The case describes the financial and organizational struggles faced by Bain & Co.'s between 1988 and 1991. The protagonist in the case Orit Gadiesh, vice chairman of Bain & Co., is leading the effort to restructure the company and restore company pride. Bain & Co. is a top management consulting firm and its revenues grew tremendously from $0.75 million in 1973 to $175 million in 1991. It provided unique services to clients for implementing strategic recommendations (relationship consulting) and providing guarantee that Bain & Co. wouldnt work with their competitors. The firm has been characterized as hard working, young and ambitious. Company was going through ups and downs between 19888-1990. In 1988 Bain & Co. laid off 10% of its consultants considering it as a necessary thing to do because of growing interest payments and performance issues related with some consultants. This created anger in organization. Lot of restructuring happened. Company went through another crisis in 1990 there by laying off additional consultants. Eventually, in 1991-1992 the company s revenues and profits had climbed and company started growing again as founders returned their stocks to firm.Now Orit has been working towards re-instilling the collective sense of pride and confidence in the company. The dilemma faced by Orit Gadiesh is how to deliver the speech at the company's annual meeting.Two approaches:Rational approach: Following this approach, she should talk about numbers and facts to give a sense of accomplishment in the past year. She should not talk about pride as people at this company do not blindly follow leadership. Charts and figures will help them draw conclusions on the strength of the company and will make them feel proud. But, this approach would focus pride on company's growth rather than its values, team and employees. Emotional approach: Following this approach, she should talk about pride in the growth of the company . She should congratulate everyone on their contribution to the success of the company in the past year. This will focus pride on company's values and team. But, this may be treated with suspicion as people believe in numbers.Possible SolutionIn the speech she could use a mix of the two approaches.Provide the facts using chats and figures to prove that the company has started to improve .Praise and recognize people for their contribution so that the sense of pride and commitment would be restored.Express her belief in pride and commitment values that always endured her and kept her motivated.