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OSSIAN AGRO AUTOMATION
Nano Ganesh is a mobile based remote control system for switching on / off and monitoring the water pumps, by using which a farmer can be free from so many routine problems associated with timely irrigation, saving a lot of water, electricity, fuel, time and labor.
OSSIAN
OSSIAN
Awards & Universal Recogniton
MCCIA's Parkhe Industrial Merit Award in 2009, Pune, India
Nominee for GSMA Global Mobile Award by Mobile World Congress for worlds best mobile applications for social and economic use, 2010 ( Among top 7)
Grand Winner in Calling All Innovators by Forum Nokia in Barcelona, 2009.
Villgro Winner of Wantrapreneur Award in the best business competition in 2009 in Water category held in Chennai.
Mr.Engineer Award and citation from The Institution of Engineers, Pune, 2009.
Villgro Wantrapreuner
Parkhe Award
Mr. Engineer
Nokia
OSSIAN
Existing Key Customers Product Since
Thousands of farmers Ganesh/Nano Ganesh 1 to 7 years
Few Grampanchayats Ganesh/Nano Ganesh 1 to 5 years
Garware Wallropes Ltd Ganesh + Nano Ganesh 4 years
Gokul Dudh Conventional remote 4 years
Poonawala Group of stud farms Ganesh 5 years
Godrej Nano Ganesh 2 years
Bilcare Nano Ganesh 3 years
Kailas Hotel - Elora Without Mobile 8 years
Vivekanand Ashram, Buldhana Nano Ganesh 3 years
Water tankers for rural W.S. Ganesh/Nano Ganesh 1 to 5 years
Key Customers of Ossian
Farmers – Water Tank owners – Industries - Dairy – Grampanchayats
Need
Current Scenario in Rural Irrigation
A farmer needs to control & monitor the pumps timely, where he needs an appropriate technology solution.
Often the pumps are installed on the river banks or canals and need to be monitored.
Pump locations are often in dangerous places to visit during odd hours.
Electricity is unreliable and often available at odd hours.
Extremely hazardous conditions in the water pump area.
One person per shift has been deligated this work with vehicle
Night walks Labor & Fuel Rains
Wild Animals
Indian Farmer
Shock Hazard
Scorching Heat
Difficult Terrain
Irregular Electricity
OSSIAN
Target Customers & The Market
Indian mkt. No. of Systems Cost/system INR Ideal Market INR
Agriculture Pumps 50 Million 2,800 14000 Cr.
Rural water Supply 1 Million 10,000 1000 Cr.
According to State Electricity Board reports , official agriculture pump connections in Maharashtra are 3.15 mn and in Punjab they are 1.7 mn.
In India, the figure approximates to @ 50 mn…Reports of Electricity boards
2 % of an ideal market for our business i.e.INR 300 Cr. in next 5 years
• Everybody has realized an importance of water. An irrigation market is now being atomized all over the world and wireless systems are going to play a vital role. But, the specific thirst & need of the market must be satisfied.
• This technology is already being used in different types of industries. But its application in irrigation needs a specialized appropriate attention.
OSSIAN
A total market target is in four ways- 1. Farmer 2. Rural Water Supply schemes 3. Urban 4. Industries/Domestic But right now, Ossian is focusing on agriculture and rural market
Market region Revenue per region
(2% of an ideal)
% of Indian
Market
Maharashtra, Goa 36 Cr. 12
Karnataka, kerala 27 Cr. 09
Tamilnadu, A.P. 45 Cr. 15
Gujarat, Rajsthan 36 Cr. 12
Punjab, Hariyana 45 Cr. 15
U.P., M.P., Bihar 66 Cr. 22
N.E., W.B., Orissa 39 Cr. 13
Others 6 Cr. 02
Assumption: An ideal market for irrigation automation is INR 15000 Cr. But, we are assuming that only 2% of an ideal market will be tapped in India. Therefore, a marketable practical revenue of INR 300 Cr is considered in above table.
Indian Market with key segments
OSSIAN
OR
Water
Pump Nano Ganesh
Electric Starter
Block diagram & details of functioning
Operation : A farmer simply calls a mobile phone placed in a starter panel and punches a particular code for switching the pump on/off from any distance.Nano Ganesh gives tone feedback of water is being pumped up or availability of an electricity & even low voltage at the pump. Hence, no language barrier at all. Simple & easy to use – Even an illiterate person or farmer or a local electrician can install it with the help of an operating manual and CD.Compatible with the existing Starter and pump system.
OSSIAN
Play Intro Offering – An innovative Technology
How problems are solved ? Customer’s Feedback and Benefits
It daily saved Rs.50 of petrol and facilitatedto control pumps by taking care of homes. Surekha Kawde a.p. Katraj, (MS), 4 yrs
Our 2 wells are 5 km apart. We do monitor them by mobile phone from market place. Satish Bhujbal, a.p. Sanaswadi, (MS), 7 yrs
Water Electricity Fuel Time Labor
Nano Ganesh responsibly conserves…
Soil
OXYGEN
Do you know these facts ? If one pump of 5 H.P is efficiently used with the help of Nano Ganesh, How much stuff is saved per day ?■ Water: 1000 litre ■ Electricity: 3 Units ■ Fuel: One litre of Petrol ■ Time: ??? Varies ■ Labor: One person per shift ■ Soil Erosion: ???
OSSIAN
……and lot more to come from Ossian !
……Thanks !!!
OSSIAN