CHAPTER I

1.1 INTRODUCTION TO THE STUDYOrganizational study is a subject for the 1st year MBA students; it is part of our curriculum. This is a 10days program where we study an organization in brief. In this 10 day program we get to learn the practical aspect of management. This program ended in January 2015. This gives the student a better exposure as we learn by observing and interacting with looking at the actual functions of the organization.

1.1.1 ORGANIZATION STUDY OVERVIEWThe organization study helps in understanding all the major and even the subtle things that all organization needs to do for their performance. The importance of departments and the coordination etc. In this report a brief about some of the aspects are given.

1.1.2 NATURE & SCOPENature It is an observatory learning where we learn through mere observation Learning through interaction

ScopeThe observation covers the entire functioning of the firm. It includes global scenario and Indian scenario of the industry, key players in the industry, PEST analysis etc.

1.1.3 OBJECTIVEThe main objective of the organizational study is to understand: To analyze the industry how the firm functions organization by its structure Functioning of departments Responsibility and authority of the people Relationship between theory and practice of management

1.1.4 METHODOLOGYThe following is the methodology adopted to follow the organizational study:

Sources of data: This study includes both primary and secondary data. Primary data were collected from the respondents in the firm and secondary data extracted from internet sources, journals, websites etc.

Data collection tools: Primary data was collected through interview and work dairy. The primary data were collected through interviewing the respondents in the firm and recording in the work diary

1.1.5 LIMITATIONTime limitation: This Organizational study was carried on for a period of 10 days, due to the time constraints much information could not be collected in detail. This was the major limiting factor.

1.2 INDUSTRY PROFILE1.2.1 GLOBAL SCENARIOHistoryWindowis first recorded in the early 13th century, and originally referred to an unglazed hole in a roof.Windowreplaced theOld English, which literally means 'eye-hole,' 'eye-door'. Awindowis an opening in awall,door,rooforvehiclethat allows the passage of light and, if not closed or sealed, air and sound. Modern windows are usuallyglazedor covered in some othertransparentor translucent material. Windows are held in place by frames. Many glazed windows may be opened, to allow ventilation, or closed, to exclude inclement weather. Windows often have a latch or similar mechanism to lock the window shut.The Romans were the first known to use glass for windows, a technology likely first produced in Roman Egypt.The earliest windows were just holes in a wall. Later, windows were covered with animal hide, cloth, or wood.Shuttersthat could be opened and closed came next. Over time, windows were built that both protected the inhabitants from the elements and transmitted light. In the Far East, paper was used to fill windows. Types include the eyebrow window, fixed windows, single-hung and double-hung sash windows, horizontal slidingsash windows, casement windows, awning windows, hopper windows, tilt and slide windows (often door-sized), tilt and turn windows, transom windows, sidelight windows, jalousie orlouveredwindows, clerestory windows, skylights, roof windows, roof lanterns, bay windows, oriel windows, thermal, or Diocletian, windows, picture windows, emergency exit windows,stained glass windows, French windows, and double- and triple paned windows.Over the centuries techniques were developed to shear through one side of a blown glasscylinderand produce thinner rectangular window panes from the same amount of glass material. This gave rise to tall narrow windows, usually separated by a vertical support called a mullion.In England, glass became common in the windows of ordinary homes only in the early 17th century whereas windows made up of panes of flattened animal horn were used as early as the 14th centuryModern-style floor-to-ceiling windows became possible only after the industrialplateglass makingprocesses were perfected. Modern windows are usually filled with glass, although a few are transparent plastic.

DevelopmentsEyebrowThe term eyebrow window is used in two ways: a curved top window in a walland a row of small windows usually under itFixedA window that cannot be opened, whose function is limited to allowing light to enter (unlike an unfixed window, which can open and close).Single-hung sashOne sash is movable (usually the bottom one) and the other fixed. This is the earlier form of sliding sash window, and is also cheaperDouble-hung sashAsash windowis the traditional style of window in the United Kingdom, and many other places that were formerly colonized by the UK, with two parts (sashes) that overlap slightly and slide up and down inside the frame. The two parts are not necessarily the same size. Currently most new double-hung sash windows use spring balances to support the sashes, but traditionally, counterweights held in boxes on either side of the window were used. These were and are attached to the sashes using pulleys of either braided cord or, later, purpose-made chain. Three types of spring balances are called a tape or clock spring balance; channel or block-and-tackle balance; and a spiral or tube balance.Horizontal sliding sashHas two or more sashes that overlap slightly but slide horizontally within the frame. In the UK, these are sometimes calledYorkshiresash windows, presumably because of their traditional use in that county.CasementA window with a hinged sash that swings in or out like a door comprising either a side-hung, top-hungor occasionally bottom-hung sash or a combination of these types, sometimes with fixed panels on one or more sides of the sash.AwningAn awning window is a casement window that is hung horizontally,hingedon top, so that it swings outward like anawningHopperA hopper window is a bottom-pivoting casement window that opens by tilting vertically, typically to the insideTilt and slideA window (more usually a door-sized window) where the sash tilts inwards at the top and then slides horizontally behind the fixed pane.Tilt and turnAtilt and turnwindow can both tilt inwards at the top or open inwards from hinges at the side. This is the most common type of window in Germany, its country of origin. It is also widespread in many other European countries.TransomA window above a door; in an exterior door thetransomwindow is often fixed, in an interior door it can open either by hinges at top or bottom, or rotate on hinges. It provided ventilation before forced air heating and cooling.Side lightWindows beside a door or window are calledside-,wing-, andmargen-lightsandflanking windowsJalousie WindowAlso known as alouveredwindow, thejalousie windowconsists of parallel slats of glass oracrylicthat open and close like aVenetian blind, usually using a crank or a lever. They are used extensively in tropical architecture. A jalousie door is a door with a jalousie windowClerestoryA window set in aroofstructure or high in a wall, used forday lightingSkylightA flat or slope window used for day lighting, built into a roof structure that is out of reachRoofA sloped window used forday lighting, built into a roof structure.Roof lanternA roof lantern is a multi-paned glass structure, resembling a small building, built on a roof for day or moon light.BayA multi-panel window, with at least three panels set at different angles to create a protrusion from the wall lineOrielThis form of bay window most often appears in Tudor-style houses and monasteries. It projects from the wall and does not extend to the ground.ThermalThermal, or Diocletian, windows are large semi-circular windows (or niches) which are usually divided into three lightsthe central compartment is often wider than the two side lights on either side of it.PictureA picture window is a large fixed window in a wall, typically without glazing bars Picture windows provide an unimpeded view, as if framing a pictureMulti-litA window glazed with small panes of glass separated by wooden or leadglazing bars arranged in a decorativeglazing patternoften dictated by the building's architectural styleEmergency exit/egressA window big enough and low enough so that occupants can escape through the opening in an emergencyStained glassA window composed of pieces of colour glass,transparent, translucentoropaque, frequently portraying persons or scenes.

