Orient.& ICT Training

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ORIENTATION OF TRAININGAND ICT BASED EXTENSION

ACTIVITIES OF UAS,

DHARWAD

Dr. R.R. HanchinalDirector of Extension

UAS, Dharwad



University of Agricultural Sciences, Dharwad (UASD) is utilizing all

mass media channel like electronic media (TV, KIOSK CRS, Internet, A-aqua

and Radio) print media to disseminate latest agricultural technologies to the

farmers of north Karnataka and elsewhere. The extension reach of the

university improved tremendously with the establishment of Krishi Community

Radio Station, Information KIOSK, ATIC and KVKs. The scientists of the

university, teachers of agricultural college, home science college, extension

scientists of KVKs, extension education units, ATIC and the Scientist of

horticultural research stations, contributes the information to the mass media

specially to the Community Radio and KIOSK as well as Doordarshan

programmes.



Electronic media

1. Krishi Darshan through DD1 and Krishi Programme through ETV

The university is utilizing doordarshan TV and ETV for dissemination

of latest agricultural and allied field technologies. The university scientist are

involved in the programmes as the timely need programmes finalized in

mass media co-ordination committee conducted every month. The recorded

programmes as well as live programmes telecasting through ETV as well as

doordarshan Kendra regularly. In addition the scientists are involved in video

conferencing and live telecast on crop seminars for the benefit of farming

community.



2. Radio

University of agricultural sciences, Dharwad utilizing radio in big

way to disseminate information to the farmers. The university sends

pakshika salahegalu (hints to the farmers) to All India Radio Dharwad that

broadcast fortnightly. The university scientists from time to time give

interviews, lessons and answer to the letters through AIR Dharwad. The

university scientist are also participating in the phone in live programmes.



3. Krishi Community Radio

Some of the people think that FM Radio is only for the young

generation, because in their mind they have that FM Radio broadcast only

film songs and they are meant for entertainment. Who said FM Radio is only

for the younger generation. The university of agricultural sciences, Dharwad

has provided this by launching an Krishi Community Radio Station FM 90.4

MHz exclusively for over all development of farming community. The basic

idea behind this launch was to reach the farmers through the medium of

radio and try to address their problems.



It is the first Community Radio Station in India under state

agricultural university setup and first Community Radio in Karnataka. The

effective coverage of this CRS is around 15-20 km. This station is

broadcasting the latest agricultural technology guidance by successful and

experienced farmers, experts and folk literatures.

The thrust of krsihi FM 90.4 channel is to educate the farmers on

crops and cropping pattern, improved agricultural practices, agricultural

technologies, animal husbandry, poultry farming, fisheries, horticulture,

science for women health and nutrition, food security, planet earth, self help

group, income generating activities.



The KCRS is functioning based on the suggestions of technical

advisory committee. The committee chalk out the programmes that catch the

attention of farmers, seasons for instance.

It has well setup studio and digitalized equipments to record, edit

and broadcast the programmes. It plans the programmes depending upon

the farmers needs in Kannada that too in north Karnataka style.



3. Kissan call centre

The Government of India has identified Agricultural Technology

Information Centre (ATIC) first of its kind in India of UAS, Dharwad as one of

the ³level 2 centers´ to answer farmer¶s queries. A toll free telephone no.

1551 (Kissan Call Centre) was installed. It is having the facility of talking

directly with the farmers.



4. Information KIOSK

University of Agricultural Sciences, Dharwad under RKVY project

has installed 200, information KIOSKS at APMC¶s, RSK¶s, KVK¶s, ect. The

content from package of practice book on Agriculture, Horticulture, Animal

Sciences published by UAS, Dharwad was developed and uploaded to all

the KIOSKs. The uploaded information on various production technologies,

post harvest technologies, pest and diseases management, marketing,

export and related aspects uploaded along with photographs.

Likewise the university utilized ICT to disseminate the information

pertaining to agriculture and allied fields to reach the farmers.



Other ICTS using in the university for TOT

5. Internet

6. A-aqua- mobile through queries/problems on agriculture,

attending & answering



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Orient.& ICT Training