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The Principalship:Vision to Action
Fred C. Lunenberg
Beverly J. Irby
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Table of Contents(Click chapter title to navigate)
Chapter 1: Cultivating Community, Culture andLearning
Chapter 2: Creating a Vision for Learning
Chapter 3: Curriculum Development andImplementation
Chapter 4: Teaching and Learning
Chapter 5: Professional Development
Chapter 6: Student Services
Chapter 7: Organizational Structures
Chapter 8: The Principal as Decision Maker
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Table of Contents (contd)(Click chapter title to navigate)
Chapter 9: Developing Effective Communication
Chapter 10: The Principal and Change
Chapter 11: Budgeting and School Facilities
Chapter 12: Creating Safe Schools
Chapter 13: Human Resource Management
Chapter 14: Community Relations
Chapter 15: The Principal and Ethics
Chapter 16: Political and Policy Context
Chapter 17: Legal Issues
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Chapter 1:Cultivating Community,Culture and Learning
CommunityCulture
Learning
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Interstate School Leaders
Licensure Consortium (ISLLC)Standards for School Leaders
Review the language of the sevenstandards in your text book
Re-write each in plain English
Discuss the purpose of each standard; i.e.Why would the Consortium consider this avaluable standard?
Chapter 1: Cultivating Culture, Community and Learning
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The Role of the Principal
Historically:
A NEW APPROACH
Principal
Assistantprincipal Assistantprincipal Assistantprincipal
Dean ofStudentsCounselors
AdministrativeStaff
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LEADING FROM THE CENTER
community
parents teachers
staff
students
PRINCIPAL
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Compare and Contrast the Historic
Approach to the New ApproachHistoric Principal rules top-down
Leadership dispersed
according to authority A power over
approach
Principal is theleader
New
Principal workscollaboratively
Leadership dispersedaccording tocompetence
A power to approach
Principal is the leader ofleaders
Briefly discuss the advantages and disadvantages ofeach approach. What factors might have contributed
to the shifting paradigm?
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Creating a Professional Learning
CommunityCreate a mission statement: Why does the
school exist? What is its purpose?
Develop a vision: What does the school wish tobecome?
How can schools avoid the following?
traditionof
isolation
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Develop value statements: What attitudesand behaviors do stakeholders value and
which will teachers pledge to demonstrate?Establish Goals:
Concrete evidence of implementation of school
improvement Influenced by a districts administrators
Reflect a desired end result
Creating a Professional Learning
Community (contd)
BENEFITS TO SETTING GOALS
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Setting clearly defined goals benefits all
stakeholders by fosteringCommitment: individuals have a personal
stake in outcomes
Standards: enable principals to analyzeperformance objectively
Targets: give individuals a concreteoutcome, rather than a subjective one
Motivation: encourages individuals toperform at highest levels
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What is the practical application
of the vision setting process?A properly conceived vision serves as a filterfor the myriad of daily decisions a principalis asked to make.
VI
SIO
N
Decisions thatbenefit all
stakeholders inan ethical and fairmanner
Chapter 1: Cultivating Culture, Community and Learning
Ch 1 C l i i C l C i d L i
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Developing a Culture What is culture?
The most commoncharacteristics ofculture:
norms
dominantvalues
philosophy
rules
feelings
observedbehavioralregularities
CULTURE
Considerheroes andheroines,traditions andrituals, andcultural
networks
Chapter 1: Cultivating Culture, Community and Learning
Ch t 1 C lti ti C lt C it d L i
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Maintaining School Culture
1. Hire staff carefully
2. Train staff in desired school culture
3. Instruct staff in technical aspects of job
4. Reward staff for performances that reflectthe values of the culture
5. Adhere closely to values of the culture
6. Reinforce rites and rituals of culture
7. Identify and make available staff to serveas role models
Chapter 1: Cultivating Culture, Community and Learning
Ch t 1 C lti ti C lt C it d L i
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The Principal as Instructional Leader
The focus on results, the focus onstudent achievement, the focus on
students learning at high levels - canonlyhappen ifteaching and learningbecome the central focus of the
school and the central focus of theprincipal(Blase & Blase, 2003;
Castallo, 2001; Lambert, 2003).
Chapter 1: Cultivating Culture, Community and Learning
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Shift instruction from teaching to
learningFocus on learning: What is thedifference between teaching andlearning? What questions do you needto consider to facilitate this shift?Encourage Collaboration: Why is
collaboration beneficial?
Analyze Results: What type of datashould be disaggregated and into whatcategories?
Chapter 1: Cultivating Culture, Community and Learning
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Shift instruction from teaching to
learningProvide Support: What training doteachers need to facilitate this shift?What would the outcome of this
support and shift look like in theclassroom?
Align Curriculum, Instruction, and
Assessment: How does this reflectNCLB? Despite criticisms of teachingto a test, what are the clear benefits
to an assessment driven curriculum?
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Return toTable of
Contents
Return toBeginning of
Current Chapter
Proceed toNext Chapter
EndPresentation
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Chapter 2:Creating a Vision for
LearningStandard 2: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students by
promoting a positive school culture, providing aneffective educational program, applying best practicesto student learning, and designing comprehensiveprofessional growth plans for staff.
Chapter 2: Creating a Vision for Learning
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Gaining a Perspective on the
Vision: Considering the FutureIn addition to critical thinking and
imagination, the following factors must be
considered in creating a vision: The Global Society (poverty, race, gender,
assimilation, etc.)
Challenges in Learning (underachieving minoritygroups, physical and mental abuse, othersources of education)
Chapter 2: Creating a Vision for Learning
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Bringing the Vision Home to the
School CultureBasic tenants of the No Child Left BehindAct of 2001:
Schools are accountable for achievement of ALL
students
Schools must hire highly qualified teachers
Schools implement research-based programs
and practices
How do these criteria impacthow you would create a vision
for your school?
Chapter 2: Creating a Vision for Learning
Chapter 2: Creating a Vision for Learning
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The Systemic Vision
Contextual AND dependent upon relationships:
Chapter 2: Creating a Vision for Learning
District Vision, Mission, and Goals
Campus Vision, Mission, and Goals
MISSION AND GOALS ACCOMPLISHED
Beliefs, Attitudes, and Values (of
the leader, faculty, staff, andcommunity)
Collaboratively Developed ActionPlan for Accomplishing Goals
Motivated Students
Relationships Built
Deeper Understanding of Individuals and the Organization
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Creating a Vision
The principal must consider:1. Where has the school been?
2. Where is the school currently?3. Where should the school be in the
future?
How do the conditions listed in figure 2-2help a principal grow a vision? What rolesdo personal beliefs, values, and attitudes
play in this growth?