FrenchA French window is a large door-sized lattice light, typically set in pairs or multiples thereof they often overlook aterraceand are commonly used in modern houses Double panedDouble paned windows have two parallel panes with a separation of typically about 1cm; this space is permanently sealed and filled at the time of manufacture with dry air or other dry nonreactive gas Such windows provide a marked improvement in thermal insulation and are resistant to fogging and frosting caused by temperature differential.Leading Manufactures Of Windows And Doors In The WorldStrassburger windows and doorsLingel windowsDuroplastInouticfleetwoodwindows&doorsLeading Exporters Or Windows And Doors In The WorldUltra windowsAquaplast IndiaIndianindustryAgewsteelPoland exportHassell free companiesPGT

Market Share And GrowthCompanies dealing in uPVC products are entering NCR market to expand their business. They say that uPVC doors and products are gradually gaining popularity as they are not only sound-proof and eco-friendly but also corrosion and water resistant. Through 2017, global demand for windows and doors is expected to rise 7.1 percent annually to $223 billion, significantly exceeding the growth rate of the 2007-2012 period, according to a new study from the Freedonia Group Inc. Growth will be driven by recoveries in the building construction markets of many developed countries, although gains will be somewhat exaggerated by a weak 2012 base, particularly in the U.S. Share of global demand rise to 36 percent of the total in 2017. Continuing rapid economic growth and industrialization, as well as an increase in the average size of a housing unit in the country, will boost gains. Additionally, as personal incomes rise, households can better afford more expensive, modern fenestration products, thereby increasing the value of demand. As such, China is expected to post robust demand gains of 8.7 percent annually through 2017, a rate slower than that of the previous decade but still among the highest in the world.Rapid demand gains are also expected in the other developing areas of the worldparticularly in the Africa/Mideast region and South America. However, gains will be slightly below the world average, as the global financial crisis did not have as strong an impact as in the developed areas, and these regions are starting from a higher 2012 base. Rising personal incomes will lead to the adoption of more Western style building practices, encouraging the use of modern windows and doors and boosting demand gains.The US market for windows and doors is forecast to post a strong recovery and see gains of over 10 percent per year through 2017, after suffering outright declines between 2007 and 2012. The primary driver of demand will be an expected housing market recovery in the country. Western Europe, another market that saw declining window and door demand between 2007 and 2012, is also projected to see a recovery through 2017, though not as strong as that in the U.S.

The Future Of Doors And Windows SectorIndustry is playing an increasingly important role worldwide. It is considered a driver for innovation, growth, and social stability. At the same time, however, competition is growing more intense. Customers demand new, high-quality products and customized offerings at ever shorter time intervals. In addition, it is necessary to continually increase productivity. And only those who can make do with less energy and fewer resources will be able to cope with the growing cost pressure.These challenges can be overcome. The solution lies in merging the virtual and real production world, in innovative software, and in automation and drive technologies as well as services. These will reduce time to market, make production more efficient and flexible and help industrial companies retain their competitive edge.The future of windows and doors are not just a mere passage for light or air, just like how todays TVs have transformed us and how the smart phones and tablets have replaced the PCs soon the doors and windows would also become smart doors and windows and they would be more environment friendly as the use of uPVC is gaining momentum and beginning at an embryonic stage having seen a lot of progress and innovation thought this industry as for decades we have seen the traditional doors and windows being evolved to where it is today, soon we could hope for a touch panel window where we could integrate it with our smart phone, or even a weather sensitive window/door which would adjust the room temperature accordingly with the outside weather.As the world is looking for other sources of energy, harnessing renewable energy has now a days gained more momentum even among the households to cut cost and be more inclined towards global issues like global warming, Hence households are deploying solar panels to have an efficient and eco friendly mode of energy and the same technology has been integrated in the windows and doors as well so that the suns radiation would not go for waste just by heating the window pane. This innovation is still in its infancy and would likely be available in near future because of the global energy crisis.Some Innovations And Developments In The Sector Are As FollowsAluminium windows and doorsFiber windows and doorsuPVC Windows and DoorsSmart Windows and DoorsThermal Insulation Windows and DoorsSolar Windows and Doors

