Origin Oman Identity Usage Guidelines · 2015. 6. 9. · Origin Oman Inspiration behind the brand identity The inception of Origin Oman was driven by as a nation initiative to develop,

Version 01 August 2008

Origin Oman Identity Usage Guidelines

Origin Oman Inspiration behind the brand identityThe inception of Origin Oman was driven by as a nation initiative todevelop, promote and support Omani products and services for a brighter, better future for everyone in Oman.

The pride of Oman is at the very heart of this brand.

The concept of the brandmark identity is inspired by the positive evocations of sustainable growth, regeneration and re-cycling, internal energy, purity, equality and order.

Origin Oman Identity Guidelines | Version 01 | August 2008

These evocations and emotions are encapsulated in an iconic graphic form which reads the word Omani in Arabic.

It is represented by a carefully and mathematically drawn dynamic form that symbolises the central role that Omani products and services will take in the development and advancement of Oman for it's national and economical growth.

Brandmark Identity Primary usage


The Origin Oman brandmark is comprised of two main elements; the Omani Swirl and the Wordmark. These elements are placed in fixed positions and must never be moved, altered or changed.

The Wordmark must never be used alone. The Omani Swirl symbolshould never be used alone, except in special circumstances.

Origin Oman has two primary brandmarks in two colour variations.Either brandmark version can be used at any time. Neither versionshould take precedence over the other. When printing at very small sizes or in difficult or restricted circumstances the brandmark may appear reversed out from either of the two corporate colours.

The dotted line which indicates the clear space does not print.Print a solid white box panel when on coloured backgrounds orphotographic and illustrative images.

The brandmark is comprised of two colours; Musandam Green (Pantone 3155 - C 100, M 0, Y 24, K 38) and Salalah Green(Pantone 368 - C 57, M 0, Y 100, K 0).

The primary brandmark must only be reproduced from the master artwork, and never redrawn or re-crafted in any way. The master artwork files are available from the Origin Oman Project Team.

It is very important that the brandmark is seen clearly and very visible. This is why the clear space that is indicated must always be kept free of any intrusion from foreign elements such as type, illustration or imagery.

Musandam Green Pantone 3155C 100M 0Y 24K 38

Salalah Green Pantone 368C 57M 0Y 100K 0

Origin Oman Inspiration behind the brand identityThe inception of Origin Oman was driven by as a nation initiative todevelop, promote and support Omani products and services for a brighter, better future for everyone in Oman.

The pride of Oman is at the very heart of this brand.

The concept of the brandmark identity is inspired by the positive evocations of sustainable growth, regeneration and re-cycling, internal energy, purity, equality and order.


These evocations and emotions are encapsulated in an iconic graphic form which reads the word Omani in Arabic.

It is represented by a carefully and mathematically drawn dynamic form that symbolises the central role that Omani products and services will take in the development and advancement of Oman for it's national and economical growth.

Brandmark Identity Primary usage


The Origin Oman brandmark is comprised of two main elements; the Omani Swirl and the Wordmark. These elements are placed in fixed positions and must never be moved, altered or changed.


Origin Oman has two primary brandmarks in two colour variations.Either brandmark version can be used at any time. Neither versionshould take precedence over the other. When printing at very small sizes or in difficult or restricted circumstances the brandmark may appear reversed out from either of the two corporate colours.

The dotted line which indicates the clear space does not print.Print a solid white box panel when on coloured backgrounds orphotographic and illustrative images.


The primary brandmark must only be reproduced from the master artwork, and never redrawn or re-crafted in any way. The master artwork files are available from the Origin Oman Project Team.

It is very important that the brandmark is seen clearly and very visible. This is why the clear space that is indicated must always be kept free of any intrusion from foreign elements such as type, illustration or imagery.



Brandmark Identity Secondary usageThe Origin Oman brandmark is may also appear within a solid coloured background box panel. This version can be used whenever it is deemed necessary to contain the brandmark or when it is more visually aesthetic with the elements around it.

The box dimension is fixed and must never be altered or adjusted.

There are two secondary brandmarks in two colour variations.Either brandmark version can be used at any time. Neither versionshould take precedence over the other.




The secondary brandmark must only be reproduced from the master artwork, and never redrawn or re-crafted in any way. The master artwork files are available from the Origin Oman Project Team.

It is very important that the brandmark is seen clearly and always very visible. The box panel containing the brand must always be kept free of any intrusion from foreign elements such as type, illustration or imagery.



Brandmark Identity Tertiary usageWhen printing at very small sizes or in difficult or restricted circumstances the brandmark may appear reversed out from either of the two corporate colours.

When being printed black and white the brandmark can appear in it’s positive version on white or reversed out of the blackbox panel.

The dotted line which indicates the clear space does not print.Print a solid white box panel when on solid backgrounds orphotographic and illustrative images.


The brandmark must only be reproduced from the master artwork, and never redrawn or re-crafted in any way. The master artwork files are available from the Origin Oman Project Team.

It is very important that the brandmark is seen clearly and very visible. This is why the clear space and box panel background must always be kept free of any intrusion from foreign elements such as type, illustration or imagery.



Brandmark Identity Tertiary usageWhen printing at very small sizes or in difficult or restricted circumstances the brandmark may appear reversed out from either of the two corporate colours.

When being printed black and white the brandmark can appear in it’s positive version on white or reversed out of the blackbox panel.

The dotted line which indicates the clear space does not print.Print a solid white box panel when on solid backgrounds orphotographic and illustrative images.


The brandmark must only be reproduced from the master artwork, and never redrawn or re-crafted in any way. The master artwork files are available from the Origin Oman Project Team.

It is very important that the brandmark is seen clearly and very visible. This is why the clear space and box panel background must always be kept free of any intrusion from foreign elements such as type, illustration or imagery.



Application Example referenceThe Origin Oman brandmark can be printed directly onto plastic wraps or can be printed onto an oval white sticker label (see proportion ratio below).


33 mm

30 mm

Application Example referenceThe Origin Oman brandmark can be printed directly onto paper, card,cardboard or foil surfaces and substrates.


Application Example referenceThe Origin Oman brandmark can be printed directly onto plastic wraps or can be printed onto an oval white sticker label (see proportion ratio below).


33 mm

30 mm

Application Example referenceThe Origin Oman brandmark can be printed directly onto paper, card,cardboard or foil surfaces and substrates.


Application Example referenceThe Origin Oman brandmark can be printed, embossed or debosseddirectly onto ceramic and glass materials.


Application Example reference


The Origin Oman brandmark can be printed, embossed or debossed onto metals, stone and earthenware.

Application Example referenceThe Origin Oman brandmark can be printed, embossed or debosseddirectly onto ceramic and glass materials.


Application Example reference


The Origin Oman brandmark can be printed, embossed or debossed onto metals, stone and earthenware.

Application Example referenceThe Origin Oman brandmark can be printed or debossed directly onto leather, textiles and material labels.

Origin Oman Identity Guidelines | Version 01 | August 2008 Origin Oman Identity Guidelines | Version 01 | August 2008

Application Example referenceThe Origin Oman brandmark can be printed, embossed or debosseddirectly onto industrial cans, plastics and tetra pack materials.


Application Example referenceThe Origin Oman brandmark can be printed, embossed or debosseddirectly onto industrial cans, plastics and tetra pack materials.

Call Center: 00968 24170700 Origin Oman Identity Guidelines | Version 01 | August 2008

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Origin Oman Identity Usage Guidelines · 2015. 6. 9. · Origin Oman Inspiration behind the brand identity The inception of Origin Oman was driven by as a nation initiative to develop,