Chapter 2: Creating a Vision for Learning
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The Leadership Framework as aDoorway to Creating a Vision
A leadership framework should include:1. Philosophy of education
2. Philosophy of leadership
3. Vision for learners4. Vision for teachers
5. Vision of organization
6. Vision of professional growth7. Method of vision attainment
Why is the leadership framework a
useful tool for creating a vision?
Chapter 2: Creating a Vision for Learning
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Shepherding the Vision
BEWARE OFTradition
Scorn
Nay-Sayers
Complacency
Weariness Short-range
thinking
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Shepherding the Vision (contd)
Encourage Building ownership in the vision
Thinking of the long-term benefits
Seeking input from stakeholders Building confidence in stakeholders
Staying with the vision
Staying focused
Keeping stakeholders alert to any changes
Demonstrating how focus results in efficiency,effectiveness, and productivity
p g g
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Mission Statements vs.Goal Statements
Mission Statements
State the purpose ofthe school, both
generally andspecifically
Guide decision-makingprocesses
Guided by the visionand explain how it willbe obtained
Goal Statements
Break the mission andvision down into
specific andmeasurable steps
The tangible results aschool is trying toachieve
Guided by the missionand vision
p g g
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Creating Goals to Obtain a Vision
Consider the hierarchy of goals: A means-end analysis can help a principal prioritizeand organize goals
What is necessary for the hierarchy shown infigure 2-3 to operate cohesively in order to
achieve a stated vision?
p g g
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What Makes an Effective Goal?
Clarity and specificity
Time frame
Key areas
Challenging but realistic
Linked to rewards
Why are these criteria needed for a goal to beconsidered effective?
p g g
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The Goal Setting Process
Setting Goals
Evaluating Results
Developing Action Plans
Revise and Update
Monitoring Performance Revise and Update
Recycle
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Common Problems with GoalSetting
Lack of top-management support
Time-consuming
Excessive paperworkOveremphasis on quantitative goals
Administrative style
Prepackaged programs
How would you overcome
each of these obstacles? Chapter 2: Creating a Vision for Learning
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Tips for Effective Goal Setting
Develop a specific organizational structure
Create a positive leadership climate
Maintain the means-ends chain of goalsTrain principals
Emphasize periodic feedback sessions
Once goals have been set, the principalmust determine HOW they will beobtained. This leads to
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Developing Plans for Attaining Goals
Time Frame for Plans
Strategic Plan
Tactical Plan Tactical Plan
Standing Plans Standing Plans Standing Plans Standing Plans
Operational Plan Operational Plan Operational Plan Operational Plan
Strategic plans define the means by
which the goals of the school are tobe attained
Tactical plans are designed to
help execute strategic plans andto accomplish a specific part ofthe districts strategy
Operational plans are developed at thelower levels of the district to specify the
means toward achieving operationalgoals and supporting tactical planningactivities
Standing plans are predeterminedstatements that help decision makershandle repetitive situations in aconsistent manner
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Return toTable of
Contents
Return toBeginning of
Current Chapter
Proceed toNext Chapter
EndPresentation
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Chapter 3:
Curriculum Developmentand Implementation
Standard 2: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students bypromoting a positive school culture, providing aneffective educational program, applying best practicesto student learning, and designing comprehensiveprofessional growth plans for staff.
C d M d l f
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Concepts and Models ofCurriculum
Consider the traditional concepts andmodels of curriculum outlined in the first 15pages of chapter 3.
Which of these do you most closely alignyourself? Why? What different visions andgoals would emerge from each of these
models?Now, lets look at some more modern
curriculum models
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Modern Models of CurriculumMost have an emphasis on interdisciplinary
courses, open-ended systems,intergenerational and inter-professionalrelationships, Socratic dialogue, multi-dimensional assessments, and multiculturalism
(McNabb, 1995).Most are open educational systems
Consider the above statements and the late20th century definitions of curriculum in yourtextbook.
How do modern models of curriculum reflecttodays society?
A closer look
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The Irby and Lunenberg Model
Curriculum must be: Led by the principal but developed
collaboratively
Considerate of the community Responsive to student needs Connected to vision and mission of the
school
Reflective of the needs of a global societyAble to be assessed in terms of student
performance
Integrated systematically
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The Ornstein Model
Systemic approach: recognizes that theactions within the organization impactcurriculum decisions
7 categories to the model:1. Political Forces
2. Knowledge Industry
3. External Groups4. Content
5. Instructional Activities
6. Evaluation
7. Supervision of Curriculum
ExamineFigure 3-6.How do these
7 categoriesinteract tocreate a modelof curriculum?
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The Eisner Model
Five dimensions needed for successfulschools:
1. The Intentional
2. The Structural
3. The Curriculum
4. The Pedagogical
5. The Evaluative
What is meant by each of these dimensionsand how could they work together to
create successful schools?
R l ti hi f C i l t
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Relationship of Curriculum toInstruction
Functions of a Curriculum Plan
To produce a curriculum for an identifiablepopulation
To implement the curriculum in a specific school
To appraise the effectiveness of the curriculumdeveloped
Read the 15 characteristics identified by Tomlinsonand Allan. Why must a principal take these
characteristics into consideration in order to makepositive changes to the curriculum?
Th P i i l th C i l
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The Principal as the Curriculumand Instructional Leader
While the principal does not need to provide ALLof the curriculum leadership, the most effectiveones collect information and use it to facilitatecurriculum development
In order to share the responsibility for curriculumleadership a principal should:
Allow teachers to take responsibility for curriculum
Arrange schedule to give teachers time to work oncurriculum
Provide staff development
Provide resources
Create a community of learners (see Figure 13-9)
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Curriculum Goals and
Instructional ObjectivesCurriculum Goals =
broad, general
statements to helpdevelop programs ofinstruction
What you WANT the
students to do
Instructional Objectives =required performance,
conditions for behavior,and level of performance
What the student actuallyDOES
To achieve teacher and staff buy-in a principal needs to offer:
1. Data that support the need for change
2. Information that supports the changes in similar contexts
3. Connection between goals and achievement measures
4. Focus on usability, simplicity, and effectiveness
5. Clear relationships between changes and the vision
6. Opportunities for teachers and staff to participate in goaland objective creation
C i l G l d
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Curriculum Goals andInstructional Objectives (contd) Classifying objectives
Cognitive1. Knowledge
2. Comprehension
3. Application4. Analysis
5. Synthesis
6. Evaluation
Affective1. Receiving
2. Responding
3. Valuing
4. Organization
5. Characterization
Psychomotor
1. Reflex movements
2. Basic-fundamentalmovements
3. Perceptual abilities4. Physical abilities
5. Skilled movements
6. Non-discursivecommunication
REMEMBER: OBJECTIVES MUSTCORRELATE WITH THE CURRICULUM
Refer to the 7 principles for selecting learningexperiences to ensure that they foster activeinvolvement in the learning process
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Developing a Needs Assessment Why a needs assessment?