1.2.2 INDIAN SCENARIOThe First Doors And Windows In IndiaHousing varies from palaces of erstwhilemaharajasinRajasthanto modern apartment buildings in big cities to tiny huts in far-flung villages. There has been tremendous growth in India's housing sector as incomes have risen. This takes us back to time pre historic times when huts were built, essentially India has been seen and continues to be a country with wide mix of cultures and religions, hence we see different styles in building houses and corresponding to the styles the first window and door in India came to existence through the Indus Valley Civilization 2700BC-1700BC The Indus Valley is one of the world's earliest urban civilizations, along with its contemporaries, Mesopotamia and Ancient Egypt. Just a small hole in the wall to let light and air inside the hut, and they essentially made it from clay and straw, the doors actually did not have any closure as such but it was just a point of entry and exit.Usually temples and palaces were seen with stone arches resembling that of a door, Indian architecture being well known across the world slowly gained recognition all over the world.Developments Of Doors And Windows Seen In IndiaThearchitecture ofIndiais rooted in itshistory,cultureandreligion. Indian architecture progressed with time and assimilated the many influences that came as a result ofIndia's global discourse with other regions of the world throughout its millennia-old past. The architectural methods practiced in India are a result of examination and implementation of its established building traditions and outside cultural interactions.Indus Valley Civilization (2700 BC-1700BC)The civilization is noted for its cities built of brick, roadside drainage system, and multistoried houses. The baths and toilets system the cities had is acknowledged as one of the most advanced in the ancient world. The grid layout planning of the cities with roads at exact right angles is a modern system that was implemented in the cities of this particular civilization.Post Maha Janapadas period (1500 BC200 AD)The Buddhiststupa, a dome shaped monument, was used in India as a commemorative monument associated with storing sacred relics. Walled and moated cities with large gates and multi-storied buildings which consistently used arched windows and doors are important features of the architecture during this period.Early Common EraHigh middle Ages (200 AD1200 AD)North Indiantemples showed increased elevation of the wall and elaborate spire by the 10th century.Richly decorated templesincluding the complex atKhajurahowere constructed inIndia. Indian traders brought Indian architecture toAsia through variousroutes. Grandeur ofconstruction, beautifulsculptures, delicate carvings, highdomes, gopuras and extensive courtyards were the features of templearchitecturein India. Examples include theLingaraj TempleatBhubaneswarinOdisha,Sun TempleatKonarkin Odisha,Brihadishwar TempleatThanjavurinTamil Nadu.Late middle Ages (1100 AD1526 AD)Vijayanagara Architecture of the period (1336 1565 AD) was a notable building style evolved by theVijayanagar empirethat ruled most ofSouth Indiafrom their capital atVijayanagaraon the banks of theTungabhadra Riverin present-dayKarnataka. The entrance doorway and the towers are covered with close intricate carvings. The opulent Amba Vilas hall had,silverdoor with a depiction of thedashavataraanddikpalas(guardians), teak doors inlaid with ivory, Belgian stained glass, cast iron pillars fromGlasgow, etched glass windows and chandeliersare worthy of mention.Islamic influence and Mughal Era (1526 AD-1857 AD)Mughal tombs of sandstone and marble showPersianinfluence. TheRed Fortat Agra(156574) and the walled city ofFatehpur Sikri(156974) are among the architectural achievements of this time as is theTaj Mahal, built as a tomb for QueenMumtaz MahalbyShah Jahan(162858). Where the windows and doors were made with detailed art and precision mostly with marble and had arched resemblance.Colonial Era (1500 AD1947 AD)Under colonial rule, architecture became an emblem of power, designed to endorse the patron. Numerous outsiders invaded India and created architectural styles reflective of their ancestral and adopted homes.Portuguese: 1498 to 1961Large ornamental windows opening onto verandas. Front doors were lined with columns, and railings were popular in embellishment.French: 1673 to 1954The French colonized a fishing village (Pondicherry) in Tamil Nadu and transformed it into a flourishing port-town.French doors and grills. Infrastructure such as banks, police station and Pondicherry International Port still hold the French presence.

Leading ManufacturesVekaLG HausysLingelwindowsDuroplastFenestaAacesstoughdoorsAndersen CorporationIndustry SnapshotuPVC is the third-most widely-produced plastic and very next used material replacing wood, aluminium and iron in infrastructure sector. In India major usage of PVC is in forms of irrigation pipes and agriculture sector is foremost consumer. uPVC window and door profiles are the next in demand. The innocuous Window profiles are finally receiving the attention it deserves from Builders, Architects, Interior Decorators, Home Owners, and Govt. Authorities in India.The Growth Drivers Of The Industry India is the second most populous country in the world with an estimated population of 1.21 billion in 2011 Speedy urbanization: Increased from 27.81% in 2001 to 31.16% in 2011. Demand in housing: The housing stock in India is estimated to grow from 142.8 million Units in 2008 to 179.3 million units in 2015. Huge investment in infrastructure sector: the 12th five year plan will invest around 41, 00,000 Crs in infrastructure. Increase in nuclear family trend. Increase in per capita income Increase in environmental awareness. Rising affordability. Penetration in housing finance sector with a lucrative interest rates. More and more demand of maintenance free furniture and other amenities.Market Share Of Doors And Windows In IndiaWindow and Door Profiles provide a lucrative investment opportunity in India. it is an attractive project that offers high value addition and returns. The Indian market size for windows and doors is approx. Rs 12000 crore. World Windows and Doors. Study 1977. The Freedonia Group) with the predominant material of constructions being Timber (in rural and in upper end constructions), MS (in low cost housing) and Aluminium (in urban constructions). Out of approx. Rs 6000 crore market for windows, approx. Rs 300 crore exists for Upvc windows. Windows are no longer an object to fill the openings in the Building envelope. Today's windows are expected to perform various functions such as letting in light, keeping out heat/cold, noise attenuation, as well as being aesthetically attractive, needing lower maintenance and using energy saving/efficient materials/processes in place of scarce/energy efficient conventional materials. uPVC Windows/Door profiles are made from Poly Vinyl chloride resin, one of the most extensively used thermoplastics finding end uses in diverse sectors such as infrastructure, agriculture, healthcare etc. UPVC Windows/Doors are extensively used abroad, and are currently at a nascent stage in India. Much needs to be done in marketing of these products by showcasing the advantages of these products to the builders, architects and common man which includes the major advantage of energy saving i.e. reduction in air conditioning bills upto 20-30% as well as saving of wood (in turn-forests) and energy intensive materials like Aluminium.IndiaThe demand driver for Poly Vinyl Chloride Windows and Doors is Infrastructure catalysed byIncreasing population (India is 2nd most populous country after China)Increasing prosperityNuclear families leading to increase in housing demand Migration from Rural to Urban area

The Infrastructure Scenario In India6 Mega Cities and 23 Metro cities300 Large towns and 3396 small and medium townsIndia is the: 7th Largest Country in World 2nd largest country in Asia landmass of 3.29 million square km. Industrial, trade, commercial KEY DRIVERSAs Urbanisation Continues At A Fast Pace300 Million Indians in Urban AreasIndia has the second largest urban population in the world30% of total populationContributes 60% of GDPGrowth at 31% over last decade

1.2.3 KEY PLAYERS IN THE INDUSTRYVEKAVEKA Indiais part of VEKA AG (which is based in Sendenhorst, Germany, with 19 subsidiaries on 3 continents & representative offices in more than 40 countries across the world,3,500 employees) is the largest international provider and manufacturer of uPVC profile systems for windows, doors.With its headquarters in Mumbai, Maharashtra,VEKA Indiahas grown to all India networks of VEKA certified dealers & fabricators network; own warehouse & SAP certified integrated approach from production to after sales service.

