Unit 29: Music Video Production Originate a music video production

Assignment 3 – Stage 1 (P3, M3, D3)

Aim – Originate Ideas for a Music Videos.

Include the following

• choosing music track• analysing music track (meaning, content, imagery, narrative, duration, pace, style, semiotics); • performer’s style; performer’s image; video’s style; creative concept (see Handout)

Choosing music trackWhat options did you consider (MENTION AT LEAST 3) and what final choice did you make? What were the reasons for your choice (access to copyright free track, access to performer, fan of the song, potential for creative visual interpretation of the song)

Move Your Feet - Junior SeniorThis is originally an animation and therefore could be more of a narrative and/or performance as has a dance genre. it would be a fun song to work with as it is a fast paced song.

Everything has Changed - Taylor Swift I love the song and i love the original music video. The video if more of a narrative and therefore has potential to become a performance.

Let Her Go - PassengerOne of my favourite songs at the moment and has a great storyline imbedded in the song which has not really been emphasised in the original video as it is more of a performance when i believe this would be more effective as a narrative.

Analysing music trackPaste Lyrics in this column Suggest visuals to match lyrics in this column

Well you only need the light when it's burning lowOnly miss the sun when it starts to snowOnly know you love her when you let her go

Artist shown performing, a close up and a shot from behind him looking out at the audience.

Well you only need the light when it's burning lowOnly miss the sun when it starts to snowOnly know you love her when you let her go

Mid shot on artist performing from the side, close ups on guitarist and keyboard.

Staring at the bottom of your glass

Hoping one day you'll make a dream last

But dreams come slow and they go so fast

You see her when you close your eyes

Maybe one day you'll understand why

Everything you touch surely dies

Footage of the band, artist and crew setting up and back stage before performance.

But you only need the light when it's burning low

Only miss the sun when it starts to snow

Only know you love her when you let her go

Only know you've been high when you're feeling low

Only hate the road when you're missin' home

Only know you love her when you let her go

Band and artist rehearsing before performance on stage and backstage.

Staring at the ceiling in the darkSame old empty feeling in your heart'Cause love comes slow and it goes so fast

Shows the artist entering the stage and audience clapping.

Well you see her when you fall asleepBut never to touch and never to keep'Cause you loved her too muchAnd you dived too deepWell you only need the light when it's burning lowOnly miss the sun when it starts to snowOnly know you love her when you let her goOnly know you've been high when you're feeling lowOnly hate the road when you're missin' homeOnly know you love her when you let her go

The Performance close up on the artist, drums, guitar, keyboard, backing singers.

And you let her go (oh, oh, ooh, oh no)And you let her go (oh, oh, ooh, oh no)Will you let her go?

Close ups on the artist, long shots of the artist performing.

Cause you only need the light when it's burning lowOnly miss the sun when it starts to snowOnly know you love her when you let her goOnly know you've been high when you're feeling lowOnly hate the road when you're missin' homeOnly know you love her when you let her go'Cause you only need the light when it's burning lowOnly miss the sun when it starts to snowOnly know you love her when you let her goOnly know you've been high when you're feeling lowOnly hate the road when you're missin' homeOnly know you love her when you let her goAnd you let her go

Performance, close ups of the artist, instruments, backing singers, audience.

Performer’s Style

Features of the artist’s image in this column Visuals to reinforce this in this column.

Virtuoso musician Close-ups on performer’s hands playing guitar.

Add rows as needed below (table>insert>rows below)

Assessment

P3: learners will provide planning and production documentation though not necessarily in full detail. There will be some evidence of originated ideas, research and planning documentation

M3: individual ideas will be imaginative and will be worked out and presented neatly. Production planning will be documented carefully and production will be adequately prepared for..

D3: learners will show ingenuity and creativity in the way they develop ideas. Production plans will be thoroughly worked out and documented and will be approaching professional standards.