Assists with developing or revising curriculum andassessment
Ensures a dynamic and responsive curriculum
Gives teachers information about learners
At the curriculum level, a needs assessment includesa(n):
1. Review and analysis of standards
2. Review of curriculum from successful districts3. Interview of students, teachers, and parents
4. Review of current students work
5. Review of related literature and best practices
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Aligning the Curriculum
After a needs assessment, curriculum alignmentshows WHAT will be taught in all subject areas and ateach grade level
Curriculum mapping provides scope and sequence of
WHEN skills will be taughtCurriculum benchmarking provides periodic
assessments and minimum standards of achievement
Curriculum audits help identify strengths and gaps ininstructional practices
Instructional differentiation attempts to determinewhich instructional methods are best for all learners
F i th Vi i d th S h l
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Focusing the Vision and the SchoolsMission through Curriculum
The principal is the curriculum or instructionalspecialist or leader who does have theunderstanding of philosophy, the clarity ofvision, and the technical skills to move his/her
programs toward meaningful activity.
Consider how the case study of Mauka LaniElementary School exemplifies this alignment
and call to action.
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Return toTable of
Contents
Return toBeginning of
Current Chapter
Proceed toNext Chapter
EndPresentation
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Chapter 4:
Teaching and LearningStandard 2: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students by
promoting a positive school culture, providing aneffective educational program, applying best practicesto student learning, and designing comprehensiveprofessional growth plans for staff.
The Principal and Instructional
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The Principal and InstructionalPlanning
Instructional planning should be a self-reflective tool
How does the cycle described in Figure 4-1
promote successful instructional planning?
What are the benefits to instructionalplanning?
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Benefits of Instructional PlanningProvides a daily map
Targets learner benchmarks
Ensures that teacher follows up on identifiedweaknesses
Reinforces teachers understanding ofcontent knowledge
Intertwined with the curriculum alignmentprocess
Beyond instructional planning, what are theadded positive outcomes of the above listed
benefits?
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The Principal and Instructional
Planning (contd)
Promoting Reflective Planning: What
questions would you pose to a strugglingteacher concerning goals, objectives,instructional activities, assessment, revision,
and implementation?
The Principal and Instructional
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The Principal and InstructionalPlanning (contd)
Using Student Data to Drive InstructionalPlanning: What are some of the obstaclesthat educators face in properly using
student data to aid in instructional planning?How would you overcome these obstacles?
Consider the anecdote of Dr. John Barrera.
How does this example demonstrate theproper use of student data?
REMEMBER!
Th P i i l d I i lChapter 4: Teaching and Learning
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The Principal and InstructionalPlanning (contd)
Using Students Cultural Backgrounds inInstructional Planning
Do not use ONLY student achievement data
Consider also: Ethno-instruction andDifferentiated Instruction
Why are these two strategies increasinglyimportant in todays classrooms?
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Information Processing
Read the various theories of informationprocessing as outlined in your text.
Which theory/theories do you think best explain
how people process information and why?Why is it important for a principal to have a
working knowledge of these various theories?
How could you develop these theories intopractical applications at your school?
Th Eff ti S h l M d lChapter 4: Teaching and Learning
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The Effective Schools Model
What makes an effective school? Researchshows the following
CLEAR AND FOCUSEDMISSION
STRONG
INSTRUCTIONALLEADERSHIP
OPPORTUNITY TOLEARN
FREQUENT
MONITORING
SAFE AND ORDERLYENVIRONMENT
POSITIVEHOME-SCHOOL
RELATIONS
HIGHEXPECTATIONS
Eff ti T hi P ti
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Effective Teaching Practices:The 12 Principles
1. Students can learn best within cohesiveand caring communities
2. Students learn more when time is
allocated to curriculum related events
3. All components of curriculum are alignedin a cohesive program designed to achieve
specific goals
4. Teacher can prepare students for learningby providing initial structure
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5. Content is explained clearly and developedwith emphasis on structure andconnections
6. Questions are planned to engage studentsin sustained discourse
7. Students receive sufficient opportunities to
practice and apply what theyve learnedand to receive feedback
8. Teacher provides assistance to enablestudents to engage in learning activities
Effective Teaching Practices:The 12 Principles (contd)
Effective Teaching Practices:
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Effective Teaching Practices:The 12 Principles (contd)
9. Teacher models and instructs students inlearning and self-regulation strategies
10. Students often benefit from working inpairs or small groups
11. Teacher uses variety of formal andinformal assessment methods
12. Teacher establishes and follows throughon appropriate expectations for learningoutcomes
Conditions for Learning and Best
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Conditions for Learning and BestPractices
Conditions for Learning
School is warm and inviting
Curriculum includes fine arts
Students learn to be effective citizens
Students learn to develop skills for the workplace
School has smaller class sizes
Support staff is available
School reviews self Data and evidence drive decisions
Why are these (and the other conditions listed) considerednecessary conditions for learning? Can you think of any
others?
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Models of Observation
Read the NCTAFs 5 propositions deemedessential for accomplished teaching
Do you agree that these 5 conditions are
necessary? Why/why not?Can you think of any other essential
propositions?
How can a knowledge of these 5propositions help a principal improve theeffectiveness of teaching and learning athis/her school?
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Models of Observation (contd)
Formative EvaluationSummative Evaluation
Classroom Observations
Walk-Through ObservationsPeer Coaching
As a teacher, which of these types of observation
do/did you prefer? Why?
As a principal, which of these types of observation
do you think will be most helpful? Why?
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Return toTable of
Contents
Return toBeginning of
Current Chapter
Proceed toNext Chapter
EndPresentation
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Chapter 5:
Professional DevelopmentStandard 2: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students bypromoting a positive school culture, providing aneffective educational program, applying best practicesto student learning, and designing comprehensiveprofessional growth plans for staff.
The Mission of Principals Related
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The Mission of Principals Relatedto Professional Development (PD)
Well read and educated inlatest research
THE IDEAL PD PRINCIPAL
Analyzes impacton campusSensitive to students
and community
Thinks forward andconsequentially
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The Principals Mission to Teachers PD
PLAN:Work withteachers todevelop a
comprehensivePD targeted atindividual andcollective needs
PROVIDE:
Resources (timeand money) forteachers to be
reflective abouttheir practices
What is theadvantage tothis approach
to teachersPD?
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High Quality PD
Consider Knowles observations:
Adult learners need to be self-directed
Adult learners display readiness to learn why
they have a perceived needAdult learners desire immediate application of
new skills and knowledge
Do you agree with Knowles findings?What are the implications of these findings
on an effective PD program?