Areas Of Veka India Support1. GeneralBeing based in India for more than 5 years now, with a strong team in place already, supporting the customers right from the very beginning. This includes assistance in the following areas: Shop Floor Design Layout & Work flow settings Selecting the machines. Assistance towards shop set up & commissioning & other related issues. Procurement & Setting of Tools & other accessories.

2. Sales & Technical OrientationSales Orientation is imparted to the relevant persons responsible for sales & business promotion activity in your organization. Detailed information is provided on the following Material (uPVC), Various VEKA Systems / Products available & the working flexibility of these systems, Knowledge of various flexible solutions for the end customers etc.

3. Fabrication Traininga) Training to Production Engineerb) Training to Shop Workers

4. Handling & Installation of Windows on SitesA detailed training is provided on handling & installation of windows on site.

5. Software Training & SupportTraining is provided for working on the relevant Windows working software purchased by the customer Window maker or KLAES

Products And ServicesWindows systemsCasement windows systemsSliding windows systemsSpecial windows systemsDoor systemsCasement windows systemsSliding windows systemsSpecial windows systemsServicesOperationsLogisticsTechnologyMarketingRecyclingKARL LINGEL FENSTERBAU GMBH & CO.KGKarl Lingel Fensterbau GmbH & Co.KG was established in 1959 since then Lingel is one of the leading manufacturers of high quality doors and windows Having a sound background in building-construction projects, Lingel also provides the cutting edge in technology and services.At Lingel they believe that our products have important roles to play in helping improve people's lives and conserve energy in a world that is growing in population, with ever-increasing demands for water, food, shelter, sanitation, energy, health services and economic security.They are very proud of the individual approach that they set in motion almost 50 years ago to help them meet the challenges of sustainable development. This is now well underway and delivering real progress worldwide.ProductsPVC windows & doors have an expected service life of over 40 years. Unlike inferior products they are robust and tested for use in tropical climates that can cause fading and yellowing. Replacing your windows and doors gives you the opportunity to visually enhance the look of your home Our windows incorporate all the best features of uPVC. Save money on air-conditioning bills with improved insulation. Your home will be more secure from intruders. Enjoy internal peace and quiet from outside noise with our amazing sound insulation qualities. Fixed Windows Top Hung Windows Slide hung Windows Tilt & Turn Windows Horizontal Sliding Windows Bay Windows Arch and Shaped Windows Tilt & Slide Doors French Double Doors Single Doors Sliding Folding Doors Rollers ShuttersServicesOur UPVC windows and doors are a custom made to order product. They will happily arrange an appointment to discuss your requirements completely free of charge and without any obligation or pressure.They offer: . Free professional consultation followed by a quotation. Free project planning and design consultations. Specialized site inspections and site supervision are free of charge.

LG HAUSYSLG Hausys designs beautiful functional spaces with eco-friendly and sensible products that make up the greatest market share in their field. Moreover, with active localization strategies in place, LG Hausys is growing as a global firm with notable achievements in many areas around the world, including the U.S., China, and Russia. Using the industry's most advanced technology,After it was demerged from the industrial materials division of LG Chem, LG Hausys successfully re-launched itself and today represents Korea's biggest building & decorative materials firm. Starting with the production of vinyl sheets in 1958, the firm has contributed to enriching people's lives for more than 50 years by supplying distinguished products and services that include Hi-Sash (Korea's the first plastic windows), High Gloss sheets (which occupy the world's biggest market share), HI-MACS (acrylic solid surface), and building-integrated photovoltaic(BIPV).In the future, LG Hausys will continue to study emerging trends in residential environments and spaces to remain one of Korea's top green growth leaders as it creates eco-friendly, energy-saving, and customer-friendly products and services.

ProductsWindowsLG Hausys uPVC Window is a luxurious design product created with consideration on evocativeness and functionality. Our energy-saving soundproof uPVC windows provide customers with a better quality of life, while its user-friendly design presents customers with an emotional satisfaction which is the heart of LG Hausys uPVC Window.Interiors Floors, deco foils, Interior filmsInterior MaterialsThe premier nature-breathing interior materials. High-touch interior products that create the beautiful living space of our dreams with superb design and advanced technology.Surfaces Quartz and Acrylic Surface MaterialsLG Hausys Surfaces offer a full range of product choice, colors and styles that allow your interior space freedom to be explored and transformed to more a fascinating place.

Sign and graphicLG Hausys brings years of dependable expertise in manufacturing and supplying top quality products to the sign industry.Our reliable products and friendly, dedicated service will give our customers peace of mind and help advance their business.WPCWood Polymer CompositeWood Polymer Composite, our brand name WPC, is mainly used for outdoor side walls, outdoor louvers, terraces, fencing and stairs.WPC consists of wood flour and resin so it has various advantages against real wood, such as reduced environmental impact, superior durability, simple maintenance, classy surface texture etc.

VCMVinyl Coated MaterialsLG Hausys provides high quality surface material with a variety of colors and patterns for makeovers of refrigerators, washing machines, and bathrooms. LG Hausys Vinyl Coated Material uses a unique gravure printing method with transparent ink that enables multi-layering.

GrowthLG hausys has developed with improved sales of 37% since 1947 and as of 2010 it has developed high function materials of 38% interior materials 35% and windows 27%, its employment as on 2010 stands at 2720 people globally.

1.2.4 PEST ANALYSISMeaningAPEST analysisis a business measurement tool.PESTis an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit.PEST analysis('Political, Economic, Social and Technological analysis''') describes a framework of macro-environmental factors used in theenvironmental scanningcomponent ofstrategic management.Purpose and use of PEST analysisThe model's factors will vary in importance to a given firm based on its industry and the goods it produces. For example, consumer andB2Bcompanies tend to be more affected by the social factors, while a global defense contractor would tend to be more affected by political factors. Additionally, factors that are more likely to change in the future or more relevant to a given firm will carry greater importance. For example, a firm which has borrowed heavily will need to focus more on the economic factors (especially interest rates). The PEST factors, combined with external micro-environmental factors and internal drivers, can be classified as opportunities and threats in aSWOT analysis.

