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    ASSIGNMENT

    Of

    ORGANIZATION STRUCTURE DESIGN AND HRP

    SUBMITTED TO: SUBMITTED BY:

    PARUL YADAV MBA-HR (2010-12)

    SECTIONC

    ADITI KAKKAR

    PALAK SINGHAL

    ANURADHA

    DIVAYANSHU SOLANKI

    ISHITA MOHINDRA

    SROBONA DUTTA

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    NAME OF THE ORGANIZATION

    Ignite e- solutions pvt. Ltd.

    HISTORY

    Ignite e- solution pvt. Ltd. was established in the year 2005 by Divyanshu Solanki and

    Anuradha . In early 2005, on the campus ofIndian Institute of Technology, Delhi, these students

    found themselves sharing the same course of software engineering. After graduating from IIT,

    they developed ignite esolutions pvt. ltd. It was initially set up in Noida; later it spread to other

    parts of Delhi and Gurgaon.

    These Two software engineers worked in TCS in u.s branch and found that every business now

    a days is conducted online and the existing operations of advertisements , recruitment, marketing

    , selling , purchasing are getting minimum.

    The stakeholders and consumers are linked online trough various networks.

    They came to india in 2005 and found that there is a high attrition rate in India and the economy

    faces a loss of 600 billion every year . they introduced the a social business software named

    business hub in order to link the employees , shareholders and the other stakeholders for the

    purpose of :Better innovation

    Better communication

    Employee stability

    Employee motivation

    Reward and recognition

    The consumer segment the company is catering to :

    They are involved in B2B business , and their consumers are the other business organizations.

    To accomplish in the next 5 years:

    The organization wants to expand its market share by 1 million users.

    It wants to be the best business solution provider

    http://en.wikipedia.org/wiki/Indian_Institute_of_Technology,_Delhihttp://en.wikipedia.org/wiki/Indian_Institute_of_Technologyhttp://en.wikipedia.org/wiki/Indian_Institute_of_Technologyhttp://en.wikipedia.org/wiki/Indian_Institute_of_Technology,_Delhi
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    It is an IT Solutions Company that provides services in the field of social business software

    development, IT Outsourcing, Software Development, ERP Development, Website Design and

    Development and other web services like web application development, portal development, etc.

    At ignite, the believe is in 100% client satisfaction. a job is not considered to be done unless the

    client is satisfied with the end results. the Professionals provide clients with just the right kind of

    technical expertise required for success of their business. the Latest Software Development

    practices are followed and offered to various clients the most efficient business

    solutions. Having served to Clients from all over Delhi , the organization has established a niche

    for quality service at an affordable price.

    The organizations Clientele constitutes of customers from different paths of life. It has client in

    SMEs, Education sector, Healthcare sector, Government Sector, etc. It was the companys

    unmatched experience and strong technological competence that has enabled it to deliver

    scalable solutions which have met every ones needs and expectations with regards to cost,

    quality and timeframes.

    Moreover, the organization delivers the highest business value at the lowest total cost of

    ownership i.e worth for money and with the type of solutions and services

    WHY ignite esolutions pvt. Ltd. ?

    Wide range of Products: From a customized Software application to manage ones business to a

    web site to showcasing the products, the organization provides it all at. are a one stop

    solution to all the I.T needs. The services given the clients flexibility to choose from different

    array of products and Technologies. The I.T Solutions provided by are Quality assured,

    efficient and Easy to use.

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    100% Client Satisfaction and Timely Delivery of Projects: This is the backbone of the

    Company. Timely delivery of Projects is what the company has always aimed for and tries to

    finish and deliver most of the projects before time.

    MISSION:

    To grow in recognition and respect , through pioneering and leading the effective deployment of

    technology and knowhow and seeking to play a key role in technology and solutions for the benefit of

    man- kind and emerging as indias best business solution software provider.

    VISION:

    VALUES , MOTIVES AND BELIEFS

    Growth is derivative of the growth of each individual, its the duty of each to espouse and give affect to

    the values , motives and belives sated:

    People

    Having a positive regard for every employee

    Fostering carrer building by creating opportunities

    Expecting each to contribute to the process of organization building thus deriving pride loyalty and

    emotional ownership.

    Quality and value

    Meeting any and every commitment made irrespective of any cost that has to be incurred

    Ensuring stability , through the process of delivering the best .

    SERVICES

    Expert guidance.

    Besides SBS customization and deployment, it need to ensure successful adoption and

    participation to meet the business objectives.