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The Ten Principles of Effective PD
1. Effective PD focuses on teachers as central to
student learning, yet includes other members of theschool community
2. Effective PD focuses on the individual, collegial, andorganizational improvement
3. Effective PD respects and nurtures the intellectualand leadership capacity of teachers, principals, andothers in the school community
4. Effective PD reflects best available research and
practice in teaching, learning, and leadership5. Effective PD enables teachers to develop further
expertise in subject content, teaching strategies,uses of technologies, and other essential elements in
teaching to high standards
Chapter 5: Professional Development
The Ten Principles of Effective PD (contd)
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6. Effective PD promotes continuous inquiry and
improvement embedded in the daily life of schools7. Effective PD is planned collaboratively by those who
will participate in and facilitate that development
8. Effective PD requires substantial time and other
resources9. Effective PD is driven by a coherent long-term plan
10. Effective PD is evaluated ultimately on the basis ofits impact on teacher effectiveness and studentlearning; and this assessment guides subsequentprofessional development efforts
The Ten Principles of Effective PD (cont d)
What would a PD program that utilizes all of these
principles look like?
The Principals Mission for Personal
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The Principal s Mission for PersonalProfessional Development
Why is it essential that principals developtheir own PD plan?
Read the description of the PD Portfolio.
What are the various components of thePortfolio and how do they work together toensure that the principal embarks on a
successful and effective PD plan?Review your own Portfolio (start one if you
have not already). What components are
missing or need to be updated?
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Return toTable of
Contents
Return toBeginning of
Current Chapter
Proceed toNext Chapter
EndPresentation
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Standard 2: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students bypromoting a positive school culture, providing aneffective educational program, applying best practicesto student learning, and designing comprehensiveprofessional growth plans for staff.
Chapter 6:
Student Services
G id d C li S i
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Guidance and Counseling ServicesTo provide for the realization of student
potentialities
To help children with developing problems
To contribute to the development of theschools curriculum
To provide teachers with technical assistance
To contribute to the mutual adjustment ofstudents and the school
Assess the scope of the guidance and counselingservices offered on your campus.
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Guidance and Counseling Services (contd)
Role of the Counselor Personal/social
issues
Educational issues Career planning
Major ServicesAssessment
Information
Placement andfollow-up
Counseling(Directive,
Nondirective, andEclectic Counseling)
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When evaluating the program, consider Student needs
Cooperation
Process and product
Balance
Stability
Flexibility
Qualified counselorsAdequate counselor-student ratio
Physical facilities
Records
Guidance and Counseling Services (contd)
Using these 10 criteria,evaluate the guidance andcounseling program atyour school or one youhave worked at in thepast. How can thesecharacteristics help youplan for an effective
program at your school?
Att d d St d t R d
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Attendance and Student Records
Cumulative recordsshould contain:
Personal data sheet
Parents report
Childs self-concept
Sociogram
Behavior reports Standardized test data
What is the purpose
of ensuring thatthese artifactsappear in studentscumulative record?
Evaluating Student ProgressChapter 6: Student Services
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Evaluating Student Progress
As NCLB stresses AYP and accountability, evaluating
student progress has become a critical role for the 21stcentury principal. Assessment can serve variouspurposes:
Help student understand self
Provide information for education/vocational counseling Help staff understand student population
Evaluate the academic progress of students
Help administrative staff appraise programs
Facilitate curriculum revision
Make instructional management decisions
Make decisions about screening students
Make program decisions
E l ti St d t P ( td)
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Evaluating Student Progress (contd)
While many bemoan the NCLBs emphasis ontesting, assessment clearly has its benefits ifthe testing program is well developed
Minimum components of testing battery:1. Emerging reading tests
2. Learning readiness tests
3. Intelligence tests
4. Achievement tests
5. Interest and aptitude tests
R ti t P t /F il
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Reporting to Parents/Family
Any teacher knows that grading has itsdifficulties. Among them are:
Teacher variability
Unreliable aptitude scores for all students
Policy variability
Variety of alternatives to traditional methods
How can a principal account for and deal withthese difficulties?
Compare your solutions with the following
M th d f R ti G d
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Methods of Reporting Grades
Percentage method
Letter method
Descriptive method
Percentile method
Three-group method
Rank methodT-score method
What are thebenefits and draw-backs to each of
these methods? Inwhat circumstanceswould you use one
method overanother?
E t i l A ti iti
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Extracurricular Activities
Shouldnt principals be concerned solelywith the academic program at their school?
Extracurricular activities are vital to helpstudents develop skills and talents notreadily tapped into in the traditional core
subjects. Read the texts explanation of thefunctions of these activities. Can you thinkof any others?
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Special Education Services
Key Legislation: Section 504 of the Rehabilitation Act of 1973
Education for All Handicapped Act of 1975
Americans with Disabilities Act of 1990
Individuals with Disabilities Act (IDEA)Key Components of IDEA: Related Services
Due Process Discipline
Make sure you are familiar with these terms andtheir legal implications. Remember that a principal
must ensure the quality education of ALL students.
Gift d Ed ti
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Gifted Education
The area of Gifted Education is growingrapidly and principals must be aware of howto best serve this special population. Gifted
students will NOT thrive on their own; theyneed and deserve the services, attention,and resources to best develop their gifts
and talents.Refer to Figure 6-2 for a list of options that
will help to meet the needs of gifted
students
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Bilingual Education
As with the gifted population, studentsrequiring bilingual services are also rapidlygrowing
Principals must consider the following whencreating an ESL program:
State guidelines
Student population to be served District resources
Biling al Ed cation (contd)
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Bilingual Education (contd)
Principals must be aware of the following terms Early-exit
Late-exit
Immersion
Dual immersion
Submersion
Dual-language Two-way
Bilingual Education (contd)
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ESL Program Models: Pull Out
Class Period
Shelter English or Content-based Programs
Structured English Immersion
High Intensity Language Training Programs
Bilingual Education (contd)
When would it be appropriate to use each ofthe above models?
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The Big Cheese
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Standard 3: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students bymanaging the organization, operations, and resources
in a way that promotes a safe, efficient, and effectivelearning environment.
Chapter 7:
Organizational Structures
The Big Cheese
Jr. Cheese Asst. Cheese Assoc. Cheese
Important Concepts of
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Important Concepts ofOrganizational Structure
Job Specialization
Departmentalization
DelegationDecentralization
Span of Management
What do each of these terms mean and how dothey help to explain the concept of an
organizational structure?
Schools as Open Systems
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Schools as Open Systems
Schools are open systems becausethey interact with their environments
Inputs = human, financial, physical, and
information resourcesTransformation Process = combining and
coordinating resources to attain goals
Outputs = prepared and educated students,staff and community satisfaction
Feedback = student, parent, staff, andcommunity reaction to output
Leadership Functions
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Leadership Functions
Planning
How can an understanding of the interplaybetween these functions help a principal tomore effectively manage the organizational
structure of their school?