PEST ANALYSISPolitical Analysis The air act of 1981 and hazardous waste management act of 1989 favours this particular industry. Indian Government has changed its role from controller tofacilitatorwith prime focuson providingbetterinfrastructure,growthorientedeconomicpoliciesandrightenvironment toattractinvestments. Thishasmade giant manufacturers enter into India and aect the competitive environment. The liberalization steps, such as, relaxation of the foreign exchange and equity regulations, reduction of taris on imports, and rening the banking policies, have played an equally important role in bringing the Indian construction industry to great heights. Also there are no minimum criteria for foreign investment; this would encourage the growth of such industries. The government has laid down policies favourable to industries to assist development of uPVC propelled by alternative energy sources.

Economic Analysis Rising GDP consecutively for the last 5 years has led to increased purchasing power and hence the houses. Lack of alternative resources in this particular sector also acts as a growth driver for the industry. Per capita Income is rising, which is aecting the segments of houses being ventured into. Increasing urbanization of rural India also has given rise to increase in sales. Wide financing opportunities for emerging markets and new trends The present economy for the industry is mature, but for uPVC its in embryonic stage Low interest rates attracts potential competitors and new entrants The Indian economy is growing at 8.5% population is moving towards urbanisation supporting more housing opportunities Whereas manufacturing sector is growing at about 10%

Social We can see an upward migration in income levels Indian families are becoming increasingly nuclear People are becoming more inclined towards urban lifestyle The attractive interest rates makes them to invest in land and building

Technological Analysis With the entry of global companies into the Indian markets advanced technologies, both product and production processes have developed Evolution of housing sector has gained more attractiveness towards western housing styles Few global companies are studying the patterns of housing in India Major construction companies have set up their own manufacturing units in India Government initiatives regarding tax rebates and subsidies has led to global players setting up their R&D centre in India

1.2.5 PORTERS 5 FORCES ANALYSISIntensity Of Rivalry Among FirmsThe intensity of competition among firms in the same industry with reference to window wonders is low meaning that the rivalry among the industry is less because there are very less competitors in the market and the market is still in its embryonic stage hence there is no cut throat competition as such. The firms have different competitive structures and demand conditions as in India the demand for housing is more and the competition is also low the rivalry is low hence product distinction is made using advertisements, pricing, promotional activities, and other supporting activities.Bargaining Power Of BuyersBuyers are the consumers. Buyers may be individual consumers or organizational buyers or both. Where there are more sellers, buyers bargaining power would me more as they have choices in buying decisions.In the case of doors and windows manufacturing industry with respect to uPVC the bargaining power of the buyers is high, because there are other players as well who are now emerging into this attractive industry who would offer better services at best prices hence the buyer can bargain down the price when buying in bulk or they can threaten to switch with the better substitute.Bargaining power of suppliersSuppliers are those who supply raw material, components, spares, consumables, sub-contracting, processing and etc.The bargaining power of suppliers in this industry respect to the firm is low, as there are many suppliers available in the market who could offer the same or identical raw materials or consumables, so the suppliers have no control of the prices which the can fix in order to sell their products. Thereby making it a low force which is favourable to the firm.

Threat of new entrantsSince the uPVC doors and windows are emerging trend and is enjoying subsidies from government as well, the entry barriers are very limited to the industry thereby attracting more and more players to get into the industry because of its attractive opportunities moreover there are similar firms offering similar or identical products and services in the near future the rivalry may increase as the market is still gaining momentum but now as its still in growth phase the firm can leverage this situation to gain maximum number of sales and gain much of a market share. As in the near future the market conditions may not be favourable to the firm.Threat of substituteSubstitutes are available in the market with respect to the industry of uPVC doors and windows, as they could be made of wood, timber, aluminium, glass.The consumers could switch between these substitutes which could offer more or less the same functionalities and a price. but as far as uPVC technology is concerned there is no substitute to this material as its eco friendly, consumes low energy, cheap, and has a very good lifespan.This means threat of substitutes in the market in the near future, and at present, is low, which is favourable to the firm.

CHAPTER II2.1 FIRM PROFILE2.1.1 About the firmWindows your gateway to the world. Window Wonders manufacture uPVC windows and doors with highly superior quality with smooth surface finish, soft-contoured profile frames in variety of styles to meet the modern and tailor made needs of the architects, designers and users catering to construction and real estate sector. Our homes are an extension of who they are, what they do within the walls of their abodes shapes their mood, affects the productivity, and influences their outlook on life. According to the ancient Indian architectural Scientific studies that evolved some 5000 years ago have shown that we can have an impact on the lives of the people who live in by the presence of the five important Elements and among them is light and air to the house.Window wonders is owned by Mahajan group, involving young entrepreneurs of same group with sound experience in business, realty & manufacturing fields. The group has a team of highly qualified and trained experts and employees who acts as pillars for their strong foundation. Todays building construction cost have skyrocketed, People have always looked for alternates to reduce the costing of building our dream home ,In making this reality WINDOW WONDERS present uPVC windows & doors frames and systems.2.2 MissionTo exceed and deliver the expected quality of uPVC Window and doors frames to its clients, helping keep the consumer homes calm and cool, conserving energy and resources, and to deliver the desired service up to the end, turning customer delightful, loyal and build long lasting relationships.

VisionEnvision ourselves to be the leaders in UPVC based Infrastructure products and to be the benchmark by which others in our business are measured

Keys to success Being mission & vision oriented will be a first step while climbing the ladder of success. Business ethics will always be our top priority. Serve the customers and delight the consumers by providing them a quality good with timely service. Clients and employee feed backs will always be encouraged and worked upon. Continuous improvements in our KPAs and KRAs. Follow a tradition of high manufacturing standards which is drawn from our earlier business. Always focusing on innovation par excellence.Quality AssuranceTo attain maximum client satisfaction, they give utmost importance to the quality. Their team of qualified and experienced quality control team ensures that the raw material Procured from renowned suppliers, so that the end products are flawless. It is also ascertained that high grade packaging material is utilized to package the range, to prevent damage during transportation. The quality control team conducts several quality checks and inspections at regularly to maintain the industry specific standards.2.3 SWOT AnalysisSwot analysis is the analysis of the strengths, weakness, opportunities and threats of the firm which depectits the various aspects which are favourable or not favourable to the firm.Strengths Energy and environment saving product because of its eco friendly nature. Growth of real estate and construction sector paves way to development in the industry as they can reap more sales. More driven by domestic consumption as its related to housing and infrastructure. Product and its benefits itself are the biggest strength because it is ecofriendly and recyclable. Growing population adds as strength as it calls for more infrastructure requirement thereby more orders for the firm.