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    ignite offers a full range of services spanning the entire life-cycle of Social Business Software

    implementations. it dosen't take a cookie cutter approach; from project inception through

    implementation and beyond, the team partners closely with customers to develop and implement

    a solution tailored to their business demands.

    the solution consultants are passionate about using technology to transform how work gets done

    in the enterprise. Each brings a rich set of best practices and proven methodologies to each

    engagement that's based on deep experience with enterprise deployments, including 15% of the

    Fortune 500. the technical delivery team leverages unparalleled domain expertise to rapidly

    analyze and implement powerful business solutions.

    Strategic Consulting

    Ensuring that one gets full and lasting value out of our solutions is our top priority. Learn best

    practices and proven methodologies.

    Technical Consulting

    the technology consultants are experts at assimilating the business vision into a technical

    blueprint for SBS customization and implementation. From installation, configuration and tuning

    through enterprise application integration, our consultants understand the "why" every bit as

    much as the "how".

    Education

    Learning how to properly use, administer, and customize Jive Social Business Software is an

    important key to your success. Get the team ramped up quickly with instructor-led courses,

    remote webinars, and self-paced distance learning programs.

    Support Services

    the experienced support team provides enterprise-class service and offers a wide range of service

    levels depending on your business needs.

    http://www.jivesoftware.com/services/strategic-consultinghttp://www.jivesoftware.com/services/technical-consultinghttp://www.jivesoftware.com/services/educationhttp://www.jivesoftware.com/services/supporthttp://www.jivesoftware.com/services/supporthttp://www.jivesoftware.com/services/educationhttp://www.jivesoftware.com/services/technical-consultinghttp://www.jivesoftware.com/services/strategic-consulting
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    WORKING METOHD

    Requirements and Proposals

    Development

    Members of the Organization and their Designations:

    1. CEODevyanshu2.

    Research & Development HeadAnuradha

    3. Creative HeadPalak Singhal4. IT HeadAditi Kakkar5. Marketing HeadSrobona Dutta6. Finanace HeadIshita Mohindra

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    SIZE OF THE ORGANIZATION

    The Organizations size is determined by number of its employees, the largeness of its operation,

    and its market reach and share. It also poses a very different challenge for the organizations

    leaders, while small organizations are build for innovation, large are meant for operational

    efficiency. The skills necessary for entrepreneurship are quite different from that of running a

    large and diverse organization, large organizations requires more concern for people, controlling

    specialized departments and a talent for sensing issues buried deep in the organization.

    Our organization has a small organization structure.

    The organization has 21 on- roll employees and 10 off- roll employees.

    TYPE OF ORGANIZATION

    Flat Organization A flat organization structure is one that has few layers of reporting and

    authority. Organization structure with few layers of reporting often translates to less bureaucracy.

    Hence, decisions are taken faster and the company is mobile and agile. When done right, a flat

    structure can lead to greater levels of efficiency, competitiveness, and profitability.

    Features:

    Flat organizational structures are usually much wider than they are tall. The width of the flatter organization is comprised of various departments. For example, a

    company president may have managers of marketing, engineering and finance reporting

    to him. Managers may, in turn, have support or clerical people working for them.

    Consequently, the company may only have three levels of employees.

    A taller organizational structure contains many different levels or tiers. The tiers orechelons are what give a larger company its height or tallness.

    Advantages of flat Organisations Disadvantages of flat Organisations

    More/Greater communicationbetween management and workers.

    Workers may have more than one

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    manager/boss.

    Better team sprit. May limit/hinder the growth of theorganisation.

    Less bureaucracy and easierdecision making.

    Structure limited to smallorganisations such as partnerships,

    co-operatives and some private

    limited companies.

    Fewer levels of management whichincludes benefits such as lower

    costs as managers are generally

    paid more than worker.

    Function of each department/personcould be blurred and merge into the

    job roles of others.

    STRUCTURE OF THE ORGANIZATION

    FUNCTIONAL STRUCTURE

    Benefits of the Structure: One line of Business Divided on the basis of functions Horizontal Differentiation Operational Excellence Facilitates Specialization.

    CEO

    CREATIVE HEAD IT HEAD MKTG HEAD FINANCE HEAD

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    Advantages of Functional Structure:1. The workforce will be divided into specialized groups and employees will have no

    difficulties in understanding what is expected of them.2. All duties and responsibilities are clearly defined so that there will be no unnecessary

    replication of work.

    Disadvantages of Functional Structure:1. Departments can become limited to their own position in the company, and so become

    short-sighted rather than proactive.2. This potentially leads to a jumble of work styles and a lack of communication.