OrganizingMonitoring
Leading
Administrative Roles
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Administrative Roles
Principal Activities: Heavy Workload at a Fast Pace
Variety, Fragmentation, and Brevity
Oral Communication
Are these activities unique to the role of the principal?
Which of these do you find most daunting? Which ofthese comes naturally to you?
Management Skills
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Management SkillsConceptual Skills: Ones mental ability to
acquire, analyze, and interpret information
Human Skills: Ones ability to motivate,facilitate, coordinate, lead, communicate,
manage conflict, and get along with othersTechnical Skills: Ones ability to use
knowledge, methods, and techniques of aspecific discipline
Consider Figure 7-3. At what level would youplace yourself? Your current administrators? How
does one move up the hierarchy?
Effective Principals
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Effective Principals
Task Dimensions: Consider Sashkin and Huddles13 task dimensions of a principal. How can youdeliberately design your actions to build cultural aswell as managerial linkages?
Human Resource Activities: Consider the list oftraits of ineffective administrators. Why wouldthese be detriments to an effective principal and
how could you correct each of theseshortcomings?
Effective vs. Successful
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Administrators Effective = how well a
principal wasevaluated bysubordinates
Most time on task-relatedcommunication
Human resourcemanagement
Successful = rapidpromotion
Little time on human
resourcemanagement
Good at networking
Politically savvy
Are these findings surprising to you?
What are their implications?
The Demise of Bureaucracy
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The Demise of Bureaucracy
What is the harm of bureaucracy? Explain whyeach of the following are seen as negative featuresto bureaucracy, especially in education.
Division of labor and specialization Reliance on rules and procedures
Emphasis on hierarchy of authority
Lifelong careers and evaluation
Impersonality
So what are the alternatives?
Emergent Models of
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Organizational Structure
System 4 Design
Site Based Management
Transformational Leadership
Synergistic Leadership Theory
Total Quality Management (TQM)
Read the description of each model carefully.Which one appeals to you the most and why?
Regardless of which model you find mostintriguing, consider
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Content of Schooling
Heterogeneousgrouping
Cooperative learning
High expectations forall
Responsiveness tostudent diversity
Emphasis on activelearning
Essential curriculum
Authentic assessment
Technology as a tool
Time as a learningresource
Diverse pedagogy
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Standard 3: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students by
managing the organization, operations, and resourcesin a way that promotes a safe, efficient, and effectivelearning environment.
Chapter 8:The Principal as Decision
Maker
The Nature of Decision Making
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The Nature of Decision Making
Understanding how adecision was reached
Purpose or goalachieved
Making a choice froma number of options
Decision Making
The Decision Making Process
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gIdentifying the problem
Generating alternatives
Evaluating alternatives
Choosing an alternative
Implementing the decision
Evaluating decision
effectiveness
Recycle
processasnecessary
The Rational Decision Maker
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The Rational Decision MakerWhat is rational decision making?
Problem is clear
Single goal is to be achieved
All alternatives and consequences are known
Preferences are clear
Preferences are constant and stable
No time or cost constraints
Final choice will maximize economic payoff
Do these assumptions seem applicable to mostschool organizations you are aware of? Rationality
seems limited, so
Limits to Rationality
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Limits to RationalityBounded Rationality:
Decisions based on incomplete comprehension of theproblem
Decision makers will not succeed in generating allpossible solutions
Alternatives are evaluated incompletely Ultimate decision must be based on criterion other than
maximization
Consider: Satisfying, Heuristics, Primacy/Recency
Effect, Bolstering the Alternative, Intuition,Incrementalizing, the Garbage-Can Model How can these processes compensate for the limits to
rationality and allow a principal to make effectivedecisions?
Shared Decision Making
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Shared Decision Making Often committees, teams, councils, etc. must make decisions
too. In these instances, an understanding of the shareddecision making process is necessary.
To help involve teachers in the process, consider Huddleston,Claspell, and Killions method:
Readiness: prepare for shared decision making
Experimentation: build comfort in the decision makingprocess
Refinement: share the decision making process
Institutionalization: shared decision making becomes norm
This process is not flawless. What are the advantages anddisadvantages to shared decision making?
Advantages and Disadvantages
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to Shared Decision Making Greater sum total
knowledge
Greater number of
approaches to theproblem
Greater number ofalternatives
Increased acceptance ofa decision
Better comprehension of
a problem and decision
Social pressures towardconformity
Individual domination
Conflicting secondarygoals
Undesirablecompromises
Ambiguous responsibility
More time needed
Obviously, a principal needs to carefullyconsider if the shared decision makingprocess is appropriate for any given
situation. Read Williamss list of skills neededfor effective site-based decision making. Dothese tips seem do-able? Now readthrough the model provided in the text.
While seemingly esoteric, what are thepractical applications and advantages to thismethod?
Decision Making Pattern Choice
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Decision Making Pattern Choice
An alternative model to shared decisionmaking, this approach focuses on acontinuum of leadership from boss-centeredto subordinate-centered
Review Figure 8-4 for a more detailed lookat this approach
The principal must consider the forces in theleader, forces in the group members, forcesin the situation, and long-run goals andstrategy
Decision MakingPattern Choice (Contd)
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Forces in the leader thatdetermine which of the
patterns to choose from: Value system
Confidence in group members
Leadership inclinations
Feelings of security in
uncertain situation Forces in the group members
that allow for greater freedom:
High need for independence
Readiness to assume
responsibility High tolerance for ambiguity
Interested in problem
Understand goals
Have necessary knowledge
Expect to share in process
Forces in the situation thatcreate pressure:
The problem Time constraints
Long-run goals and strategy toconsider:
Raising level of motivation
Improving quality of decisions Developing teamwork and
morale
Furthering individualdevelopment
Increasing readiness to acceptchange
There is no formula for perfect decisionmaking. An effective principal must considerthe forces in a given situation and assesswhich should influence him or her in a given
situation.
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Listening Active listening with respect, consideration, and no judgment
Responding
Paraphrase; be respectful; assume sincerity; avoid pre-judgment
Reinforcing Build on previous remarks to encourage a free, non-competitive, and
diverse discussion
Clarifying
When confusion arises, phrase neutral questions, avoid condescension,
avoid impatience, and do not assume you have the answer
Do you think teachers would be receptive to this process?Why or why not?
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Standard 3: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students by
managing the organization, operations, and resourcesin a way that promotes a safe, efficient, and effectivelearning environment.
Chapter 9:Developing Effective
Communication
The Communication ProcessChapter 9: Developing Effective Communication
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Communication = the process of transmitting
information from one person to another
Read the tips in the text on planning a successfulcommunication process. What have been the positivetraits of past communication processes you have beeninvolved in? Negative traits?