Weaknesses By and large dependent on construction sector so they cannot cater to other sectors of the industry. Has no other alternate market other than construction. Lack of awareness of the product and its benefits because people often depend on wood and aluminium.Opportunities India being the 2nd fastest growing economy has lots of opportunities to tap on. Increase in urbanization rates year by year calls for more aspects for growth. Growing Nuclear family system is an opportunity as nuclear family would depend more on. Heavy investments in housing and infrastructure sector. Penetration in housing loan. Growing demand for luxurious homes.Threats Substitutes like aluminium, cement and wood. Down fall in realty and property market. Shortage of skilled human resource Failure in awareness of product. Inflation which can increase an input cost. Heavy price wars and competition.The SWOT of the firm shows that there is more aspects for improvement for the firm as there are more strengths and opportunities with par to weakness.

2.4 THE PRODUCTS & SERVICESWindow Wonders manufacture uPVC windows and doors uPVC (UN plasticised Poly Vinyl Chloride)is type of plastic comprising chlorine. It is called rigid vinyl, its components are originated from the naturally occurring raw materials of petroleum or natural gas and common salt, which makes it inherently strong and sustainable in any type of weather conditions on our green earth. uPVC has the following eco-friendly features Energy Saving Conserving natural resources Recyclable

PRODUCT PORTFOLIO1)Casement Windows / DoorsOptions

Right- left, casement

inward- outward casements

2) Sliding windows / DoorsOptions

Horizontal sliding

vertical sliding

3) French windows / Doors4) OthersOptions

Tilt and turn windows

Top hung windows

Combination windows

Fixed and designer windows.

WINDOW WONDERS uPVC Services1) Site reviewThe expert team visits a project site for exact measurements of windows & doors suggesting you the suitable design and colour shades.2) ConsultationThey provide a complete consultation and guidance which helps you in choosing a right and a suitable design of doors and windows for the project.3) InstallationsSeparate installation team is assigned for accurate fitting ensuring error proof installation within the specified time. Post installation services will also be taken care by same team which includes cleaning, usage guidance tips.

The Window Wonders EdgeThe competitive edge would be our breakthrough product quality which would be tailor made, coupling with competitive prices and service up to clients utmost satisfaction, Ensuring high manufacturing standards and rigid quality control processes will lead to achieve the desired quality output delighting consumers. Window wonders will always strive to be a customer centric as well as customer focused, and believe in quality as its culture.

Eco friendly edge Energy Saving:Being an excellent thermal conductor, it doesnt let heat to pass through and keeps space cool and clean avoiding heat, dust and wind, which in turn helps cutting the electric bills. Conserving natural resources:Minimizes deforestation which in turn will help in reducing global warming and keep the mother earth lush green. Recyclable:uPVC frames are recyclable and can be reused.Competitive comparisonThe competitive edge would be to breakthrough product quality which would be tailor made, coupling with competitive prices and service up to clients utmost satisfaction.TechnologyThe machinery uses high technology which ensures perfect size, colour and fineness of the product. Murat machines are pioneer manufacturing uPVC profile processing machines meeting all modern requirements of uPVC as well as construction industry. Most of the machines are software enabled and error troubleshooting can be solved within the fraction of time. They will also design a web site which will help our clients in many ways such as enquiry, feedbacks, product catalogues, toll free call numbers, our production procedure and our machines.

Future products and servicesThe future products will be an addition to the existing designs of door and windows; we will be achieving this by setting up an R n D department, they will also encourage feedbacks from clients and employees which in turn will help them to cater according to need of the client and market

Performance edge Tremendous thermal and acoustic insulationBeing the most rigid vinyl Proposition it does not let outside heat in (in summer) or inside heat out (in winter) , provide comfort & save 20-25%, acoustic insulation cuts unwanted outside noise to enter inside. Weather resistantits very weather friendly and compatible in all extreme weather conditions. The product is UV resistant; these can tolerate heavy tropical humidity as well as scorching sun storms. Water proof and fire retardantthese are very much compatible to water because polymers do not absorb water at all, and there is no collection of water in channels due to sufficient drainage chambers being provided.They also have a self-extinguishing attribute which stops fire spread and minimizes the same. Durablethese frames are high on its durability part because of steel reinforcements, and even with extreme conditions; the life is more or up to 25-30 years. Sufficient warranty is also given by manufacturers on same. Safe and secureduPVC frames are as tough as wood and aluminium , metal reinforcements makes it a robust and strengthens whole frame, this characteristic acts as a burglar proof. Any good quality of hardwares like locks and handles can be used on them keeping your space fully safe and secured. Zero maintenanceunlike wood and other materials, these profile frames need no regular polish, paints and preservatives to avoid termite attack. Just a simple cleaning method makes it look like new.Aesthetical edgeThese frames look beautiful and gives an add on beauty to your homes, Wide range in designs, quality and colour shades of laminations are available focusing your tailor made requirement.Cost effective EdgeAlong with energy and resource saving boon, at the same time it is also very cost effective comparing to wood and aluminium prices which are escalating like anything.

MARKETSPricePromotion: sales promotion is a key ingredient in marketing campaigns consists of collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. Sales promotion includes tools for consumer promotion (samples, coupons, cash refunds, offers, premiums, prices, warranties, demonstrations. Trade promotion (price off, advertising and display allowances and free goods) business and sales force promotion (trade shows and conventions, contest for sales representative, and speciality advertising.)

2.5 Market Analysis Scope and DemanduPVC (un plasticized polyvinyl chloride) is third-most widely-produced plastic, after polyethylene and polypropylene. The annual consumption of PVC material in 2010/11 was 1919 KTA and which will grow at the rate of 13.1 %( CAGR) by 2015, and out of total usage of polymer, PVC has a 55% 0f market share used for infrastructure. The material has inherent benefits due to which it is used in construction related areas. Off late the material is gaining demand and is on trend in most of the metro cities and it is reaching growth stage in product life cycle. The window door market in India is of Rs 12000 crs, out of which 14% is a share of uPVC. As per CREDAI, Bangalore realty is expected to grow by 25% this year over last year.