    SPAN OF CONTROL

    A span of control is the number of people who report to one manager in a hierarchy. Span of

    control determines the structure of an organization, a narrow span of control results in

    hierarchical organization while broad span of control leads to flat structure. The more people

    under the control of one managerthe wider the span of control. Less means a narrower span of

    control.

    The span of control in our organization is depicted thorugh this diagram:-

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    TECHNOLOGY

    Organizations take inputs from the environment and create value from the inputs by transforming

    them into outputs through conversion processes. Technology is the combination of skills,

    knowledge, abilities, techniques, materials, machines, computers and other equipments that

    people use to convert or change raw materials into valuable goods and services. Organization use

    technology to become more efficient, innovative and better able to meet the needs and desires of

    stakeholders. Each department or function in an organization is responsible for building

    competences and developing technology that allows it to make a positive contribution to

    organizational performance. As our organization is customized so it is a small-batch and unit

    technology, an organization which produces the software according to the technological

    requirement of the customer. It makes one-of-a-kind, customized products. Small-batch unit

    technology scores lowest on the dimension of technical complexity because any machines used

    during the conversion process are less important than peoples skill and knowledge. The software

    being required by the customer is designed in a manner that serves the purpose of the

    requirement of the output desired by the customer. People decide how and when machines will

    be used, and the production process reflects their decisions about how to apply their knowledge.

    This type of technology gives our organization the capacity to produce a wide-range of software

    CEO

    MarketingHead

    staff

    staff

    IT Head

    staff

    staff

    creative Head

    staff

    staff

    staff

    Reasearch andDevelopmentHead

    staff

    staff

    staff

    Finance Head

    staff staff

    staff

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    that is customized for individual customers. This technology is relatively expensive to operate

    because the work process is unpredictable and the production of customized, made to order

    software and programs with reference to the technology being used by the customer makes

    advance programming of work activities difficult. It assigns a team of programmers to work

    together to develop new software applications.

    WOODWARD RESEARCH DESIGN: TECHNICAL COMPLEXITY AND

    ORGANIZATIONAL STRUCTURE

    Structural Characteristics Small-Batch Technology

    Level Of Hierarchy 3

    Span Of Control of CEO 5

    Span of control of first line supervisor 20

    Ratio of managers to non-managers 1 to 20

    Shape of the Organization Flat

    Type of Structure Organic

    Cost of Operation High

    Gareth Jones

    According to the need and requirements of our organization, the task variability is high and task

    analyzability is low as the software programmers tasks are unpredictable, they encounter

    different situations while designing and programming different software. Thus our organization

    falls under engineering production. The number of exceptions that the programming engineers

    encounter in the task is high, but finding a solution is relatively easy because they are well

    understood about the programming required to handle those exceptions.

    Futher our organization is catogrized on the basics of task interdependence that how much the

    work or the output of one department is dependend on the others output.We fall under the

    catogery ofReciprocal Interdependence.The difficulty of specifying the sequencing of tasks

    thai is characteristic of intensive technology makes necessary a high degree of coordination and

    makes this technology type more expensive that others.On a departmental level,research and

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    development department operate with an intensive technology.The research and designing

    department organize the design according to the requirements of the customer accordingly they

    are futher given to the programmers again for cross checking the design it is been sent to the

    desgining department.

    ORGANIZATIONAL CHART

    Technology used in the organization:INTENSIVE TECHNOLOGY is used in our organization.

    This technology is based on a work process where input, conversion and output activities are

    inseparable.

    When a software prepared, all the departments are equally involved in its final completion and

    delivery to the customers. Dissatisfaction of the customers leads to the further amendmentswhich includes the go through of the software from all the departments again.

    Creative

    departmentMarketing

    Department

    Research and

    development

    ITdepartment

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    STRATEGY OF THE ORGANIZATION

    1. Establishing Expertise:It means to differentiate them by establishing their business as experts in their particular

    niche. To differentiate themselves as the specialists in their field, they attempt to manufacture

    a distinction for themselves, often by stating they have a particular expertise or a unique

    approach to meeting challenges and opportunities in their sector.

    2. Past work Experience:

    Having past clients testify as to the quality of the finished work, the level of service provided

    or the fairest of pricing, can be an important strategy for service sector businesses.