Encode
Sender
Decode
Decode
Receiver
Encode
Message
Feedback
Medium
Noise
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The following slides will take a closer look at
different categories of communication:Downward
Upward
Horizontal
Formal Communication Networks
Informal Communication Networks
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Information transmits from higher to lower levelsPurposes of downward communication
Implement goals and strategies
Job instruction and rationale
Procedures and practices
Performance feedback
Socialization
What situations warrant downwardcommunication? Which situations would be
inappropriate?
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p Information transmits from lower to higher levels
Types of information in upward communication
Problems and expectations
Suggestions for improvement
Performance reports
Grievances and disputes
Financial and accounting information
Read through the barriers to effective upwardcommunication and the tips to improve it. What other
barriers have you encountered in upwardcommunication? What could a principal have done to
overcome those barriers?
Horizontal Communication
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Horizontal Communication
Information transmits laterally or diagonallyacross lines of formal chain of command;essential for increasing coordination
Categories of horizontal communication Intradepartmental problem solving
Interdepartmental coordination
Staff advice to line departments
Communication Networks
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The three previous communication patterns can combineto form five common networks
1. Chain: line authority relationships
2. Y: two or more interacting members report to a singlesupervisor
3. Wheel: several non-interacting members report to asingle supervisor
4. Circle: members interact with adjoining members, butnot others
5. All-Channel: members interact with adjoiningmembers and all others
Informal network: The grapevine flows in all directionsand is not fixed by any formal organizational chart
What are the advantages anddisadvantages to each of these
communication networks?
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Process barriers: blocked communication with
sender, encoding, medium, decoding, receiver, orfeedback
Physical barriers: concrete and real factors thatblock communication
Semantic barriers: variations andmisunderstandings of connotations
Psychosocial barriers: factors such as fields ofexperience, filtering, and psychological distance
that inhibit effective communicationHow can you, as a principal, work to overcome these barriers?
What has been the cause of communication breakdowns you haveexperienced in the past? How does your experience compare with
the list of factors listed in the text?
Improving Communication Effectiveness
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All members of the communication process are responsible forimproving communication
What can a sender (a principal) do to improvecommunication with various stakeholders? Consider the TenCommandments listed in the text.
What can receivers do to improve communication? Again,
consider the ten suggestions in the text. What is active listening?
What can one do to improve giving responsive feedback?
What types of non-verbal communication should one beaware of?
Do the suggestions given in the text seem practical? Select atleast one strategy posited from the questions posed above and
explain how you would use it to improve your own
communication. Then, go do it!
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Standard 3: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students bymanaging the organization, operations, and resources
in a way that promotes a safe, efficient, and effectivelearning environment.
Chapter 10:
The Principal and Change
The Nature of Organizational Change
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g g
While most systems tend toward the statusquo, principals must anticipate and directchange positively
External forces for change: the marketplace, laws
and regulations, technology, labor markets,economic changeswhat else?
Internal forces for change: problems with processesor peoplesuch as?
And yet, there is often strong resistance tochange
Why Is Change Resisted?
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y g
UncertaintyConcern over personal loss
Group resistance
DependenceTrust
Awareness of weaknesses
Why have you resisted change in the past?
What can a principal do to overcome this
resistance?
Overcoming Resistance to Change
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g g
Some strategies:
Education and communication
Participation and involvement
Facilitation and support
Negotiation and agreement
Manipulation and cooptation
Explicit and implicit coercion
Which of these strategies do you think would be mosteffective? Why? In what types of situations would you
use each? What other strategies can you think of?
Getting Reform Right: What
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Works and What Doesnt
Current research suggests the following:
Change is learning
Change is a journey, not a blueprint Problems are our friends
Change is resource-hungry
Change requires the power to manage it Change is systematic
All large-scale change is implemented locally
Managing Change
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g g gTypes of change agents: Outside pressure type
People-change-technology type
Analysis-for-the-top type
Organization-development type
Change agent roles:
Consulting Training
Research
What are some real-world examples of each of these types?
When would a principal need to play each of these roles?
Managing Change (contd)
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g g g ( )
Common characteristics of effective change Hemophily
Empathy
Linkage
Proximity Structuring
Capacity
Openness
Reward Energy
Synergy
Why are these desired
characteristics of achange agent?
The Change Process
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g
Phase 1: Pressure and arousalPhase 2: Intervention and reorientation
Phase 3: Diagnosis and recognition
Phase 4: Invention and commitment
Phase 5: Experimentation and search
Phase 6: Reinforcement and acceptance
Note that this model focuses on the role of the changeagent (i.e. the principal). What would a principal actually
be doingin each of these phases?
Promoting Successful School
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ChangeBuild a visionCreate a positive climate
Mobilize
Engage community support
Train
Provide resources
Remove barriers
Please note that the previous and subsequent chaptersdeal with each of these strategies.
Change Strategies
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g g
Process Strategies Survey feedback
Team building
Process consultation Quality of work life
Structural Strategies Goal setting
Job redesign
Quality circles Strategic planning
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Standard 3: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students bymanaging the organization, operations, and resourcesin a way that promotes a safe, efficient, and effectivelearning environment.
Chapter 11:Budgeting and School
Facilities
Basic Terms to Know
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Expenditures
Current Expenses
Capital Outlay
Debt ServiceRevenue
Fiscally Independent
vs. Fiscally DependentDistricts
Fiscal Neutrality
Standard
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Board of Education
Superintendent
Division Head:Elementary Division Head:Secondary
CFO AS ASAS
Elementary
Building Principal
Secondary Building
Principal
Budget Committee
Financial Controls
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What are the purposes of financialcontrols?
Assist principals in acquiring, allocating, and
evaluating the use of financial resources Allow districts to pay short- and long-term
debts
Protect districts from theft, fraud, etc.
Two types: internal control and financialaudits
Internal Control
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The policies and procedures used by a district tosafeguard assets and verify accounting data
Effective internal control should include1. Clear, formal organization
2. Accounts for each administrative unit3. Handling and record keeping of assets should not
be done by the same employee
4. No one person has control over all phases of any
given transaction5. No redundant work, but employees should check
work
Financial Audits
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Independent appraisal of districtsaccounting, financial, and operationalsystems
Two types External: conducted by experts outside of the
district to verify district accuracy
Internal: conducted by district employees toexamine the accuracy of financial reports
What would be the various advantages anddisadvantages to external and internal audits?
Zero-Base Budgeting
A district starts the budgeting process at
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A district starts the budgeting process at
zero every year Not just adjustments to last years budget;
EVERY expenditure must be justified
Three steps:1. Identify Decision Units
2. Develop Decision Packages
3. Rank the Decision Packages
What parts of a districts organization would bebest served by zero-based budget and why?
