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V E L H O d o R E S T E L O a s a p r i s m f o r
C O N T E M P O R A R Y R E A D I N G
o f t h e P O R T U G U E S E E P I C N O V E L .
Aleksandra Kosztyła
- AUGMENTED EXPERIENCE
“o s LUSÍADAS”
J U N E 2 0 2 1
PhD Design, Faculdade de Belas Artes, Universidade do PortoSupervisor: Prof. Dr. Heitor Alvelos, Universidade do PortoCo-supervisor: Prof. Dr. Pedro Cardoso, Universidade de Aveiro
Project financed by Fundação para a Ciência e Tecnologia 2 0 2 0 . 0 9 9 7 9 . B D
Contextualization Objectives
This poster presents a part of the thesis about exploring how to
enrich the presentation of masterpieces of bygone eras by
introducing new technology and modern design strategies like
experience design, and this way transfer their timeless values,
ideas and priceless beauty into involving experiences for
generations of today and tomorrow.
Develop an AR device that places a virtual monument of the Velho do Restelo in contraposition to the Padrão dos Descobrimentos in Lisbon. The approach presented here concerns contextualizing the
portrayal of the historical events described in the book with the
help of new technology, which, at the same time, works as
a trigger for interest of young society.
As a starting point we take Velho do Restelo, a character from
a Portuguese epic novel “Os Lusíadas” by Luís Vaz de Camões,
who has an opposite view of the glorified XV century expedition
for discovery of India. During the years he has been associated in
the Portuguese culture with pessimism and fear, but in the light of
today's decolonization movements his figure takes on a different
dimension.
Today many times history is being questioned, and, as a response,
many statues are being taken down. In this project we propose,
instead, to respond to them with the new technology, and by the
use of AR add another layer of reality - introduce a new digital
statue, that shows another perspective, another narrative to the
historical events, this way revealing the fuller picture.
Adopt design strategies, like experience, seductive, emotion
design, branding and marketing approaches, destined to offer to
users meanings and values rather than mere product, handed in
an aesthetic form
together with new technology
create a representation that:
shows described events in the contemporary light
positions the book as still relevant today, as a literary heritage
with timeless values and full of richness to be explored
makes people look deeper into its meaning
presents it in a way that would seem exciting
is immersive and encourages people to reach out for the
original book
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Augmented Reality
T E C H N O L O G YD E S I G NC U L T U R A L H E R I T A G E
Experience Design“Os Lusíadas”
Images: first row from L to R: 1.Fragment of Padrão dos Descobrimentos, Lisbon. Photo by Annie Spratt on Unsplash; 2.Detail of “Heraclitus”, Johannes Moreelse, 1630, Central Museum Utrecht; 3.”Melting Memories: Augmented Data Sculptures” by Refik Anadol, from vimeo.com/264369157.Second row from L to R: 1.Cover of the first edition of “Os Lusíadas” from 1572, Biblioteca Nacional Digital; 2.Nathan Shedroff’s Meaningful experiences chart from the Big D Design conference in Dallas (May 2010); 3.British Museum Augmented Reality learning device, from oforoat.blogspot.com.
MeaningStatus/IdentityEmotion/LifestylePriceFunction
InitiationImmersionConclusion
Continuation
SightSoundSmellTasteTouchConceptsSymbols
ReflexHabit
Engagement
PassiveActiveInteractive
ProductService
BrandName(s)
Channel/Environment(Space)
PromotionPrice
TRIGGERS
SIGNIFICANCE DURATION
MEANING
EXPERIENCE
BREADTH
INTENSITY INTERACTION