    JOB DESCRIPTIONS OF VARIOUS POSITIONS

    CHIEF EXECUTIVE OFFICER

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    JOB TITLE:

    Chief Executive Officer

    JOB SUMMARY:

    Leader

    Advises the Board Advocates / promotes organization and stakeholder change related to organization

    mission

    Supports motivation of employees in organization products/programs and operations

    Visionary

    Ensures staff and Board have sufficient and up-to-date information Looks to the future for change opportunities Interfaces between Board and employees Interfaces between organization and community

    Decision Maker

    Formulates policies and planning recommendations to the Board Decides or guides courses of action in operations by staff

    Manager

    Oversees operations of organization Implements plans Manages human resources of organization Manages financial and physical resources

    Board Developer

    Assists in the selection and evaluation of board members Makes recommendations, supports Board during orientation and self-evaluation Supports Board's evaluation of Chief Executive

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    JOB ACTIVITIES:

    1. Board Administration and Support

    Supports operations and administration of Board by advising and informing Board members,

    interfacing between Board and staff, and supporting Board's evaluation of chief executive

    2. Program, Product and Service Delivery

    Oversees design, marketing, promotion, delivery and quality of programs, products and services

    3. Financial, Tax, Risk and Facilities Management

    Recommends yearly budget for Board approval and prudently manages organization's resources

    within those budget guidelines according to current laws and regulations

    4. Human Resource Management

    Effectively manages the human resources of the organization according to authorized personnel

    policies and procedures that fully conform to current laws and regulations

    5. Community and Public Relations

    Assures the organization and its mission, programs, products and services are consistently

    presented in strong, positive image to relevant stakeholders

    6. Fundraising (nonprofit-specific)

    Oversees fundraising planning and implementation, including identifying resource requirements,

    researching funding sources, establishing strategies to approach funders, submitting proposals

    and administrating fundraising records and documentation

    WORKING CONDITIONS:

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    Normal 8 hours per day Five days a week

    CREATIVE HEAD

    JOB TITLE:

    Creative Head

    JOB SUMMARY:

    Direct the activities and professional development of creative team members, includingconducting staff reviews, taking corrective actions and recommending promotions

    To study the creative marketplace, assessing where companys work stands againstcompetitors, as well as our clients competitors creative work.

    JOB ACTIVITIES:

    The creative director is responsible for the creative output of the organization, with oversight of

    the creative team and creative processes; the ideation, presentation and execution of client

    branding and marketing communications campaigns; the profitability and creative quality of

    client projects, and the operational readiness of the creative team, all in fulfillment of our brand

    promise to the clients, including:

    Directing the creative function so that the environment, culture, team, capabilities, tools,

    processes, expectations, work style and other elements support the strategic goals and brand of

    company

    Ensuring that the creative function operates in an efficient, profitable manner

    Ensuring that our creative product remains leading edge and ahead of our competition Ensuring that our high quality of creative and production is upheld, maintaining

    consistently high standards for him/herself and others on the team

    Delivering strategic communication solutions that help our clients attain their marketing

    and communications objectives

    Listening, asking, hearing, prioritizing and translating client situation, marketing goals and

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    information into strategic brand concepts, voice, messages and rationales

    Collaborating and contributing to the creative process as a leader of a creative team, and

    as a member of the account team

    Co-leading the unified creative/account management process in order to execute on

    client projects

    Writing and presenting cohesive and persuasive rationales for campaign approaches

    Leading the unified process of marketing/concept/design and post-production execution

    Leading the unified process of marketing/concept/design and

    interactive/web/video/motion graphics

    Ensuring the professional development and readiness of the creative team

    Managing the evolution of the agencys technology needs and marketing technology and

    digital marketing capabilities

    WORKING CONDITIONS:

    Normal 8 hours per day Five days a week

    SOCIAL ENVIRONMENT:

    Report to C.E.O

    MARKETING HEAD

    JOB TITLE:

    Marketing Head

    JOB SUMMARY:

    To develop, establish and maintain marketing strategies to meet organizational objectives.

    Effective management of the marketing, advertising and promotional activities of the

    organization are also the part of marketing heads job.

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    JOB ACTIVITIES:

    manage and coordinate all marketing, advertising and promotional staff and activities conduct market research to determine market requirements for existing and future

    products

    analysis of customer research, current market conditions and competitor information develop and implement marketing plans and projects for new and existing products manage the productivity of the marketing plans and projects monitor, review and report on all marketing activity and results determine and manage the marketing budget deliver marketing activity within agreed budget

    develop pricing strategy liaison with media and advertising

    WORKING CONDITIONS:

    Normal 8 hours per day Five days a week

    SOCIAL ENVIRONMENT:

    Report to:

    C.E.O

    FINANCIAL HEAD

    JOB TITLE:

    Financial Head

    JOB SUMMARY:

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    Plans and directs accounting activities within the Finance department by performing the

    following duties, personally or through subordinate supervisors

    J OB ACTIVITIES:

    Essential Duties and Responsibilities

    Assists in the development and implementation of goals, policies, priorities, and proceduresrelating to financial management, budget, accounting, and/or payroll.