AN ALTERNATIVEBUDGETING SYSTEM
Planning-Programming-BudgetingS
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Systems Similar to ZBB, but not all programs need
be justified
The basic steps:
1. Specify goals2. Search for relevant alternatives
3. Measure the costs of the programs for severalyears
4. Evaluate the output of each program
The textbook states that PPBS has not been thegreat tool in practice that its logic would imply. Why
might this be?
School Facilities Management
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Principals in the 21
st
century must be awareof:
Rising school infrastructure costs
New school constructs costs
Environmental hazards inherent with aging facilities
School Infrastructure Costs
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Infrastructure = the physical facilities that
make up a school building (plumbing,heating, electrical, sewer, etc.)
Which areas do you think would have the
schools in the best/worst condition?How much of ones budget should be
allocated to these costs? Experts say 5%, but most schools put aside
only 3%
Why are schools falling apart and why dorepairs cost so much?
1. Age of facilities
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2. Energy prices
3. Weather conditions
4. Density and vandalism
5. Newer buildings
6. A ticking time bomb: most
educators and the public simplydo not pay attention to the ailinginfrastructure of Americas schools
Financing School Construction
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With ever increasing public schoolenrollments, building new schools willbecome a large factor in many districts
throughout the country. According to thetext, what are some unique challenges thatbuilding new schools brings about? How areschools built today fundamentally differentfrom schools built decades ago?
Environmental Hazards
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Every principal should be aware of:Asbestos
Radon gas
School lead Indoor air quality
Electromagnetic fields
What dangers do each of these hazardspresent and how might a principal safely
handle each?
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Standard 3: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students bymanaging the organization, operations, and resources
in a way that promotes a safe, efficient, and effectivelearning environment.
Chapter 12:
Creating Safe Schools
School Violence and Drug Use
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What does the research say? Read the bulleted points from the
selected studies presented in the text.
Do these findings surprise you? Why/whynot?
Brainstorm some action plans andstrategies that a principal couldimplement to address the trendsidentified in these studies.
An Action Plan: 6 Strategies forSuccess
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Success
1. Predict School Violence2. Prevent School Violence
3. Focus Resources on Schools
4. Strengthen the System
5. Develop a Crisis Management Plan
6. Create an Orderly Climate for Learning
These strategies are, of course, not meant to be used in isolationof one another; a combination of all or some of the strategies,depending on your school climate, will surely help you create a
safe school
Strategy #1: PredictS h l Vi l
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School Violence
Collect and analyze data
Identify problem students and provide
support Identify problem teachers and provide
support and training
Strategy #2: Prevent
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School Violence
Toughen Weapons Laws: What specificpolicies should a principal advocate in orderto achieve this?
Deal with Violent Students: What specificstrategies should a principal use?
Strategy #3: FocusResources on Schools
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Resources on Schools
Fund the Basic Education Program
Teach Violence Prevention
Establish Task Forces
How could a principal implement thisstrategy considering the other financial
demands a school faces?
Strategy #4:Strengthen the System
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Strengthen the System
Improve the Juvenile Code
Create a State Center for the Prevention of
School Violence
How, realistically, can a principal affect thesesystems that are seemingly out of theirjurisdiction?
Strategy #5: Develop aC i i M t Pl
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Crisis Management Plan
Form a School-wide Crisis Management Team
Conduct an Ongoing, School-wide Safety Audit
Develop Policies and Procedures for Various Emergencies
Conduct Safety Drills Develop a School-wide Discipline Plan
Provide a Means for Students to Communicate Information toStaff
Teach Students Alternatives to Violence Evaluate Administrative Practices of the School
Use Resources to Identify Students At-Risk for ViolentBehavior
How could you best communicate the need tofollow these steps to a resistant staff?
Strategy #6: Create anOrderly Climate for Learning
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Orderly Climate for Learning
Establish and Emphasize Goals
Establish Rules and Procedures
Improve Teacher-Student Relations in theClassroom
What specific rules and procedures would be
most helpful in creating a safe school?What specific strategies can a principal and/or
teacher use to improve teacher-student relations?
Consider
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What are the pros and cons of each of thesix previous strategies?
Beside creating safer schools, what are theother positive outcomes of these strategies?
Which of the strategies (or combination ofstrategies) would you be most likely toimplement in your school and why?
Beyond these six strategies, what else canprincipals do to ensure that their school is asafe one?
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Standard 3: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students bymanaging the organization, operations, and resourcesin a way that promotes a safe, efficient, and effectivelearning environment.
Chapter 13:Human Resource
Management
The Human Resource Management Process
Recruitment
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Recruitment
StaffDevelopment
Selection
PerformanceAppraisal
LegalConstraints UnionDemands
Recruitment of Staff
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Before recruitment can commence,principals should:
Analyze the job requirements: refer to job
descriptions and job specifications Know and understand legal constraints involved
in recruitment: consult Table 13-1
Cultivate the sources of potential employees:
promotion within a district, college placementoffices, advertisements, referrals, job fairs,teacher recruitment consortiums
Selection of Staff
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Typical steps in staff selection:1. Preliminary screening of credentials
2. Preliminary interview
3. Testing
4. Reference Checks
5. In-depth interview
6. Physical examination
7. Hiring decision
The most complications usually arise in the interviewprocess
The Interview Process
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Typical problems:
Interviewer is unfamiliar with the job
Interviewers make premature decision based onfirst impressions
Interviewers impose personal biases on theapplicants
How to improve the process
A Better Interview Process Will Include Use of a structured interview format
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Explicitly trained interviewers
The interview as ONE aspect of the selection process Candidates that are given interviews only after
references are checked
Candidates whose files are screened for completeness
Sufficient time for each interview Mailing candidates two or three questions prior to
interview
Name cards placed in front of each interviewer
An evaluation form regarding the interview experiencegiven to each candidate
DOASK ABOUT
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Why applicant wants to teach at school/district
What can applicant bring to the school that isuniquely theirs
Why type of grading criteria is used
How applicant keeps current in the field What has applicant done to develop professionally
What is applicants view of the relationship between
faculty and administrationWhat are some other insightful and
helpful interview questions that you can
think of?
DO NOTASK ABOUT
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Ancestry, nation oforigin, place of birth,original language, etc.
How applicant learneda foreign language
Membership in clubsthat would indicaterace, color, sex, etc.
Names and addresses
of relatives not workingfor the district
How long applicantintends to work
Age Financial condition
Prior wage garnishments
Home ownership
Disabilities
Marital status
Where spouse works
Pregnancy or medicalhistory
Ages of children
Military experience
Religious observance
Staff Development
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Assess Staff Development Needs: Review thethree methods listed in the text. What are thebenefits to these methods?
Set Staff Development Goals: Why is an
understanding of the three categories ofobjectives necessary for a principal seeking toimprove staff development?