2.5 The graph below shows the historic and future growth in various aspects: Exhibit 1*Source: secondaryBelow are some key demand drivers of this industry1. India being a second populous country after china. 2. Increase in housing demand due to nuclear family systems.3. Speedy urbanization.4. Heavy investment in infrastructure sector by planning commission.5. 65% of total investment in India is in Infrastructure sector.6. Concept of green building and eco homes are coming into picture.7. Growing forest conservation awareness. Some top realtors who have accepted uPVC for their projects and are getting an edge over their competitors by gaining high rating on energy efficient fronts,. Unity construction, Mumbai Omaxe royal residency, New Delhi Prestige group, Bangalore Mantri developers, Bangalore. Purvanankara group.

Market competitorsSome top players in this market are Torfenster Window Magic Wintech Fenesta Windoors IndiaAluminium, cement and wooden profiles are also still giving a cut throat competition to uPVC and this is due to lack of awareness about the product and its breakthrough benefits.

Market Segmentation, Targeting and Positioning for WINDOW WONDERSSegmentation Customers of WW will be segmented only in 4 types as stated below,1. Geographic segmentation: This includes south and north Indian region and class I, II cities, Metro cities.2. Demographic segmentation: This includes life style, income and family size of the customer. If a customer has associates this product with high life style, and is with upper middle and high income level stage. This is applicable only if a customer is owning or building an independent house and is planning to go with uPVC profiles. This segmentation is not applicable for B2B market.3. Psychographic segmentation: If clients or customers associate this product with high lifestyle and a group of customers who are fond of high aesthetics, only then this segmentation will be considered.

4. Behavioural segmentation: Benefits: A set of customers who needs zero maintenance windows User status: Group which is non user and a potential user fall under this category. Usage rates: light, medium and heavy usage customers will be segmented here. Readiness stages: customers who are aware, unaware, informed, interested and intending to buy uPVC profiles will be categorized in this segment.Target MarketThe target market of WW is top realtors who are into construction of residential home and commercial spaces. Bangalore development authorities who also build homes for a mid-size income group are our potential customers. Construction companies who are into purely commercial projects like building IT parks, developing huge townships and Special economic zones are also our potential customers. Retailers who supply profiles to independent homes will also be our target customers. They are going to reach them by the means of architects, interior decorators, and also through direct approach, we will also carry many promotional activities like advertisement, exhibiting the product at interior and architecture related exhibitions.Market PositioningPositioning of uPVC profiles at WW will be done on bases of its quality which will act as a USP, the pricing and the after sale service will also be their differentiation strategy. This will help us to build our brand very soon. The brand will be purely associated with high quality and fine finish Windows. They will work more upon creating PODs which are of relevance, distinctiveness and believability.

2.6 THE BALANCE SCORE CARD APPROACHThebalanced scorecardis a strategic planning and management system that is used extensively in business and industry, government, and nonprofits organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organizationA performance metric used in strategic management to identify and improve various internal functions and their resulting external outcomes. The balanced scorecard attempts to measure and provide feedback to organizations in order to assist in implementing strategies and objectives kaplan and Norton

2.6 The following is the figure of the balance score card: Exhibit 2*Source: secondary data

Purpose of balance score card: To grow your business, increase your market shares, improve your business processes, and have fanatically loyal customers To have a clear picture of what your business is really doing and why To effectively manage your business and beat the pants off the competition To establish a system for measuring your business performance and to allow you to make the right decisions, on time, every time To enable your people to do the right things right, the first time

The components of balanced score card are as follows:1) FINANCIAL

Objective: objectives of the finance maybe appropriate utilization of resources, reduction of liabilities and losses, effective budgetary control and forecastingMeasurable: the measurable are for the set objectives and the financials which are measured through accounting techniques.Targets: financial targets are fixed based on budgeting which take place once in a year or with monthly or quarter yearly small budgets.Initiatives: so as to accomplish the financial objectives the firm has taken initiatives to reduce fringe benefits or overheads or no overtime which can further reduce the extra consumption of working capital.

2) CUSTOMERSObjective: the major concentration of any firm is on the customers, firms come with different ways in maximizing the satisfaction level of its customers each time.Measurable: this can be measured through the percentage of increase in the customers year after year. This information can be collected through customer feedback or survey. Targets: the target of any firm is perpetual existence through continuous happy customers.Initiatives: better quality goods at a price for which the customers find value.

3) INTERNAL BUSINESSESObjective: better internal working of a business gives a better outcome.Measurable: this can be measured looking at the overall performance by comparing the performance of previous year.Targets: achieve the mission and vision of the organization within a given time frame.Initiatives: the initiatives such as better department and individual coordination programs.

4) LEARNING GROWTHObjective: Satisfy customers needs, Improve business processes, and Achieve financial goals.Measurable: this can be measured through the percentage of increase in the customers year after year. This information can be collected through customer feedbackTargets: the target of any firm is perpetual existence through continuous happy customersInitiatives: better quality goods at a price for which the customers find value.

The balanced score card approachThese 4 critical dimensions of the balanced score card are achieved if it is able to achieve the objectives with measurable, targets & initiatives.

CHAPTER IIIORGANIZATIONAL DESIGN3.1 CHOICES IN ORGANISATIONAL DESIGN3.1 The following Diagram shows the organisational design in functional format:Exhibit 3

*Source: Secondary1) Functional StructureFunctional structure is set up so that each portion of the organization is grouped according to its purpose. In this type of organization, for example, there may be a marketing department, a sales department and a production department. The functional structure works very well for small businesses in which each department can rely on the talent and knowledge of its workers and support itself. However, one of the drawbacks to a functional structure is that the coordination and communication between departments can be restricted by the organizational boundaries of having the various departments working separately.

3.1 The following Diagram shows the organisational design in divisional format: Exhibit 4

*Source: Secondary

2) Divisional StructureDivisional structure typically is used in larger companies that operate in a wide geographic area or that have separate smaller organizations within the umbrella group to cover different types of products or market areas. For example, the now-defunct Tecumseh Products Firm was organized divisionally--with a small engine division, a compressor division, a parts division and divisions for each geographic area to handle specific needs.

