Oriental Trading Company, a worldwide leader in home crafts, party

supplies, and educational materials for over 87 years, retains key customers

and expands their B2B sales capabilities by utilizing PunchOut2Go’s

cloud-based gateway to enable PunchOut Catalog funtionality and

order-to-invoice automation. These integrations have helped Oriental

Trading Co. achieve the following results:

CLIENT: Oriental Trading Co.

INDUSTRY: Crafts, Education Supplies, and Party Decor

CHALLENGE: Retaining clients due to changing eCommerce trends

PunchOut2Go SOLUTIONS: PunchOut Capability, Purchase Order and Invoice Automation

Oriental Trading Company has been a leader in the party supply and home

crafts industry since its inception 87 years ago. In that time, Oriental Trading

Co. has seen numerous trends come and go in the eCommerce space: from

the early days of catalog and mail marketing, through the rise of the internet

where they have had a large web presence for multiple decades. In 2012 the

company was acquired by Berkshire Hathaway, and has spent the last

several years further modernizing their business practices to grow with the

ever-changing world of eCommerce. They sell over 40,000 products in

countries across the globe and integrate with other businesses in a wide

variety of jurisdictions.

In business for 87 years

Over 40,000 products cataloged

2,000+ employees

A Berkshire Hathaway company

Distributes products worldwide

INTEGRATED for SUCCESS: ORIENTAL TRADING Co.

ORIENTAL TRADING Co. PARTNERED WITH PUNCHOUT2GO TO RETAIN KEY CLIENTS, ACCELERATE SALES CYCLES, AND GROW

EXISTING ACCOUNTS

ORIENTAL TRADING Co. PARTNERED WITH PUNCHOUT2GO TO RETAIN KEY CLIENTS, ACCELERATE SALES CYCLES, AND GROW

EXISTING ACCOUNTS

EXECUTIVE SUMMARY

Double and even triple digit growth across integrated accounts with respect to volume of goods sold and total revenue

Reduced man-hours spent verifying orders manually

Quick onboarding and implementation time for maximum client satisfaction and retention

A reduction in billing errors as a result of the streamlined and automated processes

ORIENTAL TRADING COMPANY: LEADING THE WAY FOR FUN

Jerry Venner, Director of Sales and New Business Development

... We wanted to support how our clients buyalong with what they buy...

CHALLENGE

Many B2B retailers are facing increased competition with regards to the technology they use.

Oriental Trading Company found themselves in this situation when several of their larger clients started requesting to purchase using PunchOut catalogs over the past several years.

Multiple clients made PunchOut and automated purchase orders and invoicing a hard requirement in order to maintain the business partnership.

With over 40,000 SKUs in their inventory combined with highly seasonal buying patterns, a new technological platform was needed to help automate and streamline their B2B sales.

After researching the available PunchOut and B2B automated solutions available, Oriental Trading saw how this technology could be applied throughout their entire business to streamline orders, reduce input errors, and grow sales across all of their industry niches.

The end solution was to migrate the Oriental Trading Company website to the Magento eCommerce platform while simultaneously working with PunchOut2Go to integrate directly with buyers on a variety of procurement systems. This resulted in a busy transition period with “many cooks in the kitchen” between the Oriental Trading Co. team, PunchOut2Go’s integration specialists, SI developers and client stakeholders.

Despite the tall task, the Magento-specific technical expertise of the PunchOut2Go team kept the process moving along and resulted in a smooth final transition. It took less than 2 weeks after the new Magento store launched to have PunchOut catalogs enabled and fully functioning. PunchOut2Go was able to integrate the new eCommerce store with various procurement platforms including Coupa, Workday, Verian, Adaco, Infor Lawson, and Prodigo.

Jerry Venner, Director of Sales and New Business Development

Jerry VennerDirector of Sales and New Business Development

Keeping Up With the Changing World of eCommerce

Double to Triple Digit Growth Across Business Sectors

PunchOut2Go for Magento Integrations

SO

LU

TIO

N

RESULTS

www.PunchOut2Go.com

Since implementing PunchOut2Go’s solutions in early 2018, Oriental Trading has generated some impressive results. Oriental Trading’s integrated accounts have seen double digit growth, with some experiencing triple digit growth in terms of both the number of items purchased and total revenue.

Furthermore, PunchOut2Go’s integrations have been critical to retaining several key clients. This is a common trend in the modern B2B eCommerce landscape; B2B buyers are demanding their suppliers use the latest technology to reduce

procurement costs, provide a better shopping experience, and eliminate manual data entry and the resulting errors.

The data gained from using PunchOut catalogs has also allowed Oriental Trading Company to be more proactive in how they sell to their customers. By leveraging the PunchOut2Go portal and their client purchasing data, they have been able to better anticipate seasonal needs and make proactive suggestions which not only increases sales - it also makes for happier clients.

“Knowing what we know now, would we do it again?The answer is a resounding yes.”