Select Staff Development Methods: Examine the
table that identifies widely used methods. Whichof these (or combination thereof) do you thinkwould be most effective and why?
Staff Development (contd)
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Evaluate Staff Development Program: Why are thequestions relating to staff development outcomesimportant to ask?
Induct Beginning Teachers: Recall how it felt when
you first became a teacher. What information do youwish you had been given? What specific strategies canprincipals use to aid beginning teachers?
Improve Support for Beginning Teachers: Which of
the recommendations listed to help principals workwith beginning teachers could you most easilyimplement at your school? Can you think of any otherspecific strategies that would help achieve similar
results?
Staff Performance Appraisal
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Appraisal Techniques Nonjudgmental methods
Judgmental methods
Common Rating Errors Too strict or lenient Central tendency
Single dimension
Halo effect Recency of events
Personal bias and first impressions
Modern Appraisal Techniques
Clinical Supervision:
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1. Pre-observation conference
2. Observation
3. Analysis and strategy
4. Supervision conference
5. Post-conference Goal Setting
1. Supervisor and teacher meet to determine goals
2. Supervisor and teacher meet to appraise performance in
terms of goals set
As a teacher, which appraisal techniques did/do youprefer? Why? As a principal, which do you think you will
employ?
Union-Management Relations
h l k h d d
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Why must a principal work hard to create and
maintain positive union-managementrelations?
The Collective Bargaining Process
Bargaining team selection
Negotiations
If negotiations are successful ratification
If negotiations are not successful impasse1. Mediation
2. Fact Finding
3. Arbitration
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Standard 4: Candidates who complete the program areeducational leaders who have the knowledge andability to promote the success of all students bycollaborating with families and other communitymembers, responding to diverse community interestsand needs, and mobilizing community resources.
Chapter 14:Community Relations
The Principal as a BoundarySpanner
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Spanner A principal should be a bridge between
the school and external constituencies
Leading Community Effortsduring Catastrophe
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Schools become a lifeline. Why is this?What a principal can do:
Establish means of communication
Assess damage quickly and make accommodations
Prioritize needs and establish authority to make decisions Address emotional and survival needs of staff and students
Arrange for training and support for mental healthcaregivers (prior to a catastrophe)
Provide feedback to media Identify and secure available resources
After a catastrophe, encourage creative lesson planning thatuses lessons learned
Leading School, Family, andCommunity Involvement
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Community Involvement
Community = just parents
What members of any given community
might be most helpful to a school?Why is it important that a principal learn to
serve as a leader of this community and not
just the school?
Leading School, Family, andCommunity Involvement (contd)
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Epsteins types ofinvolvement:
Parenting
Communicating
Volunteering
Learning at home
Decision making
Collaboration withcommunity
Comprehensivepartnerships
Communicationavenues: Orientation meetings
Newsletters
School handbook
Programs for families
Suggestion box
Home visits
Conferences Journals
Personal notes
Phone calls
Research demonstrates that parentalinvolvement is a key factor in students
academic achievement, self-confidence, and attitude toward
school. What can a principal do toencourage and promote parental
involvement, especially for minoritygroups?
What are theadvantages and
disadvantages to eachof these avenues?
School-Community RelationsEducational public relations is a planned and
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Educational public relations is a planned and
systematic management function to helpimprove the programs and services of aneducational organization. It relies on acomprehensive two-way communicationprocess[to] assist in interpreting publicattitudes, identify and help shape policies andprocedures in the public interest, and carry on
involvement and information activities that earnpublic understanding and support.
The National School Public Relations Association
School-Community Relations (contd)Chapter 14: Community Relations
To develop two-way communication and collaboration
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Anticipate problemsHandle all school
publications
Write news releasesStay connected to budget
process
Develop communication
planConduct formal and
informal research togauge public opinion
Promote schoolsstrengths
Publicize staff and
student achievementAnswer request for
information
Provide PR training forstaff
Serve as liaison tocommunity groups
within a community, the NPSRA suggests:
What else can a principal do
to create strong communityrelations?
Public Relations
St ong PR p og ams follo these basic steps
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Strong PR programs follow these basic steps:
1. Research
2. Action plan
3. Communicate
4. Evaluate
Read A Young Principals Story. Identify and
evaluate the principals use of this process.Compare this principals actions with those of theprincipal in A Seasoned Principals Story.
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Standard 5: Candidates who complete theprogram are educational leaders who havethe knowledge and ability to promote the
success of all students by acting withintegrity, fairly, and in an ethical manner.
Chapter 15:
The Principal and Ethics
What Is an Ethical Principal?
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One who, in the face of adversity,ambiguity, and challenge, will reflect onwhat is right by some set standard or code
and will act in a rational and caring mannerto resolve problems and conduct business.
Do you agree with the texts definition(s) ofan ethical principal? What are some of theobstacles that might prevent a principalfrom behaving ethically? How might youovercome those obstacles?
Philosophical Concepts of Ethics
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Rights Freedom
Responsibility andAuthority
Duty
Justice
Equity
Caring
Character,Commitment, andFormality
Conflict of Interest
Loyalty
Prudence
Critique
Profession
Moral Imperative
Considering eachconcept individually,why must a principal
be aware of eachin order to behave ethically?
Ethical Behavior in Schools
Promoting Ethical Behavior in AthleticPrograms
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Programs
Why is this an issue? Has it become more of anissue in recent years? Why do you think this is?
Consider:
1. Athletes must be considered ends and not means2. Competition must be fair
3. Participation, leadership, resources, and rewards mustbe based on achievement
4. Activity must be safe for participants
How do these principles sustain traditional values?What other principles should an administrator be
mindful of concerning athletics?
Ethical Behavior in Schools: Promoting EthicalBehavior through Character Education
1.
Education Is an 5. Schools Are
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Inescapable MoralEnterprise
2. Parents Are Primary MoralEducators of Children
3. Character EducationDevelops Virtues
4. Teachers, Principals, andStaff Are Central to
Character Education
Communities of Virtue6. Character Education
Goes beyond AcademicCurriculum
7. Character Creation Isan Essential andDemanding Life Task
What are the benefits to character education and how can these7 principles help you develop a character education program?Consider how you would work with your superintendent, school
board and other administrators
National and State Codes ofEthics for Principals
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Rationale for a Code of Ethics Provide guidelines for conduct
Establish accountability and protect students
Serve as catalyst for job improvementNational Associations (click for website)
American Association of School Administrators
National Association of Elementary SchoolPrincipals and the National Association ofSecondary School Principals
National Education Association
How do the guidelines and self-assessment
tools supplied by these national agenciessupport the rationale for a code of ethics?
National and State Codes ofEthics for Principals (contd)
Chapter 15: The Principal and Ethics
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