3.1 The following Diagram shows the organisational design in matrix format: Exhibit 5

*Source: Secondary3) MatrixThe third main type of organizational structure, called the matrix structure, is a hybrid of divisional and functional structure. Typically used in large multinational companies, the matrix structure allows for the benefits of functional and divisional structures to exist in one organization. This can create power struggles because most areas of the firm will have a dual management a functional manager and a product or divisional manager working at the same level and covering some of the same managerial territory.

3.2 Present organisational structureWindow wonders follow a flat functional structure in the organization, it enables the members to know what their responsibilities are, frees the manager and the individual workers to concentrate on their respective roles and responsibilities, also helps in coordination of activities so that there is minimal duplication of effort or conflict. Thereby avoiding overlapping of function because it pinpoints responsibilities, and shows to whom and for whom they are responsible.

3.2 The Diagram shows the organisational design in the organisation: Exhibit 6*Source: secondary

CHAPTERIV4.1 BUSINESS LEVEL FUNCTIONS

MARKETING FUNCTION4.1 The following is Marketing Function organisational chart: Exhibit 7

*source: secondaryThese are the main section of the market departments: Sales and service departmentThe sales department is responsible for the sales and distribution of the products to the different regions. Once the product is completely manufactured and packed, ready for dispatch the sales and service department acquires the goods collects the voucher from the sales manager transfers to the logistics team who then takes the goods from the warehouse and ships it to the concerned person.

Research & DepartmentThe research department is responsible for market researchand testing new products to make sure that they are suitable to be sold. Window wonders in constantly look for areas to improve on, as its a newly introduced sector customer appeal is most important.

Promotion departmentThe promotion department decides on the type of promotion method for the products, arranges advertisements and the advertising media used. As of now the promotions is basically through social media and electronic marketing window wonders is not investing on mass media marketing like TV commercials or radio advertisements and even print ads.

Distribution departmentThe distribution department transports the products to the market, where the product which is already packed and ready for dispatch is acquired from the warehouse in coordination with the sales department.

OPERATIONS AND QUALITY FUNCTION

4.1 The following is Operations And Quality organisational chart: Exhibit 8

*Source: secondaryProcurement of raw materialsThe core material i.e. uPVC profiles in length will be procured from neighbouring states like Kerla and Maharashtra. Other materials such as glass and hardwares will be procured from local markets following EOQ as a base.Inventory storageInventory of all raw materials will be stored on shop floor so that minimal human efforts are put in while production. Huge orders take long time to complete the given target, so as and when the finished product is out, the same will be stored in ready inventory section in same premises. ProductionEmployees will do O.T to meet the production target. The uPVC fabrication is job production types were in production customized.

Production flow chart The flow chart shows the different stages involved in production process after the raw materials i.e. uPVC profile length, glass, and hardware are procuredCutting into sizesMilling & DrillingReinforcementWater slotRoutingWeldingCorner clean and trimBeadingTran gemBevellingAir tighteningGlass and hardware fittingPacking and delivery

Quality controlThere will be no scope given when it comes to compromise in quality. WW will procure the best available raw material and produce the excellent quality of finished goods making efficient utilization of all available resources with maximum efficiency. Some quality tool which we going to try and practice day in and day out are Six sigma Kaizen model of continuous improvement. Poka yoke, a mistake proofing KANBAN & JIT

Wastage and scrapsAlthough the wastage is minimal, the waste and scrap generated is sent back for recycle purpose, its re sold at scrap value itself. The only pollution in the factory is noise pollution because of the machinery leaving which all the machineries run with air pump and electricity and it involves no use of water and the material used is eco-friendly uPVC

FINANCE FUNCTION4.1 The following is Finance Function organisational chart: Exhibit 9

*Source: secondaryThe finance department is mainly concerned with purchases and sales bills, and also they coordinate with the HR department with payroll, the operations for stock and marketing department for distribution. The accounts and other P/L information are maintained by an external auditor.

4.1 The following is Human Resource Management chart: Exhibit 10

*Source: secondaryHR PLANNINGRecruitment and selectionRecruiting of human resource will be from local market. The production process basically involves skilled and semi-skilled labours. There is no such need highly qualified labours, our need would be served if his knowledge is technically sound and has required industrial work experience.Training and inductionInitially there will be no programs held for training and induction, because employees recruited will be experienced one from the same field. Later on if felt necessary, we will invite the industry experts and train them and let them grow. Ideally, as an organization we will let our employee to grow and prepare for future challenges.Performance appraisalsPerformance appraisals of Employees are necessary to understand each employees abilities, competencies and relative merit and worth for the organization. Each employee will get a recognition based on his contribution towards organization goals and will be rewarded for the same. This will keep the better performing employees motivated and at same time it will give the scope for improvement to less performed employees.

3.3 ReviewThe organizational design is basically Explicit and implicit institutional rules and policies designed to provide structurewhere various work roles and responsibilities are delegated, controlled and coordinated.Organizational designalso determines how information flows from level to level within the firm. The firm has got wide span so maybe it has bad communication, where in the process of communication to the subordinates may take a while. Because it has fewer levels, there would be more effective feedbacks and more creative ideas. In wide span he can delegate easily compared to narrow span. In wide span for of organisational structure it is usually difficult to hold anyone responsible.

CHAPTER VKEY OBSERVATION, LEARNING OUTCOME AND CONCLUSION5.1 Key ObservationWindow wonders manufacturing unit was my first experience of being close to the working of a manufacturing industry and in the process of studying the organization I was able to notice few of the key aspects which help an organization to function without any bottlenecks. The centralized organisation design helps in free communication through the organisation, also since the machineries used by the industry is air powered there is less pollution and the raw materials used for the production process is purely eco friendly hence once again the corporate social responsibility of the industry is par fulfilled. There is job rotation on site which enables the workers to lose fatigue and make the job Non-monotonous. The layout of the production department is effective for good amount of production and avoids unnecessary movement on site.5.2 Learning OutcomeThrough this study its known how theory is put in practice, and for an MBA student its essential to be aware of the various tasks and functions which put together a dynamic organisation. 5.3 ConclusionConclusion to organisation study Even though the organisation study was for 10 days. The study proved very important for the students of MBA as it helps us to get exposed to the industry domain.This report can be used as reference data to somebody who is doing a research on this industry and even the firm.

ANNEXURESMAP SHOWING LOCATION OF THE INDUSTRY Source: Secondary

LAYOUT OF THE ORGANISATION NORTH

ROAD

Source: Secondary

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