    Supervises and participates in the preparation of various financial statements and reports. Directs the installation and maintenance of accounting records to show receipts and

    expenditures.

    Directs the maintenance of general and subsidiary ledgers, accounts receivable, revenuedistribution, depreciation, cost, property, and operating expenses, and insurance records.

    Directs and participates in cost analyses and rate studies. Prepares statements and reports of estimated future costs and revenues. Directs internal audits involving review of accounting and administrative controls. Establishes system controls for new financial systems and develops procedures to improve

    existing systems.

    Coordinates preparation of external audit materials and external financial reporting. Reviews financial statements with management personnel. Directs the installation and maintenance of new accounting, timekeeping, payroll, inventory,

    property, and other related procedures and controls.

    Competency:

    To perform the job successfully, an individual should demonstrate the following competencies:

    Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses

    intuition and experience to complement data; Designs work flows and procedures.

    Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes

    information skillfully; Develops alternative solutions; Works well in group problem solving

    situations.

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    Project Management - Develops project plans; Coordinates projects; Communicates changes

    and progress; Completes projects on time and budget; Manages project team activities.

    Interpersonal - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to

    others without interrupting; Keeps emotions under control; Remains open to others' ideas and

    tries new things.

    Oral Communication - Speaks clearly and persuasively in positive or negative situations;

    Listens and gets clarification; Responds well to questions; Demonstrates group presentation

    skills; Participates in meetings.

    WORKING CONDITIONS:

    Normal 8 hours per day Five days a week

    SOCIAL ENVIRONMENT:

    Report to :

    C.E.O

    TECHNICAL HEAD

    JOB TITLE:

    Technical Head

    JOB SUMMARY:

    Creates and executes development plans and revises as appropriate to meet changing needsand requirements.

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    Keeps project manager well informed of status of development effort and serves as liaisonbetween development staff and project manager.

    Ensures technical teams are contributing to our code library.

    Owns the development lifecycle and is responsible for managing technical risks throughoutthe project.

    Communicates and enforces coding standards Performs code reviews and mentors junior developers. Manages technical resources within budget and project schedule. Consistently delivers high-quality services to our clients.

    JOB ACTIVITIES:

    CAREER PATH CORE COMPETENCIES

    Technical Expertise

    Understands complex database concepts and effectively employs different database designtechniques.

    Possesses demonstrated work experience with more than one relational databasemanagement system.

    Understands OO concepts and consistently applies them in client engagements. Understands the benefits of the various programming languages. Possesses significant knowledge of client/server and internet systems architectures. Understands browser / client specific compatibility issues.

    Communication

    Facilitates team and client meetings effectively. Holds regular status meetings with development team. Keeps development team well informed of changes within the organization and general

    corporate news.

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    Delivers engaging, informative, well-organized presentations. Resolves and/or escalates issues in a timely fashion.

    Understands how to communicate difficult/sensitive information tactfully

    ORGANIZATIONAL RESPONSIBILITIES

    Innovator Development

    Conducts effective performance evaluations and mentors developers and senior developersthrough formal and informal channels.

    Seeks and participates in personal development opportunities above and beyond trainingrequired by us.

    Trains other innovators and clients through both formal and informal training programs. Encourages more junior Innovators to take responsibility for their development within the

    company.

    Challenges fellow innovators to progress toward their professional development goals.Internal Operations

    Suggests areas for improvement in internal processes along with possible solutions. Leads internal teams/task forces. Reviews the status reports of team members and addresses issues as appropriate. Complies with and helps to enforce standard policies and procedures. WORKING CONDITIONS: Normal 8 hours per day Five days a week

    SOCIAL ENVIRONMENT:

    Report to:

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    C.E.O

    Due to the entry of new competitor, the organization has been effected, marketshare has gone down, competition has to restructure them:

    The organization has highly complex products, so they established customerfocused divisions

    and more customersoriented work processes, resulting in a well- weaved product division/

    customer division structure mutually.

    According to the decreasing market share, the organization is beginning to acknowledge the

    importance of customer relations, and knowing as much as possible about their customers needs

    and demands and design their customer management process accordingly.

    The new improved structure is as follows:

    Customer Service Int. & Ext.Distribution channel

    CUSTOMER CUSTOMER CUSTOMER CUSTOMER

    CEO

    PRODUCT A PRODUCT B PRODUCT C

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