGovernment

ColloqiumII

(tbc)

Colloqium Regularreviews

End 2018 2019+2/2017 9/2017

MoU / APapproved byGovernment

2/2018

Implementation kick-off

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7 Digital toolkit and latest advocacy methodologies, M. Kadera - ŠKODA AUTO a.s.

To ensure future competitiveness of the industry

25 action points in 4 areas

Incentives

E-Mobility

Charging

infrastructure

Legislation

Testing facilities

Open-data

Broadband

Eco-system for

start-ups

Education

R & D funding

Qualifications Standardization

Autonomous driving Digitalization Cross-section topics

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8 Digital toolkit and latest advocacy methodologies, M. Kadera - ŠKODA AUTO a.s.

Summary

• ŠKODA AUTO has been experiencing the most successful period in its 123 years history.

• However, the industry is changing rapidly with e-mobility, autonomous driving,

digitalization of vehicle.

• The largest policy process in the history of Czech Automotive Industry

including all levels of decision makers and opinion makers.

• Memorandum and Action plan with 25 action points were agreed between

the industry and the Government to help the industry

to adapt & remain competitive.

• A coordinated follow-up process with a

project manager was established to

ensure action points are brought

from paper into reality.